Evening Star Newspaper, March 14, 1926, Page 71

j ! A FASHION INSTITUTION Paris Washington, Newyorh, Formal Opening Millinery —In Our New Shop —on the Main Floor —of the New Store! What a revelation this new shop has already been this past week to the women of Wash- ington! Here, ’mid beautiful and suitable settings, are the-love- liest Hats, we believe that Washington has to show you this Spring. Truly a genuine old-fashioned flower garden has been robbed in fancy to deck these exquisite Spring and Summertime Hats. And the Straws — and the Silks — sand the very newest whim of Fashion — the Crochet Hat. Every one is decked somehow to give the very Spirit of Spring! $10.00 to $35.00 Lovely deep-centered pink roses catch up the back of a periwink'e blue Ballvbun- tal, almost but not quite brimless. and then biue and gold ribbon ties itself in bows like butterfiles in the very hearts of the roses. Sketched. $30.00. A broad and gracefully drooped Neapoli- tan, desiened for Summer suns, light to wear and of & cool, soft green. twines the same shade of velvet rihbon around the stem of a rose, and while the two trail over the crown, the big. luscfous pink rose rllsvo&‘ts itself under the brim. Sketched. 27.50. By the way, Periwinkle Blue is a pet this season, perhaps because it is so vastly hecoming to many. One deceivingly plain hat off the head is alluringiv coquettish on, because of the angle at which it sets, 4 0 because of u perfect cascade of et ribbon of its own color, an ostrich plume. Sketched. nd navy blue Paris holds higher in v than ever, and that is saying much. s clever little Hatwhape of Ottoman combines broad bande of scarlet with sober tone, plaits a little scarlet curlev. at the back, and spears the front with s, Thinestons and crystal dart. SKetched. There’s Every Kind of Hat for Dres-. for Street. for Sports! You Are Cordially invited to View Them! Cur Coat Floor Soon to be ready! All Coats on one floor—the third. Not yet completed, yet all coats—women’s and misses'—will be shown there this week. Cape- Coats For Women and Misses Elected! And beyond doubt, by the styleful women who appreciate the grace of the shoulder-swing, and the hint of Youth that lies in the jaunty folds of a Cape. Long or short, full or scanty, the Cape appears in a myriad of guises, like the contradictory flashes of tem- perament which surprise one in personalities. And the whole gamut of Cape lines is here in our Coat Shop— $29.50—$39.50-—$49.50 and on up to $125.00 Of course, you want a Cape-Coat. See this wonderful demonstration of Cape Coat styles tomorrow. Just for example— Skeiched at the top is a Cape-Coat of Midnight -Blue Charmeen lined with orange printed erepe introducing brilifant Llues. The cape of this Coat is a whole series of oblongs caught by the standing collar, each overlapping the other like deep tucks, and as one walks, flashes of eam beneath cvery edge and the ang low adown the skirt. # Squirrel edges the collar. 125.00. y Ashes of Roses, a beautiful shade, matches itself to a Beige Squirrel-faced collar from which depends on either side over the sleeves, a marrow cape; but the back reveals a_slot-seam pancl. slender- izing a large figure, while a short belt buttons at the walst to the cape-wings, xiving a semi-fitted appearance. Sketched in center at leit, $95.00. “Scallons” Is Another Password To This Spring’s Coat Style. A MISSES’ Cape-Coat of Navy or Mid- night Blue has a little scalloped yoke across the shoulders even tho’ it has a furcdged collar above. And the Cape, jealous lest the yoké have some mnew style-feature beyond itself, persists in scal- lone for its lower edge. Sketched last, $49.50. ; There are countless other Styles in Coats, for those who dow't happen to fancv Capes. Sports and Dressy Coats in plenty—all smart, all rightly made and finished—all, $n a word—Jelleff standard ! Women’s and Misses’ Coat Shops —Third Floor! > WASHINGTON, D. O, MARCH 14, 1926—PART 2. L New. Pouch Bags Capri and Napoleon Blue— Lizard and Shoe Calf—for the ening. $8.50. opening. $8 T A FASHION INSTITUTION Newlorkh $2.95. Women’s Spacious Dress Salons Occupying the entire Second Floor of our Main Building, inaugurating Dress. Policies new to Washington, will be ready Tomorrow—On this Floor— Three Specialized Dress Shops For Women! Women’s Inexpensive Dress Shop—$19.50 and $25.00 - Women’s Intermediate Dress $Shop—$29.50 to $49.50 & Women’s Finer Gown Shop—$59.50 Upward The entire Floor a Gallery of Fascinating Frocks—Opening Tomorrow with fascinating Dis- plays and Values! In the Women’s New Inexpensive Dress Shop! For the Opening Tomorrow—Most Wonderful X Silk Frocks Extraordinary For This Occasion— Flat Crepes, Prints, Georgette and Taffeta combinations, Crepe-back Satins, Roshanara Crepes and the new veiled prints are the lead- s ers in materials in this collection which grace | the opening of our New Imexpensive Dress Shop. One wonders how such dainty styles can be devised for so little expenditure, with the tuckings, shirrings and allur- ing plaits, to say nothing of embroideries which serve as trimmings. Bois de Rose, Ma‘ze, Almond and Lovebird Greens, Lavender-Blue, Sterling Gray, Beige, Black and Navy. Youth. For Both Daytime and Dinner Wear Flat Crepes, Georgettes, Lustrous Satins, Colorful Prints, Crepes, Crepe de Ghines, Chiffons. All these materials enter into the designing of these new Dresses and one noticeable thing is the variety of sleeve treatments and new nez:klimsé but the keynote in every feature is—the Expression of eads glitter from their sheer foundation of chiffon where Women’s New Intermediate Dress Shop! For the Opening Tomorrow— A Collection of Beautiful Dresses 349.50 The flare is one of the great features, but straightlines are just as good, so what is one to think of Dame ashion, cxcept that she tries always to please all types. One thing is sure—every woman notices the constant appearance ot the string-scarf, which Spring has taken as her sign and a barrel sleeve calls for a hint of color or brightness. Embroiderits * are substituted in certain Dresses for the glitter of crystals. Tunics and Apron Fronts give the flare to a straightline frock and fring« appears frequently. Here on the Second Floor, Fashion has brought her best offer ings at moderate prices for women who well know how Jelle:f dresses please her. There's a standard to be met each season, and symtol, and she also touches the sleeves of her Frocks with much color. o surely the Spring selection is lifting our already high standard higher. A Fashion Exhibit of Beautiful Period Gowns and the Choicest of the Modes From Paris and New York Inspirations in the Finer Gown Shop Will Prove a Rare Treat to All Who Come to Enjoy Our Opening Celebration. Taffeta frocks with colorful flowers as decoration, recall the basque and bouffant days of our first Colonies, and mingle severity of outline with deep flounces as Chantilly, Margot and Gold Laces, and even applique upon the lace a whole rose vine with its stem encircling the wide skirt. Delicate Chiffon and lace are combined in the straightline silhouettes and every variation imaginable is here for Dinner, Dance or Formal Evening Affair. Women’s Spring Suits A collection embracing the Spring’s most successful models for women, in both navy 839 50 L) blue twill and hair line stripes; sizes 36 to 42. Especially priced at Included are the O’Rossen suit, the dinner jacket suit, the double-breasted suite, the round-corner jacket with one link button—uwith skirts that flare, wrap-around or follow the straightest of lines. Tailored effect jackets in short models, but long enough to become the older woman. Other Suits in Fine Twills, $50.00 to $79.50 Our Underwear, Corset, Costume Slip and Negligee Shops We planned to open them in the new home tomorrow, but have been delayed in doing so. Nevertheless, we present these most attractive values arranged for the Opening Underwear Fashion Show With Living Models Tomorrow, Tuesday, Wednesday—12:30, 2:30 and 4:30 P.M. Extra salespeople! \Miss Barbara Wayne invites you to this Fashion Show in honor of the opening of our intimate apparel shop. Miss Wayne is the fashion expert of the V' _and will talk on “wearing the correct underwear with cach costume and showing the different models of Vanity silk and Vanity Fair glove silk underwear.” You will doubtless be interested in hearing this style talk by Miss Wayne. To be held on our fourth floor. Costume SLIPS Radium Silk Slips With Deep Shadow Hems, $3.95 ‘These are slips that are usually H.Ool Handmade Underwear A DISPLAY OF GREAT ATTRACTIVENESS Beautiful Ninon Silk and Crepeback Satin are used for this col- lection of Underthings, and they are trimmed with real laces and embroidered motifs and designs.” Many are side or accordion plaited and have the high waistline so fashionable. Colors are White, Coral, Nile and Peach. Gowns, $19.50 to $35.00—Chemise, $15 to $29.50. Silk Gowns—Opening Special— Tt e e Heavy Crepe de Chine in five styles with yokes of creamy laces s .00 All sizes when the sale opens to- and footing. There are plaited and tailored styles with round, square Rk MOTTOW. and V-necks. Colors are Flesh, Orchid, Peach, Nile and White. Lovely Eve . s“p Silk Gowns—Opening Special— A very attractive display crepe Heavy quality Radium Gowns or Crepe de Chine in tailored types s 150 back satins, crepe de chines, ra- with applique and tucked yokes. These are also lace-trimmed gowns. dium’ silks with lace trimmings. Colors are Flesh, Peach, Orchid. A Special Purchase! Two groups of stunning undergarments of the high-grade silks at these prices for this occasion only. Radium Silk Chemises Also Crepe de Chine models, all at- tractively trimmed with creamy laces $2095 Irish erochet laces, filet laces, buiche laces, applique nets, edging the deep shadow hems and yokes. Opening Special—Ships, $5 Shadow hem slips of excep- tionally fine quality crepe de chine with hemstitched band tops in navy blue, black, fawn, orchid, flesh color and white. You will realize the value when you note the quality, $5.00. New Printed Silk Slips Slips of printed Silks to be worn under georgette frocks are a new fashionable idea. Try one with that frock you've been wear- ing. Of crepe de chine and radium silk in navy and tan, tan and rose, tan and green, tan and black— inverted pleat lt;le with deep shadow hems. $395 to" $7.50. Bein— Handmade Chiffom Gown $35.00 and medallions. Some feature the waistline or flounce. Others are tai- lored styles avith hemstitching and embroidered yokes. Silk Chemises and Step-Ins Made of beautiful Crepe de Chine or s 95 Georgette with the high waistfine or flare 3- edge. Trimmed with laces such as Val or Filet and with medallions of applique net, some em- broidered in pastel shades. Tailored styles also with hemstitching and embroidered yokes. Flesh, Orchid, Peach, Maize. White and Nile. Wi\ o N \% \) e —— Giove Siii. Hundmaie i Chemise 55.00 =FRANK R. JELLEFF, INC., 1216 TO 1220 F STREET N.W,, » N Four-in-Ons “Scanties” //‘\\\\\ 4/ & girdle models. wear Shop. Prices, $5.00 to $12.50. Binner Corsets for Our Opening! Just for the openin, attached; all sizes. Tomorrow at... g $2.50 Radium Silk Brassieres Very narrow—uplift style—tailored st For the openin —both in pink radium silk and satin—o! ers. For the opening ........ % Negligee Shop An opening display of very beautiful new negli- gees. Lovely lace negligees; new printed silks that Paris talks so much of; smart tailored coats for the young woman. Our prices range from $3.98 to $49.50. Special for the Opening—Negligees —of crepe-back satin, taffeta silk and s 50 crepe de chine—slip-over and draped 16. models, trimmed with rows of val lace— some with flowing sleeves of georgette crepe in lovely shades—orchid, peach, a soft blue, rose, flesh color, turquoise. Very specially priced. Special for the g—Negligees —of printed radium silks and of crepe s 95 de chines and satins in a lovely array of 8. colorings including orchid, coral, blue and changeable shades, attractively trimmed with val lace—very specially priced. ' Satin_ Events "sipa $12.50 §10%00 SR 17 New—The Corset Shop That women may be properly corseted here before pur, new gown we have added the famous Binner Corsets to intimate apparel and now present a complete line of ba These promise to be a leading feature of « we shall offer $8.00 Binner Corsets, | hip, lace-back model, made of pink broche, with two pairs of h ters Novelty Cuff Gloves Centemeri Spring Creations in fine French Kid at, pair, Fair ¢ 1€ recom $4.-00 oI B =5 oIS =R