Omaha Daily Bee Newspaper, October 1, 1916, Page 57

“JESS WILLARD.” BODYGUARD OF KING TARTARRAX. THE QUIVERA WHITE WINGS. KING TARTARRAX. PHE OMAHA SUNDAY BEE: OCTOBER 1, These photographs were made at the den on “Rotary” night while “Coro- nado’s Hystencal Bull” was being presented before one of the largest audiences of the whole season : : : THE OX TEAM AND CHUCK WAGON. 1916. e —— SQUAW CONTINGENT OF THE INDIAN CHORUS. Gate City Malt Company / Greater Omaha Industry With an Annual Output of 300,000 Bushels of Malt That is Providing Markets for Middle West Barley HE institution of greatest worth to the community is the one that, while pro- ducing a commodity for which there is an increasing demand, consumes home grown products and provides a market for the output of the soil. Greater Omaha’s pres- tige as a commercial center has hinged not alone on its ability to supply the demand for manufactured articles, but also its abil- ity to take care of the farm products that mean dollars and continued prosperity. The Gate City Malting Company is a dominant factor in the maintaining of this position of industrial prominence. When you are weighing the importlnce of an industry to the individual community, just look down over the names on its pay- roll. Learn the amount that is being dis- tributed among its employes annually. Find out how much is being distributed among the farmers for their products and you will come pretty close to sizing up what the in- dustry is doing to aid in the advancement and betterment of the region. Investigation of activities of the Gate City Malt Company discloses facts that pic- ture co-operative endeavor affecting the en- tire middle west. Think this over: Plant of the Gate City Malt Company More than 300,000 bushels of malt is turned out every year by the huge plant of the Gate City company at Twenty-sixth and N streets, South Omaha. Since 1906, when the company was or- ganized, it has built up a business that is today the leader in its line. The Gate City Malt Company is always in the market for high grade barley. Farm- ers receive top prices and are given an in- centive that leads toward the growing of better grain. This means better farming, greater profits, better homes and a more substantial community. The company gives employment to 25 trained men in the malt houses all the year around. The immense amount of barley purchased in Nebraska and Colorado by the Gate City Malt Company for treatment at the Omaha plant has been instrumental in increasing and upholding the price of this cereal. Are these facts not significant? They bring home to you the importance of this industry. They demonstrate the fact that the Gate City Malt Company has a prior claim on the patronage of industries using their product, and they picture also an outstanding feature of Greater Omaha’s growth as a metropolitan industrial center. Here are the men at the helm of this con- cern: W. J. Coad, president; J. B. Blanchard, vice president; John Parrish, secretary and treasurer. The company holds a membership in the Omaha Grain Exchange. Its members are among those men who are moulding the great grain industry of the middle west. They form the nucleus about which the grain business is growing.