Omaha Daily Bee Newspaper, October 1, 1916, Page 50

POLL SHOWS GAIN FOR THE STUDEBAKER Big Increase Registered in in Oities. CHOSEN IN NOVEL MANNER Straw votes and polls are all the fashion during these exciting political days and the automobile industry y likewise seems to be no exception to the rule. Perhaps the most interesting poll to be made this year showing in- creases in sales is that recently con- dacted by the Studebaker corporation. The results, announced through R. T. lodgkins, general sales manager, show that in fifty-fqur cities of eleven resentative states, the sales of Stu- debaker cars during the first eight months of this year produced an in- crease of 188 per cent over the first eight months of last year. he eleven states were selected in a novel manner, The names of all the states in the country were placed in a hat and the first eleven drawn were used for purposes of the poll. After the states were chosen, the cit- i¢s in each were decided upon by a similar process of drawing. Of the states selected four were lo- cated in the east, four in the middle west and three in the west. They were further divided into northern and southern states, In addition to the figures for the fifty-four cities, a grand average was taken for both states and cities, six- ty-five in number, and showed a gain of 1686 per cent during the eight months period, as compared with 188 r cent for the cities alone. “The gains in sales, as disclosed by the poll, do not tell the whole story of our year's record,” says Mr. Hodg- kins. “By that 1 mean these in- ereases would have been even larger if we had been able to produce more cars. We have sold 75,000 this year, as compared with 45,000 last year, and rlan 3 production of 120,000 dur. g fo17. - “Factory extensions to make this 1917 output possible have been au- orized and the construction work begun, ¢ “There is only one reason for these arger facilities and that is the de. ‘mand for the cars.' If the present wonderful prosperity continues—and ‘there is every reason to believe it will—the old” story of not .hnvin’ enough cars to ’o around in 191 should be repeated. , - . “Prospetity stich as we are in the midst of means that those who have - been thinking motor cars are now ] g them and those who own cars ‘are buying néw ones.” @lide Closed Car ~ Fine Winter Model _ Actording to C. E. Miller of the Nebraska Glide Automobile company, 2 m artholomew company of Peoria ¢ be numbered among the manufac- - turers who intend pushing the sale of T s in this section. Glide made its appearance in a6 & cat represented here, last ) the qualities of the car or its manufacturers a con- e Svral shanges, gorticuiacly b ! changes, cular| e lines of the car ung. the |dd|{ion rel nts. ing to Miller, the winter It is impossible that you get in the money. actol made, SPECIFI Stewart vacuum feed, s floa n gas tank on rear, Bales in Straw Vote Taken | Ranks is POliGy of that uses the units in its construction « The lines are most beautiful and it is the very last word in easy riding and luxuriousness. The Davis factory has werked fourteen years improving their car. Altho new ideas advanced b have not been condemned, yet it has been their rmlicy to let the other fellow do the experimenting. If new principles prove sat- after exhaustive tests have been the Davis factory adopts them. The specifications below should warrant your at least looking the car over before you buy. Continental motor, 45 h. r.; Delco lighting and start- , leal adjusted, Warner transmission and steeri A axle, 14-in. brake drums, lls?lnc; :'h::l-g:::. ‘W.T.Wilson Automobile Co. | . 10WA—DISTRIBUTORS—NEBRASKA 1810 Farnam Street, Omaha, Nebraska model bears all the ¢armarks of Glide,l quality and the general opinion at lhc* { Nebraska Glide office is that their! | touring car with the sedan top will enter this section in good quantities, ' Promotion from Mitchell Company To first recognize the merit of those in their own organization rather than seek elsewhere for ma- terial when the filling of important positions becomes necessary is the policy of O. C. Friend, president an: general manager of the Mitchell Mo- tors company. 4 During Mr. Friend’s reign as general sales manager he gathered under his leadership at the Mitchell plant one of the strongest selling organizations in the industry. His appointment to the office of presi- dent and general manager, made necessary certain changes in the sales organization and it is noteworthy these changes have been made with- out going outside of théir own organ- ization. This in itself speaks volumes for his judgment in the selection of men, for the Mitchell sales force has brought the Mitchell into the front ranks in the industry in the short space of three years. John Tainsh, who has been assist- ant sales manager for three years, has been made general sales manager. George W. Hipple, known in the automobile /industry {rom coast to coast, retains the office of general merchandizing counsel, Frank W* Penton will be assistant sales manager, in charge of western nd advertising manager. William Lininger, who for some time past has been eastern field representa- tive of the Michell company, is made assistant sales manager, in charge of the eastern sales. F. W. Archer, who has given long and faithful service to the company and with whom practically every Mitchell dealer is personally acquaint- been advanced to the position ant sales manager. ‘ederico Sarda, who is at present abroad in the interest of the com- pany, will continue as foreign sales manager, E. L. Wratten will continue as traffic manager. HERY R. N. Soule will be general service manager. M fi Ely and Ray Barnett con- tinue as field service managers. American Motor Car Climbs Up the High Chinese Wall Goodyeat tires recently figured prominently in the first automobile climb ever attempted to the tng of the ancient Tartar cl%flll at Peking, China, when Charles De Wette of the Hupmobile agency, drove a Hupmo- bile carrying five passengers, to its summit. The distinguished plrt( making this climb included, in addition to De Wette, the American minister to Chi Paul S. Reinch; Colonel Don- ald of the American range; Charles Denby, former American_consul gen- eral at Shanghai, and a Chinese jour- nalist. . The incline over which the car mounted to the crest of the ancient wall wag the one which for centuries has bee by the Chinese military guard detailed to watch that portion of it. The Tartar city wall is the | | } 2 Six Fourteen Years of Success to buy another car Davis for the same h many manutacturers CATIONS ther faced cone cluteh, extra rim, 34x4 tires. inner one extending around the Im- perial city of Peking, .and is higher and much more difficult to climb than the outer wall. and forty feet wide at the top. BOUNCER HAD AN EASY JOB. Boss of Brighton Beah Rssort Just t Out Everyone He “Yes, dis is sure an easy job. Big- gest cinch I ever had.” The speaker was a character of the Chalmers Lucile Sedan THE OMAHA SUNDAY BEE: OCTOBER 1, 1916. MOTOR REVENUE PAYS FOR ROADS :ln 1915 Gross Revenues from | Automobiles Was Over Eigh- teen Million Dollars. |SPENT MOSTLY FOR ROADS An interesting circular has been is. sued by the Departmentof Agricul: | ture, giving' statistics on motor-driv- | en vehicles and the revenue from | them for road building. In 1915 the total registration in the United States of automobiles, motor- cycles and motor trucks was 2,644, 993, with a gross revenue from lic ers of $18,245,713.09. Of this amount $11,555459.26 was available for road work under the di rect supervision of state highway de. partments, and $4,657,929.39 under the: | direction of local authorities. | The average gross return per motor | car was highest in Vermont,* $18.10, | and lowest in Minnesota, $1.72; in | Illinois the average return per car was $5.11, and the total in Illinois $924905.74. In forty-two states o the union all, or the major part, o | such revenues must be used for the construction, improvement or main- tenance of public roads. Registra It is fifty feet high | p: tions. very “refined” and Knew. me, see, East Side. His well barbered aspect e e = \ 1M and immaculate evening attire did not altogether disguise him, and there- fore an astonished friend—a news- paper man—was asking him ques- The encounter occurred in a cing resort at Brighton Beach, on the border of Coney Island. “Dey had a couple o' fusses down here early in de season,” continued | the East Sider, “an’ den dey hired otto wear dis make-up | so's to look right. It's all right when y' git used to it."—N. Y. i tions in 1916 will, of course, far ex- ceed those of 1915, and revenues for road work will be correspondingly in- creased. Motor traffic is hard on roads, and it is entirely proper that motor-driv- | en vehicles should bear a substantial | and direct tax for road improvement. | It is only just that-those who. use pub- high priced dan- most toward its upkeep. Persistent AMvertising is the Road Mail. to Success. enses of such vehicles and their driv-| lic property most should contribute ? Diamond IMIRES It is a significant fact that Diamond Tires have very few “Hard Luck Stories” for the tire re- pair man to listen to. We learn to judge tires from these facts. LR LTSS TG E £ | Omaha Tire Repair Co. HENRY NYGAARD, Prop. 2201 Farnam St. Omaha, Neb. | i £ |E £ § A Supreme New Dort Model 9—1917 Touring Car The beauty of this new Dort Will attract you—the smarfi trim lines will excite your admiration—the roomy body an seats, the deep upt.olstery g appeal to your love of comiort and convenience. But as a motorwise buyer, these superiorities alone should not be the deciding factor in your purchase of u are buying for the body, beneath Dort is a mechanical achievement: the extraordinary motor, the staunch frame and trouble-proof rear axle, the true cantilever springs, the inghouse Starting and Lighting—are only a part of the the Dort. [ the use and pleasure, is benea The real Dort, the car The excellence of the car.” You will appreciate the combination of ‘olid common-sense and comfortable beauty in this car. You will know that the new Dort is completely good=—that it is a value without parallel among motor cars. You will enjoy riding m the Dort. Youwill be proud to own it. ' Many Dort carsare owned by men wiose means would permit them to buy the highest priced cars if they chose. . SEE THE NEW DORT. TOOZER-GERSPACHER MOTOR CO. 2311.18 Farnam 8t., Omaha, Neb. Cloverleaf Roadster —same prices. the many refinements will unfailing West- »s» )m/ A ) \ o /) / W 73 01O 160 54T A A 5 N SRR 2 i