Omaha Daily Bee Newspaper, October 1, 1916, Page 53

TRLLS HOW MAXWELL HOTOR CAME BACK C. W. Barron Writes of Rea- son for Ten Per Cent Divi- dend by the Company. REASONS FOR BIG SUCCESS By C. W. BARRON. { The inauguration of dividends at| the rate of 10 per cent per annnum on \laxwell Motor common may awaken the public to a realization of the pace 1 Maxwell is now coming for- xwell antedated Ford in large| in the popular-priced field, and | are probably more Maxwell en-| of early dates still on the high-| s than.of any other make. But came a time when Maxwell had | ouild financially from the iounda-! 1 up. How efficiently was the re-| ding s indicated by the inaugura- | 1 of the present 10 per cent divi-| dend rate. | To find out what is urder it in fac- | v, organization and management, | vriter took a little time recently t down to fundamentals at De-| He found Maxwell Motor cars | 1z turned out of the factory at such a_pace that an enormous circus tent had to bé provided for their cov- between factory and freight car il more buildings now under way Id be finished. The record hung up the day he left was 412 cars, and the previous day was also over 400 for output, a pres- ent capacity and output at the rate of 120,000 cars per annum against | 60,000 put out the last twelve months | and 30,000 the previous year, | Reasons for Maxwell- Success, | The progress of Maxwell has been | town talk in Detroit. Its success is due: First, to the one model policy. Second, a good name, - never changed and always mechanically maintained. Third, a sound financial policy. Fourth, good generalship manifest- ing itself in every detail from labor- atory and shop efficiency to an edu-| cational advertising campaign and an intelligent selling organization cov- ering the entire country. Fifth,- consistent large educational newpaper advertising, When Walter E. Flanders, presi- dent of the Maxwell company, was selling heavy machine tools made in Rhode Island, and getting in touch | with everything in manufacturing or- ganization from chemist to salesman, he little dreamed of his future, The industry where he was to make his mark had not been born, but uncon- sciously he learned who was who and King AllWeather Sedan what was what and how to put them toge!her‘ 1 ] n the Ford factory his ability in organization and in. economical me- chanics had full play. Today it has fuller play in ‘the {h.xwell works, where armies of Wheels and trains of bodies move over and under each other and pass off the platform in completed cars for final inspection. \Monroe Coming Out With a New Model According to L. E. Doty of L. E. Doty, Inc., the Monroe Motor com- pany will soon put on the market a moderate-priced car which is pat- terned after the Marmon, but named Monroe. This car is designed by Mr, Brush, designer of the Marmon, and in ad- dition to numerous attractive speci- fications Doty says “it will be guar< anteted to have, forty-three horse. power.” The price on this model has not yet The Three Essentials— It ; Is Four more inches of body length give mpre room, comfort, rore.lux- ury—with a new note of distinctive charm in the Velie Biltwel Line been announced, but will be in the| nepr future. y | While at the Monroe factory at| Pontiac, Mich., Doty had the pleasure | of being in a new model which was put through a severe test on a" Michi- gan sand road. “I was a little nervous at first,” says Doty, “when we hit some of the sand curves at a good, stiff rate of speed. It's pretty hard to keep a car right side up driving fast through k sand. They seem to have mastered the art of sand travel.” Care of Tires is of Vast Importance | “A man came in here the other day,” said R. J. Eisenhardt of the Omaha Auto Supply company, “after he had driven his car several miles on the rim, a tire having been punce tured some distance away from town, The walls. of the casing were scored and scrapped, while the fabric, which was torn and frayed, was broken ! away from the rubber and the beads" e v | THE OMAHA SUNDAY BEE: OCTQOBER 1, 1916. were badly damaged. All this trouble was caused by the sgueezing of the casing between the e and the ground. 9—E these evidences of abuse were con-|tires. It's far cheaper to carry a|and then, to cap the climax, they come clusive proof that both casing and !spare tire, as every sensible motor-|in for an adjustment! I would ad- ges of the rim [tube were badly injured, if not ruined |ist does, nowadays, but still there|vise every motorist to read a Inside the casing|beyond repair. are a lot of short-sighted men who |instruction book on the care of tires, small, irregular shaped pieces of the| “All things considered, it's expen-|go along without an extra tire, hoping | such a book, for exam le, as that is- tube were adhering to the fabric. All|sive business traveling on deflated | that the inevitable will never happe n.;surl by the Michelin Tire company.” | [ AMERICA’S GREATEST “LIGHT SIX” You m no premium for enjoying the wonderful driving qua'ities of the Haynes "Light Six"— and that's a mighty important thing to consider in these days of high gasoline. What other six that approaches the power and character of the Haynes can boast (or rather show proof of) such averages as: l6to2rmflupu|dlono(gmlina.6.000 miles to the set of tires, 400 miles to the quart of oil? The wonderful combination of distinctive m;pe-nneo. arity t power, and economy of , flexibility aynes 'Li.h:g'll.' and just the reasons fiklm;::m:&Q nm‘nfn :;ou are ::lltyh :anv-nnt with the facta, ra-:dn. or drop in for a RIS NEBRASKA HAYNES AUTO SALES CO. 2032 Farnam St., Omaha, Neb. §-Pass. Touring Car.. .$1.485 I . 7-Pass. Touring Car...$1,585 -l \ il ] /‘ i },. ”lll!un I Bigger —Better —More Power VELIE BILTWEL SIX 'has made an astonishing record in the last year. It created a demand that tripled our output—t=sted the capacity of A Mile of Velie Factory—made a name for style, finish and performance that you now hear wherever automobiles are discussed. 1917 BILTWEL - PENNSYLVANIA PENNSYLVANIA gl lines of the 1917 design. Timken Axles Front and Rear are but an.evi- dence of the quality and superior specifications found throughout the new car, Recognized as the standard of excellence. Money cannot buy better. Many subtleties of en- gineering refinement give more power, silence, sup- pleness — securing every ounce of energy of every drop of fuel. All this and much more can now be obtained in the new Velie at the low price of $1085. Back of this car is half a century of manufactur- ing experience—the repu- tation of ong of the most substantial organizations in America. Eight Body Styles Model 28, five-passen- ger Touring, $1085; four- passenger Companionable Roadster (original and exceptionally smart type) $1085; two-passenger Roadster, $1065. Enclosed bodies, ex- clusively designed; Cab- riolet, $1485; Touring Sedan, $1685; four-pas- senger Sociable Coupe, $1750; Town Car, $2200. Model 27, seven-pas- senger Six, completes the line; 124-inch wheelbase, 45 h. p. 36x4% tires, 4- speed transmission. The utmost in luxury and re- finement. Price $1550. Ask for catalog. See and judge for your- self. They are at your , nearest Velie dealer’s now. Velie Motor Vehicle Co. Moline, I11. SIX $1085 Velie Biltwel Features { Siz-cylinder Velle-Continental Metor | Timken Axies front and rear Removable Cylinder Head for Inspection Helical Gears in Motor—ne ochains | fi‘n.:lm. l;.l“upln Dry Disc Cluteh ol ve—ne noley torque | Spiral Gears in Float| Rear Ax:‘ | Remy Automatic Ignition—Push Buatten Starter Donble Bulb Mead A Wires Boctened o Motar Coodusis Rear Gaso Food Luxurious Body, 4 Inches h&. Unusually Wide Doers—enay onter High-Grade Leather U Cushlons Deep Tufted—Real Haly Leng, Flexible Underslung i}undlg:d'nn H:N.’l;—n. rape rror y Finlsh—i Light of w-lgho—ucn-uoummdm Everything in and en—ready for the read VACUUM CUP BARQ CIRCLE TIRES TIRES SUBSTANTIAL PRICE REDUCTIONS Effective October 1 ; $12.40 | 80x3 . . . $ 9.70 1640 | 30x8% . . . 1265 8 1735 | 82x8% . . . 1450 4 2760 | 84x4 . . . 2115 38.60 86x4% . . . 2990 4680 | 87x5 . . . 3485 (Other Sizes Propn.rtionaul_v Reduced) X BE e 0x3% . . . S2x 8% x4 b6x4% . . . XD T | i | | | The growing demand for Pennsylvania Tires, under the irrevocable policy of quality first, has enabled’ us to heavily increase our volume of sales and, notwithstanding the present high levels in the ruw material market, to effect substantial savings in cost. In accor('hnce, therefore, with our established policy of cooperation with the trade and user, it has been decided to give our patrons the benefits of these prosperous conditions in the form of the above price revisions. We pledge our word that this reduction will in no way affect the established quality of Pennsylvania Tires, PENNSYLVANIA RUBBER CO., 2212 FARNAM STREET, Free service at all times. Phone ‘Douglas 3046. i e o OMAHA, NEB.