Omaha Daily Bee Newspaper, April 4, 1909, Page 60

THE OMAHA SUNDAY BEE: APRIL 4, 1909. THE NEW STORE Boys’ Style Exposition Children’s clothes are usually sold by virtue of penny-splitting prices. This store is just as proud of its ability to outfit the youngster in ‘‘classy’’ clothes as it is to outfit its men pat- rons—because ‘the sales do not run into such large sums is no reason for being careless. We are mighty particular about the kind of clothes we sell for little feilows and mighty particular how we sell them—that’s why our Boys’ Dept. is in such high favor by parents who know clothes styles and clothes values. OVER 5,000 SPRING SUITS FOR CHILDREN AT $1.50 AND UPWARDS ‘While you are looking at other things take a peep at our Juvenile Haberdashery and Headwear Dept. the second floor. on This store thinks the little fellow s entitled to an exclusive department where the selling of waists, hoslery, neckwear, caps, hats, etc., is of prime im- portance, Swanso 16™ & HOWARD THE HOME OF QUALITY CLOTHES While our immense showing of spring clothes comprises every feature of Genteel Stylishness that a high class store could commend to an appreciative public it is not upon the stylish appearance of our garments that we lay the most stress, but rather, upon their quality, and the extreme moderation of their pricing. A suit or overgarment may be extremely siylish when new but if it “Come-Back” is & name sarcastically used by some salesmen in referring to a customer they couldn't sell. It originated as the result of the ditficulty experienced In many clothing stores by customers trying to evade buying what tho sales- man_insisted on selling. stores, customers sometim o escape from such resort to various pre- texts such as “I'll look around & bit and come- back,” hence the name “come-back”. men don't use it Our sales- The only “come-backs” we hear of are tho ones who bought Fall clothes here and are now coming back for Spring clothes. Lots of these “come-backs,” however. Quality clothes never become shabby and the style is a lasting attribute--we are “sticklers” for quality. - Our clothes possess permanent style and we invite you to see them You’'ll like them, you’ll like our store, you’ll like our prices; you’ll like our assortment and you'll like the way we treat you whether you look or buy—You’ll never regret the day that made you acquainted with this store—T'ry it! MEN'S SPRING SUITS The suits we show for spring are all 1909 models—they range from aluminum grays, through greens, modes and tans to beau- tiful plain and fancy serges. The fabrics. are both imported and domestic weaves and the styles are above criticism—not at all like those shown by the average clothing store. $10 to $35 MEN'S SPRING HATS Lots of men wonder why our hats appear to so much better advantage than those of other stores at similar prices. We sometimes wonder at it ourselves, although it is probably due to the extreme care used in their se- lection and to the fact that we price them to_gain large patronage rather than large profits. $1 up to $12 OUTER GARMENTS The overcoats we show are un- usunally attractive—they are styl- ish yet unobtrusive and they are shown in a variety that will sur- prise any who has ever sought a similar garment in stores of lesser magnitude and of course every store has some raincoats, but they are not the kind we show, besides all the staples we’ve many novelties quite un- ordinary. Rain Coats $10 te $33 Top Coats $10 to $28 SPRING HABERDASHERY This store’'s Haberdashery Dept. leaped into immediate favor among men who are a bit “finicky"” about the little things. Our Spring lines add to the prestige gained with our fall showing—our Manhattan = Shirts at $1.60 up and our E. & W.'s at $2 up are as near Shirt perfection as it ia possible to procure, and our Neckwear at 50c and $1 is calculated to please men who want things exclusive. Lots of Handkerchiefs, Hoslery, Under- wear and Fancy Vests, too! Fashion’s Tendencies General Aspect in the Drift of Styles for Women Folks Indicates Changes in the Mode of Dress Along Lines Less Complex in Detail but Effective in Appearance. HE practical fashions for sprink, 199, will show the decided change either In garments or fabrics from those that were the vogue at the beginning of = last season. The outlines of garments will remain practically un- changed. Makers have introduced cer- taln Innovations, of course, for no strogger reason, seemingly, than to try to supply a different touch to style or de- slgn, but as far as radical or even im- portant newness is concerned, there Is The basic idea of the season's fas fons is the classic or Directoire styles which have ruled during the last season, to which is now being added a new note in the adaptation of the Mediaeval styles. In garments, styles that there so strongly brought out last fall are still holding sway. It is true that numerous changes and de- cided nnovations have been introduced, but in all lines of new merchandise the influ- ences of the picturesque Directoire and Em- pire perlods ate still felt. Much has been done In eliminaling the undesirable and extreme features, which the cxtremists of fashion attempted-to popularize last season, and the styles now being developed from the basic Directoire are at once prac- tical, generally becoming and pleasing to the eye. The garment fashions for spring, 1909, are all bullt on the slender figure out- line. All curves and roundness are still banished. Shoulders are narrow and square, backs sre stralght and flat and hips are hidden under cleverly designed and made garments, Outer garments hang loosely, but grace- fully from the shoulder, and skirts, whether cut hl‘)l cr in normal fashion, have the effect of falllng In straight lines from the bust. The most pronounced feature is the close- fitting long sleeve, which either falls over the hand In a point or siightly flares at the wrist in bell fashion. While all the rest of the garment may still show unmis- takable severity of outline, denotes the Medlaeval perfod rather than the drooping classic sleeve drapery of the Directolre. Collars are not as high nor as abruptly pointed at the sides. Straight and curved are the collar outlines, with a tendency for the low round neck, which suggests the paintings of the Dutch masters. In ad- vance styles there Js nothing so pronounced as the exaggcrated long-walsted effect in Mediaeval basque fashion. The effort for this season will be to se- cure, nsofar as fabrics are concerned, those that will best lend themselves to use for tallored costumes, which are prac- tically adapted because of their soft drap- ing qualities and their lustrous finish to use in the classic garments of the Direc- tolre. That tha latter style calls for se- verely plain goods goes without saying. In the fact that the Direcloire styles and adaptations of these are dominent is also found the reason for the dominance of fabrics of unobtrusive pattern and design, where a pattern is used. The Directoire fashion calls for stripes or borders prinolpally, and these will be the designs In most general use—borders for bigh style and stripes for practicability. There will be borders combined with stripes when the patterns are of qulet color effect. Stripes are also developed In two tones and in many cases they are asso- clated with self-colored or two-toned checks. The influence of the prevalling fashion is also felt In the weave and weight of the fabrics. The alm of the makers has been to degrease the welght of the goods and yet maintain the strength, and as a con- sequence they have been compelled to use only the finest yarns, and to exercise the greatest care in the construction. To lllus- WE ARE SHO.WING an unusually fine line of SPRING CLOTHING in Two and Three-Piece Suits, Cravenettes, ete. The Spring Styles in Hats ‘Were never more beautiful than this season’s productions. The latest novelties in Neckwear. Wg invite inspection. PEASE BROS. CO. 1417 Farnam Street trate: One has only to note the care with which the fine serges are woven and the beautitul construction of the volles and the vellings, with their crisp and resiiiant quail- ties, to get a falr \dea of the spinning tri- umphs which the Directoire mode has com- pelled. Serges were never as perfect in con- struction as they are today. and this is directly due to Directolre styles. The In- distinet chevron weaves, satin effocts and plain colors constitute the avallable con- struction; the prominent favorit¢ being the plain’ and seif-stripe satin etfects. Fashlon's Influence is also seen In the wide use of such dlaphanous fabrios as fllet nets, volles and veliings. Volles and vell- ings have & staple place in dress fabrics and their usefulness is largely increased in the Introduction now and again of new constructions. Mohalrs are a factor to be considered In dress goods, but they have adapted themselves because of their beauti- ful finish and flexibility to the prevalling tashions in tailored garments, and they will be seen this season with less of luster than they had before. In compliance with the modes, silks, of course, largely carry a satin finish, even when the fabric itselt is of rough con- struction. Satin is fundamentally & direc- toire requirement. Foulards, for example, tind thelr popularity due In largest meas- ure to the directolre idea. Shantungs are Mght in construction and satiny, and taf- fetas are useless unless in chiffon finish, except such ar will be used for suits of taflored construction. When we say that the wash goods o season look like the silks in make, and finish, we tell the whole story. tungs, foulards, poplins, chiffons, messa- lines, etc., are all imitated in wash goods to meet directoire needs, and the heavier weaves are used for the tallored suits. Summing up the situation inasfar as dress goods, silks and wash goods are concerned, plain and semi-plain fabrics are fashion's favorites for dressy wear, and beauty of finish and durablility are their prime requi- sites. The many yarn-dyed, woven and printed novelties give unusual interest to the lines that will enter into the construc- tion of street sults. Perhaps nothing emphasizes the season's novelties as much as the new trimming. The popular laces are the heavy linen cluny and Irish varieties, which form a bold and effective contrast to the fine textiles and nets with which they are used. In trimming there Is more than a sugges- tion of barbaric design and coloring. Bold color contrast, the wide use of metalllc and Jeweled effects are pronounced features of the new trimmings for spring. No special perlod seems to have been drawn upon, but all ags and climes seem to have sup- plied the designer with ideas. Besides the crude Bulgarian and Hungarian embroid- erles there are the bright coloring and much use of gold and silver of the more oriental designs. Austria, Turkey, Persia and India have contributed their peculiar designs and ori- ental coloring to the new trimmings. With all this trimming there is no danger of | next season being an inartistic, overdressed one, for these trimmings are used in touches | on ‘coat collar, cutfs and here and there | & bit of ornamentation on the costume and | arese. ’ In millinery this same barbaric trimming | 18 aiso to be seen, but a great deal of skill and art is displayed by designer and trim- mer in hapdling this trimming. Cabochons and other ornaments and here and there a bit of hanging will shod these designs and bigh colorings Corsets and YOUNG MEN'’S SUITS Young men—boys who have passed the knee pants age— should see how well we have looked after their wants. Usually the young men’s dept. is consid- ered a side issue—most stores seem to think ‘‘loudness’’ is the essential feature to attract young fellows—we taboo ‘‘loudness’’ but we emphasize ‘‘youthful- ness’’ in our selections for the big boys. $5 to $33 MEN'S AND BOYS’' SHOES In no one dept. of this store has our effort to offer superior merchandise met with more hearty approval than in our Shoe Dept. Every day we hear laudatory remarks about our footwear and never a word in disparagement ex- cepting, of course, remarks by persons interested in selling shoes in other stores. We've the ‘‘niftiest” oxfords in town at $2.60 to 86.60, shoes too, and shoes for the little fellow offer sure savings to the parent. i deficient in quality of fabrio and making the stylishness iz seen transformed into shabbiness Accessories Corset Models Made on Lines to Accentuate the Slen- derness of the Light Figure and to Correst and Sup- press the Large Figure—Corset Accessories Employed. 8 THE foundation of the cos- tume, the corset recelves 1more than passing attentionat (he opening of a new season. Fashion still holds to its edict that the figure for the comins spring should be eylph-like; therefore is the corsetiere called upon as a “first ald” to accentuate the graceful lines of the slender woman and to correct the faults of the woman too generously endowed with embonpoint. The new corset models are still bullt on the same lines that have become popular the last few seasons, with exception of the lower bust. The high bust corset has not found much favor, for the full busted woman’s figure shows better lines when a low bust corset is worn, and when the bust is too large, the brasslere corrects. that tault. The slender woman, for whom the high bust corset was intended, finds it much more comfortable to wear a low bust corset, with some accessory to cor- rect the flatness’ over the chest. Long Hip and Flat Back Models. The long hip and stralght, flat back models are the correct corsets for spring. The length of the model is left to individ- ual taste and need. Some models are cut extremely long In the back, walfle other models, in connection with the long back, are cut low over the hip, so as to hold in the front and sides of the limbs. The lace tront models are especially adapted to flatten the back and distribute the flesh evenly over the abdomen and hips. Back lace cordets, however, are holding their own for general popularity. Corset models with special combination appliances for reducing and holding superfluous flash in subjection are shown in limited numbers, for most of the models are so made now that they can easily correct an ordinary fault Batiste s the popular material for the summer corset, although the light weight French coutll is worn all the year round. In large sizes especially are the coutil good for summer, as they will stand the strain of lacing much better than the sheer bat- iste materials. There ls also a wider showing of the brocaded materials, which are always favored for summer wear. 8o well are the new corsets made, boned and cleverly gored, that for ordinary wear there is very little straln on the material Whalebone and whalen are the boning mostly used; only the cheapest of corsets are stayed with steel. Brassieres and Other iccessories. To be well corseted, the up-to-date woman must also buy the numerous corset accessories, without which the corseting is considered Incompléte—the numerous brassieres for the too full bust, extra hose supporters to hold the corset flatly over the abdomen and hips, and the various bust pads for the too slender woman. No other pads are used now that the slender woman holds the center of the stage. The bust, however, must be full and well rounded, and while the numerous bust frills were good when bodices were bloused, the pads pf today must be shaped to conform to tho figure. There are several garments which are made for the purpose of correct- ing the flat chest. Lace front brassleres cut very short so as not to add to fullness at waist line are gaining In popularity from season to sea- son, and each season brings some new im- proved ideas in that line. The brassiere s made for the purpose of reducing the size of the bust, therefore those that add least bulk to the tollette are most popular. The newest ones are cut and shaped so that they cover the bust only and are held in place with elastic straps. Bust forms are made on the same order, only while the brassiere forms are made to hold the full- ness in, the bust forms are padded and ishaped to correct the flatness of the chest. Among the noveltles of the accessories of dress are the colored embrolderles and wash trimmings, the wide use of the heavier laces and the wider showing of hair orna- ments. The severely cut garments also call for a greater demand in jewelry. Long neck chains, curlously deslgned scarabs and other ornamental pendents, bracelets and drop earings are shown In numerous metal and jeweled effects and -are favored by votaries of fashion. GOT THE NECESSARY CALL Clever Boy in Search of a Job Makes the Hoss Come Across. Walter Biller tells the following story of a hardware store in ‘St. Louls, which advertised for an errand boy. As it hap- pened, the boss was talking to a customer when a boy came in. Thinking he wanted to buy something he excused himself, and going over to the boy asked him what he could do for him. The boy told him that he came in answer to his advertisement and-asked for the job. Well, of course, the boss got mad by being disturbed while he was talking to a customer. He sald to the boy: “You go outside and walk a block. If T call you back, why, I will hire you; if I don't, why, you just keep right on walking." The boy did as he was told, but, going out, he picked up a shovel that was stand- ing near the door, put it on his back and started down the street. Before he had gone old man was after back! Come back!" The boy came back, took off his coat and asked where he wanted him to work, downstairs or upstairs, or where. The man took one good look at him and said: "I guess I'll hire you. putting your coat on. Judge. the “Come ten feet away him yelling: Never mind Start right in.''— Joe’s Mistake. Little Joe's knowledge of ratural history had been acquired mostly indoors, and when in one of his earllest excursions to the outdoors he discovered a small tortoise he exultingly made a capture. “Mamma, mamma!" he cried, “lookeo here; I's found a wooden bug.' box We have a nice lot of potted plants in bloom for Easter such as Lilies, Azalias, Lilao, Bongenvillia, Stocks, Cineraria, Hydranyias, Primulas, Hyacinths, Lily of the Valley, ete., pretty Ferns and Palms— Cut flowers we have the largest assoriment such as Roses, Carnations, Lilies, Hyacinths, Daffodils, Jonquils, Tulips, Sweet Pias, Violets, Lily of Valley, Freesia, Daisies, ete.,— All our ewn grown stock, fresh out every day, absolutely Sresh—at the lowest market price. Ness & Swoboda 1§