Evening Star Newspaper, October 4, 1937, Page 27

L) THE EVENING STAR, WASHINGTON, D. €., MONDAY, OCTOBER 4, 1937. WOODWARD & LOTHROP 10™ {1™ F AND G STREETS ProNe DIsmicr 5300 t BOOK SAVINGS Q¢ each | SET OF 20, $16*° 1/ IF TETE 25 ¥F IT ... HEaEIE | & | ;’.fg?‘;‘[ £ 15 IF iF IE FE ‘ar ap AE t /36 3K AF :“-‘-“::5 gF 45 IF I I /3N 12 (] pusssngsssst cr g8 IE ,....__..., JP— 298 , : } 52 [ & ‘1“;:“;“?"1: I I i e——" 1 — T h““‘"‘m ~.‘ - N Y > s » N N i / © SPINOZA CONBUCIUS MONTAIGNE PLATO DARWIN GOETHE FREVD Q 2 ROUSSEAV NIFTZSCHE ARISTOTLE SACON VOLTAIRE THOMAS NHAUER HAVELOCK EMERSON ToLsToY FRANKLIN 'J.Dvili:" SCHOPE M Al For months we have been negotiatin g for the exclu- sive selling, at a specially low price, of these par- ticular books. At last arrangements are com pleted. These de luxe books are the fruits of their victories. And their victories will help you win your own—in the con- stant battle we all wage against fail- ® ACTUAL SIZE ure; discouragement, unhappiness. OF EACH OF THE 20 VOLUMES. £ach of these de luxe volumes measures §Y3 by $Va e A single phrase in any one of them may ODAY, more than ever, each of us |t has substance behind it. And he says P L For instance, in inches, exactly the same size as volume above. Blue cloth. rations. Colored end sheets. page tops. Richly bound in two-tomed Royal Inlaid panels, gilt titles and deco- Stoined and palulnd’ How Many of These Books Do You Want to Own (This space permits us to give only & very few of the chapter headings of each volume.) CONFUCIUS The Comduct of Life What Constitutes the Superior man; Art of Living; Mental Morality; Self-Development; Human Relations; Cultivation of the Fine Arts. FREUD Lectures om Psychoanalysis Theory of Dreams; Anatomy of Personality; Psychology of Wo- men; A Philosophy of Life. SPINOZA The Philosophy of Spinoza Miracles; Nature and Origin of the Human Mind; Nature and Extent of Human Knowledge; Psychology of the Emotions. THOMAS PAINE Writings Common Sense; The Rights of Man; The American Crisis; The Age of Reason; Letter to George Washington. TOLSTOY Essays Including: Two Wars; Bank- ruptcy of Socialist Ideal; What Should Each Man Do? VOLTAIRE The Philosophical Dictionary 98 Essays, including: Destiny; Books; Common Sense; Igno- rance; Religion. NIETZSCHE Beyond Good and Evil Free Spirit; Religious Mood; Natural History of Morals; Our Virtues, Peoples and Countries. SCHOPENHAUER The Philosophy of Schopenhaner Object of Experience and Sei- ence; Object of Art; Metaphy- sics of the Love of the Sexes. HAVELOCK ELLIS My Comfessional 71 Essays, including: Approach to Marriage; Secret of Success; Can We Standardize - Love?; What Is Happiness? GOETHE The Wisdom of Goethe Joy and Destiny; Love and Longing; Greatness; Youth and Age; Knowledge; The Art of Life; Marrioge and Children. MONTAIGNE Selected Essays Including: Of Idleness; Of the Force of Imagination; Of Con- science; Of Experience. PLATO The Philosophy of Plats Apology; Crito; Phaedo; Phae- drus; Symposium; The Republic. BENJAMIN FRANKLIN Awntobiography end Other Writings Dogwood Papers; Selections from Poor Richard’s Almanack; Ad- vice to a Young Tradesman. ARISTOTLE Ethics Practical Rules for Human Life; Training the Habits; Pleasures and Pains; Friendship or Love. FRANCIS BACON Essays All 58 masterpieces, including: Of Adversity; Of Love; Of Mar- riage and Single Life; Of Friend- ship; Of Ambition; Of Health. ROUSSEAU 1 The Social Comtract The People; The Right of Life and Death; The Institution of Government; The Dictatorship. KARL MARX Capital and Other Writings Including: Outlines of a Future Society; Capitalist Production; Communist Manifesto. DARWIN The Orl'giu of Species Struggle for Existence; Natural Selection—or the Survival of the Fittest; Variation; Instinct EMERSON Complete Essays Including: Self-Reliance; Com- pensation; Love; Friendship; In- tellect; Experience; Character. JOHN DEWEY Human Nature and Conduct Habit in Conduct; Character ond Conduct; Custom and Mo- rality; Changing Human Nature; The Psychology of Thinking. must put somé extra “plus factor” into our life. Business leaders are RIGHT NOW quietly “sizing up” for advance- ment those just a little more enterprising, more ambitious, than the “run of the mill” employee. Opportunities will come first to those with the “plus factor” of a background of wide reading—enabling them to-reason logically—to handle others effectively—to possess a com- mand of language. Is That Hard to Acquire No. It iseasy togain. And,oncegained, impossible to lose. - No one is too busy to acquire this background. We fritter away too much tirie on hearing or read- ing things that get us nowhere—in news- papers, magazines, movie or radio enter- tainment. Just a few of these daily min- utes spent—even more interestingly— with the right books areall that is needed. We all see what these few well-spent min- utes can mean. One person may have had as much formal education as an- other. Yet his conversation and mental scope—narrow, commonplace, boring— reveal that his reading is confined to shallow, superficial things. The other person—with no greater for- mal education—has a background of wide reading. Of broad interests. Of what the wisest men have thought and done. Others listen, like, and respect him. Whatever he says carries weight. - is a collection of books.” it well, because his reading of the truly great has also given him a command of language. It does mot matter WHAT “formal” education a person has had. As Carlyle said: “The true University of these days And each book described here is MORE than merely a book. For here are twenty men whose wisdom, bound in books, will live as long as the English word is read or spoken. Each knew discouragement, despair. Each dared try to find what life meant, what it could mean, the solutions to eternal problems. Each found his answers— and gives to you—in a book—the full measure of what he learned. have|magic for you. BACON'S ESSAYS (on Pages 259, 260, 261) is some advice on the strategy of handling people which is breathtaking in its simplicity; advice which may be of incalculable value to you. 89¢ Each—Set of 20, $16.95 Seldom have we been able to offer such books at this amazing price. Not until you actually begin poring over any one of them can you realize how the great minds of the age have solved the problems you. face daily. Tue Boox Storr, Arsir 23, Fimst FLOOR Come In, Telephone District 5300, or Use the Convenient Order Blank O Confucius O Goethe O Spinoza O Schopenhauer O Tolstoy O Voltaire O Nietzsche O Karl Marx O Havelock Ellis WOODWARD & LOTHROP, Wash ington, D.C. Please send me the volumes checked below. -—-- City, State O Money Herewith (89¢ each; set of 20, $16.95). O John Dewey O Emerson O Montaigne O Thomas Paine O Darwin O Plato O Franklin O Aristotle O Bacon