Evening Star Newspaper, July 25, 1937, Page 69

July 25, 1937 ,' / & EVERYONE IS / RAVING ABOUT? PAUL EXPLAINS WHY PALMOLIVE CORRECTS “MIDDLE-AGE’” SKIN! *Palmolive is made with Oiive Oil, a real beauty aid. And Olive Oil makes Palmolive's lather gentler, more soothing . . . gives it a special protective quality all its own. Thus Palmolive does more than just cleanse. It protects your skin against the loss of those precious natural oils which feed and nourish it . . . That's why Palmolive keeps your complexion soft, smooth and young!” Fct of T ot WHY PALMOLIVE, MADE WITH GENTLE OLIVE OIL, MAKES YOUR COMPLEXION SOFT, SMOOTH, YOUNG AGAIN! S your complexion beginning to I look the least bit dry, dull, coarse- looking? These are the first signs of “Middle-Age” Skin—the heart-break- ing condition which adds years to even a young girl’s appearance. Thousands of beauty experts advise the regular use of Palmolive Soap because it is made with a priceless beauty aid—Olive Oil. That's why its -lather is really different—rich, sooth- ing, penetrating. Palmolive gently | clvanses the pores of dirt and cosmet- w CHOSEN EXCLUSIVELY FOR THE DIONNE QUINS! E What a beauty lesson theve is for you in the fact that Dr. Dafoe chose i Pualmolive exclusively for the Dionne Quins! If this fine beauty soap, i : N . made with gentle Olive Oil, is safest and gentlest for their tender : skin, dow’t you think it must be safest for your complexion, too? THIS WEEK Magazine Section 3 SHE CONSULTS FAMOUS BEAUTY EXPERT, PAUL OF FIFTN AVENUE I'LL BET YOU’D MAVE PLENTY OF DATES, IF YOU'D JUST DO SOMETHING ABOUT YOUR SKIN ! WHY DON'T YOU SEE THAT BEAUTY/EXPERT YOUR COMPLEXION HAS THE SYMPTOMS OF WHAT | CALL “MIDDLE-AGE” SKIN! ITS DRY AND LIFELESS, AND COARSE- TEXTURED. | SUGGEST THAT YOU CHANGE YOUR SOAP +--USE ONLY PALMOLIVE, / BUT "ON THE SHELF” BECAUSE OF “MIDDLE-AGE” BECAUSE--- NOW NO MORE LONELY EVENINGS ...THANKS TO PALMOLIVE ics, and at the same time, softens, freshens and stimulatesthe skin—help- ing to restore attractive, natural color. Palmolive, the pure beauty soap made with soothing Olive and Palm Oils, was choseq by Dr. Dafoe for ex- clusive use on the tender skin of the famous little Dionne Quintuplets. Why not start right away to give your skin the benefits of Palmolive? See how its gentle, soothing, different lather helps to make your complexion lovelier, younger-looking! MADE WITH GENTLE OLIVE OIL TO KEEP COMPLEXIONS YOUNG AND LOVELY € 1937, N. K. A, Servig, Inc,