Evening Star Newspaper, September 22, 1936, Page 20

7 ur Iongue! -~ “Lets see y The vivid editorial supremacy of THE SATURDAY EVENING POST is a mir- rorlike reflection of the people who buy and read it. These are the pick of the flock —people on the way up—the men and women from seventeen to seventy who are growing. They are, in business, the veteran boss with the young brain, the get-action executives under him, the never-say-die salesmen, the up-and-coming cubs. They are the able doers in law and medicine who win cases and save lives; in politics, who fight to better America; on farms, who plow with their heads as well as their hands; in schools and colleges, who teach and study for ad- vancement here and now. These are the sane, solid, solvent, aspiring Americans—to whom The POST is edited with the utmost care, clarity, courage and integrity that the greatest magazine on earth can supply —and who gave The POST during the first six months of 1936 the largest average circu- lation in its history. : These are the people who dominate and will dominate American life—and The POST is their favorite magazine simply because it so faithfully and effectively represents them and their thought. The measure of the character and in- fluence of any publication is not only in how it looks or what it claims, but also in how it speaks and what it says to its readers. There’s no better way to diagnose a magazine’s value as a carrier for your sales-message than by its editorial standards — in other words, “Let’s see your tongue”! THE SATURDAY EVENING POST ; “AN AMERICAN INSTITUTION"™ L A : » SRl SALES-TIP: ‘THE CURTIS PUBLISHING COMPANY 3 oL rouse wor (INDEPENDENCE SQUARB._ PHILADELPHIA