Evening Star Newspaper, September 15, 1936, Page 26

' THE EVENING STAR, WASHINGTON, D. ¥, TUESDAY, SEPTEMBER 15, 1936. e s / [ Dress Z venti ; 12141220 F Streat é é Kimited edions o FollFshio Evnts f ur Cometct Dominant Feature of our 3-Day Store-Wide Fall Fashion Events! One whole page of dresses! Representing the unique fashion-value performance of 6 dress buyers in 6 dress shops. Bringing you—in addition to our regular, newly assembled collections of fine Fall apparel—at the very dawn of the new season—a brilliant pageant of fashion successes at special prices! Styles that express every important silhouette, every smart fabric, every smart color! Styles that express becomingness to individual types. . . Juniors’, Misses’, Women's, Larger Women's and Sports Dresses . . . each and every collection representing the expert choice of a speciglist-buyer who knows what her customers want and gets it! We've filled the page to capacity, but only your personal attendance will discover how completely worthwhile are Jellé¥f's 3-day Fall Fashion Events. Starting Tomorrow-On Sale Misses’ 16.95 and 19.95 Dresses—$15 In Satin Back Crepe . . . button-back Princess frocks! In Crepe Intrigue . . . new short peplum frocks! In Sheer Crepe . . . new “tucked all-over” frocks! In Sheer Wool . . . with swing skirts, high neck! In Velvet . . . directoire frocks, trimmed with lace! In Velvet . .. “jeweled” tea dance frocks! The style summary reads like a Paris cable! Snug waistlines, wide shoulders, flar- ing skirts . , . long and short tunics. Black, Tudor blue, Scot green, lrish green, mogador brown, spruce, fair- way green, slate blue, copper. Softly Glitter! . . . jeweled clips, mirror but- tons, metallic vests, . metallic embroid- ery! Contrast! ... brilliant color on black, gay flowers, quilted embroidery, detachable colored hems! Misses’ Moderate Price Dress Shop— Second Floor Choice— Misses’, Wamen's $ Larger Women's and Sports DRESSES Thursday and Friday Women's 16,95 and 19.95 Dresses, $15 T Ro?ular sizes, 36 to 44—Half sizes—16'%4 to 245, tailored—exquisitely “dressy” dresses! One-piece dresses—two-piece dresses—tunics! Modified Princess lines—Costume suits! Satin-back crepes—jacquard crepes! Feather-light wools—rich, rippling velvets! crepes—sheer Lines, details, colors that spell be- comingness and chic for women .. . Skirts designed with graceful, slim- ming lines . .. straight, flared, pleated. _ Shoulder width becomingly accentu- ated-draped, new Vee, and high neck- lines. Trimmings opplied with taste and individuality « . . braid, buttons, “jewels”, applique work, nail bheads, bugle beads, metallic vests and embroidery. Stunning black dresses! reen dresses, wine-col- ored, rust-colored, crushed-grape, new blue dresses! Women’s Moderate Price Dress Shop— Second Floor Regularly $16.95 and $19.95 (1) Misses $16.95 dress of creve with vels vet trim: shirred shoulders: wide sleeves; fare skirt; “flower pof” pockets. $15. (2) Misses 319.95 dress of pin tucked creve with Bengaline trim; rhinestone ciip; patent belt, 815, (3) Misses’ $16.95 dress with shirred sleeve; flare skirt, and rhinestone dog collar pin at back. 815 Misses—14 to 20. Women—36 to 44. V2 Sizes—16'2 to 24"2. $16.95 and $19.95 Casual and Sports Dresses—$15 Beautiful ratines — lightweight chenilles — non- stretching boucles—hair—surface wools. One, two and three piece dresses and suits! sports frocks—town and country types! Classic Exciting variety! Exciting fashions! From the first choice Fall collections of the better manufacturers who cater to Jelleff’s year-round demand for the best in fashion and value. Here . . . the sporting new blacks of Paris! Here . . . the new raisin browns, copper tones, spruce green, navy blue, grape tones! Here . . . slim tailored and swing flare skirts—high or low necklines, talon closings, sheer blouses, smart-fit- ting jackets . . . beautiful lines, beautiful workmanship and finish! Better Sports Shop—Third Floor 4) $16.95 3.pe. Classic Chenille (5) $19.50 3-pe. Boucle Suit: full ion L er d esing et nec: and skirts ‘tafiored. facket and smart Pockets, patent beit. S15. blouse with 1acy Trills 815, (8) Larger woman’s $19.95 dress of “Roberta” crepe with soutache ‘braid trim. silver lame vestee with rhinestone clip, _$15. (7) Larger woman’s $19.95 transparent velvet; top bodice and sleeves of brocaded velvet 1 ©4 in plaid pattern; chiffon yoke f i band. JUNIORS 3.DAY FA $15, Now in September when hundreds of girls are eager and impatient to select their first Fall frocks—Jelleff's popular Junior Deb Shop peaks selections and values in a glorious 3-day presentation of newest Fall Fashions—every one a new comer to Jelleff—every one specially priced! o 4 Juniors’ 1295 11 Dresses 3.Day Speciall 15 New Styles that more than hint of Paris! The maker brought back his own “‘originals,” which inspired these smart versions of Alix's full back skirt, Molyneaux button-back 'tPunic, Rc':bert Piquet’s velvet-trimmed peplum frock, Mainbocher’s rincess! Now Juniors . . . is it to be Tricolido CREPE—MOIRE § TAFFETA—SATIN-BACK MOIRE—SHEER WOOL OR VELVETEEN? Check! Tunics or Peplums? . . . Fitted Princess—back-fullness— swing skirts, wide shoulders, wide sleeves? Check! Do you fancy a lot of braid? Fur? “Gold” buttons? Or appliqued velvet flowers on your dress? Check! =% Regal coronation colors . . . dashing foot- ball colors . . . beautiful bldcks, greens, brown! (A) Juniors $12.95 Princess dressy velvet buttons; belt and fosileve on veny akirt; rehief; (B) Junior's $12.95 rabbit hair wool " tunic dress with Calyak 1. Flare lame scarf and wide 11, Junior Deb Shop—Faurth Floor buttons and trim on scarf. akirt; wide shoulder, 811, shoulders. 8) Shorter woman's $16.95 transparent velvet dress with brocaded chiffon velvet trim on shoulders: rhinestone and jewel pin at meck. Sizes 16% to 24'3. $1S. (8) Shorter woman's $16.95 dress of alpaca with soutache braid embroidery o% collar and cuffs. Sizes 16'; to 24%. 3815, (10) “Woman's $19.95 dress of Dblistered crepe: full skirt: satin piping on collar: i Button 'trim; leather beit and buckle, T Green, wine, brown, 36 &0 44, 815, Larger Women's $16.95 and $19.95 Dresses especially designed to flatter % $‘I 5 sizes 4015 to 5215 street, New Fall models for dressy afternoon—informal dinner Velvets Crepe Elite Roberta Crepe Woolspun Crepe A real triumph to present this select collection of Autumn’s important style trends interpreted in becoming versions for the tall and short full-figured woman. Beautifully done, in beautiful fabrics! The silhouettes, necklines, bodices, waistlines, sleeves and shoulders . . . even the trimmings handled with special talent, achieving surprisingly becoming, slenderizing, smart lines. Choose from black, crush grape, Scot green, brown, intense blue—the season’s smartest, and, incidentally, the larger wom- an’s most becoming colors! Special Size Dress Shop—Second Floor DRESS EVENTS Dozens of styles for Juniors—from petite 9s to 17s. All the new rich colors for Fall—the fascinating new fabrics—the glorious new styles! And, added to all this the workmanship and the little fine details in their making that distinguishes a Jelleff's frock in a crowd! Juniors’ $16.95 $ Dresses S, A dozen or more spirited young fashions specially purchased, spec- ially priced for 3-day event! Starting TOMORROW Captivating new crepes—"thinner-than-thin"” wools —directoire taffetas, moires, velveteens, lush vel- vets! Divine fitting princess frocks—bolero, tunic and peplum frocks! Fullness in back, rippling skirts, short puffed sleeves, wide sleeves, broad shoulders. “Pearl” necklines—Beauvette em- broidery—black punctuated with color “jewel-tone” buttons—Ilace —almost no end to the new, de- lightful surprises in trims! Colors ranging from chic black to intense blues, rich greens, grape tones, browns, greys. (C) Junmior's $16.95 dress o feather wool. braid trimme pockets and collar; leather belt; flare skirt, H&r zar (D) Junior's $16.95 dress of new 'd crepe; “full in back.” ihouette, contrasting velvet w at dack of neck. $15. Junior Deb Shop—Fourth Floor.