Evening Star Newspaper, July 5, 1936, Page 74

IT IS WISE TO USE ONLY THOSE Magazine Section for those who prefer POWDER To introduce Squibb Tooth Powder, your druggist is featuring the following: LARGE SIZE 40¢ MEDIUM SIZE 25¢ M TOTAL VALUE 05¢ % And this MONEY-BACK OFFER: Use the smaller size. If not delighted, return large size for the full refund of purchase price. 3% THIS WEEK Tooth Powder ’Z']Ci c/-neu /ra/i z 1117 July 5, 1936 SQUIBB Tbo+h‘ Powder 74/(‘1'0/-/1011 {ra/izifl7 . R SQuigs & sons NEW YOR! Today, most tooth é’emy can be prevented ODAY, there is a new purpose in the care of teeth and gums. It is not merely to make teeth look well, and not merely to sweeten the breath, The new purpose is to prevent tooth decay. Not so many years ago, a statement of this purpose would have been only an extravagant hope. Today, the House of Squibb offers a simple plan by which most tooth decay can be prevented. Al- ready adopted by millions of men, wom- en and children, it carries the weight of dental and medical authority. We urge you to usc it. An important part of the plan is the use of a scientific dentifrice, such as Squibb Dental Cream which costs no more and requires no more time to use than an ordinary dentifrice. PRODUCTS RECCMMENDED BY THE MEDICAL AND DENTAL PROFESSIONS Squibb Dental Cream contains an in- gredient which neutralizes the bacterial acids that cause decay, wherever it comes in contact with them. It works deep down into many tiny crevices where the toothbrush fails to reach. After using Squibb Dental Cream, the mouth feels delighttully fresh, the teeth have a clean beauty and lustre. And now the House of Squibb has developed a scientific tooth powder— containing the same essential clements as Squibb Dental Cream. This means thatthe same benefits may today be had by those who prefer a dentifrice in powder form. Begin today. Follow the Squibb Plan —and every time you brush vour tecth, remember this important fact: most tooth decay can be prevented. THE SQUIBB PLAN by which MOST TOOTH DECAY CAN BE PREVENTED l. Goto your dentist and follow his advice. This will include the kind of toothbrush to use, and how to use it; what kind of denti- frice to use, and what kind not to use; and whether you should supplement your own home treatment with the use of dental floss and oral perborate. 2. Check your diet with your physician or dentist —to be sure your system is getting the elements essential to the health and strength of your teeth. J. Brush your teeth thoroughly, at least twice a day, and be sure you use a denti- frice scientifically prepared to clean teeth effectively, and safely. START TODAY on the Squibb Plan for the care of the teeth and gums. It costs little and may prevent pain, ill bealth and expense later in life. SQUIBB DENTAL CREAM The Priceless Ingredient of Every Product is the Honor and Integrity of its Maker