Evening Star Newspaper, July 5, 1935, Page 24

THE EVENING STAR, WASHINGTON, D. C, FRIDAY, JULY 5, 1935. THIS 4,000, 000 Quer AGALINE *SheTion ROYAL TYPEWRITER COMPANY. INC. we, Buciie U Covington = Lu&-fl&“‘ Avers: New York, Ne Yo {ngtont onal Dear Mro VI8 us 1o Wareh 18 ”'w';“pu-n“"“‘ wnat happened t8 U4 o gine, n:'!" \mow e11 abo! wning for e oAt reason 1 wanted ¥ as ws ",.:“'“’“n?w ¢ seles mon O Cn Narch 4tb, 88 JOU ple "";_h:m;inue in! %" we praced u-oe-mun oEitELS WEEK, in whichs 88 70 good and ; 1 w;}‘{ Tov! 1ct Repres o ‘”':{a e varuh}‘; a8 o ey ate- "“", ,“.c 3 reacy :‘ix Jou tbat ‘“,‘,,.,. which W o & glad to tell IOU, ion, from the TOCL on of publ roughou ut every B0cEO0e thesr Lers fii o the st .,,.run“ Dee Shelves more T vd foree time & BT 49 by this u?gu:::;oold ‘-fla" “wmx: the or-‘u nr it- Portables | 'THIS WEEK mor will o w0 5 your services u'u Yours very trul¥s MANUFACTURERS: Write for “Partners in Profits,” the complete story of how THis Wiixk helped Royal to break sales records. Included are facsimiles of other letters quoted here. Address THis WrzK, 420 Lexington Ave., New York,N. Y. a tog! o new_factors = # WEEK | Circulataon ot vk THIS WEgx ROvYAL announces a new bofe-sized typewrier writer which 1840 10 you=10 your own pe. touch. One of th, The day after this Royal ad appeared in THIS WEEK, people telephoned orders for typewriters... they walked into stores and bought typewriters. Retailers: read what Royal dealers and executives say about THIS WEEK—how they broke every company sales rec- ord for the month of March. These men have seen for them- selves how THIS WEEK moves merchandise. Royal's Detroit District Manager reports that this advertise- ment “produced more real business for our dealers, than any advertisement that the Royal Company has run in the three years I have been out here.” He adds, “Dealers received actual orders over the telephone the Monday after the ad appeared. Throughout the territory, dealers reported unusual response and sales —for two weeks following its appearance.” Says E. A. Raphael, Boston dealer, “The day after the ad ap- peared people actually came in and bought typewriters. It's the kind of magazine advertising that has local sales power.” From Detroit, J. L. Hudson Company reports, “Your recent ad in THIS WEEK was unusually productive;” and the Dean Typewriter Sales Company “can trace more portable sales di- HI'S For the child j just l‘lmlng o read lnd write! rectly to THIS WEER than any other medium Royal has used.” Ben F. Schweiss, Royal distributor in St. Louis, writes, “THIS WEEK moved Royals for us. When manufacturers place adver- tising in THIS WEEK, the retailer can get behind it and push for sales. Tell other dealers for me that THIS WEEK sells goods.” Now let W. A. Metzger, Royal Portable sales manager, sum up results at the home office: “We broke every company sales record for the month. Touch Control is now a buy-word so far memed, and I am ready and willing to give THIS WEEK more than half the credit for it.” There is always a reason for results: THIS WEEK has behind * it the local sales powe: and prestige of the 21 great newspapers that publish and distribute it. It moves merchandise because it has more readers where leading retailers do business than other magazines—on an average, 3 to 5 times more. That means 3 to 5 times more potential business for your store. The next time a national brand salesman talks to you about ugdvertising support,” ask him if his company is using THIS WEEK. If the answer is “yes,"” you can be sure that the manu- facturer is using his advertising dollar where it will do you the most good. Your share of the 4,000,000 families reading THIS WEEK is important to your business. nwawmmmmsflw