Evening Star Newspaper, March 5, 1933, Page 36

SOCIETY. INAUGURATION ADS Recent Visitor SHON D.C.CRONTH Washington Merchants Be- gan Advertising in Earnest in 1837. BY EDWARD H. JOHNSON. A glance at the advertising_columns of the inauguration issues of The Eve- ning Star and its predecessors admits us behind the scenes in Washington at inauguration time. Here we obtain & knowledge of conditions _reflecting growth and development of the Cit” of Washington and the Nation from 1801 to the present time. The inaugurations from 1801 through 1825 were almost entirely local affairs— Jefferson, Madison, Monroe and John Quincy Adams, three from Virginia and one from Massachusetts, were members of the official family serving in the cabinet or in the vice presidency that through continued residence in the city had come to be regarded as Washing- tonians. At Jefferson's inaugurations in 1801 and 1805 Washington mer- chants and innkeepers made no effort to increase or change their advertisements, An outsider, a milliner, realized a pos- sible market among the ladies, and in the February 28, 1801, issue of the ‘Washington Federalist appeared: “Mil- linery—Mrs, Pic La Gerfaux respect- fully infcims the ladies of Georgetown and the City of Washington that she has just arrived from Philadelphia with a choice selection of the most elegant and fashionable millinery. As her stay here cannot possibly éxceed three or four days she hopes that ladies in- clined to purchase will make it con- venient to call on her at the Union Tavern within that time. Georgetown, February 28. 1801.” From the printer's memorandum date at the bottom of each advgrtisement we learn that the advertising was changed only when a consignment of new or dif- ferent goods was received. There were no changes made from a month to eight months prior to inauguration in 1805. In the Georgetown Museum Advertiser, February 23, 1809 (Madison’s first in- auguration), W. H. Harmer respectfully informed his friends and the public in general that he had commenced the hatting business in F street, Washing- ton. G. Bagnall advertised, on page 1. “Groceries of every kind for sale,” and on page 3, “G. Bagnall has on hand 300 pairs of the very best kind of fine and coarse shoes, equal if not superior to any of the be-spoke work. As they will be sold in any quantity and on terms so moderate that they cannot fail to plesse those wishing to purchase. Also the best buckwheat meal, Jamaica spirits, cherry bounce, Holland gin, mo- lasses, coffee, allspice, perper. mustard, fig blue, starch, almonds, raisins, etc., etc. Georgetown, February 23." Without Special Advertising. ‘Madison’s second and Monroe's first naugurations were without special ad- vertising; there was probably none at Monroe’s second inauguration, in 1821, but the following two, by their date line of March 1, and their aptness Indicate a probability: Washington Gazette, March 3, 1821, “Frock coats etc. I have just received one trunk frock coats, which will be sold very cheap; also, one trunk second quality coats and vests and a few boxes very fine cigars. Moses Poor, auctioneer, Pennsylvania avenue.” “Real camel hair shawls. The subscriber has just received on comsignment, and offers at private sale, the following elegant India camel hair shawls, perhaps the most splendid that ever were seen in this place or elsewhere. If not disposed of within a few days they will be returned to the owner. Apply at the city auction and commission room of P. Mauro, suctioneer.” The Georgetown Metropolitan of March 3, 1821, shows real estate con- ditions at the time: “For rent, a most convenient two-story brick house on High street, nearly opposite Daniel Renner’s. Tsere is everything at- tached to the building to make it con- venient. There is & pump of never failing water and & very good garden. MISS MARGARET HALSTEAD, Daughter of the former United States consul general in London and Mrs. Al- bert Halstead, who made a brief visit in her home here when she came to sing at the White House following the dinner which President and Mrs. Hoover gave in honor of the Speaker of the House and Mrs. Garner, February 21. Miss Halstead made her debut in the Metro- politan Opera recently. —G. Maillard-Kesslere Photo. numerous advertisements. Henry Walker, victualler, began February 24, with “Great and Unrivaled Attraction—Now or Never—Choice Beef! Beef!” and told the public there was “no mistake about Potomac Cattle,” they were purchased from H. Clagett of Virginia, grazed and fed by Jacob Vanmeter of Hardy County, Virginia. On February 25, G. W. Keating: “Important! Beef!” and used a wood cut one-half inch square, showing a steer, the first “cut” used in advertising at inauguration time. There were many visitors, and an es- pecial effort was made to make the city presentable. as is shown by the follow- ing, in the Globe of March 4, 1841: “Hogs! Hogs! Hogs'—Catch them! Catch the; By the laws of the Cor- poration of Washington, One Dollar cash is paid for every hog, little or big, delivered at the poor house. The Sex- the poor house that is taken on G, be- tween Thirteenth streets, as they are very troublesome in that neighborhood.” A. Jenkins, proprietor of the Metropoli- tan House, on Pennsylvania avenue, to advertise a dinner, “sufficient to accom- modate 1,000 persons. Having employed a experienced artiste to superintend the culinary department, nothing will be wanting to please the most fastidious.” Arnold & Crerar advertised “Inaugura- tion Ball Dresses”; “Inauguration Mutton”; William Hoo- ver, “Inauguration Beef & no mistake”; Joshua Pearce & John O. Hughes, greenhouses on Seventh street, “Inau- guration Boquets,” and John Douglas, greenhouse opposite State Department, “Inauguration Boquets.” All these ap- peared in the Intelligencer. In the Globe the sale of “A Beautiful Virginia- bred horse by old Lafayette, at Cole- ton of the Foundry Church will pay 50 cents extra for every one delivered at | ‘and Fourteenth | Polk’s inauguration, in 1845, caused | Philip Ollerback, | man's Hotel” was announced, with headlines: “Members of Congress, Look Here!” The Bank of the Metropolis announced over the name “Rd. Smith, Cashier,” that “This Bank will not be open for business the 4th inst.—the day of the inauguration of the President of the United States.” The first record of any Washington institution or firm closing on such an occasion. the second closing up to this time. The Bank of the Metropolis also closed, but one of the officors remained in the bank to receive payment for notes due on that day. N Star advertising in March, 1857, shows that the merchants were in- I in ber, in A , military and mer: chant tailors, 212 Pennsylvania avenue. Presents at H. J. McLaughlin & Co. John F. Ellis, 306 Pennsylvania avenue between Ninth and Tenth, piano and music emporium. Siccarde, “hair- dresser of the courts of Spain and Sar- dinia”; orders to be left with *“Mme. Wissea, Pennsylvania avenue between Ninth and Tenth. Metzerotts' Music Store, Pennsylvania avenue. Grubb & Losam, merchant. tailors, King & Burchell, imported foods. Lammonds, fancy notions and toys. W. Egan & Son, blankets, comforts, quilts, oilcloth and rugs. Cotty's, mattresses and beds. cellent accommodations at Union otel, Georgetown, and at the El Do- rado House, where visitors can break- fast, dine and sup at all hours. Ameri- can le Restaurant, Charles Kiotz & Co. . Columbus & Co., 3 Schwarde & Drury, Herring Bay oysters and fine terrapin. “The Lakes,” per- fumes of the sweetest odor and not only innoxious but actually cosmetique. C. Woodward, who invited the public to his store, Pennsylvania avenue between Tenth and Eleventh, to view the “grand ing that “all those attending formance at 10 o'clock, March 3, by paying 50 cents will be entitled to re- main all night without extra charge.” have your Coiffure designed by Mr. Robert Artist in Hair Dressing 1216-1220 F STREET “Florsheim” Shoes Arrangements made to accommodate 2,000, Lincoln's First Insugural, At Lincoln’s first nauguration, 1861: | 33} ness on uested to meet in the room over 1Wldewe!ryswtecnsl | A , 2nd instant, some watering the Avenue.’ The Star of March 3, 1881 (Garfield), carried the agreement of wholesale e its illustrat ‘The Star. In 1893 firms made use of outline letters 3 wi .1 C, Brown of Duke as president at the mthen‘wbotnatln using cuts, rules and borders. Half- tones were used in the news sections of the advertising 1935 The Star in its Sunday ed- carried something tion to inaugu- ration advertising, the oy CONVENTION DATE SET DURHAM, N. C, March 4 (A— Omicron Delta Kappa, honorary lead- ership fraternity, today accepted the of invitation of the University of Cincin- for each letter of Harrison's, 1889, all of establishments adver- Herald ted supplement in and 1897 Wash- mati to hold its next national conven- tion there March 1-3, 1935. The fraternity, in session at Duke University, authorized installation of @ chapter at Randolph-Macon Col- group, is expected to succeed Dr. Frank began eléction of cfficers. SOCIETY. D. C. PAPER INDUSTRY OUTLINED BY SWOPE C. of C. Manufactures Committee Head Delivers Talk Over Station WISV, Wi Chamber of Commerce, in an address broadcast 'Ly Station WJSV. ur.swg:‘;mxmthe-mhmn serjes enti “Leading Industries of el e o g T 8] of e "fllu'fin. that the paper products paper produci industry is making “a splendid contri. bution® to the business life of the Capiial, Mr, Swope sketched Srtedly b ‘history more rtant phases of this activity here. 3 lumbia. Today this tented constitutes one of the l{:w the District of Columbia w] world-wide distribution.” Mr. Swope outlined also activities in the paper box manufacturing field, paper caps for bottles, paper novelties, envel and the like. “In this work, he pointed out, American-made paper pulp, from the northern sections of the United States, is used. 8. A. E. to Fete Ropers. Secretary of Commerce and Mrs. Danfel C. Roper will head the list of honor guests at a dinner dance com- memorating the 77th anniversary of the founding of Sigma Alpha Epsilon Praternity Thursday night at the Army and Navy Country Clul jm The New Deal Is On! Jelleff’s welcomes the new administration — respectfully offers best wishes for its success and proffers its services to the women in their search of fashion—and value in clothes! 1216-1220 F STREET, Listen in—WRC, 9:30 A.M. Daily—Correct Time and Jellef New Sizes 38-40-42 Here’s a new, 3-Pe. Suit 25 that was cut out to be the hit of your wardrobe! It's youthful, with that spirited becoming sort of youthfulness women are [/ always looking for! Slen- derizing and smart, the skirt and jacket in a soft new woolen, the blouse in a gay striped print—the stripes going the flattering way! In black, or navy blue. 5th FLOOR DRESS SHOPS First, think how your figure will look in your new clothes! ) Demonstration and MADELON and ROMNEY Dresses —new styles shown this week for the first time! MADELON and ROMNEY dresses represent something different in fashions, and yet something that is_ typical of Jellefi’s—hand picked dresses that have been passed on by a whole jury of fashion experts! very inch of fabric before they were chosen. nized They criticized every line, scruti- That's why MADELON and ROMNEY labels in dresses mean smartness, and value! Chiffons and Sheers Take First Place! A.—Woman's ROMNEY C.—Misses’ MADELON One of the most stunning sheer crepes. In an exceptionally smart frock—black, with white inserts in the sleeves, white ;I;l,lnsg to the graceful cowl neckline. B.—Woman's MADELON Heavy, smooth, sheer crepe in and white polka dot design. The frock Nothing is newer than shirred chiffon. ‘The top of the frock is plain chiffon. all the rest. even the jacre:, is chirred. A nice note of contrast comes In the satin ribbon trimming. $29.50. D.—Misses’ ROMNEY A delectable print—dark blue back- ground and willowy design in white! The frock top is navy sheer (a very Henry Upperman, jr.” The same paper shows the increase of general mer- cthdmng sinee the days of G. Bag- nall. * Andrew” Jackson was the first outside the official family to reach the dency; his inauguration, in brought many from his State of nessee and other States of the “Far West,” but the Washington merchants d not anticipate the crowds, nor did ey advertise their wares. Glenn & Co., northwest corner of Eleventh street and Pennsylvania avenue, adver- tised, perhaps by chance: “Teeth brushes, a few dozen very superior teeth brushes, solid backs, just received and for sale.” ‘Van Buren, Jackson's Vice President in 1833, was inaugurated as President in 1837, and the Washington mer- chants, realizing the. possibilities of this, the third consecutivp Democratic inau- guration, began to gdvertise in earnest. ‘The Globe of March 2, 1837, carried in the last column of page ‘Ha! Ha! Ha! What is all this about? Better than ever! More Democratic beef! The subseriber has bought six of the best cattle (by the best judges) supposed to be ever presented in the Washington market. They will be slaughtered on ‘Thursday, the 2d, and offered for sale [| on Saturday, the 4th of March, in the Center Market. Two of the above cat- tle were fed by Sidney Bayless of Vir- Waters of Ches- ‘hariah has long sleeves, and the jacket has cape sleeves. A dress you'll wear all Spring. $29.50. JELLEFF'S—GOWN SALON—SECOND FLOOR. ahowing.by smart note), the jacket sleeves are bor- Agnes Koxicn dered with the plain navy. $39.50. \ Treo Stylist of new Spring models in TREO Foundations In the Spring, when your thoughts lightly turn to new clothes, really should include one serfous thought to your foundation! The new Treo models practically guarantee & new and better silhouette. Take Soiree, for instance—a mm-mph ere with & new dcm-—ovveflr m special diaphragm support and a gran e section. In brocade, satin and lace, $10. In silk fallle with 2eway stretch back, $7.50. Other corsette-brassieres, 45 to $15. GREY SHOPS—SECOND FLOOR. for Smart Women lead a double life! "To the world they present a charming appearance that combines style and beauty. To the woman who wears them they show the beauty of perfect comfort. A dual personality well worth knowing! New Spring models include: Everyone’s Talking About the Grand New Jelleff Suit Shop Gold Stripe’s New Color “PECAN” is beautiful in the famous “Adjustables” $] 35 3 prs. $3.90 The Lark Swanky open tie. Blue, beige or black kid with reptile Berry of Prince Georges County, Md. tongue. I respectfully invite all lovers of good beef to call at my stall, Center Market, and purchase some of the above beef, as it is not often such beef is offered in this city. The price will be moderate, and delivered in any part of the city cr Georgetown free of expense. John Walker, victualler. (Reformer.)” “Choice Beef” Advertised. Gen. William Henry Harrison’s inau- guration, in 1841, caused the Globe inters to work overti b7 t The Lass Beige or gray Boa \ enake, with matching ; W X X% Y You kid trim, is new. ever 11 all the Yellow, T'find 1t & foy for- in the Adjustbles Gold Stripe Silk Stock- ings only at Jelleffs in Washington, F Street and 1721 Connecticut Avenue. ELIZABETH ARDEN tells you what to wear with 3 Gennesee Blue kid, gray trim. Beige kid, brown trim, in a charming pump. Bigger and better than it ever was, a whole spacious department devoted entirely to suits! Fifth Floor. il How are you taking your suit this Spring? Tailored, rakish, dramatic, feminine? Just let us know, because we have them all, and priced to fit any b“d%:u like a charm. Men’s t‘i:"l:‘w‘ thfl:t make you ;;x:n to 5:;!::%:; down l:h]:;net, capes tl V‘Jt make you feel like a shing officer, suits with fur, without fur, witl top coats. ‘e have sketched four out of the many in stock from $16.50 to $39.50. ? 2 gl Bk Prices are very low for shoes so high-grade! $8.50 $10.00 Exclusively in Washington at Jelleff’s Shoe Shop—Street Floor Croquignole Push Up. The most natural looking waves with ringlet ends. Also French ofl, wide waves with curled ends. otion foundation, The Men’s Wear Suit or Creme de France, skins, $1.25, oudre, for medium skins, $3.00. MNlusion Poudre, for light skins, $3.00. Coquette Lipstick, $1.50— Rouge, $2.00. Chatain Fonce or Vert Bleue Eye Shadow, $1.50. An Arden trained salesper- z-fllh‘lpmfl: proper. any eolov Lille T $1.50, navy wool, withmnc\lm Y uvdyhm blue. $39.50. 3 The Famous 4-Piece Suit Newest Hot Oil Treatments, $1.00 Other Permanents, $1.50 to $2.256—25¢ and 35¢ Service ). Warner Beauty Studio Take Elevator—3rd Floor 1318 F St. NNW. Nat. 8930 A3 32 A% A ?M“ - ~P