Evening Star Newspaper, January 29, 1931, Page 35

WOMAN'’S PAGE. The Woman Who Makes Good BY HELEN WOODWARD. Who started her To Write Advertising. 2t seems to me that there is a perfect -myo(mhwmw-mwgomw the ing business. Never a day goes by but a letter comes from some girl who thinks she ‘would like to write advertising. Nearly always it f turns out that a girl wants to write :g:ermmg because [ money in it or be- cause she thinks that just a cleverness is 3 who have never been in the advertising business think that anybody who can write a clever catch line at '-he“':fi of the ad would make a good ady ing writer. As a matter of fact, this is unimportant. ‘What is needed to write advertising are two qualities: One is the ability to sell goods, and the second the ability to write. Frequently the best writer of advertising cannot think up the clever headlines to put on top of the good writer of advertising must hm' a great deal about business, about B how goods are made, about how people ve. She must be able in imagination to herself inside the house of some a family, know what they are about, what they want, how much money they have to spend and what would appeal to them But no matter how much of this ability you have, it will not do you much good unless you can get into an advertising office where you can learn Either you must go into the advertising depart- ment of some department store or some local actory, or you must get & job in an advertising agency that advertising Helen Woodward. for a number of advertising business. So you see how hard it is for a girl THE STAR’S DAILY PATTERN SERVICE Schoolgirl Model. It has that grown-up air that girls Don't you love the cross-over effect oxmmunenmmmnmclm &kirt wwl&h .t is j.b:tirl:m? Inu cute, with an inset at the front vlbfl;:ox plllr'z ;leld l‘t‘: lace part wa: itching ee straight ahd Bmple. i It's a splendid model for class room and for Spring, fashioned of lightweight i ‘woolen in a smart plaided pattern. The collar, cuffs and frill are white pique. Style No. 173 is designed for the miss of 8, 10, 12 and 14 years. Other equally smart fabrics for its de- velopment are wool jersey, wool crepe, rayon novelties, linen and the heavier weight cottons. Size 8 requires 2% yards 35-inch with *--yud 35-inch contrasting. For a pattern of this style send 15 cents in stamps or coin directly to The Washington Star's New York Fashion Bureau, Pifth avenue and Twenty-ninth street, New York. ‘We suggest that when you send for your pattern, you order a copy of our large Winter Fashion Magazine. It should be in every home, for of course every woman wants to look her best without great expense, and this book points the Price of book, 10 cents. career as a_frightened typist and who beum one of the highest paid business women in America. who has to support herself to get into the business as a learner. In spite of this, many & poor girl has got in and made a real success of it. In wp:l:y every case she began as a stel Pormt'n.lnunce, a girl would fi. a job as stenographer for & man ites advertising copy. Then perhaps she would help him write a little. Next she would write a complete ad, and so on until she had made a place for her- self as a copy writer. But remember that there are only a few such jobs in comparison to the enormous number of girls who would like to have them. Girls having problems in connection with their work may write to Miss Woodward. in care of this paper, for her personal advice. BEDTIME STORIE Hunt for a Mouse. It often happens. we conte: That what we think is hul a e -Billy Mink This is very true. There is alto- gether too much guessing in this world. Sometimes it is called jumping at con- clusions, but jumping at conclusions is only guessing. The result is a great number of mistakes, some of which are serious and cause a great deal of trou- “MICE!” SHE EXCLAIMED. “THERE IS A NEST OF MICE UP HERE.” ble. It is seldom safe to guess, while your guess may be right, it l.s quite as likely to be wrong. Mother Brown guessed that there were mice in the attic. She wouldn't admit that she was guessing. Good- ness, no. She was sure. Of course, it wouldn't have been surprising if there were mice in the attic. But Mo',her Brown doesn't like mice, not in the house, anyway. She is too good a houukoeper not to be disturbed at the thought that Nibbler the House Mouse or any of his relatives are in the house. So when she heard certain suund;on.vmtwmenw:mm certain that there were mice there, she could think of nothing but g !flnl rid of them at once. It happened this way: There had been two or three warm dnys although it was Midwinter. Mother Brown had wanted something in the attic. When she opened the door she heard sounds that made her prick up her ears at once. It was a series of fine squeaks and what she insisted was the scratching of little laws. “Mice!” she exclaimed. “There is a nest of mice up here and I didn't think there was a mouse in the house. I can't have that. No, sir, I can't have that.” She at once began a search, and al- she hunted and hunted she % She looked be- hind things and under things and poked and peered into all the corners, but not even a sign of a mouse did she find. ‘There were no torn bits of paper and no signs of gnawing, such as are usual when mice are about. Two or three times she heard the squeaks and the sound of little claws, but she couldn't tell just where those sounds came from. STAR, WASHINGTON, My Neighbor Says: Always let a cake stand in the pan in which it is to be baked five minutes before putting it into the oven. A mode of ascertaining the freshness of eggs is to hold them to the light. If an eggs is clear it is good, if thick it is stale. If there is a black spot attached to the shell it is worthless. A drop of oil will prevent door hinges creaking, and it will cause locks and bolts to move easily. Care must be taken to guard the floor under hinges, and the con- tents of drawers from being made greasy by protecting them with newspaper. When washing blouses, hand- kerchiefs, etc., put a small lump of orris root into the rinsing water, and it will give them a delightful perfume of violets. This is much more lasting than if a sachet is placed among the clothes. (Copyright, 1931.) BY THORNTON W. BURGESS “I'll get Black Pussy,” said she, “and I guess she will soon find those mice.” She went downstairs for Black Pus but Black Pussy was not there. S| went to the door and called and called, but no Black Pussy. Finally she took two or three mouse traps up in the attic and baited these with toasted cheese. “There,” said she, “I guess these will get them.” ‘The next day she looked at the traps, but the cheese was untouched. It was a cold day and the attic was cold. She heard nothing. She got Black Pussy and shut here in there. Black Pussy didn't like it. After awhile she began to meow to be let out. Finally Mother Brown let her out. “Did you catch those mice?” manded. “Meow,” replied Black Pussy, which might have meant yes and might have meant no. Mother Brown was none the wiser. Every day for a week she visited the attic, but heard and saw nothing to suggest t.lnt Nlbbler or any of his fam- n‘{uxm about, and she decided that had caught them. Then came two or three warm days and again Mother Brown visited the attic. As she opened the door she again heard that squeaking and scratching. “It is a nest of young mice. It can't be anything else,” she declared, and once more searched everywhere she could think. As before, she found no sign of a mouse. The noise had ceased, 5o she could not be guided by this. But there wasn't a doubt in her mind that mice were there. She re- baited the traps and she once more shut Black Pussy up there. As before, Black Pussy merely said “meow” when she was finally let out, and as before Mother Brown was none the wiser. The cheese was untouched and for a day or two she heard no mouselike sounds. Then she did hear them and her pa- tience was quite exhausted. She said as much. “Probably it was a twig rubbing on the roof,” said Farmer Brown's Boy. “You know a branch of one of the trees hangs low over the roof. “I tell you it was mice,” insisted Mother Borwn. “I guess I know a mouse when I hear it.” And nothing w]::ld convice her that it was anything else. she de- (Copyright, 1931.) Platter Meal. Pare enough yellow turnips to make two cupfuls and six medium-sized po- tatoes. Cut one medium-sized cabbage into six equal parts. Let the vegetables remain in cold water for at least 30 minutes. They will then be fresh and crisp. Place the whole potatoes, the turnips and the cabbage in a covered roaster and dot with two tablespoonfuls of butter. Add one and one-half cup- fuls of water, cover and cook in a mod- erate oven for 50 minutes. When al- most done, season with a sprinkling of salt, pepper and sugar. Arrange the cabbage on a platter in the form of a ring. Fill the center of the ring with the turnips, mashed and creamed. Place the potatoes and some stuffed onions alterantely around the ring. Serve with sauce made by beating one cupful of hot vegetable broth into half a cupful of butter. NANCY PAGE Widow Drops Sr., But Keeps Husband's Name. BY FLORENCE LA GANKE. Customs . change in everything— whether it be clothes, interior furnish- ings or manners. Formerly it was con- sidered good form for a widow to drop the use of her husband's first name and to substitute for it her own givea nas For instance, Mrs. Charles Aston Brown would become, after the tragedy of be- reavement, Mrs. Frances Brown. But the custom has changed. She is still Mrs. Charles Aston Brown and should be so addressed. Of course, in legal matters she signs herself Mrs. Frances Brown. If her husband was senior, with a son named after him, the son now loses the junior title. He is now Mr. Charles Brown and his wife is Mrs. Charles Brown. The use of the name Mrs. Charles Brown for both women may make confusion, so it is customary for the daughter-in-law to keep the first name in full—-Mrs. Charles Aston Brown—while the widow becomes Mrs. Charles A. (or whatever the middle in- itial may be) Brown. Sometimes the widow is known as Mme. Brown, while the younger woman is Mrs. Charles Brown, but that custom prevails in the more formal society. ‘The question of leaving cards per- plexes many a young bride. It is cus- tomary to leave one card for one'’s self and two for one’s husband if the hus- band and wife have both been invited to the home of a man and his wife. The woman leaves her card for the hostess only, while the hushand's cards are left for both host and hostess. Should a woman, however, be making a formal call on a new acquaintance, she would leave one card for herself and one for her husband, not two for him, since thus far the husband of the new acquaintance has not entered into the picture as a host. Potato Pie. Add one and one-half cupfuls of sugar slowly to three beaten eggs, then add half a cupful of butter, one cupful of mashed white potato, half a cupful of milk and half a teaspoonful of orange flavoring. This should be like custard. Bake in one crust for half an hour and serve cold. Use either a plain or rich crust. Instead of orange flavoring, you could use two teaspoonfuls of grated lemon rind and three tablespoonfuls of lemon juice. Add other spices to suit the taste. Peas With Rice. Fry three slices of diced salt pork until brown, add one cupful of dried cooked peas, two cupfuls of the pea liquid, half a teaspoonful of salt and a dash of pepper, bring to the bolling point, add one cupful of rice and cook slowly until the rice is soft. A ham bone, with its fat, may be used in place of the salt pork. EPIDEMICS OF COLDS are dangerous—~ Most people are inclined to neglect a cold. It is a serious mistake to neglect even a slight cold. Why take chances? During epidemics you require a Laxa- tive and a Quinine in the treatment of colds. Keep your system fit with a com- D. C, THURSDAY, Pop was smoking and thinking, and ma sed, Willyum, I never passed such an uneventful day in my life. not a single outstanding fact for me to write in my diary notes and yet I sim- ly must write something so as not to grlke the chain, she sed. Why dont you use & little invention? e. | pop sed. How oywmoen?mnled.lnd pop sed, Make up something. For instants say that an aireoplane crashed down our hor and strewed mail all over the roof, and as you were helping the pilot to pick up the mail you discovered 3 letters addressed to_yourself. Now Willyum thats d utter ure nonsents rication I think its a JANUARY 29, 1931, shame I cant keep a diary without hav- ing all kinds and varieties of fun poked at it by you, ma sed. I should think the leest you could do would be to helL e a little insted of piling up in my path, she sed. Yee gods I havent piled up a thing, ceese firing, pop sed, and ma sed, Its downrite discourraging, thats what it is, but why should I waist my time complaining? Who am I that I should expect such a thing as encouragement? she sed. Well who am I that I should be pinned under a load of bricks without & moments warning? pop sed. Yee gods its not my fault if your day hasent been crowded with historical incidents. What do you expect me to do? he sed. You can at leest take me to the movies and then at leest Ill have the plot of the picture to discribe in my own werds, at leest. ma sed. All rite, cume along then, yee gods, lets go, pop se Wich they dm TVE million modern mothers will tell you that children DO cry for Fletcher’s Castoria. For mothers always give a few drops of this pure vegetable preparation when a child has any of the symptoms that tell of sluggish bowels, colic, or other upsets. When tin, tongues are coated and breath is bad. ‘When a child is restless; irritable. Alwayl soothing and oom!umng to an infant— yet it is effective for children in their teens. You never have to coax children to take Castoria; they love its taste. Be ready for the next case of sour stomach, Castoria! constipation, or other need for When buying look for the signature of Chas. H. Fletcher on wrapper, Subjeect to COLDNS? cat GRAPEFRUIT FEATURES, “I'm so glcd we found a break- fast they like.” “Thank goodness for Shredded Wheat! The children just wouldn’t eat breakfast and I was so tired of coaxing them. But when they tried the crisp, tasty biscuits, floating in milk and cream, they were delight- ed. And best of all—Shredded Wheat is ideal for children. It’s just the food to build bone and muscle.” NATIONAL BISCUIT COMPANY “Uneeda Balkers™ SHREDDE WHEAT WITH ALL THE BRAN OF THE WHOLE WHEAT fortable Laxative and a Quinine tonic —Grove’s Laxative BROMO QUININE. fruit two or three times 2 day. Or drink the health-giving juice, squeezed fresh from the fruit. “Seald-Sweet” are the pick of the crop — sweet, juicy — and cach one is stamped with the name, so you can choose the best. Write now to the Florida Citrus Ex- change, Tampa, Florida, for Citrus Health Booklet, with recipes. CATCHING cold easily means having lowered resistance — usually an acid con- dition, known as acidosis. Correct this with the alkaline effect of grapefruit__that's the modern way. This refreshing fruit is peculiarly rich in needed mineral salts and essential vitamins. There’s no more delightful way to build* up bodily resistance this trying time of year than by eating “Seald-Sweet” grape- Seald-Sweet Grapefruit FLORIDA’S FINEST GRAPEFRUIT The Health Point about Soap and BEAUTY Glowing beauty in the skin is just glowing health and cleanliness. That’s why it'ssoimportant to use a soap that, besides being PURE, makes a LATHER that is effective not only in clearing off the surface grime, but also in dissolving out the pore deposits so that the skin can breathe freely. ‘Try the benefit of Sweetheart’s rich, thick, solvent lather—in hot or cold water, hard or soft—a lather that is mild, soothing and protec- tive because it is Sweetheart is just supremely ‘sosp without coloring matter, perfume or wrapping frille— hence its low price. QUININE combined with a LAXATIVE is the safe and proven remedy—the safe- guard against COLDS . . ¢ v oo e s Ask for - - Grove’s Laxative BROMO QUININE Tablets into a solid cake—no air in it. Delicately scented. Just try Sweetheart—from your grocer or the better druggists. IT LATHERS! SWEETHEART SKIN CHARM DILET .SOAP