Evening Star Newspaper, August 17, 1930, Page 37

THE SUNDAY STAR, WASHINGTON, D. C, AUGUST 17, 1930—PART THREE. Watch the papers every day for.an- nouncement of new expansion sale values you can’t afford to miss. A FASHION IN A FASHION INSTITUTION Parie fw:.mmefl”u?(?ynr» Parie Washington NewYork The cosmetic shops can recom- mend just the preparations your skin needs after Summer exposure. ebleffs A FASHION INSTITUTION Parie Washington NewYork Do You Redlize -Just What You Save in This 159% Reduction on All Finer Coats In Our Summer Sale of Winter Coats? Monday the College Shop Opens at Jelleff’s With Fashions That Will Pass the “Stiffest” College Entrance Exams in Chic A—Deep green coat in a suede- like cloth, for lit- tle women. Lav- ishly trimmed krimmer College girls are notoriously discriminating in the fashions. . .which probably explains why they have gravitated to the College Shop each year. This season Jelleff’s have again enrolled all the very important fashions. . .but with a wise weather eye on the colle- giate allowgnce...with the result that young Washing- ton can take first place in any fashionable college and still have piles of pocket money left for extras. B.—Women's all- btlack coat in Kashmirita with border, ruffs and deep collar of black lynx, $191.25. C.—Women's coat in Africana brown Kashmirita with an enormous shawl collar and cuffs of mink- 21";52“5. Kolinsky, Or the dress coat. a black Imperata cloth with natural lynx in the new collar and elbow cuffs, $98.50. The brown tweed utility suit goes with equal nonchalance to a class in psychology or to the opening foot ball game. Infinite in its possibilities with an extra blouse instead of the jersey one. $39.50. Take the rumble seat coat, for instance, in a wearable parchment alpaca. 1It's a favorite that cant be downed, and it's only $49.50. D.—Misses’ coat in black Kash- mirita with novel cuffs and stun- ning collar of A dress with a jacket but still a dress, the novelty rust tweed has luxurious mink, a silk crepe top and a fringed scarf. $45. For the first tea or $165.75. dinner date a Patou brown Canton crepe with net inserts and a ECiont of cape collar wins instant approval. $49.50. And the evening Kiticaiie brown frock...an utterly enchanting white crepe with a novel use of Kashpiitibe . with white tulle on the skirt (junior sizes). $19.50. spiral cuffs and enormous collar of natural lynx. For misses, $165.75. College Shop—Third Floor And the College Shop Fits Accessories and Undies Into the Budget, Too When the young collegiate leaves the College Shop— she is fitted out from head to toe in smart, practical things that are selected with the ensemble in mind. It Means a Saving of $20 to $35 on Every Coat From $165 to $225 Jelleffi’s Summer coat sale is an institution. . .but this season we can promise even finer coats than usual at these prices, because furs are lese...and for the same prices we can give even better furs. As for the styles...even though they are almost taken for granted. they are so unusual and so smart they must be mentioned. The new use of intricate sleeve detail. . .the cubtle placing of the flares...and those very new fur collars, and horseshoe collars especially, make them outstanding. The best furs, by the way, being Persian Lamb, Beaver, Mink or Natural Lynx... Glen Bogie knitted frocks, that do not sag, stretch or wrinkle. Always $29.50. Chukker Shirts, $2.95. Skirts, $5.90. Those ever so necessary extra blouses, $5.95 to $13.50. A wardrobe of gloves, long and short, with lots of washable ones that wear. $3.95 to $12.50. In Women's Sizesf 36 to 44...Little Women's, 32% to 37%4...Misses', 14 to 18, Don’t Forget the Other Four Outstanding Summer Prices $58¢ $7850 89850 8125 In Coats for Women, Misses, Juniors, Larger Women and Little Women Handbags, specially designed for the college girl, with lots of pockets and lots to put in them, $5. Flannel or quilted robes to curl up in over the books. ..or during midnight “sessions. Flannel, $7.95. Quilted, $10. Effa blanche undies, designed for young figures, with touches of fine detail. Heigh-Ho for the young set, in these easy-to-take-.care-of daytime undies. Jewelry for every occasion, day or night. Raccoon coat, if she’s going where it gets really wintry...or for out-of-town games, $295. A Good Fur Coat Is Never a Luxury—But an Investment! And This Season You Can Buy Really Good Furs at Lower Prices Than Ever Before And, in the height of the evening mode, a short evening jacket of colored lapin. $59.50. Her shoes, those swagger daytime Sorosis shoes or dainty fabric evening slippers, $10 to $13.50. Hats in felt that can knock around, or velvet ones with the College Shop—Third Floor tiptilt and other new effects. $7.50 to $25. Witness—the Jelleff Collection of 10 Fine Furs at *165 The style of these coats is such that they will be just as smart next season as this. . .but there is no indication that the prices will prevail...an excellent reason for buying now! Espe- cially when you have so many styles and furs to choose from — Hudson Seal*, American Broadtail in fitted or flared styles, squirrel or heaver trimmed—Beige, Black, Grey or Brown Caracul in the new subtle lines—Dyved Muskrat—Silver Muskrat—Golden Muskrat — with the new collars of Fitch, Sealine or Lapin. Upset Prices in Underwear! Upset? Because With our Second Floor so upset we have turned our prices topsy-turvy to insure quick clearance $39-30 . 59-50 ; Gowns Patou Brown Canton Crepe Is the Early Fall Note in Women’s Dresses Other Fur Coats from $98.50 to $495 All Scarfs at 157 Reduction During the August Fur Sale *Dyed Muskrat. : Yt Fur Shop—Fourth Floor Here IS a Dull Crepe Did You Know? Pajamas Chiffon Silk Stocking —delicate as mist —and dull besides It’s the New No. 591 (:OLD STRIPE —Rain cannot spot it —Garter runs cannot pass the gold stripe 3 pairs for $5.70 We're proud to present to Washington this new Gaold Stripe silk stocking—a beautiful thing— an entirely different “in-between” weave— narrow French heels and picot tops. In the newest Summer and early Fall shades. Additiona! Gold Stripe Shop 1013 Conmecticut Avenue Jelleff Makes a Special Point of Selecting Dresses for Larger Women That Fit Without Alteration! Come into the larger women’s dress shop and see the delightful new Fall models that have just arrived... models that follow the new silhouettes without being too extreme. When you try them on you will sée just why we're proud of them. They fit! None of that troublesome taking in here and letting out there. They're designed to do all sorts of slenderizing things. The new collection includes the popular canton crepe, satin, transparent velvet, and the plain chiffons. $16.50 to $49.50. Larger Women's Dress Shop—Third Ploor There’s more than a hint of Autumn in this first dark dress for Fall . . . not only in the rich, wine brown tones, but in the intricate cutting of the sleeves, with con- trasting touches of rose or aqua. And, best of all, these new frocks are designed for the more mature figure, adapting the correct silhouette by softening the extreme lines. Sizes 36 to 44 for women and 3234 to 39% for little women. Women's Dress Shop—Second Floor Regularly $5 and $595 are these dainty fitted gowns, lace and net trimmed. With vee and round necklines— some tailored. In flesh, peach, banana heart, tea rose, white or eggshell. 1% to 17. $3.95 Regularly $5 to $7.50. Crepe de chine in fiesh, peach, nile, banana heart, French blue, rose or orchid—fashioned into tailored sleeping pajamas. $3.95 In French crepe and crepe de chine $3.95 to $5 —fitted styles—trimmed with cream & face, appligue.aet or hemstitching. $& Chemises Flesh, peach, white, banana heart and eggshell. Sizes 34 to 44 Dance Sets Dainty bits of underwear in pastel shades. Tailored styles —lace trimmed effects. Flesh, peach, blue, nile or white. In sizes 32 to 36. $1.95 Step-ins Regularly $3 and $395. Of pure dye crepe de chinc— fitted waist bands or elastic —tailored and lace trimmed. In flesh, white, peach, blush or eggshell. $1.95 Of exquisite quality pure dye Costume crepe de chine—tailored or lace trimmed sty les in a wide variety of Slips pastel shades. 34 to 44, Regularly $3.95 and $5. Grey Shops—Second Floor The above offerings have been taken from our own stocks and reduced for this event, or are special purchases at d ecidedly low prices.