Evening Star Newspaper, March 23, 1930, Page 59

_THE SUNDAY STAR, WASHINGTON, D. C., MARCH G DBALITY I3 THE BEST POLICY ¢ 4 GRARAM After Three Years of Preparation Now Gives an Impressive Object Lesson in Greater Value-Giving HERE could be no better time than this to give practical proof that by strict adherence to quality standards in massed manufacturing, motor cars can rise above the commonplace in quality and still be held down in price. Motor cars have become such an imperative neces- sity in our national life that the moment is fortu- nately ripe for the impressive demonstration of greater investment-valuewhich the Graham brothers are now able to give. The way has been well paved for this exhibition of greater value-giving by nearly three yearsispent in perfecting their plant processes—engineering, Complete Equipment of Shatter-proof Safety Plate Glass chassis construction and body building combined — and by the manufacturing volume awarded the Gra- hams by more than 160,000 owners. Those valuable years were preceded by an experi- ence of more than twenty years in which they have tried earnestly to hold fast in practice to the convic- tion that quality is the best policy in quantity pro- duction as in everything else. This conviction was verified by the amazing success that attended their entry into the automotive industry when they built up in five years’ time, under their own name, one of the largest truck businesses in the world. It was confirmed when their first year as independent motor car manufacturers was rewarded by the largest first year’s sales ever given any manufacturer in the industry —and by a sécond year’s volume still greater. In those progressive years, inspired by the encour- agement of as fine a following of owners as any manufacturer ever had the good fortune to gather together, the Grahams have learned much of incal- culable value. They owe all that they have to their public and they Ppass on now, at 2 moment when they believe it will be most appreciated, the fruits of their experience, in a line of cars so obviously superior in value that they advertise themselves—at prices so strikingly attractive that they represent impressive object lessons in greater value-giving. EVERY GRAHAM SIX AND EVERY GRAHAM EIGHT IS COM- PLETELY EQUIPPED WITH SHATTER-PROOF PLATE GLASS The Graham Standard Six Town Sedan —The Graham quality so evident in the Town Sedan is the culmination of all the quality ideals which have guided the Grahams throughout their manufacturing career of a quarter of a cen- tury. They have created a vast following—thousands of enthusiastic owners. This beautiful car has 115-inch wheel- base, full five-gusenger capacity, four wide doors, sturdy Graham-built body, with increased width and many exclu- sive features to insure long life. Adjustable front and rear seats and foot pedals. Patterned broadcloth upholstery. Seven-bearing crankshaft engine with cylinders 315 x 414 bore and stroke and 207 cubic inches displacement, gen- erates 66 horsepower. It incorporates Graham's newest developments in carburetion and manifolding, and other engineering features decidedly yncommon to its price class, including pressure lubrication system and a vibration dampener in the clutch. Extra large internal hydraulic brakes. Minimum charge for Shatter-proof Safety Plate Glass, bumpers, spare tire and tire cover included in de- livered price. Business Coupe at same price. . Complete Equipment of Shatter-proof Safety Plate Glass The Graham Standard Six Universal Sedan—The Uni- versal Sedan meets every family transportation need with scintillating performance, and gratifying Graham economy and reliability. Its long-lived, sturdy Graham-built body is bennu'fnlll finished and trimmed with patterned broad- cloth upholstery. Sinx-six horsepower engine; seven- bearing crankshaft and all the other engine character- istics detailed above: Extra large internal hydrau- lic brakes; 115-inch wheelbase. Graham engines are tried and true, having been cucfuuy develo refined and improved over a long period. Minimum charge for Shatter- proof Safety Plate Glass, bumpers, spare tire and tire cover included in delivered price. Rumble Seat Coupe at same price. it Complete Equipment of Shatter-proof Safety Plate G| The Graham Standard Eight Sedan—Those who price than the price of the Graham Eight would gain may have felt debarred by high price from the very best them nothing. "Engine cylinders are 31{ x 414 bore an eight-cylinder car can deliver, will be surprised and stroke, 298 cubic inches displacement, develop- and perhaps even startled by the efficiency of the new ing full 100 horse| p wer; with latest Graham carbure- $ Graham Eight. In every sense of brilliant and respon- tion and manifol mf, and all other Graham quality sive performance—in plenitude of power and suj features. Exceptional performance with exceptional latively fine transmission of that power —they will find eight-cylinder fuel economy. Minimum chaege for it an eight-cylinder car of the highest possible Endc. They will be forced to the conclusion that a higher -proof Safety Plate Glass, bumpers, spare tire and tire cover included in delivered price: SEMMES MOTOR CO., Inc. H. C. Fleming Motor Co. Hyattsville, Md. , E. B. Frazier Motor Co. 518 10th St. N.E. 1526 Fourteenth Street N.W. Phone Number: Potomac 0772 ASSOCIATE DEALERS Brosius Bros. & Gormley Rockville, Md. an Motor Co. Logmz E St. N.W. Price at factory National Auto Sales 33 New York Ave. N.E.