Evening Star Newspaper, March 20, 1930, Page 44

THE EVENING STAR, WASHINGTON, D. C, THURSDAY, MARCH 20, 1930. COMPARE VALUES BEFORE YOU BUY AN AUTOMOBILE Low charges for distribution of the new Ford save you at least $50 to 875 in addition to the many savings in making the car E are days when every dollar counts. The period I of reckless spending is over. People are going back to the good old-fashioned principles of thrift and economy. Value is again being carefully considered. Nowhere is this more important than in the selection of an automobile. For the purchase of a car represents a considerable investment. It should not be decided on hurriedly, but only after analyzing every important factor that concerns cost, value and performance. The time to do this is before buying—not afterward when it is too late. ON THE basis of cost, performance and the actual com- parative worth of every part, the new Ford is a value far above. the price you pay. It is made of better materials and with greater care and accuracy because of the recognized efficiency and economy of Ford manufacturing methods. The value of these methods is known and under- stood by millions of people. It is not generally realized, however, that these same principles of efficiency and economy are applied also to every step in the distribu- tion of the Ford car. The low cost of selling, financing time payments, etc., means a direct saving to you of at least $50 to $75 in addition to the money saved by Ford economies in making the car. Here are three reasons why this is so. (1) The Ford dealer does business on a smaller margin of profit because of the greater number of cars he sells. His discount or commission is the lowest of any automobile dealer. The difference in your favor, ranging from 25% to nearly 50%, comes right off the price you pay for the car. (2) The Ford charges for financing are low. (3) No expensive extra equipment is needed when .y'oil buy a Ford. It leaves the factory ready for use. The f.o.b. price includes a Triplex shatter-proof glass windshield and an ex- tra steel-spoke wheel, in addition to four Houdaille double- acting shock absorbers and fully enclosed four-wheel brakes. Any accessories you may wish for your individual taste are sold considerably below the usual prices. None of these charges for selling, financing or accessories is marked up or increased to cover a high trade-in allowance on a used car. Get all the facts, therefore, before you buy and figure out just what you are getting for your automobile dollars. Go beyond the f.o.b. price and find out how much more you pay the dealer than the dealer pays at the factory. Analyze the used car allowance. Compare all charges—item for item—yvalue for value. Whaex you do this you will have a new appreciation of what the Ford Motor Company and Ford dealers are doing to keep down the cost of Ford cars. You will- also know why it is possible to put so much real value into the new Ford and still retain the low price. The money you pay goes for value in the car. It is not wasted in excessive costs in manufacturing or selling. FORD MOTOR COMPANY