Evening Star Newspaper, August 18, 1929, Page 10

THE SUNDAY STAR, WASHINGTON, D. C. AUGUST 18, 1929—PART 1. A New Home of Quality Merchandise OPENS WEDNESDAY OULD vyou like to take a little peek inside / this handsome new department store in Washington? All right. We shall do it, but before we start let us tell you a little about some of the policies of this store. First: Sears, Roebuck and Co. handles only first-quality merchandise, no “seconds,” no “sub-standards.” Second: Every- thing you see Wednesday or any other day is sold under the policy of this company, which is: “We Guarantee Satisfaction or Your Money Back.” Now, let us start. As you enter the main door you will see our up-to-date men’s furnishings de- partment on the left, and, nearby, smart furnishings for junmiors. Just beyond is the department of boys’ furnishings, and to your right over there by the door entrances are stylish clothes for men. As we walk down the main aisle, you will see the jewelry counter on the left, and here you will find copies of jewelry designed by outstanding jewelers of Paris. Just beyond is the leather goods. Opposite the leather goods counter on the right is the drug counter, where you can purchase the famous nationally advertised toiletries of this country and Europe. To the left is the section devoted to correct footwear for men, boys, women and misses. Over there see the hosiery counter selling all first-quality hosiery, in the newest shades and heel styles which have been decreed as correct by fashion leaders of world-famous resorts. P We now walk over to the millinery department. Here are straws, felts, silks and all kinds of up-to- the-minute millinery to be seen. The style, cut, shape and trimmings have passed before the eves of experts 'and have been found correct. Over here see the draperies, curtains, fashion- able silks, linens, smart wash goods, piece goods, prints, white goods, women’s lingerie, infants’ wear—all are to be found in this expanse of floor space. We now cross over to the other side of the store to the department of rugs, carpets and linoleum. Beyond, a display of beautiful, modern furniture. As we near the back of the store we pass the piano and phonograph department, and where every- " thing glows with light is the lamp department. Over there is the door to the women’s rest rooms. On the lower floor are the heavier lines of mer- chandise. We do not have to tell you of the high standing of Sears, Roebuck and Co. in these lines. For many, many years this company has been famous for its hardware, its household appliances, stoves, sewing and washing machines, vacuum cleaners, radios, its automobile tires, tubes and accessories, its lawn and garden equipment, its sporting goods, its farm equipment, roofing, plumb- ing supplies, heating plants, bathroom fixtures, kitchenware and other items of like nature. We must leave you now. It has been a short journey, the primary purpose of which was to give you a glimpse of the style lines of the store the women’s lines, women’s accessories, and to let you know we shall welcome a visit from you during the four opening days, Wednesday, Thursday, Friday and Saturday. During these four opening days we shall be open from 9 a.m. uitil 9 in the evening. Let us use the stairs at either south or north end and go to the upper floor. Here is a mecca of delight for women and misses. Step into the women’s ready-to- wear department. Here you see dresses which are cor- rect copies of the most famous of fashion’s designers. All the newest styles, all the popular shades and all of the correct cutting. ! Plan to Attend Our Four-Day ‘Opening Sears. Roebuck and Co. RETAIL DEPARTMENT STORE Bladensburg Road at 15th & “H” Streets N.E. At the rear is the convenient entrance for shoppers parking their cars in our Free Auto Park. Close by are notions, women’s gloves and handbags. The candy counter is right there. See the phonograph records, sheet music, musical in- struments and stationery departments.