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THE EVENING STAR, WASHINGTON. D. C, THURSDAY, NOVEMBER 8, 1928 or all the qualities that make for goodness in Bread - - “‘From the first slice to the last it is truly delicious. We are en- thusiastic in its praise. Rice’s Bread is just right—even for the little child.” " Mrs, Mary Elizabeth Read, 2525 Ontario Road “I find that Rice’s suits each member of my family and we do not tire of it. It is fine in texture, light and digestible and keeps so fresh. Exeplient for lunchesand - makes nice fresh toast.” Mrs. John Petar, 4408 Nllinois Ave., N. W. “‘As a practical housewife I find Rice’s Bread wholesome and de- lightful to taste—and I have kept it fresh for a week. Ifind it the best bread for plain and French toast and for puddings.” Mrs. J. R. Hood, 929 Seventh St., N. E. $“Every member of my’ family prefers Rice’s to any other. Itisnot often that a piece has a chance toget stale, but if it does, it is delicious toasted. To ‘freshen,’ slice, moisten crust, and pop in oven.” Mrs. H. L. Zile, 718 Clarendon Ave., Clarendon, Va. Washington Housewives “Itisreal home-made bread with- out all the bother and risk of home baking. We prefer it to all others. It excels all-others for sandwiches and toasting. Rice's Bread is fine-grained, stays fresh, and is so satisfying.”. Mrs. B. K. Scharf, 3010 Sixteenth St., N. E. #My husband who is very par- ticular as to his food, wants no other kind of bread as this is pure, sweet and always fresh. 1 have tried all the others, but 1 want the best and that is Rice’s.” ; T Mrs. Ruth Morse, 925 Eighth St., N. W. choose this loaf AT qualities do housewives demand in bread? We asked the housewives of Washington to tell us. On this page are selections from just a few of the hundreds of re- plies that we received. From these letters you will see that most women rank taste, nour- ishment and wholesomeness first. And then come the xeeping, slic- ing and toasting qualities—texture, “My _first “thought " in™ buying bread is the nourishing quality and wholesomeness. In Rice's youareassured of these qualities as all the ingredients are guar- anteed. The taste is so much more gratifying than in any other loaf.” Mrs. Edna E. Cogan, 504 G St., S. E. “‘Rice’s Bread is King of the ‘Table, It has the same flavor as the bread our mothers and grandmothers made, which, delicious though it was, meant a day’s labor in the kitchen.” Mrs. Arthur H. Bryde, 217 E St., S. E. freshness, economy—the white- ness of the crumb, the brownness of the crust. And for all these qualities which they mention as making for good- ness in bread, these Washington housewives choose Rice’s. If you haven’t been buying Rice’s Bread, order it today, and see if you, too, do not find that it meets with all your demands in bread. You can get it at your own grocer’s, fresh twice daily. 41 like Rice's because it stays fresh longer than any other bread and keeps its taste. It is easy to slice and makes a nice sandwich. It is more like home- made bread than any I have eaten.” Mrs. J. M. McLaughlin, 4202 32nd St., Mt. Rainier, Md. ’ “Rice’s Bread is the best bread I have ever used. It has a very fine texture. It makes the most wonderful toast. It is home-like bread. It is al- ways baked perfectly, with a brown crust.” Migs Clara Berry, 813 Randolph St., N.'W. “‘My boy will cut a slice of Rice’s Bread and eat it just like cake. No matter how fresh it is you can always slice it easily. It doesn’t crumble all up like some other breads I have used.” Mrs. E. W. Harnden, 322 12th St., N. E. ““When part of a family likes bread well baked and firm, and the others like it soft and fresh, and you come across a happy medium that pleases all, you can readily see why I like Rice’s Bread. Thishappy mediumbread may be obtained at;any of the leading grocery stores.” Mrs. L. H. Brown, 619East Capitol St. *Rice’s has a distinctive flavoruniqueamong bak- ers’ breads—the taste of home-made bread. You have but to taste it to know that only the best ingredients have gone with it. It has the right degree of firmness.” Mrs. H. L. Bisselle, 4458ReservoirRoad,N.W. “‘Rice’s Bread is always baked thor- oughly and evenly. No other bread can equal it. I have been using Rice's Bread for several years on my table and I have found that it leaves noth- ing to be desired. It’s good.” Mrs. Harry H. Wilhelm, 3821 Buscher St., N. W. “Rice’s Bread is my favorite—always so fresh, good-tasting, and wonder- ful for sandwiches. It cuts so well and keeps fresh so long. It has all the qualities that a good wholesome bread can have.” Mrs. David 0. Caton, 530 4th St.,'N. E. I have never eaten bread that can compare with it... What I like most of all about it is the deli- cious brown crust and the smoothness of the grain. I always insist that I get Rice’s Bread.” Mrs. R. L. Willis, 936 B St., S. W. ; “I have tried all the breads on the market, but once I bought a loaf of Rice’s I would use no other. I know good bread when I taste it. The flavor is wonder=~ ful. That is the reason I useit.” Mrs. Florence G. Payne; 3013 Dent Place, N. W “I find Rice's the most’econome ical loaf obtainable—simply bee cause my family eats every slice of it. T have made bread myself and the texture of my bread doesn’t compare with that of Rice’s.” Mrs. Emily Jarboe, 418 Kenyon St.,N.{W. “For years I have been using Rice’s Bread. We housewives de- sire good, wholesome bread. I have always found Rice’s the best on the market. It makes delightful sandwiches.” Mrs. C. A. Russell, 4720 Fifth St., N, W. “Thereisbreadand bread and Rice's is the bread for us. My family eats twice as much of this bread as any other kind. Itisalways fresh, and the pure whiteness and fine grain speaks for the pres- ence of milk.” Mrs, Frances Nicholson, 2132 F St., N. W.