Evening Star Newspaper, September 23, 1928, Page 16

THE SUNDAY STAR. WASHINGTON. D. C, SEPTEMBER 23, 1998 PART T° - Lansburgh & Bro. " 7th to 8th to E-FAMOUS FOR QUALITY SINCE 1860—Franklin 7400 After Patou , . . . this ultra feinimne model . . . . with ils series of tiers .. .. cut circular to' attain a gentle fullness! Pagquin’s newest creation turns its back to reveal its masterful touch! Tucked in an unique design . . . . and lavishly trimmed with a deep border of skunk jur Its velvet collar swings off the right . .. . matching its “Paquin” collar and shoulder in scarf jorm, after changing cuffs. $195. from velvet to georgette. $25. POINTED HEELS Intriguingly slenderizing . . . charmingly feminine . . . flattering to nature’s lovely lines . . pointed heel stockings, smart women everywhere have adopted them! Pure thread silk ... .-exquisite in texture . delicate in appearance . . . but amazingly durable! Full fash- ioned . . . and here in all the newest Fall colorings— $1.5o Hosiers Department—Street Floor The shoe of suede . . . or kid ; assuredly into Autumn’s spotlight . . . for fashion has chosen these leathers to interpret that which is smart . . . as Here are pumps, wearing cut steel buckles. . .one-strap models trimmed with silk kid . . . .and wide strap walking shoes with lizard- calf quarters! Both kid and suede in black...and suede in new Autumn $8.50 Shoe Shop—Second Floor steps well as practical! browns. Each new fashion season sees a variety of productions that are not acceptable to smart women. Numerous styles are created that are really not stylish. y If one has not made a very close study of fashion and carefully analyzed what is authentic and what is not, there would be a great deal of uncertainty as to what to choose. This store makes fashion certainty out of fashion uncer- tainty. Its fashion staff does not accept everything that is “new,” but traces style from its source and selects modes that have an authoritative background—they are the APPROVED FASHIONS. VELVET Trims the Dress Mode for Day or Night and Fashion’s Newest Autumn Sil- houette Stands Revealed—Borrowing $2 5 a Great Feminine Charm Through the Use of Transparent Velvet Transparent velvet . . . soft . . . deep . . . mysteriously rich . . . trims with decorous air frocks of frost crepes . . . georgettes . . . and satins, lending to all a demure gld':f;lshioncd picturesqueness. Yet styled with modern sophistication show- ing skirts that undulate softly . . . hems that take to several lengths . . . hiplines that fit snugly and gracefully! Frocks that will respond with distinction to their every demand . whether an afternoon of bridge . . . or an informal dinner. Colors as interesting as their styles . . . harvest brown, Span- ish wine, English green, new blues, navy and smart blacks. Misses’ Sizes 14 to 20; Regular Women’s Sizes 36 to 46; Larger Women’s Sizes 40%; to 52; Misses’ and Women's Dress Shops—Second Floor PAQUIN'S Pouch CollarIs Stressed on Newest Coats The new Paquin collar . . . decidedly Paris . . . is one of those nuances of fashion that sway the mode . . . and stamp a coat a classic! Single or double animal heads may or may not mark the fur that sweeps into a deep V in the back . . . the line of originality with Paquin—with matching elaboration appearing on sleeves. And always will you note that the fur is in a smart contrast with the material . . . this again is Paquin! While the huge standing shawl collar, the bolster collar—the mushroom amd the new pouch collars, too, form flattering feminine lines for this season’s delightful coat modes’! $98.50---$125---$195 Misses’ and Women’s Coat Shops—Second Floor Copeo? Exclusively in Washington at This Store PiNEHURST FrLts Hats that fit perfectly . . . hats that give an inward glow to the young modern’s feelings . . . for she knows they are smart . dashingly youthful . . . but best of all, perfect models of style au- thenticity! Pinchurst Hats are made in thir- teen sizes...from 6% to 8...molded on the same basis as a man’s felt. .. thus giving to the woman who de- mands just the “smallest difference” a hat correct in size and comfortable! The new Autumn shade your own in- dividuality demands is here...and too...your particular style brim... or shape! 7 $7.so Millinery Shop—Second Floor Smart Fall Frocks for Wee Moderns Printed and Plain Broadcloths — Special $1.98 They are so pretty . . . so daintily colored . . . that little Miss 2 to 6 will just hate to get them dirty! In this case, Mother, von ought to huy many and lighten yYour burden considerably! They are trimmed with pockets and collars . and have bi deep hems! Children’s Shop—Fourth Floor Lansburgh & Bro. Franklin 7400 A Perfect Body Contour for Every Woman The day of the boyish fig- ure has come to an end . . . styles grow more feminine. .. and with them figures! Fash- ion now assures success to the graceful sil- ==y houettes with the By natural lines that & are produced by our expert fitting of these well known undergar ments, “Franco” Girdles and Step-Ins Front and side fastening girdles. . .step-in girdles... beautifully fashioned of silk brocade and elastic . . . for daintiness they are trimmed with lace...and their colors are flesh and peach. Sizes 28 to 38—$6 to $13.50. Vil Corset Shop—Second Floor Lansburgh & Bro. 7th to 8th to E—Franklin 7400. 40-In. Satin Crepe, $2.45 yd. For women seeking the latest—the newest— rich supple satin crepe that turns from one side to another for smartness! A soft lustrous quality— in a half hundred lovely Autumn colors and black. Silk Tweed Prints, $2.98 yd. Something entirely new—and exceedingly smart for sport and street frocks! Heavy all-silk—with its tweed-like appearance being cleverly brought about by printed designs. Greys, tans, blues and soft reds. 40 inches wide. Heavy Flat Crepes, $2.00 yd. A quality, lustrous and soft, long since the - favorite for lingerie, negligees, underslips; linings and frocks! Colors for every whim, with plenty of black and white. 40 inches wide. 2 BlackAll-Silk Velvet,$5.50yd. In no other material can women express their personality and their charm as they can in velvet. Its soft gleaming folds fashion frocks for street, afternoon and evening. 39 inches wide. Black Chiffon Velvet, $2.98yd. A fabric of regal tradition and splendor that will fashion frocks so in keeping with the feeling for elegance and finery. Durable cotton back with a lustrous silk pile—especially suitable for evening wraps. Silk Department—Third Floor Vogue Comes to Life Is Vogue your favorite magazine? Or Harper's? Or Vanity Fair? The De- lineator? Whatever ones you read, Lansburgh & Bro. is assuredly that maga- zine come to life. You can see the very things you read of. You can inspect them in all their color and line and material, right here at your favorite store. This store is a huge liv- ing magazine of fashion — and your home, entertaine ment, education, luxury, utility—all these live and exist every day in this great department store of Wash- ington. Lansburgh & Bro. The New Pilot Weave GERMANIA CHINCHILLA COATS FOR TOTS $13.95 Smart Tittle sisters. .. well as smart litle brot! will be wearing Chinchilla Coats this Winter! They are extra warm...made with kasha-finished suede lining« ...they are extra comfort- able. . .for they have full-cut saddle shoulders. An allow- ance is made in the cuffs and the hem for lengthening i necessary! Sizes 2 to ( years. Explaining Pilot Weave A weave that means protection frow cold "Winter winds . . . from dam- drizzling days and from Dblusterin snow storms! A weave that has lor T weathered the life at sea . . . therc fore justly earned its name! Children’s Shop—Fourth Floer