Evening Star Newspaper, January 1, 1928, Page 44

THE SUNDAY STAR. WASHINGTON. D. €. TANUARY 1. 1928-PART 3. Beautiful from every angle - - THE SEDAN, 4-Door, in two shades of blue, with cream atriping, is lager and roomier, with form fitting seats, wider doors, rich upholstery and appointment. 795 f.0.5. Detewss, plus avar excise tax g s Tlflil COUPE tas wide sent, ample luggage space in the rear deck, and & comforuable leather rumble seat which is removable. $775 £.0. b. Detroit, plus wvar excise tax THE COACH islonger, wider, roomier—a full size five-pas- senger SuperSix, as distinctive in appearance as it is practical Details You Will Note New size—larger, longer, wider, inside and out. Higher radiator with vertical lacquered radiator shutters—on no other car under $2,000, Hudson excepted. Wider, heavier fenders, not found in this price class Colonial type headlamps and saddle type side lamps Bendix four-wheel brakes, the type used on the most expensive cars. Silenced body construction, reinforced, rigid and durable. Five-inch tires, a full size larger than used on any other car of this weight and price. Wider doors, for easy entry and exit. Worm and tooth disc design steering mechanism, used only by costly cars. Electro-lock type of theft protection used in high- priced cars. Adjustable tire carriers (for fitting with or without ] trunk). Fine grade patterned velour upholstery. Wider, higher, form-titting seats. New instrument board, finished in polished ebon; yrouping motometer, ammeter, speedometer, gaso ne and oil gauges. Stal:tt_:r on instrument board, quick, convenieni positive. Steering wheel of black hard rubber with steel core, and finger scalloped, a detail of costly car ap- pointment. Light, horn and throttle controls on steering wheel. Rubber-matted running board. oo Ready -aNew FNNEX SUPER SIX ew Bodies-larger and Roomier — NewAppearance from Radiator toTail Light- Finer Fittings-fourWheel BraKes: High Compression-Long LifeMolor & An Amazing Price One look at the new Essex Super-Six will convince you that it will excel in popularity the Essex which has just completed the most successful year ever achieved by a six-cylinder car. From radiator to tail light it is a smarter, more beau- tiful car than even the Essex which preceded it. And in performance it surpasses in smoothness, reliability, specd and ease of handling, the standard Essex owners are so proud to acclaim. You get an impression of completeness and fine quality in the design of every detail. From the new pattern Colonial lights — the higher, narrower radi- ator with vertical shutters — the heavy sweeping fenders — the rubber-covered running boards —the new improved steering mechanism and the steering wheel similar in design and construction to that now used on the very latest and very highest priced cars —there is outstanding reason for pride. The bodies.are not only new and roomier but are so designed as to give a lasting, solid, rigid service. The roof is flatter—the car is bigger in fact and in appear- ance. Door fittings, hinges and locks are impres- sively substantial and lastingly beautiful. The upholstering is not only durable but is also rich to eye and touch. The scats are form-fitting — the backs high and comfortable, the leg room for driver and passengers is generous. But rich and inspiring as is the appearance of this new Essex, still Essex surpasses itself in performance. Its universally acknowledged supremacy in get-away L and its ability to travel at top speed all day long: reaches a new limit. The get-away is perceptibly faster. You will find at the end of a day’s run that you have covered more miles than was possible before. Essex steering, long famous for ifs ease, is now smoother than you will find in most cars, regardless of their cost. The Bendix four-wheel brakes give complete and attention-free control of your car at all over every road condition. No car near its price uses such large tires—30x5 inches. They may be driven with less air pressure and, of course, add hundreds of miles to tire life. You can’t help feeling that in the new Essex, quality and finest detail are outstanding. It will impress you as being much more than a serviceable transportation vehicle, for in the beauty of its lines, the smartness of every detail, the character of its richly lacquered bodies, the softness of its seats, the feel of its uphol- stering, as well as its performance, there is every- where cause for your admiration. The world’s largest sale of six-cylinder cars became an Essex achicvement solely because of merit. The car we now invite you to see is so outstandingly superior to anything you can have imagined that you must cxpect it to command a higher price. But with all these advantages, there is also an amaz- ing price reduction. The Sedan at $795 f. o. b. Detroit is $40 below the Sedan price of last year. - Buyers can pay for cars out of income at lowest available charge for interest, handling and insurance LAMBERT-HUDSON MOTORS CO. DISTRIBUTORS-—-1100 Connecticut Ave. and 24th and M Sts. N\W.—Phone West 1134 Metropolitan Dealers Schultze's M 3218 M St. N.W.—West 144 4% H Phone L Saunders Motor Company Howard Motor Co. Cor. Rhode Island & New Jersey Aves. N.W, Phone North 456 < . L. C. Barber Motor Co. otor Company 2017 14th St.—Columbia 18 | St. .\.l‘.‘ % (Cor. 14th & Columbia Rd.) incoln 6268 Montgomery Garage 8230 Georgia Ave, Silver Spring, Md. Telephone Woodside 444