Evening Star Newspaper, January 1, 1928, Page 39

PN T K P 5§ A A AN ARG e, M 2 . AU N ST e T ey s i Prbewr) e ot vt o v f § 4 Today, Chevrolet presents the crowning triumph of sixteen years’ continuous progress—a great new automobile so impressive in appearance, performance, and staunchness that it marks the opening of a new era of luxurious transportation at low cost. Here is displayed the classic beauty which has made the name of Fisher Body craftsmen re- nowned throughout America and the world. Here are revealed acceleration, speed, power, smoothness and economy that in themselves would create nationwide enthusiasm. Here are precision manufacture, costly steels and quality materials that carry definite assur- ance of tens of thousands of miles of trouble- free motoring enjoyment. Here, is a low-priced car which not only repre- sents the progressive thinking of the greatest group of automotive engineers in the world— —which not only embodies the priceless lessons of millions of miles of testing at the General Motors Proving Grounds— —but which also reflects in its amazing low prices the economies of vast production and purchasing power. When you see the new Chevrolet, your first exclamation will be one of unqualified admira- tion. With a 107-inch wheelbase—4 inches longer than before—it is impressively large, low and racy. The hood streams back in grace- ful, unbroken lines from the highep, narrower radiator and blends flawlessly into the con- tours of the new Fisher bodies. All models are finished in fashionable new col- os of genuine Duco; and the rich new uphol- .eteries, the indirectly lighted instrument panel and the handsome appointments create an atmosphere of interior luxury as gratifying asit is unique. Such distinguished beauty alone would make the new Chevrolet a truly sensational achieve- ment. But in addition it offers a type of big car performance once thought impossible in a low priced automobile. oa L] ead The Coach . It is powered by an improved valve-in-head engine which embodies such features as alloy “invar strut” pistons, hydro-laminated cam- shaft gears, mushroom-type valve tappets, AC oil filter, AC air cleaner and oil pump for efficient lubrication. The chassis has been redesigned. And asa re- sult, the new Chevrolet provides remarkable smoothness throughout the entire speed range —a wide margin of power for hills—click-of-the- heel acceleration—the ability to maintain 50,55and 60milesanhourwithout the slightest sense of forcing or fatigue—the safety of four- wheel brakes—the steering ease that can only result from a ball bearing worm and gear steer- ing mechzgism—and comfort over all roads at all speec=, Zle to semi-elliptic shock absorber springs—847 of the wheelbase! In addition to its many advancementsin design, the new Chevrolet embodies all those quality features which Chevrolet pioneered into the low-priced field. A complete list of these features is given else- where in this advertisement; and particular at- tention is directed to the safety gasoline tank in the rear, the one-piece banjo-type rear axle with heavyspiral bevel gears, pump circulation of oil and water, Delco-Remy starting, lighting and ignition, modern segni-elliptic spring con- struction with the foi#® springs set parallel to the frame, theft-proor -steering and ignition lock, “VV?” one-piece windshieldand others of comparable importarice. No recounting of engineering features and ad- vanced manufacturing practices could possibly convey the true importance of this announce- ment. So we urge you to visit the nearest Chev- rolet dealer—see the car—and learn how Chevrolet has again electrified America by creating a great new motor car . . . and offering it at prices so low as to be actually amazing. £ Every feature of advanced engineering design demanded in thefinest of motor cars—to a completeness of detail astonishing inalow-priced automobile—nowzoffered inthenew Chevrolet! MOTOR Improved motor=the valve-in-head type. AC oil filter. AC air cleaner. il pump for efficient lubrication. Fully enclosed motor. New crankcase breathing system. Hot air stove for carburetor intake New two-port exhaust. New “invar strut” alloy pistons. New and heavier camshaft. New hydro-laminated camshaft gears. Improved mushroom valve tappets. COOLING Larger, deeper Harrison honeycomb radiator. Thermostat control cooling system. Centrifugal water pump. New wind-tunnel type fan shroud. “V" type long-service fan belt. Non-rustingairplane metal radiator shell. ELECTRICAL EQUIPMENT Underwriters’ approval gives lowest fire insurance rates. Distributor ignition with high tension connections, waterproofed. Delco-Remy starting motor, Delco-Remy generator. Storage battery with one-piece non- corrosive case. Bullet-type legal headlamps with dimmers. Bullet-type parking lights. Klaxon motor-driven horn. Horn button, spark and throttle control on top of steering wheel. BRAKES New non-léck four-wheel brakes—189 square inches of braking surface. Posi- tive brake linkage. Individual brake adjustment. Automaticbrake equalizer. Independent emergency brake—70 addi- tional square inches of braking surtace. CHASSIS New 44" decp steel frame, 4” longer. Wheelbase extended to 107", 17° Walnut-finished steering wheel. Ball bearing worm and gear steering mechanism. Four large New Departure ball bearings in front wheels. Patented semi-elliptic shock absorber springs—84; of wheelbase, Rear springs 54" long and underslung parallel to frame. Frontsprings 36" long=parallel to frame. Stewart-Warner vacuum fuel f Safety 10-gallon gasoline tank located at rear. Wide steel rear cross member protects gasoline tank. Easily operated single-plate dry disc- clutch. Foot accelerator and accelerator foot rest. TRANSMISSION 3.Speed selective sliding gear trans- mission. 4 / Prices Reduced! The Sport Cabriolet . . . . $665 The Imperial Landau . . V15 Light Delivery $375 Utisty Truck $495 The Roadster . : 7178495 TheCoupe ....... .“;“4"595 The Touting : . ... . $495 . $585 All Prices f. 0. b, Flint, Michigan Check Chevrolet Delivered Prices TheSedan . .: ... .. 9075 They include the lowest handling and financing charges availabla (Chassis Only) - REAR AXLE Comoplete differential assembly, includ- ing ring gear mounted in carrier, in- tegral with pinion and propeller shaft assembly. Modern type, positive adjustment. Improved large surface spiral-bevel ring gear and pinion. Six large New Departure ball bearings in rear axle. One-piece pressed steel banjo-type housing. Rear axle shafts spline-itted to differen- tial gears, giving great strength. Removable plate for easy inspection. EQUIPMENT Completely enclosed instrument panel, indirectly lighted, includes speedo- meter, ammeter and oil gauge. Combination tail and stop light. Theft-proof combination ignition and steering | Gasoline gauge. Alemite pressure lubricating system. Rear-vision mirror. »/ r balloon tires, 30"x4.50°, with disc wheels standard equipment on all % passenger models. Tire carrier and extra rim. Complete kit of tools with tire-pump and jack. Demountable rims. BODIES (] New and larger streamline bodies by Fisher = combination wood and steel construction —the type found on high- est priced cars. Deep-cushioned, comfortable seats. One-piece, fullcrown fenders of heavy gauge steel. 2 Ribbed, rubber<overed steel running boards. Large watertight rear compartment on Roadster, Coupe and Sport Cabriolet. Cadmium-plated non-rusting outside hardware. P _,/ CLOSED MODELS New and larger streamline bodies by Larger doors on Coach and Sedan. New Duco finishes in striking colors. Clear-vision plate glass windows through- out. Ternstedt window regulators. Remote control interior door handles. Door lock enclosed in door handle. Door pockets. Military-type sun visors. Improved automatic windshield wiper. Fisher “VV” one piece windshield. Dome Light ‘Coach, Sedan and Landau). Foot rest, ash tray and robe rail in Sedan and Landau. Beautiful, durable upholstery over deep springs. OPEN MODELS Side curtains opening with doors. Double adjustable windshield with rubber weatherstrip. Outside door handles. Concealed hinges. Doors open forward. Duco finish. Seats covered in durable Fabrikoid. Large glass window in rear curtain. Handy curtain fasteners % (Chassis Ouly)