Evening Star Newspaper, December 13, 1925, Page 6

ADVERTISERS PLAN CURB ON WASTE Economy in Market Distribu- tlon Will Be Stressed at Sessions Here. prominent keting in Adver ms which discussion Nationa Advertising is Pplace in the ec » survey of Marke! steing and Advertising w used &t the general meetin Distribution Conference to be held in Washington ¥ _under the Ruspic of the Chamber of Commerce given a a basis ¢ of th which made onsisting of business i advertising 1 advertising in the reduc: & factor indirectly, ng costs and in the reduction of This con: hand test of dist effects Jsts proper i 1. Decrea 2 Lowering the cost on_account of increased Vo and th living ¢ a large number the ecc The comu us effects omic ittee of £ advertising the advantag wver s . ng the cost of selling of production nsumers > standard of Advertising. however, that thers rtising ““due ormed stu imperfact co- with other amons mirket gned to Wastes in mmittee f its investi and to the advertising lous steps, ablishment of inning body, advertising upon re propo: ssed In its xep(‘n ommittea will submit fon conference body ating “A market research planning uld be established a lines of fundam ing research, to be supported by organ- izations inte ted in the result h wrrk. and pfs searck cing d lowest terms raintaining out market re- the purpose of high standards. “Advert both p prospective, in order to avoid sary marketing waste. should base all advertising sults of c chandise, m other pt » should be careful co-ordination advertising. anufactur- ling policies. also urges that a ibution be taken as nd that prices and chandise produced be published peri- ers, 1y speaking, report, “it 16 adver and for prodt 2 wider di wot of such adver- the concerns to the public hile the a mat- tinct dl to those who desired to = fore making their t pri deciding upon how should be spent. iccesses are such its further E appro- stions or those vertisi Levond such waste. but at power of this com et data regar information would indicate nd placed ad- mic value properly planned reason of genu the economies which it brings about.” WOODRUFF HEADS MICHIGAN SOCIETY Benator Couzens Nmm!‘t; Vice Presi- dent at Annual Meeting of Association. Tepresentu higan . Wondruff of was presid selation at the meeting Friday officers are Ser vice president; secretary and Jo other Couzens, the fol- lowing committe dell of T Keyes of O of Coldwater Howell, ired Ilins Bla Minnie [ Alice L. War Bert H. Brockway of G. Coldren of North ville, N Foote of Grand Rapids, W Hebhard of Lansing, Del Libbey of Big Rapids, Donald rl er R. se of vift of White of ivet, Miss hert L. Lu Markham of Mason of Saginaw Grand Rapids. G. Adrian, and Howard Eaton Rapids. The annual dinner and dance, cele- brating the anniversary of Michigan's Rdmission as a State, will be given at Rauscher’: Sale to Aid Salvanon ArmyA A sale of fancy work and flowers, proceeds from which will go toward the $15,000 Christmas relief fund gought by the Salvation Army. opens Tuesday and continues W s and Thursday at the Washington fllac Co., 1138 Connecticut avenue The sale is under the direction of Mr: alfred Gillette, | memorial, o.! _(Continued from First Page.) Hagedorn, the detailed plans and specifications have not heen drawn, and until that is done no estimate can be given of its ultimate cost. Only the designs of the memorial was sub- mitted vesterday. If the design and site are not approved by Congress the ul _competitor will receive 25,000 for his work, but if accepted he will receive the commission to build ft. Gives Description of Design. James R. Garfleld, president of the Roosevelt Memorial ition, ma public the following statement, re; ing the design, site and the architec At the center of an island of white granite, set in circular body of water, flanked by majestic colonnade: a living shaft of water rises with pre digious power to 200 fest. From the base of the fountain, symbolical ships carry the message of Roosevelt's life to the four points of the compass. hat, in brief. is John Russell Pope’s design for the National memo- rial to Theodore Roosevelt. No tablet and no guide book need explain why a spring of living water was chosen as symbol of that source of inex: austible vitality. Roosevelt was as well rial L son of the South the North; and his memo- been designed to be, in a sense, a_gateway between the two sec tions. The curving colonnades, set to East and West, offer no obstruction to the eye looking southward from e White House to Virginfa. The therefore, commemorates not Roosevelt only, but also that final clostng of the breach between the sec. tions, when the son of a Northern father and a Southern mother became President of a ‘more perfect union.’ Typifies Americanism. “But that ltving column rising out of Potomac waters has a wider and more profound significance. Roose- velt's spirit sprang out of the deep sources of his Nation's history and ank back Into them only to rise anew, cleansing the alr and inspiring his countrymen with Its power, its sparkle, its simplicity, its ential beauty. The fountain, ever changing in its ris. ing and falling, now flashing in the sunlight, now scarcely vistble in a cloudy dusk, is always the Potomac; even ‘as Roosevelt, legislator, soldier, Governor, President, apostle of civic righteousness and the square deal, of national defense and national unity and the helping hand across the sea, is always—America. “A son of the North and the South, of the East by birth, of the West by adoption, knowing no barriers of ra or creed or class, at home in every State, among friends amid all manner of men—through the confusing details of a multifarious life rises clearly and powerfully the living, radiating spirit of his Ame N ‘It is to Roosevelt the American, exemplar of patriotic devotion, th this design is dedicated; not to exal an individual but to recall the basic American_principles which that indi- vidual upheld and defended. Proportions Great. ““The island from which the fountain rises iz 280 feet in diameter, the basi i from th. ~enter of one colon- ter of the other is 800 s Ives are t high »d upward e colonna long and 60 fe ‘The column of water s for by a modern auton power pump, 3 d 1 er is from the the < t insing the 1 through tidal e ALABAMANS LEAD SALE OF MEMORIAL COINS Society Here Leading All Others in Stone Mountain Half- Dollar Disposal. h the harvest feature of Mountain N the mpaign to the Ala- all other the sale -dollars to sculpturing bama Soclety here is fons of th ths of the special ha the cost of the Johnson is chairman of the Alabama booths, and is being Malcom (. Hankins, licka Plck . H. 0. & gent and Mrs. John King Pickett. Ranking next to the Alabama or- ganization is the booth being con- ducted at the Union Station by women of the District of Columbia, including AMrs. Cuno H. Rudolph, chairman; Miss Mabel Boardman, vice chairman, who are being aided by a number of others The harvest feature was started De- cember 7 and is to continue through- out December when booth activi r features of the campaign will continue. however, until the awards of free trips to Atlant: honor guest of a State ball are made the 13 girls of the city selling the greatest number of coins. POLISH MUSIC IS GIVEN AT FRIDAY MORNING CLUB Mrs. Raymond B. Dickey, Mrs. Wayne B. Wheeler and Adolf Torovsky Present Program. aymond B. Dickey. violintst, vayvne B. Wheeler, soprano, and Adolf Torovsky, pianist, pre program of compositions by Polish compose before a ca dience of members of the Friday ing Music Club, > Friday. The singer and Risis aor. it oriED b es ants, and the flag of Poland was sus- pended at the front of the room. The opening number was a sonata for pluno and violin by Paderewski, who Jmes here in a benefit piano recital ember 2 Mrs. Dickey also playved works by Poselt and Mly. both living compo: whose works are not so frequently heard in Washington. She showed nice tone and sense of rhythm with some fine chromaties in her playing. Mrs. Wheeler’s group of Songs, in English, were all written by Scl wenka, a great musician who died last vear. She was in good voice and her enunciation was clean-cut. Mr, Torovsky plaved a group of Chopin's works. Particularly interest- ing was his interpretation of the much-heard “Polonaise in A flat,” , of the imaginative “Nocturne in * He has an unusually fine r I two sho! narski, the organ constantly. The area of Brazil is greater than that of the United States, excluding Alaskas LY | Hermann A. and | touch on the piano for one who plays | THE SUNDAY TIDAL BASIN SITE IS CHOSEN FOR HUGE ROOSEVELT MEMORIAL Fountain Spouting Stream 200 Feet in Air Center of Granite Island 280 Feet Across in Pro- posed Plan Given to Congrese. ture used in the design Is classical, the style recommended in the Park Commission plan as best harmonizing | with the general architectural scheme | of Washington. Tidal Basin Chosen “The site, used by the Congress the basis for the cempetition in which Mr. Pope was selected as the designer for the N. tional Memorial to Theodore Roose- velt ed in what is now the Tidal on the line of Sixs teenth street projected southward from the White House “In selecting this site, after close examination of numerous other sites and frequent consultations with mem- bers of the Natfonal Commission of the Fine Arts, the Roosevelt Me- morial Association was influenced by the knowledge of President Roose- velt's part in the creation of the park commission plan of 1901, by hix unswerving support of it, and by his insistence that each new element of beauty or utility introduced into the city should be in harmony with it In inviting the architects and sculp- tors of the country, with the consent of Congress, to use this as the basls of their designs, vas the purpose of the association that the reation of the memorial to the tatesman who revitalized and re-es tablished the I'Enfant plan, should result in the development of one of its hitherto undeveloped but major Dportios “Mr. Pope's design fulfills this pur- pose, transforming the loosely related and scattered areas, from the Wash- ington Monument to the Potomac, into a monumental vista from the White House across the river to the Virginia hills, providing the additional setting for the Washington Monument and the Lincoln Memorial anticipated in the Park Commission plan. Pope Chosen From Many. “John Russell Pope was selected as the designer of the Roosevelt Me morial by a jury consisting of Herbert Adams, Paul Cret and Louis Ayres, after a competition in which the fol- lowing other architects, sculptors and landscape designers took part: Delano & Aldrich, James E. Fraser, John Gregory, John Mead Howells, C. Jennewein, C. G Charles N. Lowrle, . TacNeil, McKim, Mead & White, Charles Platt, Irving K. 3 Albert Randolph Ross, Egerton Swartwout, Lorado Taft, Ferruccio Vitale. ““The plan and design submitted by Mr. Pope in the competitlon was ap- proved by the board of trustees of the Roosevelt Memorial Assoclation at its annual meeting, held in New York City, on October 28. 1925, as the plan and design which should be submitted to the Congress pursuant to the joint resolution approved by the President, February 12, 1925. permission of Pope Has Many Honors. “Mr. Pope is generally regarded as one of the greatest living American architects. He is a former membe of the Natlonal Commission of Ft Arts, a fellow of the American In; tute of Architects and a member of the American Instituta of Arts and Letters. He has been awarded the medal of honor of the Architec tural League, the medal of honér of the New York Chapter of the Amer can Institute of Architects, the medal of the Jean Leclaire Institute of Franco and the Irench Legion of « “Among the has desig Temple in Washin Memorial at Hodgenville, Terminal St ructures w! e Scottish the Pictures of ti Roosevelt found section, > designs of the Memortal will be toda rotogravure Where can I find beautiful gifts? ORIENTAL BAZAAR If It Is Rentable | Can Rent It J. LEO KOLB 923 N. Y. Ave. 1237 Wis. Ave. Main 5027 PERPETUAL BUILDING ASSOCIATION PAYS 5% Compounded Semi-Annually Commencing January 1, 1926 Assets Over $10,500,000 Surplus $1,000,000 Cor. 11th & E Sts. N.W. JAMES BERRY, President JOSHUA W. CARR, Secly. = Consult the Christmas Suggestion Column —in The Star Classified Section when you find yourself perplexed what to give this one, or that. You'll get many good pointers—and where to buy them, through this lumn. STAR, WASHINGTON, D. 0, DECEMBER It AUTOMATIC LIGHTS READY TO PUT UP Installation to Begin on 16th Street and Massachusetts Avenue Tomorrow. Installation of automatic traffic sig. nals will be started tomorrow on Mas- sachusetts avenue between Twelfth and Eighteenth streets and on Six- teenth street between H and U streets, it was announced last night by Col I. C. Moller, assistant director of traf- fic. The work is expected to be com- pleted in time to put the lights into operation Christmas eve. Col. Moller also announced that the base for the automatic traffic signal at the intersection of Fifteenth and H streets northeast had been installed and that it probably would be ready for operation the latter part of the week. M. O. Eldridge, director of traffic, appeared before the budget bureau vesterday afternoon to defend his sup- plemental “urgent” estimates which call for funds for the continuance of the automatic signal light installation as well as an item of $3,500 for per- manent markers calling attention to the parking limit in the restricted zones and on highways where park ing is banned during rush hours. The items for extentlon of the automatic Men's Daniel Green Felt “Comfy,” oxford gray, brown or blue, Women’s Rayon Slippers, Women's Green 700 7 207777 70, A Quilted 4 pretty colors....95¢ Daniel “omfy,” silk- braid trim; 4 colors, $2.50 Children’s Ribbon- trim Felt Moccasins, all colors.s.....79¢ Boys’ “Storm King” High-top Boots— $3.50 to $4.50 Children’s Nick” Boots— $2.95 to $3.50 DELANO HEADS WILSON MEMORIAL DINNER BODY ‘Will Arrange Banquet in Memory of War President Here December 28. Frederic A. Delano has been chosen chairman of the Washington commit tee which will hold a dinner in honor of the memory of Woodrow Wilson at the Mayflower Hotel, December 24 Stmilar dinners are scheduled to be held under the auspices of the Wood row Wilson Foundation in 600 prom. Inent citles. Dr. Samuel A. Ellot of Boston will be the principal speaker at the local dinner. Other members of the local com mittee are: Mrs. Kate ’Trenholm Abrams, vice chalrman: Mrs, Blalr Banister, Mre. Robert S. Brookings, Mrs. H. E. (. Bryant, Mrs. Carter Gla Admiral Cary . _Grayson, Charles S. Hamlin, Judge Edwin B Parker, Mrs. Huston Thompson, Mrs. Joseph Tumulty and Charles Warren. Invitations to the Mayflower din ner have been sent to the diplomatic corps, the Chief Justice and members the Supreme Court, as well as slgnal program are for the installa- tion of the lights on Massachusetts avenue from Ninth to Twelfth streets and on Sixteenth street from U to Park road. The new parking markers will be ornamental in design, extended hor zontally from the lamp posts on spear- pointed bars. The familiar green and white heart shaped shield will be sus pended from the rods so as to be clearly discernable to motorists ap- proaching in efther direction. give all your i a,f Joved Ones readl at~ m’? Brown or Blue Felt Moccasing, -$1.25 Men's * plaid collar... Women's Felt Juli- ets, ribbon trim, Women’s Black Kidskin Boudoir or Strap Slippers, $1.65 Children’s Felt Rootees, astrakhan or ecru trim....79¢ Rubber Footwear Is Most Acceptab]e! dren’s Galoshes— $2.95 to $4.50 S5t Redtop Women's pers’—high or heel ... “Lady Luxury”— All-silk chiffons. Three pairs, $5.50. Pair— 3rown Kid Operas, Everectts or Romeos, Women's Felt Bou- doir Slippers, 20 at- tractive celors..79¢ Green Quilted Satin, Leather-sole Slip- Pers.... “Hylo” justable collar, $1.25 Women’s and Chil- Four-buckle “Zip- ND when the discriminating woman notes these celebrated “HAHN” brands on your gifts—then they will be doubly welcome! “Lady Luxury”— Service weight thread silks. Two pairs, $350, Pair— , 1925—PART 1. MISSION SETS OUT TO PROVE THAT SANTA CLAUS IS REALITY FAVORABLE REPORT DUE ON AIR BILL Senator Jones Likely to Bring Out Commercial Avia- tion Measure. Proposes to Give Plenty of Christmas Cheer to Poor, Homelews und Despondent, But Needs Backing of Those Who Are Assured of Happy Holida coffes alxo will that night be distributed to any who attend. Prentice, acting super- mission, announces 1 to dis men’s Christran duy and homeloss later A vather discournging prospsct for any one -child and grown up siike Enough to shinke anybody's falth in Huntu Clius But for those who are faring an outlook there tu renson for b Developments down by the Gongel Minxion nelighhorhood, on John M shall place, soem to Indlcate that muy be thero {w a Hanta Cluus after nll. The Indications are that some of these homeless nnd cheerless hoyw and Birls, to suy nothing of a lurge num ber of men and women whowe rpirits are at low ebb, are in for a round of Yuletide joy au guests of the mixsion Some 40 underprivileged youngsters at the mission's home for children, at Third and ' streets, are going to find their stockings filled with goodlies and toys Christmas morning. About 200 needy familles, whose plight has been carefully investigated, are going to find large baskets of food at their reoats, trourers, shoes, stoc Winter clothing and en's clothing, if some generous enough to donate his bug. He says there is a gre mand for such clothing city's unfortunates. All donations will be given free to persons needing them ator Jones o ably will report the committec on o ham bl to encc ation. e Senato also {3 expected to ges, tla early this week que whether Senator-designate North [ ota, is to he vt ¥ = commi e on priv Possibly Oldest Book. i8 scheduled to <om. | 2&AIN tomorrow Among books coming to the Con- |4SRN Lomorrow mo greslonal Library for the Korean col-| posainia, lection are five out of the ten forming The Issua in Ny the Buddhistic tretise, Rl “Nyon M Ta | o0 Whether the Gov, to Ch'ng Cham Pep,” translated by | or fyos ard 20t B N Bunylu Nanjlo, as “Rules for Con- A ‘H doors Christmas eve. Nearly 200 | gousion 1n Meranle of tha a1 by Senator Jon children of the streets and alleys, whe | 75#ion i the Temple of the Mer of ‘Con attend the mission Sunday school, are | fUl and ity to acheduled to receive dinner and pres. | work fs prin 1o ents Christmas day. paper from wooden blocks cut in the | for Christinas night dinner will he [second year of the Chin (Tartar) |te served for homeless men, with a warm | Emperor Ch'ung Ch'ing, 1213 A. D.|wa palr of socks and other gifts as an |l is possibly the oldest priuted book | On added feature. Free doughnuts and!in the L Congress disc Lz THE SALES! Of Women’s Smart New $5.95, 87, and some $10 them for the case hinge ror_of Nore ority under the 1 Compassionate One. «d on Korean mulberry | ma commer this new Thursday ston of th Winter Footwear $3.45 ¢ $4.45 ONTINUES for a few days longer—one of the "'rmtvu Shoe Sales \\ 4~h.n“— ton has known in mz Over 10.000 prs. winter shoes—f{rom our regu- lar stocks included. new mid The $4.45 Sale at All Our Women's Steres and Men’ Departments Tan or The $3.45 Sale at Our 7th St. and 9th St. Stores Only I, CLY I)‘ D Semi-dress Strap and G Street and Sport vets, suedes, brocades, patents, ta Oxfords. 1d gold ns. OMEN oes who will different sort of the usual “sale” sl splendid “HATIN regular stocks. Come, By All Means, and as Early in the Day as Possible! Women's Daniel -..$2.50 Boxes of Xmas Candy—Presented Witl'l purcl’xases ;n our Children.s Depts. Felt Slippers, ad- Infants’ Cor. 7th & K Sts. 414 9th St. 1914-16 Pa. Ave. 233 Pa. Ave. S.E. 3212-14 14th St. “Man’s Shop” “Women’s Shop” Cor. 14th & G 1207 F St. iow Silk Stocking‘s--perfcct symbols of Christmas! And for the Man Special value—“Onyx” Pure 1k Halr Hose, black, tan, navy, brown 3 pairs, $1.50; pair, 63c Special selling—Novelty Sports Socks, lisle mixed with silk or wool. Striped and checked designs. 3 pairs, $1.50; pair, 65¢ “Phoenix” and other Standard Brand Pure Wool Winter Socks—nifty pla checked patterns. tans ar other colors. Pair “Hahn Speci ‘Thread silks and chiffons. Two pairs, $2.65. Pair— g,