Evening Star Newspaper, July 26, 1925, Page 25

THE SUNDAY STAR,7 WASHINGTON, B. €., JULY. .26, 1925—PART .1. | Why the One-Profit' Coach Excels ‘ —it is engineered and built complete by one organization—Studebaker. It is a perfectly coordinated, harmonious unit. This means better perform- ance, greater comfort and increased mileage at an accepted coach price N AUTOMOBILF, Iike any other highly specialized machine, runs more smoothly —lasts longer — gives greater satisfaction—when its thousands of elements are carefully coordinated into one harmonious unit. Obviously, a better car can be produced when all vital parts are designed, engineered and manufactured by one organization. The Studebaker car is built on this “one-profit” principle. Not only all the engines, but also all the bodies and all the axles, gear sets, differentials, springs, "clutches, steering gears, gray iron castings and drop forgings, are manufac- tured in Studebaker plants. This is not true of any other automobile in the fine car field. The Studebaker, therefore, being built as a unit—functions as a unit—with all of the advantages of unit over assembled construction. “Coach” in name—, | Coupe in quality The Studebaker Special Six Coach is an outstanding example of the finer quality made possible by this “one-profit” prin- ciple of motor car manufacture. ss 80! D The Studebaker Corporation of America has made it possible for OWII any Studebaker dealer to sell you any car in his stock (new or used) on a fair and liberal budget payment plan. For instance, the delivered price of the Special Six Coach in Washington is $580 down and $109.50 a month for 12 months. This includes freight and war tax. This automobile is really a fine 5-passenger coupe, but is called a “coach” because it carries the lowest price at which an enclosed car has ever been sold on the famous Studebaker This Special Six Coach is lacquered in two styles—bean- tiful Studebaker blue or a rich duotone, Wyandotte green- gray above and Ponca green gray below. Special Six chassis. Here is a Coach in which nothing has been stinted or skimped. It is called a “coach” be- cause it is inexpensive, but it is no¢ cheap. In this Coach fine grades of upholstery are used.. You'll find the same quality of work- manship and materials in all hidden places that you see out in the open. The finest north- ern ash and hard maple are concealed in the body. One piece of steel looks like another, but some grades are tougher—more enduring. Studebaker pays premiums to get the best. Many of the superiorities of this Coach are invisible—and therefore all the more impor- tant. But here are some you can easily see and check against competing cars: gasoline gauge on the dash, 8-day clock, automatic windshield cleaner, rear view mirror, door pockets, rear window curtains, ash receiver, trunk rack, ornamental pull-cord, cowl ventilator, stop light, dome light, tire carrier locked by the same key that locks door, and the splendid coincidental lock toignition and steering wheel. Lights are operated from a switch on the steer- ing wheel which is left free for this convenience by the elimination of the spark lever. In all Studebakers the spark is automatically con- trolled by the speed of the motot. *Bya"mo-profit car’’ we mean a motor car that, in its vital parts, is manufactured by one organization—thus cutting out the extra profits and overheads which arise when vital parts are bought from others. There are only two cars that can be thus classified, because —of all the makes of passenger cars built in the United States; only 42 build all their own motors—and one of the 42 is Studebaker. —of the 42 which claim to make their own motors, many merely machine and assemble the parts made by others. Only 14 of the 42 make the iron castings, stampings and forgings which go into their motors—and one of the 14 is Studebaker —absmm&h&mbo&&-mdmd‘flh‘ashw s=—only 3 make all their own springs, steering gear, differentials, gear sets and ciutches—and one of the 3 is Studebaker —onty 2 make all their own motocs, bodies, clutches, springs, axles, gear sets, differentials, steering gear, gray iron castings and drop forgings. One of these 2 is Studebaker and the other is Ford. sive financing, mergers, holding companies, or other agencies which create overhead. Studebaker has no bonded debt and no bank loans. The tremendous plants which permit such efficient manufacture of fine cars are the result of 73 years of sound, conservative business. ‘The 14,000 stockholders who own this corporation have been con- tent with reasonable returns. Earnings, 50% of which have been retained for plant development, built the solid foundation of one hundred million dollars now concentrated on the production of one- profit cars such as this Special Six Coach. baker. There is comfort in the extra heavy cushions—in the big springs—in the full balloon tires for which steering gear, fenders, etc., have been specially designed—in the ease with which passengers may enter or leave the rear of the Youcanbuyafl&risstylcbmxsetfisistheonly'@- profit"eoachonflaenmkctmday.lnstadofpifingprfit onprofit, as is the practice with many manufacturers, Stude- baker eliminates extra profits of outside parts suppliers and passes on the savings to purchasers. Being an independent concern, free of all combines or financial entanglements, Studebaker purchasing agents are unrestricted in their search for quality and value. Youmay buy fhis Coach today—or on any day of the year— with the assurance that there will be no “annmal annownce- ment” to make it artificially a “last year's model.® For Studebaker has discontinmed the custom of presenting a new [ine of cars every year. Instead, Studebakers will be kept up to date all of the time. Go see this dependable “one-profit” Studebaker Coach today. Call upon any of the dealers listed below for a dem- onstration. You owe it to yourself to find out how this Studebaker Special Six Coach has completely changed all standards of value in the coach field. . Do it at once—and THIS IS A . STUDEBAKER YEAR o Vudebakers Great Dealer Organization ~ Authorized service at 3000 points throughout the United States C WASHINGTON, D. C. JOSEPH McREYNOLDS Commercial Autb & Supply Co. 14th Street at R GEORGETOWN BRANCH: 3218 M St. N. W. NORTON—Clinch Valley Motor Co., Inc. PETERSBURG—Bryant Motor Corp. QUANTICO—C. G. Paris SALTVILLE—E. B. Sprinkle STAUNTON—Deffenbaugh Motor Co. WAKEFIELD—]. E. Mitchell # WARRENTON—Lee Highway Motor Co. WINCHESTER—Winchester Auto Sales VIRGINIA (North) ALEXANDRIA—Boyd-Carlin Motor Co. CREWE—Crewe Motor Co. CULPEPER—Irvine Motor Co. FARMVILLE—Gravely Motor Co. MARION—W..E. Greer Motor Co. NEWPORT NEWS—Newport News Mo- tor Car Co., Inc. HAMPTON—A. C. Bristow HARRISONBURG—E. R. Rodes LEXINGTON—W. S. McCown FREDERICKSBURG—Jones Motor Co. FRONT ROYAL—Royal Sales Co.