Evening Star Newspaper, August 17, 1924, Page 52

A Sale of 400 Pairs Cobweb Sheer Hose and Medium Weights The lowest price for many a day—for \ quality silk hose. The colors, too, are /A’ |those one associates with the finer hosiery: Black White Sunset Dawn Gray Belgique Peach Cobwebby chiffons and heavier \ weight=. All full fashioned, per- fect fitting at the ankle and fin- ished with mercerized tops. (Fifth Floor, The Hecht €o.) Scamless Axminster RugS' $28 .85 Regularly, they are $35 9x12 and 8Y4x10Y; A long-standing friendship with one of the country’s largest manufacturers enables us to present these to you. Deep-piled, velvety, seam- less rugs, their clear, unbroken patterns aglow with warm colorings. Strongly woven to endure long and steady wear. More than a dozen at- tractive new patterns to choose from. "A typical value from our Half-vearly Furniture Sale. Pearth !h-.“!b Hecht Co Ay Black Seiin crepe; airdle, panel and capette linika of satin. ruby (BY Black satin crepe; overskirt of Jlownce THE SUNDAY STAR, WASHINGTON 3 ., ‘C., AUGUST 17, 1924—PART 3 Dy Fashion Advises: Black Back for“ Fall; Long Sleeves Appear; Slim Lines Remain; Tunics Good; Skirts Quite Short; Capettes Smart; Ideas Expressed in— Just the Whatever the good points of other fabrics, does anything equal the lustrous softness of black satin crepe for a street frock? ideal for vacation travel and early Fall wear. On inspection, these new ones are Styles are stunningly new; trim- ming and workmanship are bevond criticism: and their price is the greatest satis- faction of all. Black Satin Crepe in Profusion New Shades of Russet and Shutter Green and Brown Regular Sizes 16 to 42. Extra Sizes 42 to 50 We're building, bot July, usually a dull month for merchants, was unusually good with us— the biggest, in fact, in the history of our store. This, notwithstanding the fact that building operations are now under way. Our black aroraette, lace sel and maroon. motif at girdle. h figuratively and literally build make shopping at The Hecht Co. as pleasant as ever—and even more profitable. August already shows a considerable gain over last year, due, of course, to the several plan- ned profit-sharing events plans for uninterrupted service as we that have met with unusual success. (C) Tailored madel of black satin carnlane beaded motifs, in rus- (D) Black canton crepe, overskirt efiect, tucked panel, beaded ~—4Second Fioor, The Hecht Co.) C a sserole Colored ® Velalore, sealine, Advance models for the settled styles for Winter, 1924-1925 Just now we offer them specially priced be- cause there are so few of them. Just a picked group, made up during the summer to tide over the in-between season. Velvety, deep-piled ne\‘v Al'éibrics in slim, : straightline styles, or with decided waistline and circular flare at the bottom. Lavishly bordered | and collared with fur. As a suggestion we list: THE COLORS: THE FURS: Penny Perfecto Beaver Mar Mink Mammy Casserole Kit Fox Dyed Sgnirrel Kit Gray and others Opossum and others ‘A complete range of sizes for women and misses, 16 to 40 4Second Floor, The Heeht Co.) - Kit sray Lustrosa; natural 0pos- XXYT RS o @ o P N Fall Footwear of Utmost Simplicity Closely Patterning Parisian Pumps In Paris one sees them on the Bois; in New York on the Avenuc —these newest of French pumps, now dispiayed in our Fifth Floor feminine footwear shop. THE FIRST, a black satin gore pump, with very simple cut-outs at the side, boasts two tiny silver buckles concealing the gore over the instep. Covered Spanish heel. $1350. THE SECON®, also of black satin, with unobtrusive suede cut outs at the sibe, uses cut steel beads across the instep gore Covered Spanich heel. $10. (Pifth Floor, The Heeht Co.) A Sale of Extra Size Linen Huck Towels 59¢ 6 for $3.25 Imported linen huck O towels, size 20x36. \Purc white with rich damask border and hemstitched hems. Towels that would grace any linen closet and will attest their, quality in their wear. Hemstitched Linen Tablecloths, 2-% Size 55x70 Silver bleached linen tablecloths in ciiective damask patterns. Smooth and fine and flawless —and certain to launder well. Finished with an inch and a half hem, neatly hemstitched. (Second Floor, F Strect Annex) Also Linen Napkins " 6for $1.75 Hemstitched, silver bleach napkins, 16x16. Choice of damask patterns matching the table- eloths above. (Second Floor, F Street Annex) .