Evening Star Newspaper, May 23, 1924, Page 39

hJ THE EVENING RTAR, WASHINGTON, pine-clad section of New England which spells two important things—pure water and clean air. Water is the basic thing in making ginger ale—and we have one of the purest, most even water sources in America. Coming from deep within the rock foundations of New England, our water is so pure that it requires neither filtra- tion nor sterilization (yet, to take no chances, for your thirst we test it regu- larly). It comes from so far below the surface that its temperature varies but a fraction of a degree, winter and sum- mer. Without such an even water source no ginger ale can keep on being good for thirty-nine years — no matter what its formula may be. A clean, country plant What does clean, country air mean in making good ginger ale? Just this— clean, dustless laboratories, bottling rooms, warehouses; healthy workers con- tented in their toil. Thus a country-situated plant means, all told —freedom from an jrregular, un certain city-water supply, often requiring special treatment—and freedom from careless, shifting labor and all the other dangers of contamination which go with food-product manufacturing in crowded The Clicquot Kid—one of the world’s best- known and best - loved trademark charac- ters. If all the bottles on which he appears each year were placed end to end, they would stretch from the Atlantic to the Pacific and back again. 2 l t -:' it i }1 W 1§ J 2 M R RERER (/ D. O, FRIDAY, MAY 23, 1924 communities. The Clicquot Club plant was planned for making ginger ale. Itis not a renovated factory or warehouse. Unceasing care makes Clicquot Club so good It goes without saying that the highest chemical and dietetic skill has guided Clicquot Club through these thirty-nine years of success. Every safeguard for purity and the maintenance of the happy Clicquot Club blend has always been consistently employed. You can take for granted the high quality of the Jamaica ginger root we put in Clicquot Club. Why, we even prepare it especially to remove all trace of that slightly astringent quality associated-even with your grandmother’s old-fashioned gingerbread. The cane sugar in Clicquot Club (the quickest energy food man knows) is even better than you use on your own table. Everything that goes to make up Clicquot Club is the best there is. Andasfor the carbonation of this delightful beverage —do you realize how important that bubbling quality of carbonated drinks is? The Mellon Institute has proved that the thorough, cold carbonation such as Clicquot Club employs protects beverages indefinitely against the germs which sometimes lurk in unpro- tected waters. The gas that carbonates Clicquot Club is tested 99.5% pure. It is put into the beverage almost at the freezing point of 32°. Just uncap a bottle of Clicquot Club and one of any other ginger ale you may happen to have and notice the difference. Clicquot doesn’t fizz unpleasantly at the start, and it keeps bubbling long, long after you’ve poured it out. And that is the infallible sign of carbonation care. Clicquot Club is a friend you need Have you ever taken thirst seriously? You need three quarts of liquid every day to keep your body in condition. Remember Clicquot Club in this connec- tion, because if you don’t like flat water (and many people don’t), Clicquot Club will give you the liquid you need in the purest and most appetizing form. That is the reason Clicquot Club is used in so many hospitals all over the country. Drink Clicquot Club often. You can get it so easily. After smoky conferences—after tiring train or motor rides—after housecleaning, cooking, dressmaking, shopping. Serve it to the children when they come in tired from play. It givesthem energy. Itquenches their thirst. The Clicquot Club Company, Millis, Mass., U. S. A. PRONOUNCED KLEE-KO \Moonot Qe GINGER ALE I \\\\ Just see the honest package Clicquot Club comes in—two full glasses in every bottle! Its clear glass bottle enables you to examine the golden drink within. You can see for yourself the absolute freedom from sediment. The value of Clicquot Club is in the beverage itself—notin expensive wrappings.