Evening Star Newspaper, April 6, 1924, Page 51

THE SUNDAY STAR, WASHINGTON, D. ©C, APRIL. 6, 1924—PART 2. 3 What Do You Think 9 Of Ouar Advertising * Three Cash Prizes—$25—$15—$10 —will be given for the best construetive comments upon eut advertising, mailed by April 12th. Communications must be not over,one hundred words, written on one side of paper enly, and we are Lo be sole judges in making the awarde Write today. Address Advertising Department—¥rank R. Jelleff, inc. ADDED ATTRACTION! 100 Strings Oriental Beads Blue Pekin Glass, quartz, cut crystal and imitation amber; 24 to 30 jnch strings. Most stunning 33 00 necklaces. Anniversary special ... .. s ” Prices! It is indeed an event surpassing in importance anything this shop has ever before New Caster Fashions N all the 26 years of our business life, which this Anniversary event signalizes, the store has held steadily to the ideal of lared and lace-trimnied styles to select from. Val and X filet laces generously used as Insertions, edgings and dependability. Above all things we have wanted our patrons r with ribbon rosettes and rosebuds Kid Gloves, §2.95 Yo SR i Wit e bl [0 AN, TN YORYY Y1 to feel is that this is a reliable storc nile and fiesh color. Susero in quality and fit—the fashionable nar- Lid—overseam. full 16-button length. A value \i {0 “]]l” ) ll" l I]F‘IH('“ \|”(| \\h?t 1 l""”””“fi' aur ]"‘”“"“ then- Exceptional in quality—unusually attractive tailored and tacs-trimmed styles—bateau or sauars. ARLIL WAL, " ; i Color, archid and peach. These ma: S Cent i $3.00 T cl Long Fabric Gloves, $1.00 Jelleff’s, and they do. But the qualitics that make for dependability B e Sogsead Sy oz RP e T el s S 1';“;«' :';'::; are often unseen, the customer must rc the utati f ]— $5.00 Silk Chemise, Vests, Step-ins, $3.75 synonym for seen, ome : ¥ French Kid Gloves, $1.95 whessiversineme s & SiEonn S ma e font ; g _reputation of the R Rt SraRE G el ag ragEome U kv Perfect.fitting pique sewn gloves, with stun- fitting—16-button lengths, in ecru, pearl, beaver, store, and it is because the women of Washington in steadily increas- ben used for this lovely underwear—yckes in stunning ning two-tone embroidered backs and novelty gravel, mode, covert and white. A remarkable hematitched and seif-smbroidered patterns—contrast bandelette style—glace in black, white and the Anniversary value! calor insets. The popular pecah, orchid and flesh color, newest spring shades—suede in b r, ecru and o with chemise in maize and nile green in addition. Gray kel $2.25 to $3.00 Long Silk Gloves $1.15 $7.50 Silk Gowns, $4.85 Centemeri $3.00 Biarritz Slip-on rrom one of the country's finest makers to help Notable for the quality of the rich radium silks and Gloves, $1.95 assure the success of these Anniversary events! crepe de chines—smartly tallored or exquisite with filet il 2 Best quality glove silk, double finger-tipped—nov- and Irish laces. Peach, orchid, light blue and flesh coler. The perfectly plain tailored gloves of soft, sup- ity styles with dauble rn:l;laol' tmart puffings, oler. ple French kid that siip on and off so easily over with hemstitched panels an n ta —black, i . r the close-fitting sleeves of tailored suits. White, white, silver, tan and the newest mode spring $8.50 to $10.00 Silk Chemise, $4.85 and $6.85 mode, brown, tan, gray and black. shades. A splendid sample assortment secured for our Anni versary! Beautiful variety of crepe-back satin and radium silk envelope chemise, lavish with Irish filet France Sends Easter Gloves Wonderful perfect-fitting gloves of finest French kid-—at prices that give added impetus to these splendid Anniversary events. Also in this sale—silk gloves —fabri¢ gloves—all splendid Anniversary values! All sizes in each of these won- derful groups at the opening of the sale. $3.50 Novelty-Cuffed French Kid Gloves, $3.95 Lovely, Lovely Underwear I'he finest in quality, the most generous assortment of styles and colors that we have shown in any Anniversary event—and every piece exceptional value! $4.00 Silk Envelope Chemise, $2.85 Fine quality crepe de chine, and nearly a dozen tai- Centemeri $6.50 Long French ing numbers place that faith in us that we celebrate our birthday with such enthusiasm. Ours has been no mushroom growth, and even to- day, as stores go, we are not a large store. Rather we are small cnough to give that quality of service which makes one ieel that she is more than just a buyer in the routine of the day and that her patronage is really and sincerely appreciated And so, if you happen not to ha tron of Jelleff we suggest and French vale laces. Flesh color, nile, orchid, peach, 1 gges : White $12.00 to $18.00 Silk Gowns and Pajamas, $9.85, $12.85 and $14.85 These are sampies, too, and you know what that means for quality. Radium silk, crepe-back satin and heavy crepe de chine—wonderful assort pient of the loveliest tailored and lace-trimmed Styles. Pajamas in flesh color; gowns, white orchid, peach as well. $10.00 to $12.00 Tailored Silk Gowns, $7.85 Lustrous radium silks and handsome quality crepe de chine. Fine tucking, hemstitching and seif-embroideries on bateau, V-neck and strap style gowns. Peach, orchid and fiesh color—exceptional " “Vanity Fair” Glove Silk Underwear $2.00 “Vanity Fair” Glove Silk Vests Tarlored from their best quality flesh.color glove silk—cut full length and amply re- inforced—self straps for durability. I . Anniversary Blouses i e ke Wi aceasion 16 Costume—tailored—handmade. Blouses have been brought into the limelight by the vogue of the tailored suit and now are emphasized by the particularly fine assortments and very special prices of Anniversary weck! become acquainted. Our regular patrons feel. need no second invitation to be present. Thev know wha $5.95 to $7.50 Sillk Costume Blouses ey e ese events Exquisite crepe de chine, sating and roshanara 34 85 th SRR o silks—stunning new slip-over styles, suggesting, yet softening, the tallored mode. Radiant spring Colors, sheik red, powder blue, Pablo, tan, navy and the sne and poputar all-white. Secured at an exceptional Anniversary onc anc ki we invite 7 Ve i 4 3 $3.00 “Vanity Fair” “Plus 4-inch” Glove Silk Vests $10.00 to $13.50 Silk Costume Blouses et lier \ 3 Peach, orchid and flesh color included in this Anniversary special! Dainty picoted 51 95 top and picot.edged seif-straps. Distinctive one.of.a-kind styles! Lovely satins and crepe de chines, made lovelier still by the o and now n. gorgeous new colorings—Pablo, Lucille gre powder blue, sheik red and the stunning black and white cembinations. Anniversary price. s Silk Costume Slips Exceptionally fine French voile—beautiful hand pSicartisashy fne Fronch vele—sesuties hand: @3 QE hand-embroidery and hand-drawn work make this an Anniversary group most worth your while! mearn, $3.50 “Vanity Fair” Glove Silk Bloomers Best quality flesh.color glove silk, fully reinforced—elastic shirred at waist and sz 75 knee Philippine Handmade Nainsook Underwear Our own direct importation and lower even for this Anniversary event than Three-fold proof of the wisdom of securing this indispensable wardrobe accessory . : during these Anniversary events! our usual low prices on this lovely underwear. . $5.00 Tricolette Costume Slips, $3.85 $7.50 Silk Slips, $4.85 $3.00 Philippine Underwear F it nreaiiciet an radiush iike=ati - with Unusual, indeed, to secure 30 dozen of these fine nainsook gowns and envelope chemise Sl 75 . S Bl Extral Extral With 20-inch shadow hem. Invitingly slen- Anniversary Blouses—Extra! Extra! “";;'.?‘:“;;“c‘:‘,‘.:i’l',l‘;.*.‘«L'J‘Zf,r”:'«"n'nfliiifr';' 20.inch self hems and hemetitehed top ooa at this very low Anniversary price. Entirely handmade and hand-scalloped, with a dozen o straps. Black, navy blue, fawn, silver, white, distinct designs in solid and eyelst embroideries. Round, square and V-neck gowns—<he- Colored Vaile—Tailored Dimity—Broadcloth wn 3 Black, navy blue. fawn. silver, cocoa, powder ZUTRER: BIACH Ravy, Blue, fas mise with strap or built-up shoulders. The three newest and most-sought-after spring sl 85 blue, white and fiesh color. $8.50 SILE SLIPS o Z $4.00 Philippine Underwear blouse styles—vividly colored fine voiles with col- Beautiful quality crepe de chine, radium silk and “Glo-Sheen"—20.inch self 36 85 The same fine nainsook and generous choice of styles as in the group above, but with SZ 75 B . ored hemstitching, tiny ruffies or double frills— delightfully boyish overblouses of fine dimities or beautifully sumitycrape de o) s A e R e hems, hemstitched and tucked yokes—a nniversary value! Black, sil- the aadition of most beautiful and elaborate rose, butterfly, vine floral desians in ver, jade, peach, fawn and navy biue. exquisite hand-embroideries. ) v Eatnealideiahis mercerized white broadcloth. Sizes 34 to 46 in this wonder- ful Anniversary group. Leather, Silk and Beaded Bags Underarm, envelope, pouch shapes—in stunning silks, quality leathers, and exquisite beaded designs— here at big savings for our Anniversary! $5.50 and $7.50 “La Garde” Bags—$5.00 An item that will add immeasurably to these Anni versary events. Underarm and envelope styles—all with the patented “hidden away” pocket—underarm t*yles with or withou: strong nickel frame. The leath- ers most in demand, new cobra, cowhide, tiger calf, pin goat and vachette. §7.50 Silk Underarm Bags—$5.00 Handsome imported silks, blue, black, brown, Pekin striped—deep safety pockets, fancy clasps and corner trimmings—others with attached coin 3 $8.50 to $10.95 Beaded Ba; 95 Imported filigree frames; four distinotive atyles. Rich Persian effects with numberless lovely calors in the closely woven beading. Quality silk lining: ing mirror. $10.00 to $12.00 Silk Underarm Bags—$7.95 Generously sized fine fancy striped, brocaded and molre siks. Stun- ning! $10.00 and $12.50 Beadea Bags—$8.75 Exquisite bags on carved frames, resem- bling antique ivery, clev- erly harmonize with browns. grays and black and wi of the fine beading. Bags with fili- gree frame and center wrist strap, finely beaded in cut jet or steel. $12.50 10-Inch Underarm Bags—$8.75 A big value group that includes fine quality jacquard silks, cross-grained glossy leathers and soft, pliable beaver calf. All beautifully tailored and finished— black, navy blue, brown, gray, tan. $12.50 to $20.00 Underarm Bags—$9.75 Most unusual Anniversary values here! A coflection of sample bags—no two alike—of exquisite and un- usual foreign silks, with embroidered and noveity dec- orations: 10-inch underarm bags of soft brown and gray velvet calf, moire Iined. fancy striped, dotted jac quard patterned silk bags, finished with cord and tas. sel—altogether stunning! Umbrellas—Anniversary Umbrellas—a requisite to smratness—serving the doubie purpose of sun or rain—umbrellas which look more like 3 parasol than the pro: umbrella—many hundreds of them specially priced as an Anniversary favor! Three Hundred Umbrellas at $5.00 Three hundred umbrellas of extra value in an Anni- versary assortment that is most remarkable! Sport Styles, with handles to match, of fine painted and carved hardwoods and tipped with calored composition Sor all.amber composition in gray. Gray and blue, blue and ivory and blue colorings—natural woods with amber color and pearl color caps, finished with silk Cords, leather loops and side straps; tips and ferrules of old ivory, white, gray and amber color—biues, grays, garnets, greens, reds, hrowns—every dssirable Shade. Choose a beautiful umbPella in the Anniversary at $5.00. $10.00 Umbrellas—All New—$7.95 Another Anniversary Special. Silks of exceptionally good quality, with 3-inch Ottoman and fancy borders, self and contrasting colors. Handles discreet or gaudy in color, but never commonplace. Short, to matgh the Present styles—amber and ivory color or carved hard- woods painted in floral designs—carved, inlaid and en- urned eompesition handles of great beauty, with ch loops, braided leather loops and side strap: and ferrules to match. See these without fail on your Annfuess== e . Our Misses’ Shops are on the “qui vive” for the opening event. 14,16 and 18 vear sizes. Everything ready at 9:15 tomorrow morning. Misses’ Anniversary Events Misses’ Dresses . There are simply hundreds of them—scores of styles—each with the spirit of youth—lovely materials—and values,which make them indeed, an Anniversary feature. Misses’ $29.50 to $35.00 Dresses Street, afterneon and evening dresses—all are included 75 at this price. Twills and flannels, prints and plain color silks— o georgettes, flat crepes, roshanara silk, satin canton—many in black—of course, the navy blue—and then.such shades as tan, beige, brown, grean and powder blue—some beautiful calor combinations. Basque, tiered, draped and apron styles—some beitiess—sleeved or sleeveless—beads, pleat- ings and embroidery trimmings! Misses’ $40.00 to $50.00 Dresses Laces, satin cantons, georgette and flat crepes in most 28 75 every sort of a dress a Miss could want! Hand-drawn frocks— " pleated tiers, panels and aprons—Iaces and ribbons, buttons and brald trimmings—sieeves long or short—rose, green, tan, navy blue and black to choose from—and at an Anniversary saving! Misses’ $50.00 to $60.00 Dresses Beaded and pleated, draped or. basque—some with lace 38 75 yokes or ribbon girdles—cape collars, lace and linen collars— » the sort of frocks Misses like best. Such lovely materials, too— crepe Roma, satin, canton, georgette and flat crapes, in blue, rose, white, green, black and white, navy biue and tan. Misses’ $60.00 to $75.00 Dresses One-of-a-kind frocks and really wonderful valuel Styles 8 75 for afterncon and for evening, in crepe romaine, cashmere A creps, georgette, satin canton and flat crepes. Beadings, pleat- ings, tuckings, 1ace, ribbons and embroidery, €oo, if you like—cap sleeves or slegveless—cacoa, rase, lichen, green, powder and navy blues and BLACK. Misses’ $75.00 to $85.00 Dresses Dresses that are ‘“‘different” secu for our Anniversary 5 75 at—note what a saving! The loveliest of transparent silk o crepes—youthful straight or draped styles, basque and beit- less models, some with the muchk admired cape back. Stunning colors— red or powder blue with black, brown and tan with touches of embroid-. ery, beading or ribben trimming. Anniversary day! Stocks are overflowing with new apparel for the Misses’ Suits T'he smartest of new “boy™ tailleurs will be found in the Anniver- sary assortments! F version of the new styles, every smart detail in suits for the Miss, and really wonderful values. Misses’ $39.50 to $49.50 Tailored Suits All the materials which the Miss is calling for! Fine twills, pencil stripes, men’s wear materials, oxfords and tweeds of a 832 75 high order—braid and butten trimmed modeis—round and . square corner types—wrap style skirts—black and white—navy and white, tans, blues, grays and browns. Misses’ $55.00 and $65.00 Tailored Suits Charmeen—checked twills—hairline stripes and plain color twills—all high cost materials and ail beautifully tailored—one 542 75 and two button closing styles—ribban, satin and braid binding— . silk scarfs, novelty vests and fobs—black and white, navy and white and plain navy blues. Choice in the Anniversary for $42.75. Misses’ $29.50 and $35.00 Tailored Suits Sport types with box jackets—plaids, stripes and checks in 'interesting variety—combinations of black and white, 824 75 brown and tan and gray with blue—single and doubie breast- > ed models—youthful in’ style—splendidly made.. Anniversary price. Misses’ $25.00 and $29.50 Tailored Suits Splendid tweeds and homespuns—made with box jackets, both single and double 818150 breasted. Attractive brown and tan and gray and blue mixtures—some button trimmed—only 25 suits in this Anniversary assortment. MISSES’ COATS Beautiful dress coats—twill coats for all occasions—sport coats for general wear. Anniversary time is spring coat time. Misses’ $29.50 Sport Coats Plaids, stripes and stunning plain color polaire; slim wrap- 22 75 ped styles and swagger flared models; double or single breasted . o fit into the tailored fashion, with narrow tallared or two.way Collars, Tan and brown, gray and green. Limited quantity and very special Anndversary pricel Misses’ $35.00 to $40,00 Coats Slim-line dress coats of (W“I—-I"\lfl”l» of sport coats of 28 75 soft teddy bear cloth and vivid plaids. Braid bindings, bright col- o red nds, tuckings and folds make i htful variety. Puffed and Sleevesunusual scafloped edges en same. Brown and tan, beige, graystone, powder and navy blue—all full silk lined. - Misses’ $40.00 to $50,00 Coats Here are the finest of twills—in tans, browns, graystone 3 k—and stunningest of plaids in many colars. Coats with e cape backs, side-ties and others smartly flared or in nlivest straight lines—some are edged with fur on collars and cuffs—others pleated brald—bindings, teo, are sesn, and button trimmings—colors are navy, black, brown, tar and graystene—beautifully made. Misses’ $59.50 to $69.50 Coats ig, varied Anniversary group—charmeen and twill coats in navy, black, tan and green—the beautiful seif-striped shaggy $4 ,7 “Highlo” and “Mah-Jong” materiale in high shades—camel’s hair cloth in natural color—wanderful new imported plaid and striped materials and light-weight tarquins—style of style to chaose from—youthful in design—tai- lored to perfection—some edged with summer furs—some ribbon bound—or tucked—pleated—or braided. This assortment is an Anniversary Sale in itself. Misses’ $72.50 to $89.50 Coats These are very beautiful coats—in fine quality twills and charmeen, with mink-dyed and beige squirrel collars—cape sleeve 558,75 and cape back styles—full length Tuxedo revers that aan be worn two ways—cartridge ruchings that trim the coat at collar, sleeves and bot- tom. Many styles to choose from—navy, black, green and tans. Misses’ $95.00 to $125.00 Coats Fine twills—beautiful charmeen—lovely juina and rosha. nara silks—coats of high character, in individual designs—with 368.75 furs of exquisite quality. As these coats are mostly in- tyles, we capnot separately descripe them. Each gar. Anniversary Speciall Silk Petticoats As certain as the coming of sp is demand for gloriously colored spring pett Surely there could be none lovelicr nor a i to secure them than in these four wonderf versary groups $5.00 Silk Petticoats Notable for the quality of rich radium sills and crepe de chine and for the gener: 3.8 ous assortment of radiant spring colors— black, navy blue, fawn, silver, rust, emerald and French blue. Fancy pleated flounces or straight-line embroidered styles. - $7.50 Radium Silk Petticoats linging straightiine styles. elaboratel cmbroidared. in” self-colorscrust. orowr. 9.8 cocoa, French and navy blues, fawn, silver, black. $10.00 Silk Petticoats Radium silks and Milanese sifk jerseys of exceptional quality—most attractive 56,85 fancy pleated or scalloped and self-em oroidered stralghtline models; all the lovely spring colorings. Surely you will want one of these! $10.00 to $12.00 Silk Petticoats Some of the most beautiful we have cver seen—heavy Milanese silk jersey and O BD radium silk—trimmed with self-colored em broideries, folds and fancy pleated and ribbon-trim- med flounces and wonderful. indeed. to secure pett coats such as these in every desirable shade at the Anniversary price. Silk Negligees $15.00 to $18.00 Breakfast Coats and Negligees Exquisitely lace-trimmed coat model WS e o e €19 98 gracefully draped silk crepe negligees. side fastened, with cream and net collars and cuffs Exquisite coral, orchid and peach colorings—for our Anniversary in the Little Gray Shop. $20.00 Silk Negligees New, fresh, irresistibly lovely—fash- ioned of lustrous “Glo-Sheen” and ,so Sls 85 stunningly draped. All in the wanted * BLACK, with exquisite shaded puffings of gold, Amer ican beauty, jade, orchid and turquaise. Brassieres and Corslettes Our youngest department joins in the Anniversary with values decidedly worth your while. $1.00 Brassieres, 79c Two desirable models in pink satin stripe or brocade and cotton-back satin—extremely long back-fastening style or medium-length model with elastic insert at back. Sizes 32 to 42. $2.00 and $2.50 Corslettes, $1.50 Beautiful pink broche—front or back fastening styles—boned or boneless—attached garters. $1.50 Jersey Silk Bandeaux, $1.00 Jage shoulder straps and narrow back. Sizes 32 34, 36. $12.50 to $16.50—16-Rib Umbrellas— $10.50 Short and with many ribs, brass finished—two requisites of the smartest umbrellars are here—and most beautiful silks—with 1/2-inch to 3-inch Otto- man, tape, satin tape and double-face borders, all- black, navy, brown, red, green and purple—also all over plaid and striped silks—handles in keeping—old ivory with antique finish—oearl and amber combina- tions in fine composition handles—carved and engine turned finished—some hand-painted styles—finishegd With French leaps—large silk cord and tassel, crystal and oFy cembinations, iridescent colorings—braided laops, side straps—averything that is new in um- brellas—in this great Anniversary collection!