Evening Star Newspaper, April 6, 1924, Page 50

S 26t Anmiversary! Our Great Anniversary Celebration now gets under way! It isindeed an event which will test our facilities to the utmost, but one nevertheless that every one will wish to attend. We New Accounts Solicited Accounts are freely opened with all making them- selves known to us as respomsible. Extra facilities during Anniversary week! THE SUNDAY ST WASHINGTON, APRIL 6, 1924—PART 2.’ e I N S Sy ey Beginning Tomorrow—Two Weeks Before Easter—Our cordially invite you! Women’s Suits for Easter Many beautiful costume suits which are a late season vogue—smartest of tailored styles, in twills and attractive new mixtures, have all been secured, making the Anniversary assortments complete in every detail. Women'’s $89.50 to $110,00 Costume Suits The vrey newest trend of spring fashions for featured In a generous Anniversary assert. long seven-eighths length Jackets, the, shorter loose box styles and th jacket. Trimmings include self-tucking, seif-celor women e ment. Included are the very embroideries and the stunning cartridge: attached or conve hip-length new “Sil- in contrasting colars, richly embroldered suits are of the finest quality twills and charmeen in graystone, & g navy biue and black—most brickdust, Loulsette, artichoke gree! exceptional at the Anniversary price. Women’s $65.00 to $79,50 Suits— Tailored and Semi-Dress Styles tly detachable, in long featuring beautiful quality silk crepe or the satin, roshanara and brocaded chiffon, generally §78.50 new pleated ik or braid g flutings, uses, either ussian tunic and and braided. All of these than ever before. THIS association of a great merchandising event with the psycho- logical moment for buying spring apparel promises to make this the most important occasion of our twenty-six years of store life. Realizing the difficulties of securing fashion merchandise at any but the highest price, just at this time, we began laying our plans at the very beginning of the ycar (and for some imported merchandise, even earlier), with the result that we can promise an Anniversary celebra- tion that will cause the Jelleff store to become more favorably known » Spring apparel and accessories for women and misses bought for this event in most generous assort- = Exchanges or Credits —for Anniversary merchandise should be made dur. ink Anniversary Week! Mail and telephone orders filled whenever it is possible to do so. = Frank R. Jellefi, Inc Women’s Newest Coats A signally successful collection of the newest styles— sport coats, topcoats, dress coats—right at the height of the spring coat season—offered at special Asnniversary prices, $32.50 to $39.50 Sport and Topcoats Featuring at Anniversary prices two of the most sz3 75 . i sought-after spring coat stylesi Mannish styles in mannish coatings, with a very English swagger, and straightline styles in soft high golor coatings, daring plaids and fleeced stripes. A wonderful group to select from. $35.00 and $40.00 Spring Coats The finest quality twills for dress wear, smart, slim- line style, with seif.tucking, contrasting braid embroideries 328.75 and gold 'brald banding; tailored topcoats in striped vel- vetone, downy wool and unusual novelty mixtures; swagger styles, easy to slip on or off! Navy blue, black, gray, catmeal and badger tan, moss green and powder biue. $45.00 to $59.50 Coats An inspiring assortment of Anniversary coat values, featuring the newest tiered panel, swagger topcoat and 538 75 siender straightline styles. The finest of twills, daring 5 'm.m- and stripes, lovely Sun-glo and Flamingo coatings and pure Paris a Mode camel's hair. Tan, gray, mocha, badger, navy blue, black. For our Anniversary. ments will be offered at prices far below usual in honor of our birthday. E All the finest suitings are here—twili cord, twill bleem, the stunning pencil stripes and smart mannish $56.50 mixtures. The best of ti ason’s short box styles with rounded or square corners, with single button link fastening and many with novelty vests—aiso the becoming longer Jackets: eif-g-itched and trimmed with bias and inset panels. Offere in badger and pampas tan, graystone, navy biue and black at this remarkable Anniversray price. Women’s $55.00 and $59.50 Tailored Suits Featuring a large number of the smartest 1924 50 styles and fabrics—strictly tailored longer jacket o 2uits so becaming to the mature woman, the O'Rossen ‘with the nipped-in waistiine, one.button, square cor- Jackets with vests, ribbon-bound, round-cornered models style suit and double-breasted braid-bound styles. Very fine twill cord and $57.50 to $75.00 Assorted Coats Big Anniversary value! Dress coats, sport coats, top- coats, ?unmno all the newnesses of spring styles—raglan 548 75 shoulders, novel two.way collars, “Man-O Coats,” slim-line * dress coats with new tiny shoulder yoke, cape backs and cai i 3 pe sleeves, Collars of soft summer furs and metal brald banding at edges. The smart test of spring colors and coatings! And note the Anniversary price! $75.00 to $95.00 Coats and Capes One of the largest and finest Anniversa H ry coat groups! The stunning cape coats and coats with cape sleeves, siim- 8.75 full-length tuxedo reveres, every sort of line affairs with Russian peasant sieeves, tiered an: models, tiny shouider yokes. e Heg sleeve, seif-color and braid embroideries, silver bandin X g and cartrige flut- ing—Ilovely summer furs. Charmeen, Kasha and the finest twills i all the newest spring shades. What a wonderful opportunity! $95.00 to $125.00 Individual Wraps An extraordinary fine Anniversary assortment, includ- ing exclusively desiGned sport coats and exauisie wraps and 104 capes in the newest silks—Cote de Cheval, Spiral Crepe and . Crepe Satin. Also distinctive wraps of Vetoria, Juina, twill bloom and lus {rah. Embroideries, braidings. rich sumer furs add to the beauty of de ightful celors—tile, gypsy, artichoke, bran, badger, powder and navy ~ Stunning Easter Millinery Bringing to you in this Anniversary event the newest sport and dress styles—now, two weeks before Easter, at after-Easter prices. ) Exquisite $18.50 to $25.00 Dress Hats, $13.50, $16.50, $18.75 ats are sampies of early summer fashions from on, i e of the § \eading designers, and emphasize the incoming vogue of wide brims. Exuu?:l‘;:l;::' hats transparent and fabric combinations: nearly all with beautiful flower trim 98, or ostrich fancies and velvet bindings, Black and pansy, orchid and rose col. orings. R have A"n?"ruw '¥,have we been able to find such stunning fashions and values for our $12.50 to $17.50 Sport and Tailored Hats An outstanding Anniversary jtem in the H. at Shop. Cloche - styles in exquisitely colored crepes and brocades and stunning ,MS,“J’,u:'é:",'?f.'l,""L"."r':i’ and smail head sizes, $15.00 to $25.00 Costume Hats Radimmali;brimmed hats for dress occasions—charmingly new and inevitably becoming. Radiant i g colors—wood brown. grays, orchid, sunset tints, liche ; ‘ and white, navy blue with red. i igreeny sers All of this merchandise is of our usual high quality, secured from our regular sources of supply, and we are glad to pay tribute to the liberal co-operation of many manufacturers who have gen- crously helped to make the oc- casion a s#ccess. Our adwertisements today give an idea of the scope of this event, but just to sec this great as semblage of new fash- rons in itself worthy of a visit during our Anni- versary sary assortment—choice of navy blue, black, badaer tan, graystonc and rosewood. the wanted mannish mixtures in wood brown and gray and oxford suitings—all featured 334.50 In this exceptional Anniversary value group. Single or double breasted or siashed panel is , . Women’s $35.00 to $45.00 Suits Suits for sports, suits ideal for travel by tr ain or automobile, suits for every with two large patch pockets, others with three and four tailored inset pockets. Gray, the woodsy shades of brown, camel color and oxford. A special Anniversary value. 10 nered charmeen, hairiine striped men’s wear worsted, smart pencil stripes Women's $45.00 to $55.00 Tailored Suits jackets, one to four button closings, revers that e ncourage long slender lines, two, three or four general sort of wear! Stunning mixtures, checks, plaids and stripes, strongly recom- S is Shoes NG and oxford suitings are generously represented in this Anniver- Smart navy biue and black pencil stripe suit ings, plain navy blue and black twills, smartly tailored pockets—an assortment to admire —a value to secure for yourself, $22.50 mended for both service and smartness. Box and lenger panel Jacket styles—some & ,-i\\\-\\/“’ e g $7.75 $10.75 tre, The Beauty of Silk—100/, Pure—Makes GOLD STRIPE—The Silk Stockings for Easter Wear! All the lovely new colorings and every size in each tiiem. Regular and sheer weights. $200 and $225 pair. Summer Furs The best qualities obtain- able — chokers, scarfs, jac- quettes—all in the newest modes and all very special! $1250 Siberian Squirrel Chokers—$875 Single-skin styles, extra long and full furred—rich dark markings. $15.00 Tibertine (Like Fox) Scarfs—$10.75 In stunning and immense- Iy popular high shades— Belge, Peach, Platinum, Greenland and Hudson Bay Blue. Soft, fluffy skins—a vogue decidedly new and se- cured for Anniversary at a big saving! L] Apparel for Little Women Cut especially for the mature woman of short stature—perfect These $45.00 Stone Marten Chokers—$32.75 Unusually large full-furred skins with the desirable rich dark markings — particularly good for wear with tailored suits. $45.00 Fox Scarfs—$28.75 Five stunning shades—Wal- nut, Sand, Natural Red, Hud- son’ Bay Biue and lustrous Black—very fine quality, full, fluffy skins—exceptionai value. $1975 Siberian Squirrel Chokers—$14.75 Dark markings — full-furred pelts — stunning double - skin chokers. fitting—no big alterations to ruin the style of the garment. Anniversary prices to help introduce this new department. Little Women's $27.50 and $30.00 Dresses Three new styles—crepe satin and canton crepe. Pin tucks, apron panels and pockets—ow waist lines, narrow 321.75 sash belts, line-tucked paneis—Ilace and embroidered batiste vests and collars for contrast—cocoa. artichoke, pine bark, powder blue, badger, navy blue and black to choose from. . Little Women's $2750 and $35.00 Suits The best-looking shadow plaids and mannish.checks can imagine! Gray, tan, and wood brown. Short double or 321,75 single breasted box jackets and smart wrap-around skirts. Little Women's $27.50 and $3250 Sport Coats Newest styles. Swagger or mannish taHored topcoats— raglan and fitted siecvih. I Highland and fleeced stripes 522.75 and Velvetone—tan, gray, beaver and gray and goid. Little Women's $45.00 to $55.00 Coats Fine twills and lustrous charmeens. Navy blue, black, tan, gray and cocoa. Straight-line and cape-back styles— 339.75 braid and ribbon trimmed—some with coflars of summer fur. coats and suits— French Coney Jacquettes Anniversary—$67.50 The new spring adaptations of this jaunty mode, popular 30-inch "lengths, white and beige. Also the wanted platinum caracul jacquettes, one-of-a- kind styles, at Anniversary prices, $95.000 to $175.00. Fine Linens and Real Laces—For Our Anniversary at Half and Less! Iontlet cuffs—all lavishly trimmed with real Irish and filet laces and exquisite hand.em- and Sorosis style at less than regular prices. But this year Soro: has consented to let The white linens and piques so much in demand for wear with tallored suits—and cor. offer. Complete size range in all styles. $10.00 Frilled Net Guimpes $4.00 Hair Bandeaux Gray or Brown Suede or Patent Kid Single-Strap CHOICE Sheac ey oubtiul—ton, b 51.50 wide Irish laces—the smart slecve- Beaver Suede Cross Strap Pump— and tinsel leaves and buds—Anni- $1.50 Collar and Caff Sets i New Scarfs in Vivid Colors With Spanish dress heel—smart with tailored suits. orings. tailored linen fringed ends; ten stunning color ecru, white, Madonna, rose and melon shades. Smart New Sweaters 's Silk D A Thousand Women’s Silk Dresses—for Easter the busiest Anniversary Week—Second Floor. 5 Women’s $29.50 to $35.00 Dresses Women’s $57.40 to $67.40 Dresses wool and mohair yarns—the loveliest colors of spring— exquisitely colored, and crystal beadin, beautiful embroid- beaded satins and canton crepes, fine tuckings, and smartest Stunning glos (fiber) or mohair sweaters in the includes powder biue, white, maize, or with sleeves; tan, gray, blue, Indian and stunning combina- Most unusual to obtaln original French models at such 348 75 100 of the newest styles in exquisitely colored satins, 28 75 N . Exquisite lightweight Iceland Wools and Mohair— frocks, tucked tube modeis, tiers Spron. fronts el color and smartness—one of our finest Anniversary values! the new vest front, V' and round necked slipovers— sary savings, » atyle creators or adapted fi Fi i 3 Very exceptional values in this Anniversary assort- sary at blg concessions! Tailored satins and roshanara L (o croms farlio; brope da. lout Sha cape Ellons crepes, georgetts frocks with crystal and colored beadin: AT AT fong roll collars, Mandarin coatees, “middy’ sweaters. Glos or ors this Goun as Broiptt S moRair—plain and fancy weaves—delightful spring shades. Seo these promptiy. @roupias promptiy as possibie, lestithe very éress you most want le dresses, in sizes 38/ to 5005, for after- 338 75 Hundreds of skirts, scores of new styles here for Fine duaiity crepe and chine and oSt o subdued prints and georgette crepes exquisitely beaded. ‘These dresses for Stunning Plaided, Striped and Checked Novelty varlations, Smoke and silver, gray, lichen green, orchid, coco: Skirtings, line plaided flannels, velvo-knit and plain ) Larger Women’s $59.50 Sport Coats panels. GCabie stitching and button trim. Colors to match most A group of handsome coats, very Engiish in their tal. 75 344. are cut full 52 inches in length, with long, slenderizing Iis An extraordinary Anniversary group! Dressy Silk Seif-colored grosgrain ribbon bindings add distinc- Skirts in noveity striped roshanara and canton crepes; (ydis i . plaids and line checks in the loveliest sort of coler com- Thicas are The sasts a8 mmuch In demand in the larger i sizes—quality navy biue, bicak and tan twills, the perfection 338,75 ings and in.set panels, soft convertible collars, panel backs, and coats A wonderful assortment of dress and sport styles in high-grade noveity silks—Inspira crepe, Broider- Beca f Our Specialization in Si Side, box and combination pleats. The stunning high shadse, shelk, use O peck on In Jizes tide, corn, sunflower, moss and m: w green and a dozen others— . . . . . . - —alteration costs are reduced—and the bother of coming for fittings is often avoided. Four shops for 50c to $2.00 Pure Linen 50c Pure Lipen Handkerchiefs, 38c Handkerchiefs—28c Beautiful Sample Neckwear, 50c to $2.50 $1.00 to $5.00 lovely spring neckwear in white and the new manila celored linens—cobar, and cuff sets, vestaes, single pleces—Eton and round collar styles with deep cavaller and " cea, the occasion on which you have an opportunity to obtain Sorosis quality Oridery. A chance for the Miss to freshen up with orisp, new neckwear at a big saving. e Cinclude in our Anniversary celebration six of the smartest new Spring pumps—and at Very Special—Tailored Vests—$1.00 and $1.50 s0 unusual a concession that vou'll want to take immediate advantage of this Anniversary P e get, Mannish styles i B e e e o * & blocked in brown or black—all stunning and an out.of-the.ordinary Anniversary value! Black Satin or Patent Kid Two-Strap Pumps— Block heels and smart cut-outs. Sliver and old with ro: on Rich creamy net, handsomely 9 il trimmed with hand-embroidery and 56.75 Siles=very Jeuthfub=for bobhed Pumps— D 2 Low flat heeis and round toes—fine for schoel or business. G $7 65 less styles in vogue for wear with suits. o h."sd"oo ey mf:‘:"sz . .00 Cuban_heels—stunning. P VESSREY: | PEICS, i i Cri delightful organdies in two Black Satin or Patent Kid Opera Style Pumps— PAIR e et e 31.00 e peput lena twice areurd” €1 QO i t sots, some scarfs of glos (fiber) with ""s Black Satin or Patent Kid Strapless Pumps— it Sattached ties, dainty bleck crepe sets— . With cut-out collar and Spanish heels—unusual and most distinctive! combinations. . With promise of even more popularity for sweaters than last season, this little shop promises to be among i 3 A notable collection—best of the new Spring styles—tor all occasions! Superb fabrics—delightful in variety and coloring! Nothing to approach this wonderful occasion ever before under this roof! $3.95 to $5.95 Sweaters New slipover jacquet and coat styles—fine soft 32.85 The smartest sort of street and gport styles—flat satin, The beautiful beaded georgette dresses 8o much in de- tiafs, Hichen, wickels ‘ewer bive Sng Inien. canton and Geortette cropos and stunning Pasadena crepe— 523.75 mand, pleated georgette crepes with Irish lace bandings, 338,75 $5.00 to $7.50 Sweaters enies, line-tucked tunics, fine lace a & St caliars, becoming, draped styles of black and white costumes. Gowns for street, Informal or formal wear. ~—a splendid Anniversary group tha 3 . popular siipover styles, with or without collars, the 33.8 rose, cocoa, brown, beige, navy blue and black. Women’s Beautiful $69.50 to $82.50 Dresses convenient sweater coat and the Jacquette. Sieeveless y - Women’s $37.50 to $45.00 Silk Dresses tions. Anniversary price. f_fi:‘: ;tl:l:ev_:.-:::llh’- ‘:"é of very -:anriu nrflln"a"znu’ georgette and roshanara crepe, crepe mollis, crepe de chine. figured _chiffons, lace ::u'nrm'ma:" —lx; ations, “Mal 's beautiful $6.95 to $8.95 Sweaters Braped and smartly tailored models, straigntiine beaded %L T Qe IUNET (el pisated and antored cost madelsmradiant G $4.8'; dresses—styles for street, afternoon and dinner—at worth-while Anniver- h; 4 e . coat sweators, jaoNueMas~<vivid spring shades. Wotn's Encestionsl 00 to $55.00 Dresses Women’s $85.00 to $110.00 Exclusive Models om Ex $45. X Dresses for all occasions—d d b X $7.50 to $10.00 Sweaters Mostly one-of-a.kind styles secured for our Anniver- $33 75 s e Sy Amesicate. past $58.75 ment! Nearly a dozen different styles—vest.front siip- 56.85 ° with exquisite self and crystal beadings—embroidered owers, siipovers with or without collars, Jacquettes with - French handmade crepe de chine dresses, canton crepe crepes, tuckings, drapings. High shadss, street colors and black. Select or beaded. Soft drapings and fine laces—wanted shad be gone! Silk Sport and Tailored Skirts For Larger Women 5 Larger W ’s $45.00 00 Silk Dre: . : ger Women’s $4! to $55. sses Skirts for Spring and Summer Wear 5 s rs s ton crepe, lustrous crepe.back satin and satin crepe, lovely you in our Anniversary at very special prices. % larger women accent long, straight lines, with panel pleatings, circular $8.50 to $12.50 Sport Skirts flounces and tunice, side drapes and Moyonage waist lines for fascinating a, ss 25 French and navy blues among the lovely colors. An offering undeniably Color wool canton. Wrap-around styles with deep side i worthy of eur 26th Anniversary. pleat, combination and side pleated modeis, and skirts with inset ARy SN lored s;ntflnm“sFtunn!'l:fl overslaids In soft tones of gray, o % tan and gray and French biue in combination. These ring Skirt: Tailored col- 312.50 to SIS‘m SP e S . lars and revers, raglan or setsin sieeves with the comfortal width of the 7 spring sport styles. . Highest quality silk crepe used for full lining. Sizes 38z to 44V, blue, gray and green, white, tan, cocoa—almost any § . Color you wish, © Skirts, too, of Imported noveity worsteds, in Larger Women’s $49.50 Twill Coats Knife and combination pleated styles, Anniversary of whose tailoring insures slender lines. tucked band- o < slightly flared from the low waist line—altogether a splendid fot of coats $16.50 to $25.00 Silk Skirts for dress or general wear. Sizes 42/ to 50/. ette, silk Rhapsodie, Queen O'Crape, Ripple 'O, nov- 314'75 sity roshanara and sharkskin crepes. The new razor pie knife, secured for our Anniversary at $14.75. € 1 X I % er Regular Women's Sizes, Larger Sizes, Little Women’s Sizes and Misses’ Sizes. Handkerchiefs . Fi ril the vogue in whits and od nov dkerchiefe—fourth, $1.00 “Glos” (Fiber) Stockings Splendid quality and well made, stunning nar- GE. Pr row _dropstitch stripes—black, beaver and gray ¢ 35c Fine Quality Lisle Stockings Black, cordovan, suede, russet, splendid qual- ity; reinforced at heel and toe 25¢ Pr. Anniversary Stockings $3.00 Fancy Silk Stockings 200 Pairs Full-Fashioned Silk Stockings Fine quality silks—exquisits lace clox and 31.95 Pr. Exosilent weasing Siiks Stockings with lise 81.35 Pr. arter hems and strong reinforcements at ail lace boot effecte—beautiful full-fashioned e poimts. " Blxteen of the smartest spring stockings with silk garter hems—black, white, innamon, autumn, fawn, brewn, otter, gray, clr;nl'mon,‘gom and silver—a very special ~~Id, nude, peach, black 1.95 pair. shades—atmosphere, sunburn, si Anniversary price, $1.35 pair, ‘White and colored nov eities, with stunning em- broidered or scalloped corners—attractive prints —quarter and half inch hems—spoke hemstitch- ing—and the finest sort of linen. cordovan, bronze, peige, grav. n: lace footing and re: and white. set corners. Anniversary price—38c each. Anniversary feature.