Evening Star Newspaper, January 6, 1924, Page 84

USE THIS COUPON E. R. SQUIBB & SONS, P. O. Box 1214, City Hall Station, New York Enclosed please find ten cents to cover co of wrapping 3nd mailing a gemerous ae smple fube of Squibl's Denial Cream, C.—GRAVURE SEC __THE DANGER LINE ou cannot have sound teeth or perfect health unless Acid-Decay s stopped at THE DANGER LINE HERE is a tiny ridge on the surface of your teeth at the gum line. It is where the hard, protective enamel stops and the softer, bony structure of the teeth begins. Near this ridge is The Danger Line. What happens there The edges of your gumsare rounded. They form a little triangular crevice where they come into contact with the teeth above The Danger Line. Food particles lodge there. They ferment and form acids which eat into the teeth. This is Acid Decay — the begin- ning of tooth destruction and pyorrhea. Decayat The Danger Line spreads rapidly. Thegums become infected and diseased. Pus pockets or abscesses form around the roots of the teeth, and the poisonous products from these may be absorbed into the system, causing rheumatism, heart-disease and other serious conditions. Milk of magnesia stops Acid Decay Dental authorities have searched for many years to find a safe, positive preventive for Acid Decay. Nearly all now agree that milk of magnesia is by far the best product avail- able. Its use neutralizes all mouth acids. In addition, it gets into crevices your tooth- brush does not reach, and into the pockets at The Danger Line, and thus prevents Acid Decay. A remarkable achievement A remarkable achievement by the Squibb Laboratories enablesyou nowto get Squibb's Milk of Magnesia in a perfect dental cream. Squibb’s Dental Cream brings you all the advantages of Squibb’s Milk of Mag- nesia—together with the essential cleansing and polishing properties required to keep your teeth bright, clean and attractive. It prevents Acid Decay. It relieves irritation of the gums. It allays sensitiveness of acid- etched teeth. Checks the progress of decay. Protects teeth for hours after use By actual test, Squibb’s Dental Cream, when used before retiring, keeps the mouth acid-free during the entire night. From every standpoint, Squibb’s Dental Cream is the correct dentifrice to keep your teeth sound and your gums healthy. Begin to use it now for better health. Ifyourdrug- gist does not keep it, mail us the coupon on the left with ten cents for a generous size trial tube. You will be benefited from-the first day you use it. E. R. Squies & Sons, New York, Manufacturing Chemists to the Medical and Dental Professions since 1853 SQUIBB'S DENTAL CREAM Made with Squibbs Milk of Magnesia Squibb’s Milk of Magnesia is one of the most popular as well as the blandest of alkalis. It owes its medicinal value chiefly to its property of counteracting acidity. Other prod- ucts neutralize acids, but most of them are injurious to the tissues of the body. Squibb’s Milk of Magnesia, however, is the one ideal antacid as, being in soluble, it is but weakly active until it comes into contact withanacid. This releases its strength in just sufficient quantity to counteract the acid present. Buy it in small or large bottles from your druggist The Priceless Ingredient of every product is the honor and integrity of s maker ALCO-GRAVURE, INC. New York Baltimare St.Louis Cleveland Kaneas Cicy