Evening Star Newspaper, August 26, 1923, Page 56

AUGUST® 26, 1923—PART 2.’ 720 - < THE SUNDAY STAR, WASHINGTON, D. C, The Hecht Co. Seventh at F The Hecht Co. Seventh at F { Four Hundred Beautiful Frocks in a Sale! - Sale Starts Promptly 9:15 A.M. Monday The Hecht Co. Seventh at F Special purchase of dresses for misses, women and stout women. The romance of merchandising is ever alive. The trials, the days of ceaseless effort, the hard uphill battles, the final victory. T e T T OO The price is infinitely low—the styles superb—the fabrics of fine quality—no, it was not a simple matter to.obtain such # dresses to sell for so low a price as $23. The M’aterials They are labeled “Genuine Trico Sham”—which means they will not sag or run. They are made to conform to the latest fashions—side-panels, cascades, pin tucks, etc. They are in navy, black and brown; sizes 36 to 50. Sizes 14 to 18, 36 to 42 and 42 to 52 Key to the Sketches D. Tricosham (braided) E. Satin Canton—a Copy g The Styles Theé Sleeves The Colors : H Here are satin cantons, Pleated tiers, pleated You can- find long Naturally, only those : H flat crepes, charmeuse, panels, pleated aprons, -*}CC"C‘ -‘11"1‘3’\ 51‘?’_" shades most favored by " H Roshanara crepe, trico- pleated flounces; with sleeves, elbow lengths, Fashion for Fall are f e e . e i P bell sleeves, slit effects A : s : '\; : nes, velvet, twills, crepe trimmings of embroid- and Slecveless models shown —brown, navy, : ,\ H satins—fabrics that lend ery, lace frills, é'nkcs or just to offer you a con- black, cinamon, caramel, H :\ themselves really to the collars and cuffs, bead- ception of the styvle va- new cocoa and the,ultra- H ,\\' H new designs. ings and the like. rieties. new wood browns. H N 3| N\ . ) Included Are Over 100 New Trico Sham Dresses I T O T I Y CI ANRRSIRARRE P03 A. Beaded Navy Satin Canton B. Net and Sequins : C. Satin Canton with Side- Drapes F. Tiered Satin Canton G. Shade; Pleated Canton Collar H. Ruffled Satin Crepe I. Beaded Canton Crepe J. Chiffon Velvet K. Beaded Crepe Frocks L. Side-Tiered Jacquard M. Crepe Satin; Cream Lace Trimmed Berie s aamun s saa s of an Imported Model BEEIEANETR 01101 B081IRURITITAII DAL, (& Annual Sale: 1000 Pairs Women'’s New Fall Low Shoes! $ Fur Trimmed, Cloth and $ 49.50 Fur Fabric Coats Of course, they are underpriced. That can readily be ascertained by an inspection of these coats—compared with their pricing. Staples! Novelties! Plenty Black Satins! Eighteen Styles! All First : Gorgeous coats and wraps in the new soft velvety fabrics for the ap- Quality! proaching season—Ormandale, Saxonia, Formosa, Francine. Trovermet. The Cloth Wraps Such are the cloth fabrics—with fur trimmings of wolf collar and cuffs, Plati- Women who shared in a similar event last year Paicnt: Black Suede trimming, $1 Brown Calf Walking Oxford st will remember the marvelous values. They and their many friends who have heard about it will be sure to-attend this Fall event. e Every one of them first quality—shoes for every oc- casion—street, dress, walking. Every one of them in R the latest Fall style—just the very kind of shoe to cost much more late in the season. Black Satin Spanish Heel, $# Cross Straps! One Strap! Two Straps! Walking Oxjfords! All Sizes! Widths AAA to C! BLACK SATINS TAN CALF PATENT COLT BLACK CALF BROWN KID FLAT HEELS MEDIUM FRENCH HEELS BLOCK HEELS MILITARY CUBAN HEELS SPANISH LOUIS HEELS Two-Button Black Satin, $4 We anticipate a récord-breaking response. The only assur- ance of the proper choice is to be here at the very opening of the ;ale—Monday morning, 9.15 A. M. Patent or Tan Calt Cross Strap, $4 (The Hecht Co., First Floor.) Patent Vamp Brocade Quarter . B Patent Colt Buckle Strap, $4 things. ~-The ly silk lined. - I-over Patent or i lack Kid, $4 e num collars, beaver collars, Viatka collars and cuffs, Hudson Seal and Kit Fox trim- Black, brown, Kit fox and navy are the colors in the cloth fabric coats, the sizes be- ing from 16 to 44. Fur Fabrics The fur fabric garments are luxuriously rich—beautifully fur trimmed—handsome- Kerami, Alfrescp, Saltonia, Brytonia and Idesia ‘are the beautiful materials— and they are beautiful. Sizes 16 to 44. Surely, you will find it difficult if not al- most impossible to duplicate such beauty. such value in the new season coats. Lustrosa with Wolf Collar, $49.50. (The Hecht Co., Second Floor.) sum Fur, $49.50. eHecht Co. 7th at I Member Better Business Burcaw Brocade Fur Fabric; blue opose