Evening Star Newspaper, August 26, 1923, Page 52

“4 Sociable Evening” Genuine Mahogany Case and Bench Full 88-Note—Plays All Standard Rolls Copper Wound Brass Strings Bushed Tuning Pins i Easy Pedaling Three Expression Buttons Visible Tempo Indicator “An Old Song™ IHE SUNDAY g (B STAR, WASHINGTON, h I ) W [ \ I : == i **The Family Circle” I \hlm'\\mm ' it \ 1S $4 5O PLAYER Payas lowas*10 Let us explain. It may occur to you just here that-we do . nothing but explain. That is true. The extraordinary activi- ties of the Hecht Co. and the remarkable results require expla- nation. When the late Theodore M. Vail assumed charge of the Western Union Telegraph Co. he revolutionized it. He found it cluttered and confused, due to what is technically known as the “peak” hours (around noon) with the overwhelming rush of messages. He instituted the Night Letter—50 words for the price of a 10-word day telegram—and the tension was immediately relieved. People began to send night letters. It was cheaper. Some of the midday load was transferred to night wires. Employment was distributed, service made more efficient. . - The analogy between the night letter and this Piano Sale may not be apparent at once, but it is there none the less. Summer is the dull period in piano selling. Many factories close down. We saw an opportu- nity. We wanted to create a sensation in._player- piano selling as we have done in Columbla Cra 0- nolas and W estinghouse Radwlas. We are making the- opportumty a 154 333 We went to one of the factories on the point of closing down We had a proposition. We would give him a large order. He could keep his factory going, his organization intact over the dull period. The only condition attached to this was that we should have the players at rock bottonr—at cost to-make. Naturally he agreed. Even if he lost he would gain— by bridging the River of Doubt known as the dull summer season. The players are here, two carloads of them. and the selling starts tomorrow. Now, it is difficult to speak of this opportunity without leaving the impression that we are exag- gerating. Here is a superior player-piano that sells ordinarily at $450. We have sold numbers of them at that price in times pasl. Itis now $333. A saving of more than $100! sy and generous as it is within our power to do so. Players will be delivered on payment of $10. A trifle of 6% will be charged on transactions _covering a period longer than 90 days. Store for Music : 618 FSE - .. @ Store for Music 618 F St.