The Bismarck Tribune Newspaper, March 17, 1934, Page 7

THE BISMARCK TRIBUNE, SATURDAY, MARCH 17, 1934 Famous Quality! Picot Top CHIFFONS Day by day ther popularity agatha the best new 98° ~ CAPE SLIP-ONS Plain or Novelty! Luxurious looking — and they give lots of service, too! Smooth, aster Fashion Parade 1. A Syarts at Penneys| Em iagly low price! —— Prints, Jackets, Lingerie touches! DRESSES $1.98 Soft pliable braids in all the new Easter colors, as well as black, -navy, brown, beige. Medium brims, off-the-face styles, sailors—they're all good, they’re all values! Easter @\ se Values on Paradé at PEnnEy'’s mutator tent SMART OXFORDS *2.49 New “Sylvia” models — and every detail is so clever! Black calf, trim- med with grey Other New Spring bere aa Bright prints and solid colors are equally impor- tant! Many soft pastel shades as well as navy, black, and brown. Youth- ful styles, every one, with dashing touches of plaid, sheer white frills and bibs, and jackets in varying lengths. You'll find just the Easter frock you want in this collection — hurry in . for first selection! Wo- men’s and Misses’ Sizes. We've Gathered the Newest Styles We Could Find! of nantes styles COATS $16°° You haven't seen these coat styles hefore — they've just been unpacked! And you'll know last year’s coat just won't “do,” when you try these on! “Necklines tie up high—scarfs ’ blow in the breeze—capes and capelets have fur borders — tweeds and basket weaves have swagger lines, but dress coats show a lavish use of smart de- tail! Sizes for Misses and Women — pastels, monotones, and plenty of smart black and navy. Other New Spring Coats at $9.90 to $19.75 “CELESTE” PUMPS *2.98 It’s a pump year! So Popular— because af 0. wit everything! or model! If you are particular about your appear- ance and watchful of your pocketbook— here are “New Deal” values in suits that fill the bill for a joyous Easter! Make a bee-line for Penney’s now for yours! We have lots of stripes, mix- tures and checks! Every suit tailored to Penney’s -high standard — correct styling, fine tailoring, serviceable lin- ings! Distinctive single breasted mod- els! You'll walk out of Penney’s thank- ing your lucky star you “got in” on these values—Penney’s “New Deal” for men! All sizes for men and “younger men” included in this group! “Celeste” Grey Kid OXFORDS $2.98 The very newest for Spring! Light grey kid with contrasting lace stays. Continental heels. Sizes 4 to 8! te Black Kid OXFORDS $2.98 Here's a saving! And the per: forations and cut-out make this a ventilated sho® that smart feet won't pass by for Spring!’ Black kid with grey stitching. Sizes 4 to & i, £2.49 Buys CHIC “MARLENE” STRAPS © Growing girls’ sizes! © Black side uppers! © Patent applique! © All solid leather! © Robber tap heels! MEN! There’s More Snap in “HYER Quality” : Oxfords $2.98 to $4.98 Exclusive appearance — at a popular price! You'll like the way they fit, the way they’re styled, the way they'll wear! The quality is worked right into the shoe —to give them lasting smartness! Here's onc of a wide selection of styles— black calf, semi-soft box toe. all solid leather! Youll Walk Right Into Real Money-savers When You Buy These Smart Oxfords Yes Sir! They're Baite — for STYLE: Patteraed over pop- ular models young men fike! $2.49 BOYS! 2 pair of slacks with your $7.90 to $10.90 Tell Mother end Ded! SHOW THIS AD to them! They'll thank you and you'll be mighty well $1.98 to $3.98 Top-off your Easter outfit with a SNAP BRIM MARATHON TEESE ascurtain cet tatieaks to that well-dressed reine! mem one on—look in the « you'll seet Marathons (Sy i EES Dozens and dozens of stunning new stripes, neat figures, dots gets couple to match your Eastcr * suit MEN'S PRE-SHRUNK BROADCLOTH SHIRTS | J.C. PENNEY Co. Inc. BISMARCK BISMARCK’S BUSIES DEPARTMENT