The Bismarck Tribune Newspaper, March 17, 1934, Page 17

' Ps ; ~NEW PLYMOUTH AT AUTO SHOW ¥ Dietrich, 7 PLYMOUTH DEALERS OFFERING TWO NEW LOW-PRICED MODELS i tion. Brake adjustments are not re- quired for equalization, but only to compensate for lining wear. In appearance, the “Standard” models have all the smart, rakish styling of the Plymouth Six and De *Standard’ Coupe and Two-Door Sedan Have Basic Chrys- lor Firm Features ‘Two new low-priced models, a “Standard” coupe and a “Standard” two-door sedan are offered by the Plymouth Motor Corporation through its dealers in Bismarck — Corwin- Churchill Motors, Inc., M. B. Gilman. Co., and Short Stop Super Service. The “Standard” models supplement the Plymouth Six and the De Luxe models introduced recently. They of- fer all the basic Chrysler Motors en-|The 77-horsepower engine develops gineering features at these low prices,|power and speed more than ample including 77-horsepower engine with’to meet all the demands of modern Fioating Power mountings, all-silent| motoring. An aluminum cylinder head transmission, hydraulic self-equaliz-|is available as extra equipment, in- characteristic of the most advanced styling. Interiors of the new models bear the hallmark of quality and comfort. Spacious seats and abundance of leg room assures comfort regardless of hours upon hours on the highways. Performance is another outstanding feature of the “Standard” mdoels. ‘This is the “family car” of the De Luze Plymouth Six fine for 1934, The interlor is exceptionally spacious, and is Brunn, and Willoughby. Both new cars maintain Lincoin’s traditional place in the fine-car field, the V12-136 series intensifying Lin- jcoln’s appeal to the great group of motor car owners in the middle-price -|field, and the V12-145 series of cus- tom creations and a small group of Lincoln-made bodies being designed for those who desire the most luxur- fous automobile transportation. The important mechanical improve- ments both in engine and chassis, to- getter with refinements in dee sign and fittings, including a new controlled clear-vision body ventila- tion system feature the new Lincoins. The cars reflecting in their body’ lines, the flowing grace of the stream- line design, are fleet and graceful in| appearance, wholly médern in con- ception, yet retaining the dignity characteristic of Lincoln. Treatment of the radiator shell, which is fin- ished in the body color serves to ac- centuate the length of the new cars. Fenders and chassis are treated in colors to harmonize with the body NEW GENERAL MOTORS TRUCK HAS MANY UNUSUAL FEATURES - Cubic Inches Displace- ment Introduced ‘Worn, A new six-cylinder engine of 450/ often to using too heavy olls cubic inches displacement, having! light lubricants. : many unusual features contributing to high efficiency and economy of adjustments of the engine operation, has just been introduced by| be made when it is warm, the General Motors Truck Co. . eee Fleck Motor Sales, Inc., is the Bis-|- marck dealer for this fine machine. Of uniform valve-in-head design, like its companion engines in the GMC line, it develops a maximum of 340 foot pounds of torque over speed range of from 800 to 1200 r.p.m. and 120 horsepower at 2300 r.p.m. ing brakes, safety-steel bodies, 30 enti-friction bearings and rigid X- type, box-section double-drop frame. Other constructional advantages con- tribute to economical, safe and com- fortable transportation. Addition of the two low-priced models is expected to widen the Plym- outh market materially. The Cor- Poration’s sales already have estab- lished a new high record for this Period of the year. H. G. Moock, general sales manager of the Plymouth Corporation, in an- nouncing the new models, said: creasing the power output to 82 horse. power, using ordinary fuel. Safety features are as important in the low-priced models as in the other models. The bodies are all-steel, re- inforced with steel. Front and center posts are box-like structures of steel, doubly reinforced, reducing squeaks and rattles to a minimum. The doors are die-formed of steel and welded into a solid, rigid unit. Safety glass is available. Explains Automatic Clutch While there has been considerable talk about “automatic this” and “au- IF DRIVERS see eee “We have found that there is ajtcmatic that” on the modern motor definite need for cars of this quality|car, the general public is interested @t these prices, particularly among|in mechanical details to’ the extent fleet users and for commercial purpos-|that they want to know all of the es. Low cost, economical transportation|“whys” and “wherefores,” according is still a demand of the American|to Harry Heath, Service Director of public and we feel that these new|the Plymouth Motor Corporation. ‘Standard’ Plymouths meet these re-| Heath has reduced to language that. quirements in every detail.” the average motorist would under- The Plymouth Corporation empha-|stand, the advantages of the auto- sizes low upkeep cost as well as low) matic clutch on the new 1934 De Luxe first cost in the new models. Refine-|Piymouth,—how it works and its di- Detroit, March 17.—More of us will) enjoy night driving as well as we do motoring by day once we use out headlights as the designers intended, once we look after them as closely as we do the engine, and once the var- Griving cars with poorly focused, glar- ing beams. ments in the Plymouth engine have produced important maintenance economies, As in the higher priced Plymouths, the “Standard” models have oil-im- Pregnated copper mesh screen air cleaners to protect the engine against, dust and other foreign matter. They have more anti-friction bearings than other low priced cars. Oil Filter Efficient The new models also have an effi- cient oil filter on the engines to re- move any possible source of contam- ination by passing the oil through a serics of filtering elements, thus pro- viding longer engine life and main- taining the lubricating properties of the oil over a longer period of time. Valve seat wear has been practical- Jy eliminated through the use of ex- haust valve seat inserts. This is an ftaportant economy feature, Plym- outh engineers claim, since its does away with frequent valve grinding. Owners have reported that a car so equipped may be operated 25,000 to 80,000 miles without requiring grind- ing of valves. ‘Hydraulic brakes on the new models are an added assurance of low up- keep cost and safety. These highly efficient brakes actively respond to’ even the slightest foot pressure. They The headlights on three-fourths of! the cars in use today provide efficient. iXumination, if they are maintained and used properly, says R. N. Faige, headlighting research engineer. Fact is, only a very low percentage of drivers watch their lights as they do the rest of the car, and these ac- tually prefer driving by night to mo- toring through heavier traffic by day, says. Present laws in many states are! based on tetodl ohn beam headlight- rect contribution to effortless driving. “Althougn many car owners are in- terested in how an automatic clutch works, the majority are more interest- ed in what it does,” Heath said. “The explanation of how the automatic ciutch works in the 1934 De Luxe Plymouth is a simple matter. All that is necessary in the functioning of this clutch, which has been perfected to the highest degree, is @ valve con- icdleraive’ te toteasar vs iol » vacuum -from{ing arrangement of some 15 years the intake manifold immediately re-|ago, and these laws required drivers leases the clutch. When the acceler-|to keep their lights properly focused, ator is depressed, a valve in the va-| besides keeping the bulbs down to a cuum line closes and the clutch 18] comparatively low candle power, Permitted to engage. New Types in Use “The rate of engagement of the| But the double beam headlight long! clutch is governed by the speed of the/has taken the place of the single car. There is no possibility of too! beam, and lately has come the “pre- sudden engagement even when the| focused” headlight with a “meeting| accelerator is pushed clear to the/beam” arrangement that permits a| “With this perfected mechanism all| have once used the automatic clutch that is to get off to a/seldom want to revert to the conven- smooth, fast start is to step on the) tional type. accelerator and forget the clutch] “This Plymouth automatic clutch! pedal for it is unnecessary to use it,| has been perfected to such an extent even when shifting gears at any) that even a slight amount of wear on speed or coming to a dead stop. the facing 1s automatically compen- “As @ matter of fact, the automatic] sated for in the action of the clutch. Mechanism operates the clutch more} Even after thousands of miles of driv- efficiently than the average driver|ing, the clutch action remains as effi- ere not affected by weather conditions|can do it with his or her foot, It has|cient as the day the car came off the ARE POLITE driver to avoid glare gn his left while retaining full visibility on his right. With this new type of headlight- fous states crack down on motorists! today. But, as close to the ideal as if the motorist fails to throw switch when another car approaches, Falge insists. Neither is it of any use cena ili Nd Gee pri Proper to your tight, rounding that curve, or fer tichly upholstered. In the interior are many features adding to the comfort of the driver, such as specially designed arm rests in the rear seat; “leg-length” foot rest; Three-Way Plymouth Ventilating System, including a special side wing ventilator on the rear windows; and many other features. Note the new horisontal hood louvers, which blend with the fender lines. The bullet head lamps are chromium. - Night Driving Is Simplified Greatly 21 BODY TYPES ARE LISTED BY LINCOLN hues, The body interiors are richly fitted, and unusually spacious with deep- cushioned seats. Upholstery is lux- urious. Garnish moldings are of solid mahogany, with diamond shaped in- lsys of mahogany of a lighter shade. Driver's seats, and, in some closed body types, both front seats are ad- justable, Auxiliary seats in the seven- Passenger sedans and limousines fold fush into the partition wall and are completely concealed when not in use. This is more torque and horsepower per cubic inch displacement than any other truck engine in its class, Through its high torque maintained. over a wide speed range, marked econ- omy of operation 1s effected, less gear shifting is required and greater per- formance is obtained. This engine will td brry eight tons T-#4, 8 new truck in the it ton capecity range. Completely truck-engineered and truck-built for heavy duty service, the outstanding feature is the use of sir- craft type engine bearings. The main| and interchangeable connecting rod Light Engineers Are Making Progress Twe New Models: Have Wheel- Drivers Are Licensed | bearings are precision type, steel- ° backed lead wah isha In 29 Districts Now|consderstiy mae’ cory toe ae Inches This Season ptaniring this é | scrariemc can be, it’s of no value| ities throughout the country that re usual babbitt Bhd will carry much "Twen .| Steater loads ‘igher speeds and will trict Cr comabie nee Saues para last many times longer under usual tors of motor vehicles to be licensed,| Perating conditions. and nine additional states license} Among other features are the use chauffeurs, according to the Ameri-/Of an oil temperature regulator and can Automobile association, The ac-|Cleanable type oll filter insuring clean cident situation 1s resulting in state|COol ol! to the bearings, roller bear- a vehicle. States requiring a driver's setts, Michigan, Minnesota, Nel powered |New York, license are listed by the A. A. A. as follows: Arizona, California, Colorado, Connecticut, Delaware, Indiana, Tows, | ‘8 Kansas, Maine, Maryland, Massachi , Nebraska, | Nevads, New Hampshire, New Jersey, ‘dah! Decline in Number of papa he tedden rede pute hd irginia and Wisconsin, You Can't Always Help eaussreures’ oa oF ‘wr aprtant cat! tons Secale a ‘aa witienever you hit vamp, Gr" when|Dfogresds nnn (Gere becauoe of suggiat ocuation, TascsROOM AERO EE Tecate awe TDible eereaaugtt Heavy oils con- the V12-136 chas-/sumption in automobiles and are not: sis, three standard and 10 custom|as good lubricants as light oils, types on the V12-145 chassis. The jcustom types are creations of Lincoln} Car owners paid 23 per cent of the body craftsmen as well as of registration, the world’s leading coachmakers—| 1932. the national motoring body, but cncccctinccniitite tet iesrmcirenimmsmetl. five of| value of their automobiles in taxes in authorities recognizing the value of/iné fan and front mounted centri legislation requiring operators to dem-| ‘ual onstrate their ability safely to handle 1 pump to permit space for larger capacity generators, down-draft car- buretion, tulip type exheust valves with stellite seats and full pressure lubrication with rifle-drilled connect- rods, Tests show that the new engine is unusually economical in the use of both fuel and lubricant, Autos Shows Decrease | ‘The decline in the number of reg- | istered motor vehicles, in evidence since 1931, continued during 1933, but the, drop amounted to only about 3 Per cent and the close of the year found epproximately 23,720,000 vehi- cies in use, according to the American Automobile association. High motor taxes now imposed on highway users continued to have an adverse effect on a Sheet Metal Work and Warm Air Heating Eave troughs, ventilation, gravity and air conditioning, heating Plants repaired and installed AGENCY FOR SUNBEAM WARM AIR gba an AIR CONDITIONING PLANTS (For Gas or Coal) Monel Metal Sinks and Drain Boards Manufactured We repair all makes of Furnaces and Stoves For Free Estimates PHONE 999 Harding Metal Works 110 Third Street MORE DURABLE end are extremely simple in opera-jbeen our experience that drivers who|®@ssembly line.” _ FEATURES NEW KIND OF RIDE NOT SPRINGS ALONE. ...A WHOLE NEW CAR BUILT FOR BETTER RIDING! Only Low-Priced Car with Individual Springing plus Floating Power, Safety-Steel Body and Hydraulic Brakes 18 YEAR—it’s the ride that counts. | Nobody questions that. But this year—get all the ride that’s coming to you! Get a comfortable ride. Get a smooth ride. Yes—and get a ride that’s thrilling, too! - Plymouth’s new individual front wheel springing carries you smoothly and even- ly over ruts, bumps, cobbles, car-tracks any kind of road you can name. aint you get it in all models—even in very lowest-priced. ‘bout Floating Power engine mountings, whee ig, sam anier. che band 28 tafety-ateel body and hydraulic brakes. | ENQNT EXAMPLES OF PLYMOUTH just at the-engine. It’s a six DeSoto . Tthesame sturdy, economical sixaslart wif a Soe gy the nee ADVANCED ENGINEERING year’s—but with much more power! Plymouth and, of course, without cost , Reid-X Des Section treme, Realty ene And on top of this, Plymouth is the —_¢o you. Take your test-ride now! heciduanaiciane Heagrced cecouh pesiensl Fame di Pega Malai 2. Tet Femmes Faee note 0 botnet ing Pome to end acd peo posse >. ree apenas Sea A ride in Plymouth will tell you a lot. G, tosine O11 Fuser. For bet Yobiteiten, About individual front wheel springing. All-Sileat Treneastesion. Silent, eney skift- About power and performance, Yes—and 5. 6. 7. tng tn oll geare. Four Main Crankshaft Bearings, Iustesd of the usual three. Independent Hand Brake, An estre broking system, operating independeatty. ‘Thirty Frictionless Beartnge—more AND ECONOMICAL than ordinary light duty trucks STANDS to ae ye truck-built light duty truck will last longer and cost less to operate than avehicle not truck-built. And when truch-buils light duty truck is the product of an organisation which has not only concentrated upon nothing but tracks for more than 30 years... bat fs also the world’s largest builder of commercial vebicles ‘exclusively —the greater durability and of that track become The model T-18 General Motors truck ie exactly thet sort of unit. It is truck-designed end truck-built by T-18is, therefore, more durable... pesos T-18 ie the light duty track for you—tf durability snd A demoustration.-and _FLECK MOTOR SALES, Inc.