The Bismarck Tribune Newspaper, March 17, 1934, Page 18

_ NEW DODGE SIX COUPE HAS “FLOATING-CUSHION” WHEELS PRaOe criness oe ica | | New Car Embraces Drastic Changes in Design | Serer ees A in the long nose. This makes the car r Re-Engineered difficult to handle in city traffic. It} American Ca bs | creates excess weight which adds both | Throughout and Is Much to first cost and operation costs, It results, in short, in cancelling in one! More Economical direction all the gains made in an- other direction. “Our own engineers soon discov- ered that the solution was to aban- don the old-time design entirely. It had been carried forward from the; horse and carriage days, and repre- sented only a tradition of the years when scientific engineering in trans- portation design had not even been born. “Hence we sat down in our labora- tory with the determination to design an entirely new car, just as if no previous automobile had ever existed. ‘We wanted a completely functional machine; that is, one built with the France's latest contribution to stream-lining in automobiles is the new Delage with Grummer body. America’s latest in scientific stream- lining is the new 1934 Airflow De Soto, which will be exhibited in the Bis- marek automobile and style show next "Thursday, Friday and Saturday by the local dealer, Short Stop Super Serv- ice, Broadway avenue and Seventh 8. Comparison of these two radically stream-lined cars affords an inter- esting study in engineering methods, Half of Fatal Mishaps Tine alone comprised 1,250,000 care loads. reflecting important differences in single purpose of performing with design and construction arising from different conceptions of the traffic and other problems involved. | The French car—a standard De- is the result.” ideal efficiency, without regard to an- clent notions of what an automobile should look like. The Airflow De Soto Tage chassis fitted with a stream. lined Grummer custom body, has just ‘been imported into the United State: to sell for $6,000. Embodying the lat- est in French stream-lining, it has a rounded front end, a rear end that slopes to a point like a tail. Radia. tor, headlights, fenders, all are mo eled smoothly into the body, and even, the spare tire is concealed. Experts point out, however, that thi @esign reduces wind resistance on the, open road only at the cost of making) the car difficult to maneuver in city traffic. Rebuilt Entire Car In contrast, the new De Soto illus. trates the latest American line practice of re-engineering the entire car. unit body and frame, whiclf utilize: the rounded nose and tapering rear, -| “The combined retail sales of Ply- ward position between the front and ‘but seats passengers in a more for- Tear axles, This makes possible bet- -| American engineers, t S it bile for American roads. is Peed, general sales manager, nounces. “Production is increasing steadily, an. stream. s|tion schedule set for March. Sales Are Skyrocketing mouth and De Soto for the week end. ter balance through redistribution of |o? the previous week and 112 per cen! ‘weight and results in vastly improved riding qualities. |of last February. as shown by their creation of the new Airflow De Soto, obviously are alert to all the Possibilities in scientific stream-lining while manifestng a keen sense of the practical requirements of the automo- Orders now on hand for immediate delivery of the new Airflow De Soto models already have reached 40 per cent of the total business done by the De Soto Motor corporation during the entire 12 months of last year, L. G. Peed said, “and the way orders are |piling up daily, definitely indicates that production will not catch up ‘The conventional chassis| with orders until about May 1. is discarded in favor of an all-steel This |takes into account the heavy produc- ing Feb. 17 were 18 per cent ahead ahead of the same comparable week] , picture, even to the ‘ windshield and rear end, is not an important trading area in the entire country that is not reached by a@ De Soto merchant. “I have just returned from a num- ber of the automobile shows in the west, including Omaha, Des Moines, .,Denver and Salt Lake City, and the {reception accorded the Airflow cars »|was equally as enthusiastic as in the east. One thing was very apparent at those points, that the automobile shows this year are ‘buying shows’— for the first time since 1929. The mo- toring public is ‘motor car hungry’ with the definite upturn in business that is already apparent. This, com- bined with the restoration of national confidence, gives us every reason to be optimistic.” 8 According to an old city ordinance in Cleburne, Tex., a horse is a vehicle One feature ts the car's unusual Two radical steps in automotive development are being taken by the manufacturers of one of the new cars for 1934—the De Soto. ‘flaring” of the headlights almost within the body and the extreme slant of The other development is the- movement of the entire body forward, in relation to the wheels, so that the engine is directly over the front axle and all passengers are sus- pended between the axles, for greater comfort, | streamlining, as shown in this NEW DODGE TRUCKS BOAST | Stolid hamish le Wiped Out | But Strength and Power Are Maintained The stolid appearance which for many years has been accepted as the mark of truck efficiency is swept away by the new Dodge trucks, ac- cording to M. B, Gilman of the M. B. Gilman Co., Dodge distributor in Bis- marck, They have style and a certain de- livery truck takes pride in a unit which can “deliver the goods” and re- flect credit on the house by its smart appearance. And the driver of the stylish delivery truck, too, sits back o: the wheel with a certain air of satisfaction which adds to the effi- or with which he performs his job. ‘The chassis, cab and bodies of these trucks have much of the grace of line and beauty of the Dodge passenger car, plus all the speed and pulling pewer of the trucks before this new Occur in Night Hours Nearly one-half of the automobile accidents and more than half of the that fast thinking brings its reward. Truck buyers were ready for the style and beauty Dodge has pioneered. Im- mediate buying response has conclu- sively proved the wisdom of this for- ward move, Gasoline Consumption UNUSUAL STYLE, ELEGANCE) Increased Last Season during 1933) nigh Gasoline consumption was slightly in excess of that for 1932, indicating increased use of motor vehicles, and motorists spent approxi- mately $2,225,000,000 for motor fuel, Including taxes, according to the American Automobile association. Gasoline consumption for the first 10 months of 1933 was about 1 per ceht above the 1932 level, after a Period of declines which amounted to as much as 7 per cent during 1932, as compared to 1931. Motorists used 15,947,410,000 gallons of gasoline in 1932, and if consump- tion held up during the last two fatalities occur during the hours of darkness, although only 20 per cent ot the total day's traffic moves at night. In. addition, not only is the number of accidents disproportionate- ly high at night but night time acci- dents also are more serious, This con- dition results from ly designed old automobile headlights which not only do not provide sufficient illum- ination, but also blind approaching motorists. Improper street and high- way illumination and confusing road- side signs aid in making driving at it more hazardous. Auto Freight Bill Hit 330 Million in 1933 Railroads of the United States col- lected $330,000,000 in freight charges from the automobile industry during 1933, a comparatively dull year for that industry, it is pointed out by Alfred H. Swayne, chairman of the traffic committee of the National Au- tomobile Chamber of Commerce. Railroad shipments resulting from Mr. Swayne also pointed out that each carload of automotive freight would have had to travel only 8 miles in order for the total of ton- miles to equal the ton-mileage of all classifications of intercity shipments by highway trucks. The rail ship< ments, of course, traveled. far mote than 80 miles on the average. Last year in London 11,430 vehicles Tan 485,000,000 miles and carried 3,« 463,000,000 passengers. This is an av- erage of about 10,000,000 passengers & day. Because of high tariff on foreign shipments of automobiles, a lows priced car in this country usually ends up as a middle-priced car in other countries, Fourteen states and the District of Columbia are retaining their 1933 color schemes for license plates, the lettering and background colors being reversed in the 1934 plates, H. D. Provan threw a wheel from his racer while going at top speed on the Los Angeles speedway. The wheel sailed 40 feet into the air, but the car did not turn over. touch of style was added to them. These fashionably styled Dodge commerciai cars have Floating Power engine mountings and many other d must wear head and tail lights months of 1933, as well as it did for;the manufacture and use of motor the first 10 months, the total con-|cars and the building of highways ex- sumption for the year will be well in| ceeded 2,600,000,000 tons during 1933, excess of 15,500,000,000 gallons. Mr. Swayne said, Shipments of gaso- A total of 90,238 men already have been put to work on highways which are being improved under the federal public works program. Says Byron C. Foy, president of{ “The splendid growth of our retail! * gree of elegance, yet possess all the the De Soto Motor corporation: outlets, which have increased amaz-| “hen traveling after dark. |brute strength and drawbar pull that “The French approach to stream-|ingly since the presentation of our jare requisites of commercial trans- lining was the same with which our| 1934 Airflow De Soto, establishes a| There were 19,115,064 passenger au- | portation. own engincers began. It soon became|new record for our company. Never|tomobiles registered in the United| ‘There is psychology applied to the obvious to us all, however, that the| before in De Soto history, not exclud-| States on July 31, 1933. cevelopment of these new stylish old time vhassis cannot be adequately|ing the peak year of 1929, have we Dodge trucks. They fit into the de- streamlined without prohibitive waste| had as large a dealer organization as mands of the new day which wants waste space at the rear of the car,|at present. We have 60 per cent more | beauty combined with the practical. @nd an even greater'amount of waste|dealers than a year ago and there The purchaser of a merchandise de- GOUD-BYE “HORSELESS CARRIAGE: HERES Tht NEW AIRFLOW DESOTO The United States government owns} 23,083 trucks, 5,875 passenger cars, and 55 buses, YOU DONT STOP NEAR ‘ + AS OFTEN @ NOW, BILL! NO, THIS NEW DODGE CERTAINLY IS A GAS” * Low-Priced DodaeT Trucks Save Gas and Oil... .ci.vuis , Expensive Features that Cut Upkeep Costs...Lengthen Truck Life! ENGER FOUR DOC © T0 THE 1934 Auto SHow! See the pass- ing of an old tradition .. . see the begin- ning of a new one. See the beginning of the Aerodynamic Age on Wheels! ‘There are three principal reasons why every- one is talking about the AIRFLOW DeSoto. First . . . its appearance. Second ... its “Floating Ride.” Third. . . its new method of construction, All three are of vital im- portance to every motorist. Appearance. It has the same thrilling lines as the fastest modern ships and planes, It literally boresa hole through the air. And once you've seen it, you'll decide it makes conven- tional cars look old-fashioned and outmoded. write a letter at 80 m.p.h. No more bouncing «+ “straphanging” days are over! Construction. In conventional cars frame and body are separate parts. In the AIRFLOW De Soto, they form one structural steel unit extending the entire length of the car. It is 40 times more rigid than the ordinary type, for it is built like a modern bridge—of trussed steel girders... built for greater strength and safety! And before you buy any car... at any price .«. take just one Floating Ride in the AIR- FLOW De Soto. Make a date with a De Soto dealer as soon as possible, e HERE'S HOW you ride in a conventional car.—Pity the passengers over the axle! wet do you want in low- priced truck?... ige thinks youwant features that cut gas, oil and tire costs first of all. So Dodge gives them to you... gives them at con- siderable extra cost alps Dodge, so they will save money Dodge dont i ou £0 believe leave them out—but they save gas, save vive grinding, e money for ives ae you. moe ge § em to you oil sure BVERYBODY rides luxuriously ‘‘amid- ships’’ in the new AIRFLOW DeSoto. show youhow t0 “Floating Ride.” All passengers.ride in the Jodge ih the ch Howto com- middle of the car. This fact... plus a totally new distribution of weight .. . does what all the springs in the world can never do alone. Tt produces a ride so smooth that you can you to investigate an: COMMERCIAL PANEL, ¢-CYLINDE j= Floating ourself. Dodge says—' ae then ae “ 2. SESE 1595: America’s SEE IT TODAY AT THE AUTO SHOW your decisi lic Beaeeerete, common sense delivery car. They are eee ys oo that you can for yourself. You don’t have to an aapioces io understand that 4 piston ~ be better—also cost 2%-TON one tee 3. Ordhut4 eater ora loch w. bfall Boating ings are better—cost Dodge more— SESE OB ce dhe ana 5. Vale sat ier eee one. er Alco, Meavy duty models up te 9-ten payload can Doles cone, re eee, M. B. GILMAN co. PLYMOUTH—DODGE—DODGE TRUCK DISTRIBUTORS Plan Now to Attend the Auto Show, Style Show and Trade Week at Bismarck March 22-23-24 Corwin-Churchill Motors, Inc. BISMARCK, N. D. - Chrysler-Plymouth Distributors for Western Dakota and East- ern Montana. Models: 4-Door 6 Passenger Sedan, 4-Door 6 Passenger Town Sedan; 2-Door 6 Passenger B 3 2-Door 5 Passenger Coupe. (Above) There’s room for three in front! (Right) Frame and body are now one all-steel unit... built for greater strength and safety! SHORT STOP SUPER SERVICE, Inc. DISTRIBUTOR Seventh and Broadway DETROIT ——— DEPENDABLE——— DODGE TRUCKS tad and Bresdway Biemarek, N. T. LIVDAHL Cc. A. CRANNA Plan Now to Attend the Auto Show, Style Show and Trade Week at Bismarck March 22-23-24 Is Now Built in The New Plymouth Six ‘ier ae * All with the same motor and offers more mechanical features and lower prices than any other low cost car.