The Bismarck Tribune Newspaper, March 17, 1934, Page 21

Studebaker R Airplane and Race Track Stamina’ Is Apt Description models. Seats are wider and deeper, leg room is more abundant. Head room has been increased, yet the bodies are lower and have greater inherent stability. An example of greater roominess is found in the fact, that Dictator sedans have front seats 5Q inches wide. tilating vanes. These vanes are glass panels located at the door tops to create @ venturi effect which draws off stale air or smoke. Unlike other ventilating systems, the entire front window may be rolled down if de- sired. The rear quarter windows are hinged at their forward sides and may be swung outwards, producing an: eflects eatcille; single long, strong “box” of steel. Coupled with X-cross member in cen- ter and heavy tubular members .in front, these new frames have a chas- sis stiffness that exceeds by 25 times any previous models and a resistance to shearing that is three and one-half, times as great. THE BISMARCK TRIBUNE. SATURDAY. MARCH 17, 1984 1934 Studebaker Dictator Sedan can be degrees without toppling over. One man is ithout difficutty. The center of gravity as 27 inches to the ground and this, insures great safety and level riding Bodies are made of steel, reinforced new type of cowl, termed freedom from body noises and wind- shield movement. Into the interiors of the new cars| Studebaker has put luxury and com- fort heretofore found only in expen-| sive automobiles. A choice of rich| mohair velvet or broadcloth uvholstery proved “orthopedically correct” form- fitting type end Marshall-tyve spring ‘cushions (each coil being individually wrapped) are standard. The. wide, deep front seats are easily adjustable by & convenient push button at the Griver’s left. A new style of interior top covering on the closed models! gives a delightful dome effect. Rear seats have arm rests. Door pockets,| grip cords, robe strap and foot rests/ Qre provided. New type ash receiv-| ers on the back of front seate—built in the handles at each end of the robe rail—give convenience to smok- ers. Instrument Panel Distinctive distinctive. The speedometer is un- usually large, modern in design and indirectly illuminated by lights which with steel and are unit welded. Algre left. “Dual is of combination onyx and chi .|Dome.” which, because of it semi- arian | ere available. be turned bright or dim as de- ;fire device; free-wheeling, and power At the right of the instrument brakes on the larger model all are! is a package compartment and ‘standard equipment. In fact. the aus) recess for radio provided at the tomatic features are so numerous that Covers of both compartments the driver has little to do but steer. |. The interior hardware| There are five different models in Cee ri ithe Dictator group, five in the Com-| | 5 justable steering wheel; mander group and four in the Presi- spherical shape, adds great strength,/is grained to match the metal trim. is pioneered in these new cars. In Instruments include speedometer, elec- conjunction with the new box frame tric fuel gauge, engine thermometer, | and the steel bodies. this type of cowl/oil pressure gauge and ammeter. insures great safety, strength and) Windshield cleaners, operating from |cludes steel. ‘gal equipment. ground tests is found in the power |i» very spacious and extremely con: jPlants of the new models. Dictator | venient. models have 88-horsepower, Comman- ; |ders deliver 103 horsepower and Pres- | ident motors are rated at 110-horse- Power. Motors are anchored in live Tubber at all four points of suspen- | sion. Lubrication is full force feed to! main, connecting rod and camshaft !cense plates, and 26 different motifs bearings. Mufflers also are mounted au rubber, another contribution to long rattle-proof operation and additional evidence of the length to which Stude- baker has gone to produce stamina. All of the automatic features, the many “mechanical brains,” pioneered by nahenicyya a pedis Ae the ‘The instrument panel is especially| driver, are found in the new models. ‘ kre a4 Automatic switch-key starting, auto-;to San Francisco is 3,265 miles by matic choke, @ fast and slow car-jautomobile. By air it is only uretor idle for warming up ant! The spare tire on a two- position rod which permits easy ac. rear on Custom models. Thirty-four states will change theii color combinations for their 1934 li | will be used. Despite hard times, state highw expenditures aggregated $955,446. | Bureau of Public Roads. ack | 1 The whole ideal of American life is built around the philosophy that tomorrow must be better than today! Dey after.day, we hear people say—"I’m so glad I decided to’ transportation.” This extra measure of a plus value when you For, itis a Pontiac Ei faction to feel that we have so: - It is such a satis- ing more than mere satisfaction, of course, is strictly buy a new Pontiac Straight Eight. on the basis of what the car itself provides— most logical car in America for anyone to buy. First of all, Pontiac is a big car—with a wheelbase of 117 inches—and big, It is powered by the engine—one of the finest » roomy bodies by Fisher. great Pontiac “Speedway Eight” motors in use today. - It rides, with its new “Knee-Action” wheels, with comfort on any road. The 2-Deor Sedan—List Price at Pontiac, Michigan, $725.* And, Gnally, it is one of the two most beautiful cars in America today—absolutely regardless of cost. Certainly, it’s a pleasure to own the new Pontiac. For it is unmistakab! that the man who drives a Pontiac has gone out of the mass group into the class group. And yet—it costs practically notbing to take this step. When bought on time payment, the difference tiac is frequently not more the cheapest cars.and the than 2 few dollars a month. between Come in for a demonstration. Let us show you how easy it is to step up to “Straight Eight” ownership! LIST PRICE 695 AND UP AT PONTIAC, «With bumpers, spare tire, metal tire cover, tire lock and spring covers, the list price is $32.00 additional, MICHIGAN PONTIAC — ae THE ECONOMY STRAIGHT EIGHT Fleck Motor Sales, Inc.. 100 West Bdwy.. Phone 55 , Bismarck, No. Dak. ‘dent group. All models are equipped i with steel spoke artillery wheels and are offered with either regular or re- Regal equipment in-} -spoke artillery wheels, the | below, are adjustable to fast and slow ‘spares being mounted in fender wells. speeds. All closed bodies are wired| The Custom and Regal sedans and for radio and specially designed cus-'St Regis Brougham models are un- tom-built Studebaker-Philco radios‘ usually distinctive due to.the adroit ‘blending of a trunk into the rear of Evidence of Studebaker's persistent ' the a The ies Crue the | eneral streamlining of the car, y iu ads Saath ane Oe the at Participation in speedway and proving &' LJ cess to the trunk, is carried at the iin 1932, according to records of the The distance from New York City 568 | government test—the car still can be IPONTIAG PRESENTS / GREATLY IMPROVED ~ AUTO THIS SEASON Although Larger, Faster and More Powerful, It Remains Low-Priced Eight The 1934 Pontiac, successor to the/ ;, straight eight which last year invad- ed the low-price field with such spec- tacular success, now presents even more highly competitive values. It will be exhibited in the Bismarck automobile and style show in the memorial building next Thursday, Friday and Saturday by Fleck Motor Sales, Inc. The new Pontiac, although larger, faster and more powerful than before, remains a low-priced straight eight. Seven smart new wind-stream bodies have been created by Fisher. With the motor developing 84 brake horsepower, seven more than in last year's car, the 1934 Pontiac acceler- ates with silent, split-second pick-up 8nd attains an effortless road speed of well over 80 miles per hour. Independent “knee action” suspen- sion of the front wheels is largely re- sponsible for Pontiac’s amazing im- provement in riding comfort, especial- ly for rear seat passengers. Other contributing factors are increase in wheelbase to 117 1-4 inches, increase in car weight to 3,455 pounds (for the four-door sedan), low pressure tires of larger diameter and longer, room- \ter bodies, rubber-mounted on a new type K-Y frame of great strength. In Pontiac’s new front-end spring design the conventional front axle and front leaf springs are eliminated. A rigid king pin mounting on a short “dead axle” extension of the frame holds the front wheels in unvarying relation to the chassis. Each front wheel employs a resilient dual coil jspring and two-way hydraulic shock in a massive oil-filled housing. In steering, the wheel “knee” and spring ousing all swivel as a unit on the jking pin. Springs Equally Soft " springs, front and It the car rises and falls gently over road obstacles with- out shock or pitching. An automatic Stabilizer reduces body sway. The advantage of rigid front wheel mounting is reflected also in Pontiac's Big, powerful Bendix brakes, simple in design and certain in operation, which multiply pedal pressure many fold, afford additional driving safety. Even with the brake shaft sawed com- {pletely in two—the rigorous French braked on all four wheels by using ;Uhe emergency hand lever and the ; foot pedal. The emergency, incident- ally, is not merely a rear wheel park- ing brake; it operates on all four wheels and provides braking power | beyond that vf the foot pedal. Pontiac engineers assert that the improved 193¢ straight eight motor is even more smooth than its famous predecessor in the 1933 Pontiac. | Due to the excess strength built. into the motor and the precise balanc- ing of all moving ‘parts, the road speed of the car can be advanced in one-mile stages throughout its entire speed range without the slightest trace of vibration. A larger Har- monic balancer guards the 71-pound Cranashaft against torsional vibra- tion. The heavy cylinder block, with deep, rigid crankcase, short stroke and main bearings supported by five solid webs cast into the block, provide other salient factors which contribute to- ward the smoothness of the motor. Pontiac does its job easily, as evi- denced by the fact that only 55 per cent of the available motor power is required at a road speed of 65 miles per hour. Pontiac's compression has been raised to a new ratio of 6.2 to’. A new type of cylinder head carrying cooling bosses above all valves per- mits the use of regular grades of fuel under this high compression. Ample Cooling System for country driving are controlled by a toe button of the type which Pon- tiac pioneered in 1926. For country ing there is a long brilliant “pass- beam which illuminates the right side of the road. Jeweled fender lamps illuminate when the main headlamps are in “passing” position. Longer by several inches, lower, recier and smartly-tailored in appear- ance, the new Fisher bodies are re- garded as the most attractive ever to grace a Pontiac chassis. They are offered in seven types, four door se- dan, two-door sedan, four-door tour- still lower in front. Wire wheels with lsrge heavy chromed hub caps carry the larger six-inch tires. Massive chrome bumpers complete the smart exterior ensemble. ' All closed bodies are equipped with Fisher No Draft ventilation. New! interior hardware with Bakelite win- | dew control knobs in walnut finish | and new narrower pleats of the deep- | cushion seats complete the harmony of the interior appointments. | Canadian Dealers to Seek Fee Reductions; Vancouver, B. C., March 17.—Brit- ish Columbia motor dealers will meet | the government shortly to press pro- Pposals for a material reduction in Birtish Columbia motor license fees. Led by the Vancouver Motor Dealers’ | association, which met Hon. F. M. MacPherson in Vancouver recently motor dealers of the province are} advancing the contention that a re-| duction in fees at this time would | stimulate the industry, and would at the same time preserve provincial! revenues through increased car sales | and larger returns on the Gasoline | tex. In 1929 only 12 per cent of the au. tomobiles sold in Belgium were of Bel- | Gian origin. Pifty-eight per cent] were American, 1 Care of. Means Great Savings Tf all the spark plugs in use today in this country were serviced cleaned properly once @ year, it would cost the motorists about But it would save them nearly 2,000,- 000,000 gallons of gasoline that costs| $100, French & Welch Hardware 306 Main Avenue Plan Now to Attend the Auto Show, Style Show and An ample cooling system which pro- vides a forced flow of 1,200 gallons of water per hour at a road speed of 25 miles an hour assures a cool-running motor. “Fountain cooling” of the valves 1s achieved by directing pres- sure streams of water against the | water jackets adjacent to the valve | Scats from holes in a pipe line extend- ing the full length of the engine. Pontiac's motor block has purposely been made larger than actually neces- sary to provide space for ample water Jacketing. Pontiac employs the ex- clusive Cross-Flow type radiator, which prevents evaporation in warm weather and conserves alcohol or anti-freeze solutions in cold weather. Metered flow full pressure lubrica- tion to all motor bearings, a feature pioneered by Pontiac in the low price field, is continued. This system pro- vides a regulated flow through the connecting rod crankshaft bearings which remains unchanged regardless of bearing wear. Oil spray from the metered bearings bathes the cylinder walls. Connecting rods are rifle- drilled to convey oil pressure to the piston pins. The danger of oil tube breakage is avoided by drilling all oi! channels through the metal of the block itself. Although the engine develops great- er power, the 10 per cent saving in fuel ‘consumption has been effected by the efficient new cylinder head and by the new method of vacuumatic spark control, operated by the vacuum ir. the intake manifold. Regardless of load or speed, this vacuum spark control times the cylinder explosions at the exact instant when each piston reaches the top of is compression stroke. The Gaselector, another econ- omy feature, enables the owner to make a manual adjustment of the spark, which obtains the last ounce of power and economy from any grade of used. Winter starting has been made ex- tremely easy by adoption of a larger 17 plate, 10T-hour storage battery and by a generator of 50 per cent greater charging capacity. Electrical controls have: been sim- plified. The starter control now is operated by the accelerator pedal. As tiac is a new type of “elects One combination of suitable for city driving and TUDEBAKER style and Studebaker values have been the talk of every Auto Show—and there will be no exception to tha rule here. : Although the new 1934 Studebakers are priced hundreds of dollars less than their brilliant prede- cessors of 1933, they’re the best built, best looking, best performing, most economical cars in Studebaker history. The sensational new Special Dictator —a brand new 1934 creation of Stude- baker—delivers here, fully equipped, for only a few dollars more than the very It gives you Studebaker workmanship —Studebaker prestige and performance. It has Studebaker’s great new triumph WILDE MOTORS, Inc. 304-306 4th St. 1 Plan Now to Attend the Auto Show, St yle Show and Trade Week at Bismarck Mareh 22-23-24 : FROM TWE SPEEDWAY COMES THER STAMINA STUDEBAKER 1934 MODELS of speedway stamina and Skyway style PRICED AS LOW AS 1045 Bismarck Auto and Style Show Visitors © park Plugs and 87,000,000. While attending North Dakota’s only Auto- mobile Show, you are cordially invited to visit our store. See the many items of mere chandise displayed on our counters for your easy selection. SPECIAL PRICES WILL PREVAIL THROUGHOUT THE STORE FOR THIS OCCASION Harness will be offered at reasonable prices Bismarck, N. Dak. Trade Week at Bismarck March 22-23-24 illion-dollar Quadripoise S ;: which cradles the action. of .all four wheels, not just the front wheels. Arrange at the Show for e. driving trial in a new Dictator, Commander og President. Experience the thrill of Stu- debaker’s ‘mechanical brains” thetmahs = - driving almost entirely autometics We assure you that no cars you'll see ] at the Show will heve as much to show = 1934 Studebakers. Distributors Bismarck, N. D. Phone 1500