The Bismarck Tribune Newspaper, March 12, 1931, Page 14

i] ig Bompany Believes Its 1931 Dis- BUICK HAS BROAD PRICE RANGE WITH 20 EIGHT-CYLINDER TYPES { play Is Greatest in 27 Years of History ‘ In the 27 years that Buick has been to the motor world, no Buick ever before this year has been of- fered in such a wide variety of models nd in such a broad price range. As @ result, the Buick eight exhibit will ‘be a focal point of the Bismarck Auto Show, according to E. T. Strong, pres- ident and general manager of the Buick Motor company. Buicks are sold in Bismarck by the Fleck Motor company. Every one of the 20 models is pow- ered with a straight elght valve-in- head engine and equipped with the engineering features that have made Buick the outstanding car of the year —syncro-mesh transmission, engine oil temperature regulator, carburetor air intake silencer, torque tube drive, steering wheel road shock eliminator, ‘and many other important advance- ments. These 20 Buick eights are divided nto four series, each series differing in the length of the wheelbase and in price. The smallest of the series is the 8-50 which now is offered for the first time with the syncro-mesh trans- mission and other big car refinements. {The six models in this series are built on a 114-inch wheelbase. The straight eight motor in these 8-50 models de- velops 76% horsepower and has a@ maximum speed in excess of 75 miles Per hour. Five models on @ 117-inch wheel- ‘base comprise the 8-60 series, and these cars have straight eight motors which develop 90 horsepower and give @ speed in excess of 80 miles per hour. The big cars in the two remaining Series are the four-passenger coupe @nd the five-passenger four-door se- dan in the 8-80 series on a 124-inch wheelbase, and seven models on a 132- inch wheelbase in the 8-90 series. The Same motor is used in all cars in both these series; it is a big straight eight valve-in-head motor developing 104 horsepower and delivering a speed of @bout 85 miles per hour. One of the features of the new Buick eight, and one which has cre- fated a lot of favorable comment on the part of the experienced motorists, is the new Buick engine oil tempera- ture regulator. Probably no improve- ment of recent date contributes quite ‘80 much to better engine performance nd longer motor life as does this comparatively simple and effective @evice which holds the heat of the oil down to effective lubricating tempera- tures. The high speeds made possible with the modern automobile engine have resulted in higher oil tempera- and a consequent lowered vis- fosity. Therefore Buick has provided a Bafeguard against extreme oil tem- Peratures by the adoption of this reg- uilator, which is similar in principle fo a radiator, It is mounted in a metal casing at the water inlet to the cylinder block. Water from the pump flows through the tubes of this radi- ator on its way to the motor, while the oil from the oil pumr flows around the tubes on its way to the bearings. Thus it quickly warms the oil in cold weather and reduces the heat in warm weather, Insulation is accomplished in the front compartment of all models through the use of layers of felt and insulating materia: which in turn are covered with a special embossed com- Position board on the dash. On the floor a heavy rubber mat is used in- stead of the composition board. In the Tear compartments the felt is glued directly to the floor and covered with @ carpet of deep piling. All metal floor Pans, even under the seat cushions, are covered with felt. Another improvement is the fact that both the brake and gear con- trol levers in the front compartment have been moved forward, making this compartment unusually roomy. The improvements that have been made in the performance of the new Buick eight—its increased speed, si- lent operation, rapid acceleration, economy and ease of handling—are equaled by the many refinements that have been added to the appear- ance of the car and its appoint- ments. * For instance, the instrument boards and panels are entirely new; all the instruments are grouped to- gether in cne compact panel of ar- tistic design which is illuminated | with a two-way lighting system that gives indirect lighting when driving and a direct light to the front com- partment when desired. The 1931 Buick eight differs from 2ll previous Byicks in that the bodies and chassis have been developed as a unit. As a result of this unit de- velopment a maximum in strength and rigidity has been produced that eliminates squeaks and rattles, Mr. Strong said. The entire framework of all bodies has been greatly strengthened by re- vising the roof construction and us- ing metal brackets in place of glued Joints. Another contribution to driver comfort is found in’ the redesigned front seat and the mechanism which adjusts it. Both the driver's seat and the front passenger seat are lower and upholstered with wider and deeper cushions. ‘The public has been quick to ap- Preciate the inherent mechanical excellence of this new line of straight eights and as a result Buick has been holding steadily and by a wide margin the leadership in its price field, according to Mr. Strong. CARS FOR BREAKWATER Ventura, Calif., has applied for per- mission to build a breakwater on its ocean front. Old cars will be dumped into the ocean and allowed to fill with sand and rock to form the bar- tier. THE BISMARCK TRIBUNE, THURSDAY, MARCH 12, 1981 w Models of Famous Line Above are shown two new models of a famous line of motor cars. The Buick sedan is designed as an all-purpose family car and represents the maximum in motoring ease and comfort, The four-passenger roadster is one of Buick’s newest creations, combin- ing luxurious comfort with a dash and verve which gives it a distinction all its own. HOW’S SHE HITTIN’? By ISRAEL KLEIN Science Editor, NEA Service An apt comparison of the automo- bile engine with the human ly, the careful attention needed by both, and their failure under neglect or cverwork, appear in the February is- sue of The Wheel, monthly publica- tion issued by The Studebaker Cor- Poration, Both as a help and a warning to motorists, it is worth repeating here in its major parts. * * “The automobile engine,” this com- Parison begins, “has the sweetness, softness and constancy of well-be- haved folk when it is treated with consideration—likewise, the obstinacy and perversity of a peeved person when certain elements bearing on its proper upkeep are deliberately disregarded or unconsciously over- looked, “But there's more that’s human about the automobile than its moods. “It breathes, for instance, and a fonstant supply of pure fresh air is essential for it to perform at its best. “The automobile feeds on a liquid diet of gasoline. If it overeats—oper- ates on an over-rich mixture—it be- comes sluggish in its performance and is feverish. Isn't that most hu- man? “Starve your motor—operate it on & lean mixture—and it becomes fee- ble and faltering in its delivery of Power, eee “The motor has a highly develo) nervous system. The ignition dis- it signals its various commands. to the different cylinders even as the huban brain signals our muscles for action. ii “If the delicate tissues the human brain are pete aetnd turbed, complete lapse of activity is the result, “So, with the engine's nervous sys- tem. Some serious derangement of | 98 the distributor may cause a ‘dead’ motor, Less serious maladies such as dirty points, damp wiring, loose con- nections, chafed insulation and like disorders cause the engine to miss and lag; to act much as a person be- set with some ea ailment. * “It is chemical action within our bodies which generates the heat of Ufe and the power which animates cur muscles. Food supplies the “— oe the chemical act ge automobile engine, com- bustion of fuel takes place, heat is generated, gases expand against the Piston and the engine is vitalized. “Chemical gives rise to waste products. There is wasting tissue in the human body which we carry off through the lymphatics in- to the veins, thence to the lungs where, passing through thousands of cellular passages, it is brought into close contact with the cleansing air and then expelled from the lungs. “Isn’t that exactly how the water BUICK’S MASTER CONTRIBUTION TO GEAR-SHIFTING AND GETAWAY Silent Syncro-Mesh in all BUICK Straight Eights including the Series priced from s1025 to +1095 fob. Flint, Mich. © The Syncro-Mesh Transmission adds greatly to the safety of Buick eravel. Going down long hills or on icy pavements, when it becomes necessary to slow down—one can shift in- stantly into second without effort or thus used as a brake, providing masimum control at all times. @ The Synero-Mesh Transmission brings safety and silence to gear-shifeing. Gears can be shifted smoothly and silently from first to second, second to high, and from high back to second, always easily, always without clash. ... Quick and easy shifting provides greater control and safety. © The Syncro-Mesh Transmission helps to give wings to Buick at the traffic light. Second speed gears are quiet and smooth and the car can be accelerated up to 65 miles plus in this gear, then quickly and quietly into high, Jest getaway. © The Syncro-Mesh Transmission makes every driver an expert in gear-shifting. So perfectly are the gears synchronised, so easily do they operate, that shifting is a joy instead of a task. Drive a Buick and know the joy of expert shifting to all gears —quick, quiet, effortless and safe. clash, and the engine is thus giving remarkably All Buick models—priced from $1025 to $2035 at factory— provide the fine advantages of the Syncro-Mesh Transmission. Consider the delivered price as well as the list price when comparing automobile values BE SURE TO SEE THE NEW BUICK EIGHTS AT THE AUTO SHOW Bismarck, N. Dak. - The Eight as DB UICK builds it Fleck Motor Sales, Inc. 100 West Broadway WHEN BETTER AUTOMOBILES ARE BUILT, BUICK WILL BUILD THEM +» + A GENERAL MOTORS -Phone 55 STEEL INDUSTRY BEGINNING TO TAKE GOOD HOLD IN DETROIT Cooling system’ of the. automobile works? It picks up waste heat, car- ties it to the many-celled radiator, where heat is dissipated and brings it by contact with the air, xk ® “Most vital, perhaps, of the many systems necessary to the support of life, is the blood system. The human heart is a perfect pump and it dis- charges a constant stream into our arteries which distribute blood to each vital part of the body. “In your motor car, the lubricating system is the blood system of the en- ine; the oil pump its heart; the oil ducts its arteries and the lubricant its vital fluid.” Freight Cuts Offered To Motor Companies New York, March 12.—()—Motor car manufacturers will be offered re- ductions in freight rates on automo- biles ranging from 11 to 50 per cent, it was estimated in railroad circles Wednesday, through the new sched- ules that are expected to go into ef- fect on April 20, The slashing of freight rates on the Products of the automobile industry, which was announced last week, is a move on the part of the carriers to meet the competition of other forms of transportation. They hope to re- gain a portion of the business that has been diverted to motor trucks inland waterways, especially the Great Lakes, The largest reductions will be made on automobiles shipped Jess than 500 miles from the originating point. While sanguine as to the ultimate result of the rate cuts, carriers ate understood to anticipate a loss of revenu? at the start. MINIATURE TAXIS Diminutive taxicabs, accommodat- two passengers, to be run at a fare of 12 cents a mile, are planned in England. Canada has 445 commercial and 48 private aircraft registered, and 70 Ucensed airports and seaplane bases. Auto Men and Bankers Make City Center for Supplying Sheet Steel for Cars Detroit, March, 12,— (NEA) — Auto ‘men: and’ bankers, who have made Detroit the world’s hub of automo- tive activity, now are directing their efforts toward making the city a huge center to supply sheet steel and oth- er such products direct to the auto- motive plants. Rumors of huge steel combines seeking sites for plants in and near the city have been going the rounds of automotive and manufacturing cir- cles for months. It is expected that several will commence plants before the year is out, furnishing employ- ment for thousands now out of work. realized during the past few years National Steel company, a holding corporation that brought together the Great Lakes firm, the Weirton Steel company of Weirton, W. Va., and cer- taine subsidiaries of the M. A. Hanna company, Cleveland, This company, manufacturers say, illustrates be tendency of outside steel interes! securing a hold on the Detroit mar- ket. : Automobile production men say steel can be produced as cheaply in Detroit as it is in the eastern cen- ters. The iron ore can be brought | down from the Lake Superior regions cheaper by boat than it can by the ccembined boat and rail method used to ship it into interior steel. cities. Coal can also be shipped up the Great Lakes. May Mean Cheaper Cars. By erecting their own steel plants, automobile experts assert much of the expense in body and frame con- struction will be cut. Rail rates, re- search overhead and production costs could be lowered, manufacturers be- lieve, and such reductions might re- sult in a Cheaper product for the consumer. . Mentioned as possible seekers of manufacturing sites in Detroit are some of the biggest names in the steel industry. Among them are Bethlehem, United States Steel Cor- poration and the Mather interests. It is expected that increased activ- ity in the steel industry will be brought about here if the rumor of & gigantic steel combine. closely rival- ing the U. 8. Steel Corporation, being pushed by the Eaton-Mather group in Cleveland, is brought about: ‘The automotive industry takes 18 per cent of the annual steel produc- tion of the country, the ranking single consumer. That is the prim- ary reason why business men of the ctiy are endeavoring to secure an in- dependent supply of steel for con- sumption by the automobile industry here. Canadian aviation started 1031 with 311 private pilots, 402 commer- cial fliers, and 370 aeronautic en- gineers holding licenses. id! at his River Rouge plant. Another | that they could put their cars on the market cheaper if they could pur- chase their steel close by and avoid shipping costs. Sheet steel has been in here from eastern steel centers such as Toledo, Cleveland, Pittsburgh and Youngstown. One of the first Detroit men to bring to the front the steel situation here was eR. Fink. His steel mill, built in Ecorse in 1923, started the ball rolling. Ford Among First Henry Ford was another pioneer when he began making his own steel “early starter” was the Michigan Steel Company which, since its ori- gin, has grown to four times its bri- 1 “size and has profited gregtly ‘ough orders received from auto- anobile plants here and in Flint, Lan- Sing and Pontiac. ides the Michigan Steel and Ford plants there is the huge new plant of the Great Lakes Steel com- pany in Ecorse. This plant is valued at more than $20,000,000. Just south of the city, in Monroe, is the Newton Steel company’s $8,- 000,000 sheet mill, which is one of the most modern and efficient sheet plants in the country, according to manufacturers. Another plant located here is. the DURANT - NASH AUTOMOBILES GILLETTE TIRES 30x34 Cord .............. 29x4,40 Balloon .... 28x4.75 Balloon . 29x5.00 Balloon ............ Buy Super Traction Tires for all weather driving. No Chains needed. Gillette Batteries, $5.75 and up * According to Size Repair Shop in Connection Hedahi Motor Co. soos 481 . 6.40 coves OT THE NEW OLDSMOBILE AT THE SHOW EXAMINE ITS MANY IMPORTANT NEW FEATURES .. IN BODY, ENGINE and CHASSIS THE SYNCRO-MESH TRANSMISSION ... A NEW QUIET SECOND GEAR... NEW DOWN-DRAFT CARBURETION . .. COORDINATED STARTER AND THROTTLE o+e ANEW CARBURETOR-SILENCER . . . NEW INSULATED FISHER BODIES... OPTIONAL'UPHOL. STERY ... A DEEPER, STURDIER FRAME... . FIVE WIRE OR DEMOUNTABLE WOOD WHEELS . .. MORE DISTINCTIVE APPEARANCE . .. FINER ALL-ROUND PERFORMANCE HEN you visit the Automobile Show be sure to see the Oldsmobile for 1931~ the great new motor car which has aroused ¢o much enthusiasm wherever shows have been held, You will discover that new grace and beauty have been added to Oldsmobile’s distinctive appearance. Body lines are long From every angle you get an impression of unusual smartness. As you examine the new Oldsmobile in detail, you will discover that its many important new features are not confined to any one part of the car. Body, engine, and chassis—all offer evidence of the advanced engineering which makes the new Oldsmobile such a remarkable value at its new lower price. Advancements in construction make and low. the new insulated Fisher bodies strong, quiet, and serviceable. ~ New features which have been added to Oldsmobile’s dependable Higiecmnee! sion engine make performance even more pleasing than in the past. And other features, added to Oldsmo- bile’s sturdy chassis, contribute to comes and ease of control matched only in cars of higher ,Price. The famous Syncro-Mesh transmission eliminates gear clashing. And a new Quiet Second Gear, added to Olds- mobile’s transmission, swift acceleration which performance in quietness. assures smooth, rivals high gear Consideration of all these \features—: well as Oldsmobile’s new lower reac: will convince you that the new Oldsmobile is not only a thoroughly fine car—but that it is also an excellent investment. PMUMie ; i ; }