The Bismarck Tribune Newspaper, February 27, 1926, Page 21

4 ——— im E, e SATURDAY, FEBRUARY 27, 1926 : THE BISMARCK TRIBUN SAFETY EDUCATION FAILS T0 KEEP UP WITH ACCIDENTS Hazards Grow Faster Than Devices and Programs to Check Them The moral risk, always an un- : known and unfathomable quantity, is a vital factor in the business of | automobile insurance, which, while it may appear to some as a drab - profession, has its angles of human| interest, an occasional clash of wits and oftenthe chance elements, lead- | ing automobile risk underwriters in Minneapolis said last night. The growing use of the automo-' bile has ine the hazard of; \ Motorists ani trians, but) safety devices ai fety education has not kept pace with the hazards, insurance men said, at least in Minneapolis. “A Populat mang starrer “There seems to a popular | misapprehension as to just what! automobile liability insurance is,” one underwriter said. “It doesn't) prevent actidents. It is not written for the benefit of the injured per-| son. It is written for the automo- bile owner to indemnify him against liability for which he is legally ac- countable, “kecause of carelessness, negligence, or just plain chance. The cause of the accident may be bility“insurance simply takes care of the loss which the car owner, might sustain under the law upon the complaint of another person. It does not pay the policyholder for an injury to himself or his car. “Some people seem to think that rates for this type of insurance are too high. Perhaps they are. We wish they could be lower. They are not fixed arbitrarily, however. There is no guesswork. Rates are bagged on tables of actual experience and are fixed by a national rate- making body. “Time Payments” Aid Insurance Growth of the business in Minne- ge has kept en with the sales of automobiles, it was said, and one reason for this is that perhaps 80 per cent .of automobiles now are sold on time. The financing com- pany insistsy as a: part of its con- tract, that it be protected by liabil- ity insurance written for the car buyer. Rates recently were increased in the Twin Cities, because of eed Pit Sram poll oes oval to our clutch transmission de- apolis is above the national average, | *8" gear shifting is unusually iP wa satay while the cost of setle:| "ithe OH tne semicon ment for. automobile damage suits with a one-piece pressed in Minneapolis is 25 per cent over jo type housing—a construc- the national average. A personal r to that used on the high- element was charged with at least |est priced cars. part of sibility for these con-| Extra large spiral bevel gears and fray i .'new departure ball bearings trans- ditions. Minnesota juries seem gen- erally sympathetic toward an ine fedemlertad pope yng a agate jure f insyrance men said, vrolet’s steering i - ebin and the AaSUne of datiageh Billo an poten its action, ‘The bodies in court cases is higher in Minne-; used on Chevrolet are as complete sota than “in most other ‘states.!and luxurious as could pe desired Another reason is that many rail-'All closed car bodies are built road damage cases are “imported” | Fisher, who is recognized as the larg- to Minnesota, and these have had) est builder of quulity automobile a tendency to increase the number|j.0eq'in DuPont Duco, the new au of automobile damage cases. tomobile finish which retains that | Rates ea in Sey ne rs er lustre Ae vests, nh i it tl e improved Chevrolet embodie: RR aed en ieein fall of these features, iy addition, al 5 +3, number of important changes have heal? : paper pdt clinared been added which bring even’ grester smoothness and quietness of opera- for So ae a ed eg aieon: tion and comfard!in ‘ridiis . pects r " = e pistons have been greatly re- ing realization on the part of the!duced in weight and thet euebe Te public that liability insurance is a|mounted in the framé by what is desirable thing. «* [known a6 a three-point suspension. Rates vary in different sections With this construction it ia sheld at i: wo points in the rear and one in 4a the ale: ee ine foo ey the front. These: improvements. re- a hern Mi he ieee sult in a remarkably smooth and In northern Minnesota, where there | quiet operation. is a large foreign population, ex-| The generator is now driven by a perience has shown so great a per- silent “ ype belt and is provided conte oe accidents pie the ores with a simple adjustment which ad to increased. In sparsely settled regions, or ‘in places where automobile traffic is comparative- Since the introduction of the Su- perior “K" miodel in 1925, Chevrolet has built and sold over a half mil- | lion automobiles. This is the largest number of gear shift~ automobiles ever produced and sold by any auto- mobile manufacturer in any one year | since the beginning of the industry. The unparalleled acceptance of Chevrolet on the part of the public has proved the slogan “Quality at Low Cost.” Chevrolet's valve-in-the-head en- gine has gained a nation wide repu- tation for unusual power, economy and dependability. The‘dry disc clutch, introduced last year has proved highly efficient. This clutch starts the car smoothly, transmits all the engine power back to the rear wheels, operates with a very light pedal pressure, is com- pletely enclosed, requires no lubri- cation and has no internal adjust- ments, Chevrolet is equipped with a mod- ern three speed transmission and, CHEVROLET'S SLOGAN OF “QUALITY the owner's fault or the ower fe; AT LOW COST” PROVED BY PUBLIC’S UNPARALLELED ACCEPTANCE OF CAR the side of the crank case driven by spiral gears at the case. eliminated and the construction of the oil pump greatly er gears make it niore efficient and the use of short oil lines insure con- ; Vandium steel. 7 ciation played a leading role in de- velsping a system of traffic and safety regulations in accordance with twentieth century standards. There is every indication that the pioneer work of these clubs, work- ing in conjunction with national headquarters in A hdd aa will become the groundwork fer any plan that may hereafter be devel- oped, capable of national adapta- tion, b) | hearing. This The itive motor timing. fectir The entire tub ting system is] ation now completely enclosed in the crank All outside oit lines have bee ‘The distributor is now mounted on and is! m shaft ar concluded with an ef ive made by the associ fet congress to re to automobile owners of the federal | excise levy on motor vehicles, cessories and parts, amountin, to an annual toll of some $150,000,- | proved. Larg- | Another achievement of the year tinuous and positive lubrication. ai Me was the determined fight in te An air cleaner has been added. It is built in as part of the hot air heater on the exhaust pipe. This de- vice allows only clean air to enter the motor, thus greatly reducing the wear on internal working parts. A new cylinder head is being used. This has been designed so that the valves’ are much more efficiently cooled and permits more rapid escape of the exhaust gases and heat. The valve operating parts are now en- closed in this one piece stamped cov- er. Inside is assembled a heavy felt pad which is soaked with oil and pro- vides lubrication of these parts for hundreds of miles. It is now pos- sible to add oil to these parts with- out removing the cover through these four oil holes. The fan mounting has been i proved by the use of this rigid brack- et and two bearings, one at either end of the shaft. The service brake is now 2 inches wide on an 11 inch brake drum. This ds 33-1/3% braking area and gives Very positive and smooth braking ac- tion, This brake is equipped with the automobile equalizing device which insures equal brake pressure on both whee! All brake rods have “been impro' and they are now fit- ted throughout with standard yoke ends and connected to the le: which they operate by means of heat treated steel pins. All Chassis springs have been im- proved. They are made of chrome The front. spring is inches in length and the rear y inches, a total of 88% of the wheél base mounted on the springs. In the last year a great deal of progress has been made in automo. bile spring design in connection with = alloon tires; all of this progress saseiar 4S +s the idea ball- reflected in the unusual smooth rid. |,,,Thaffic Cop: What's the idea ball: ing performance of the improved ome alee | y Tn addition to these important im-|,,,o%6et Miss: Didn't know the car provements, Chevrolet models have | "1 0ne-—~Red Cat. been reduced in price. The Touring and Roadster are now $51 dan $735, the Coupe and Coach $645, and the Landau, a ne ddition to the line, is priced at §' j half of highway freedom for the motorist and to eliminate the in- festation of the speed trap and noadsire court, As a result of this campaign 2 national sentiment. has been created which is expected to result in a ecneerted move to do} away with the “fee system of ar-'! rests” for all time. | pi as | Plug Sparks Off r | theWire. | Little Audrey and her mam were riding in the car, when all o! sudden there came a jolt and the We have mother cried: “Heavens! run over a poor man!” But Audrey just laughed. She had looked closely «t the victim's watch—a handsome time: piece set with diamonds, which landed in her lap after being knoc from his pocket—and knew of cou that he was hot poverty stric Kansas © Star. laughed = and | Some -day we are going to be real wealthy. All we have to do is \to think up some promotion plan for the automobile business similar to the milkman who gave away cats to customers on his route.—Motor. The question now is whether to y two orchestra seats for a high lass show or spend the money for a,| “I hear that your dad smashed him- self up pretty badly last sp “Yea, he took Ma out drivin an old sparking place, said, ‘Whoa, boy,’ to the car, ind dropped the It. makes it possible to maintain this ly light, the rates are lower than in'so that the AAS may be indem- positive drive under all conditions. populous cities where streets often nified against loss from almost are congested. any kind of collision, with other Education Needed cars or with stationary objects, or Education is the. chief need in even with the roadbed itself through the automobile insurance field to-|tipping over or running through day, rwriters said. bridges or guardrails. more education for both drivers and ay san ae Revie eter ining for devers| 200,000 JOIN THE A.A.A. DURING 1925 and constant appeals to the public By ERNEST N. SMITH in to drive carefully, walk. General Manager American Auto- mobile Assoelation carefully, and caer take chances on a street or . anf sli, ia Under the banner of the Amet- ican Automobile Association the carefulness headwork and less ry, they snid, would result in lower organized. motorists of the coun- try marched forward to new vic- t liability rates and extend this t; of insurance to a greater number tories and new achievements dur- ing the year 1925. More . of Fille ‘urging the advantages of urging tl vantages liability insurance, experts in this line strongly opposed making lia- bility insurance compulsory, on the] “When “nine small motor clubs [ery Si pe oe canyad to this | panded together 23 years ago to nd pat a be. urage carélessness| found the American Automobile and put a bounty on negligence. | Association there were only 30,000 _ Fire and Theft Coverage automobiles in the United States. Fire and theft insurance also had| Today, more than 700,000 individ- a steady during the of these clubs have more members than were car own- ers in the country when the associ- ation .was foun clubs located at the strategic centers of tional highway system, c™m- stitute more than 90 per cent of the active motor clubs in America. The outstanding development of the eat year was the speeding up of movement toward organiz- ing the motorist. During _ this period, 189 new motor clubs were organized, while 200,000 individ- uals members were added. An im- portant feature was the fact that man, of fd new. ce ‘were eek up ary where service motorists had. somewhat on the beg ol more expensive makes. cars are oftenest stolen, it ‘| the present and the future, and the ational character, such as the tax- ation of the motor vehicle, the evo- lution of uniform and sane traffic regulations, the development of a highway system capable of taking care of the transportation needs of wheel.”—Scarlet 8: ‘Two farmers met at a certain town a day or two after a tornado had visited that particular neighbo “She shook things up pret out at my place,” said one, st his whiskers meditatively. “By the way, Hi,” he said, “that new auto o’ yourn get hurt any?” “Waal,” drawled the other, “! dun- no. I hain’t found it yet.” installation of safety measures. During 1925 there were 3,000 dif- ferent bills affecting the motorists of the country introduced in the various /legislatures. | Every one of these was analyzed at the na-) tional headquarters of the Amer- ican Automobile Association, All motorists are familiar with at least ; one of these measures, namely, the | proposal for compulsory liabiltiy | insurance. Because of the intelli-» gent presentation of the case by the A. A. A. and its clubs, onl ene state in the union passed foe a law and even in that state its enactment has been deferred. The American Automobile Asso- “Taxi, sir?” “No, but thanks for the compli- ment."—Boston Transeript. Hub—Reen shopping and visi ‘eh? Took a lot of taxis, as usu suppose. Wife—No, dear; ime. Hub-—Really? Wife—Yes, darling; all afternoon to be Transcript. “Avoid things that do tiot agree with your system,” says a health ar- ticle. It just possibly has partiey- this only one Teven kept it sure.— Boston Remnant Wall Paper Sale _ MARCH 4,5 AND 6. Over 1,000 patterns to select from at this sale. Lowest prices ever heard of in Bismarck. We must move this paper to get room for other merchandise. BISMARCK PAINT & GLASS CO. 401 FOURTH STREET. BISMARCK, N. D. ‘ concentrate THE CAPITAL-CHEVROL ET COMPANY GARAGE We wish Henry Ford would now his genius on quantity | production of parking places | curs, The warehouse is used for The driver of a taxi was recently | Storing and conditioning new rs fined for being intoxicated at the |and for customers’ ¢ wheel. Suspicion was aroused when| placed on dead storage he started to slow down A motorcycle officer A few ti the automobile Tom Handsen, Sor Economical Transportatic: lf Pi $610 Fut Mich Coupe *645 Fun Mich, Capjtal Chevrolet Company’ - lar referance to the tir crossing -Detroit News. Lahr Motor Sales company, | se started in the automobile busi ismarck in 1909, has a right- laim Yo the title of Bismarck’s | Pioneer Automobile firm, as it is the only motor car firm now in the city which was in that line of busi- ed in fall he operated state of North Dakota continuously for that period of time. | 4 In 1910 the Lahr Motor Sales com- | manage accountin the” manage :. Other department pioneer firm are: R. S. Indseth, Overland company, holds. ¥| When the Lahr Motor Sales com- pany started in business in 1909 it had room to s' thr providing they w ed together. “In he which it still automobiles: efully crowd- | J tery serv re 1911 these quarters ce manage addition was built that gave room for about} [25 cars. Again in 1913) more room Was necessary, amyl another story was| added to the building, providing space for about 5 In 1917, in ord: company's needs tions, the Lahr pany at Minot, tory having the Wil turned ‘ovide for the that time and | R at with a view to the future, the August p ny North Dako! the buikiing was then 125 automo- biles, in addition to the various de- —————. ritory. The latter at the | Partments located therein, 1 In 1919 the steady infrease in busi ness made to pro. more room, and a fireproof house 75x90 feet, two stories, wa built, which added room for 100 more t corners was needed last y bu dition to roam and an to the economy of used ear has heen given hy room who | 80° miles ment; paint, top and curtain n years ayo parts department, and well ar | from Marshall, Tex. [it would have required two day a pound of chewing the trip to Marshal “But today I can make {hours and one chew.” *§10 ranged and completely equipped of. fiees. says Handsen. president of the Lahr it in two]) with EK. D, Ro: ua vice-president and A. G. Whit CHEVRO The Improved Chevrolet -offers a type of performance never before approached in any low-cost car. In this new car there is a new quality of smoothness—new flexibility—new swiftness of getaway — new beauty and new comfort that make it the finest Chevrolet in Chevrolet history. Yet this Improved Chevrolet is now offered you at new low prices—lower, even, than those which made Chevrolet the outstanding value and the fastest selling quality car of 1925. ' RideinoneoftheseImproved Chevrolets — drive it! The longer you stay at the wheel the more amazed you will be that so much quality, beauty, comfortand performancecan. f.0.b. Flint, Mich. a low price. - Here, in this Improved Chev- rolet, is the greatest motor car valueinall automobile history. : A CHEVROLET A DAY Broadway at 2nd St. BISMARCK, NORTH DAKOTA ae Shop Service That Satisfies. | U ALITY,-AT- Low cos* Rose y departme: : the Miles City | branch, ut returned to the Bismarck | % houxe to become vice-president and| times that the best. automobile in be packed into a car at such ca and dur ness here ars ago. In fact it] assistant to Mr. Lahr. | the world can prove to be an unsatis- is probable that the Lahr Motor] Mr. White came with the company| factory investment without good, Sales company is the only automobile | in 1918 as bookkeeper, and was made | honest dealer service facilities be- firm which has done business in the| secretary in 1922. He is now office | hind it. : having full charge of the , eredits and collection. L. Sandin, service manager for iiny sold tte HEE Oe wae oe progressive firm, came to the i pan Mae el ee a rent thiatee | company. in 1918 as ‘shop mechanic. | think of un automobile gicrehaney oe lthat year, Thjs was considered. a | Whea a vacancy occurred he was.| being entitled to anything for, his good year at that time. In 1913 the| made shop foreman, and his excep-| money more thal an Aulererne. company obtained a direct factory | tional mechanical ability soon | While we admit that ede stall 7 distributors’ contract with the Willys: | brought him to the post of service | 4 long from. poxieety ciety Oe heads parts manager. J. W. Hanson, retail sales manager. I.E. Murray, garage manager. se Wilson, accessories and bat In addition to its Bismar Motor operates a_ distributing s-Overland fae the ritory over to the Bismarek firm last This gives the local com y over two-thirds of the state of | ble for the dealer mpany started the erection of the | NO? [Akote tit at et Can ee. One ae three story and basement structure a: |i": Montana, with w total 0 = the conn et aaeient Atructure dealers, At Minot only a wholesale AUTO OVER-PRODUCTION which ib naw occudieg, and thie was | Disineds is done. ‘Holm is in) “The American autome completed in 1918. The capacity of |Sharae of the offic W. His not big enough f {Thompson is in charge of was This branch is in charge of OVERLAND SIX SEDAN —~and at these Amazing New Low Prices PAGE TWENTY-ONE ly. with. the Interna low, fo: Harvester éompany “ft has) alwaye been my though said Mr. Lahr to a ‘Tribune reporter, “that to be suecessful in the automo bile business one must sell something beside. an automobile. Honest-to- goodness satisfactory ‘service must go with that car. I have said many me “Pam of the opinion: that when adopted our ‘service? slogan in we were one of the first tomobile concerns in the countr } one aim is to sell satisfactory trans- utomobile,” CARS BECC "RDEN A state la win Oregon, which pro- vides that the relinquishment of title [on an automobile must be signed by of the! portation--not just a opera. | lastrowner, is making it difficult for Sules com-| dealers who own repossessed cars. house | purchasers of »s who, have lost because they failed have refused to yaking it impos to obtain licens ‘title on thei to make sign certificate: Minot ter- payments facturer and quotas ¢ production,” says president and gen the previously | ill put many maufacturers out of J. business TM, IBS lesa Phone 432 Foti