The Bismarck Tribune Newspaper, February 27, 1926, Page 14

PAGE FOURTBEN ! This fine garage building, at the corner ef Main and Sixth streets, was built’ especially for Ford sales and’ service, and has been FORD GARAGES 10 --CARRY NAMES OF = Detroit, Mich, Feb, 27.—Edsel B. Ford, ident of the Ford Motor Compan uggested to authorized Ford dealersi}l over the country hey paint on the roofs of their s of busines: the name of their @ity as guide posts for airplane pi- lots. Inasmuch as there are Ford | dealers in more than 10,000 cities and villages throughout the United States, compli with this request pstitut n important ad f identified Reports by pilots; of seventeen planes in the tour of the practical value of this identification ake believed to have prompted Mr. Ford to make this service available to aviators all over the country in! the general interest of commercial | se; flying. | : To Assist Aviators “We feel that it is our duty to! help de pp this new mode of trans- portation,” Mr. Ford stated in his communication to dealers, “and are using as many of our facilities as are | necessary to this end.” “It great difficulties of cross country id vuleanizer. AUTOMOBILE CITIES ON ROOFS TIRES ABUSED strength and resili Thoughtless owners often di hat blow untimel of fact the breakdown is the | tof a | Too firm or too sudden a) of the brakes slides tires and wears | them low in spot ee than its thinne: | tire life. | The application of excessive power | tite manufacturing methods and im- in the lower speeds fi seems that one of the very|the wheels, causing tspotty and to blow prematurely in| ™arkable in THE BISMARCK TRIBUNE vceupied by the Copelin Motor Company since latelast fall. prorpely. reparre Uys | FORD DEALER ing many millions of miles, mostly on |softwood lumber, $28,733, | the fabric tires, formerly used, show|feet: cloth upholstery, 21,108,000 an average of 10,380 miles per set| yards; imitation . leather, 130,325,000 |of tires. On ccrd tires, the average, | square feet; and side certein of course, is higher. material, 17,541, yards; paint and | These remarkable: mileages are a| varnish, 12,700,000 gallons; hair and poth to the tire maufacturer] padding, 96,170,000 1 lobe | who worked a decided: Amprove- | cating oil, 245, a jment in his product and to the au: |tos, 62, pounds, E tomobile manufacturer who hes cons| Railroads ‘recoivéd $400,980,000_ in 4 | erved tire life by the production of}freight revenue. from . automotive a light-weight vehicle, ‘with the'}products in a single yéar. é |weight correctly distributed. end] Hundreds of millions, of, dollars Coe 4 4 prings) of such flexibility’ as ‘to. absorb many of the road shocks thet pare expended annuaily for con- stractio: s a requit of transporta- | would otherwise work the destruction | of tires. 2 prob- tion facilities demanded by the au- tomobile. This new road construction per- forms the dual function of afford- ing work for many thousands em- ployed in the manufacture or sale of cement, crushed stone, slag, road machinery, toad oil, bitumen, sand, gravel, etc., and of materially in- creasing the value .of abutting land. The ramifications of the automo- tive industty ate nation-wide; it has a direct and important bearing on the country’s industrial growth and ‘prosperity. A Without the pier to iieerase consuming capacity, many importan industries would paralyzed and still others seriously and adversely affected, many, if ‘not all railroad: would ‘operate at a loss due to de- creased tonne; and the business DURANT OFFICIAL TELLS OF GROWTH OF AUTO DELIVERY In the short space of er e redit | when as a purely causes o nd simply. tire failure | years says Colin - Campbell president, Durant Motors, Int automotive industry has grown -from nothing to the largest industry jin the United States and that means the world. | 2,893,563 people, it is estimated, are employed directly and 3,110,568 directly and indirectly in the autome- |tive industry—10 per cent of the male wage-earning population of the | United States. i Of the raw materials mamifectured in the United States, the automotiye industry consumes: Iron and steel, 11 per cent; aluminum, 46 per cent; plate glass, 61 per cent; upholstery leather, 69 per cent; rubber, 80 per and a tire driving, especially nian. [Fz As Copelin, head of the Copelin yin nigh, |Motor Company, Ford dealers -in anit y80M| Bismarck for the last 12. years, ire side walls and shortens |G. 94 irremediable contraction. Star Motor Based on Measurements Exceedingly Fine roads, constantly improved ently spins | Provements in automobile design and ires to wear | Construction, h: effected a re- ease in tire mileage. Mechanically it. In producing the new Star_mo- tor, they split the single’ thousand into fractions ten times as fine. In other words, the construction: of this motor is based upon mensurements that are reckoned in the ten-thou- sandth part of an inch,, A human hair measures in thick- ness approximately two one-thou- sandths of an inch. Can you imagine @ measurement one-twenticth as fine? It must-be understood, of cours {that all parts of the Star Motor cai jnot be assembled wit! the exact: ‘ing limits of one ten-thousandth ‘of an inch, There are some working}§ parts that must have more clearance to allow for expansion due to-heat. Thus, in a number of places, this minute measurement, gecause of mechanical necessity, must be ex- panded to two or possibly three ten- thousandths of an inch, Even these measureme ‘however, are so fine that the mind can scarcely grasp their significance. 60,000,000 TIRES ‘MADE IN AMERICA DURING PAST YEAR One-third ‘of Production’ Made The year 1925 will be remembered in the automobile tire industr; the year in which the British rubber re- riction legislation, enacted in 1922, actually became effective to the e tent of serioust; tivities of American turers. The rubber situation had ‘been holding the center of interest in the industry to such an extent since early spring that it placed in the ckground the fact that deapite the embarrassment of an impending shortage of its base. raw material, the tire industry was earning profits greatly in excess of those of previous years. The year just closed, except in a few scattered instances where the high price of rubber proved close to disastrous, was a highly success- ful one for the major operators in the tire manufacturing business. Dealers also had a prosperous period. Were it not for the uncertainty of the crude rubber situation the entire industry would be turned toWard a record-breaking 1926. Strides in Production Gigantic strides in production were recorded among tire manufacturers. [it was unofficially estimated that 6 structure as a whole would suffer| more than ‘| than 46 speaking, one-thou- ‘Association of America. inch | industry. 000,000 pneumatic tires were made in 1925. This figure, which does not in- clude the million or so of solids end cushion tires, establishes a new high for ‘the industry, exceeding 000,000 the production of 1924. In 1923 the output of pneu- matics reached a total of 45,006,000 and in 1922 it was’41,000,000, Thus, in three vears the production of this type of tire has been increased more er cent. The above figures represent the output of the entire industry and are based on the reports of the Rubber e re} are said to cover 7. per cent of! Tne official figutes for flying is in trying to distinguisn | weak’ spots | It is not uncommon for owners of| cent; hardwood lumber, 15 per cent; | sandth of an dneh is exceedingly fine. town or city the pilot is| Sliding around corners wears s favorable dri | copper, 71-2 per cent; tin, 93-10 per| Three one-thousandths of an The motorist is usually | thin in es rim ew je cport tire m si cent; lead, & 4-10 per cent; zine, is a comparatively universal toler- za town by| materially reduces their potential | Fane rom fifteen to twen 0 per cent; gasoline, 80 per cent;’| ance in the making of many kinds of but so far rtunate,’ ey suggested | qui Pian, of the name will be} printed in white of a be. visible height. -The cast and west with the to letters.goward the north with réw potfting due north at the end | of the word. In this way the letter ing und arrow serve as a compass Lo the pilot. Ford Prices Have Been Much Reduced bly the biggest re nt piece ‘of automobile news is the Ford Motor | Company announcement of a reduc- tion in price of the entire line of | Ford closed cars. | The new price level is ascribed to the trend of closed car buying which has “been rapidly developing. Ac- | cording to a statement by the com- | pany accompanying the announce- | ment, this trend has reached such | a high point that manufacturing econ- | omies have been effected and, in ac- | cordance with the established policy wf the company, the benefits of these = sonomies are’ passed on to pur- chasers of Ford cars. Coming virtually on the heels of the sweeping improvements and re- | finements made in Ford cars last | fall, the new prices mark the climax | ‘of a period. of general ascending val- ues. Les%than six months ago, Ford bodies were completely redesigned to | make possible a greater degree of. beauty, driving ease and riding com- fort. In line with this development all steel bodies were introduced to- gether with closed cars in color and enormous refinements in the chassis. These improvements which were the most pronounced ever made in Ford cars, are now supplemented by the lowest prices at which Ford || closed cars have ever sold. The re-| ductions range from $95 off the cost) ‘of the Fordor to $20 off the price of the Coupe. The Tudor, most pop- ular family car of the Ford line, is reduced $60. -—_—_______—* [ TIRETIPS | ©. Learn the correct air pressure for your tires and check it every few ays. Four pounds loss of pressure ina balloon tire of a certain size is just as serious as the loss of two or three times that much in a high- pressure tire of a corresponding size. Avoid over-loading your tires—and when it is absolutely unavoidable help the tire to handle the extra josa@ by putting in more Anything which causes a tire to ragewith more or less side motion, SERN et running true, will grind tread away faster than is aes brake which drags will cause rapid tread wear also: See thaByaur skid-chains are not pti ad ight that-they gouge into the and fabric ‘carcass of your tire. raping a tire aginst curbs in turning a corner, or when ing, or careless driving over |{ pexen rutt: sometimes. will |] the sit iY eH a careful: look to see that rims. may not de caus’ of some se «Make sure “ _tire fons without | mileage. alignment of the ly grinds off the t thousand. Records compiled from ubmitted by 1195 Star owners dr wool, 3 pe! nt. “3 machines and. mechanisms. But mi: In additio: industry comsum@® ute ana aingle-ane-thousandth of an jannually: nickel, 4800,000 pounds; inch may.’ be, Star. engineers exceed. front wheels d. OUR NEW MODERN GARAGE BUILDING. IMPROVED C at new prices. Numerous refinements, including steel bodies, pleasing colors and lowered chassis, have so increased demand for Ford enclosed body types that new mmaniafactariaat economies make these lower prices possible. Delivered Prtces in Bismarck: Touring, Regular ........$397.95 { Roadster, Regular .:.....$376.15 4 Tudor Sedan .............$621.35 Fordor Sedan ....... $668.15 i = ay 30 Brake quickest s ~Srar Care—Fours and Sixes and finish Noveniber: ahd December rave not yet heen released, but in‘arriving at the total for the year it is estimated that the output for these two months ‘approximate that of October. in analyz the rubber association figures itis interesting to note that practically one-third, or 20,008,000, of the entire 1925 juction was bal- loon tires and thet of all the: ship- ments of balloon tires made by manu- facturers slightly more than 20 per Gent were forwarded to dealers. On the other ‘hand, dealers received 90 per cent of the high pressure casings shipped from the factories. Big Balloon Tire Demand These figures can be accepted as a d indication of the extent: to which loons have been adopted as stand- a sitinmens ‘by car manufacturers and the Kd! (t of the regular high pressure tire as a strictly resale anit for the dealers. ‘An idoa of the stupendous devclop- ment of the tire business during the year can be gained from cial te- ports covering the sales values of shipments of manufactured products, ineludi: fi Me an mites truck pneumatic ci mn jes, Mo: torcycle tires ibes, solid tires tire sundries ‘and repair mate- rials. These shipments during nine months of 1925 éxceeded the value of finished ‘products’ shipped in the i i the respective figures, nufacturers’ sales prices and equaling about 90 eee cent of the total for the industry ing $599,564,000 and $598,416,000. When the final quarter records are added to the above ‘figures and the vets are con- bil ee, very close to the billion-dollar mark. e responsible factors for. this growth of the tire business during the last year are the increased out- put of motor vehicles and the sales y|of replacement tires for the record | tom car and truck production of 1923. Another important reason is the ex- tensive expansion of the use of mo- tor busses. At the beginning of 1925 there were from 53,000 to 60,000 mo- tor busses in operation in the Unit- ed States and Canada, while now it is figured that: the number of such vehicles exceeds 100,000. The 1925ioutpnt of balloon tires probably represents about 20,000,000, whereas during the nine morths of 1924, starting with March, all of the y #610. voncgnmng obtainable in the hehepeiced sure lasting economy in _ temrcost andartisticlines mechanical efficiency zzee|\ Hosters in the Four aiid 40 in the Six yield velimbing supfemacy and tire manufacturers turned out only about 6,000,000 tires of that type. ‘The year. just ended was the first during which practically all of the car manufacturers turned to the bal- Joon tire as original equipment, and it can tbe recognized as matking the general acceptance of this tire by the industry. * New Ford Tire Rims During the year the Ford car was offered with balloons at slightly ex- tra cost, and. according to reports from Detroit close to & per cent of the cars leaving the Ford factories carried that type, That the balloon tire applied to a rim new to most American car owners may ‘be the reg: ular equipment on the Ford is indi- cated by experiments made at Detroit during the last’ six manths, A num- ‘ber of Fords have been.operated in the maid: B-d) the automobile city carrying what is Known as the drop center rim, and the impregsion in the industry is that it aif not be long before the Ford will. be introduced with this rim ‘equipment. The drop. hag rist_is by no means new, having fused -on automo- Diles as far back as 1890, but during ‘the war it ‘ws egain brought into service for he equipment. It is B one-piece rim, lighter than the averege, and has a well or depression in the center, Pri jel to the UE, circumference of the i Many ad- vantages are claimed it over the ordinary straight side rim, including greater air capacity through the use of a larger inner : ‘ ‘with ber on at ira ean rhe feria or removed. monstrationg have prov- ed that deflatéd tires can be easily temoved from ‘this type of rim by hi thot. the use of the custom- ary rim tools, ’ HUGE DEVELOPMENT OF AUTO INDUSTRY By NEA Service Washington.—A -aurvey of the au- industry shows that 4,325,- 000 cars and trucks were produced the last year at sn aggregate whole- sale value of $3,000,000 000. Approximately 26;000,00 motor vchi- eles are istered in the United ich 2,500,000 are. trucks. >’ 20,000,000 motor cars in use travel over 3,000,000 miles of high- way, -Along these roads’ are scatter- ‘ed. 55,000 garages. A total of 3,200,- 000 persons in the United States de- rive their living from the automotive industry. 4 “4 SS IMRROVED fan & uty offer the