The Bismarck Tribune Newspaper, February 27, 1926, Page 19

SATURDAY, FEBRUARY 27, 1926 A ALL SIXES ABOVE THE “PONY” CLASS. SAYS J.N. WILLYS | “Ahove the ‘pony’ class of motor | cars the great bulk of production | for the future will be ‘sixes’”, sa} John N. Willys, president of Willys- | Overland, Inc. | “Above a factory list price of $700, the American public deserves and cx- pects a er motor. The! present day automobile manufacturer with a plant equipped with modern | machinery, with modern methods of manufacturing economies worked out, | and with a suitable engineering force to develop his products, is equipped | to build a “six” at the right kind | a price and with the right kind | performance incorporated in its | make-up and sell it at a price ac-| ceptable to a tremendous field of} buyers. ‘ i “In our own plant we have, during; the past year, developed and mer- chandised with marked success, the six-eylindey Overland sedan at a fac- | tory price of $395, This price was not reached in our first production, | but it came after we had devoted | unusual effort and energy to so shaping our manufacturing methods | that every element of excess cost inj} production was eliminated. “In this car we have been able to inelude the body dimensions of many largermand more expensive products. We have been able to equip it with the finest accessories, and to finis it ina manner that would be a credit to the largest and most expensive | cars on the market today. “In performance it is immeasura- bly superior to any four-cylinder car, even through some fours thave heen sold at higher prices than we have | set on the Overland Six. “Through » happy sequence of de- velopments, our engineers seem to | have anticipated the general trend of public demand by more than a year, and in this year of “sixes” we helieve we are far ahead of man facturers who have tried to for high priced four-cylinder cars on the market. | “Our production plans for 1926 in- clude a still further development in our line of six-cylinder cars. The new “70” Willys-Knight replaces the four-cylinder Willys-Knight ch we built for the past ht years, and gives us three six-cylinder lines covering @ complete price range. “Assuming that four-cylinder mo-| tor cars will be sold from now on only at prices below $700, and giving the ‘pony’ class of motor cars the benefit of 50 per cent of the entire sales field, we are in position to meet the demands of 47 per cent of all car ‘buyers whose purchase wil exceed $700, and the continuance of our light four-cylinder Overland in a Sedan model priced below $700 will ve us the strength we must main in the ‘pony’ class. t is an obiigation on the of the motor ear builder to furni a ‘six’ when he a: more than for ‘his car. uying public can- not be expected to blindly believe that they are getting as much in 2 ‘four’ as they are getting in a ‘six’; the facts in this ‘situation are too clear to admit of question. “Below this price, @ is out of the question. Above it a ‘four’ is as obsolete in the public mind as would be a cap with a two-cylinder motor.” = = h PUBLIC DEMANDS HIGH GRADE CARS ‘The swing of the pendulusrof pub-| lie demand toward a greater propor tion of high grade cars is seen by Lawrence P. Fisher, president and general manager of the Cadillac Mo- tor Car company, in the present phenemenal growth of sales of Ca- Gillac ears and he sees in the situa- tion even greater sales possibilitic for cars in. the quali st tiv ae trend of, American Mr, Fisher, economic lif creased economy that trend has ib automotive industry. enlarged the market for | light-weight cars. Slashing price reductions have in many cases re- quired a sacrifice of quality. “The nter-current of this de- mand has now definitely set in. A class of owners who realize tha genuine quality in its last a is economy are today investin highest grade of motor car transpor- tation, Cadillac sales during the last five months of 1925 were more than double thdSe for the corre sponding period of 1924. “In addition to this class who sec uljimate economy in buying what is pest mechanically, there is also an- vother class who in addition require the ultimate of refinement. They travel.in Pullman cars and stop only at the best hotels. The added con fort, convenience and préstige is worth the additional rate. For this class of people the Cadillac custom line has always held a strong ap- peal; and that holds today even more strongly on account of the new im- provements in the 1926 Cadillac cus- tom line. “In both its standard and custom line the Cadillac Motor Car company, ‘on account of its volume ‘of produc- tion and its up-to-date facilities, is consistently able to improve quality. “With fhe question of price climi- nated, the V-type, 90-degree, eight- cylinder engme has been found un- suprpassed for dependable year-in and year-out service. After its first introduction in 1914 many manufac- turers experimented with the V-type principle. On account of the manu- facturing cost and the fundamental engineering problems involved, it has never been successfully used ex- cepting in cars of the highest grade. The Cadillac motor car sclected by the United States army as standard during the World War is still the theavy duty ear of the army and is dered standard equipment. nin the custom line Cadillac is} capturing an — exclusive clientele through improvements in body de-| gign, upholstery and other interior furnishings, and the addition of artistic touches, such as the inlaid walnut panels on the doors and new- ly-designed hardware. “While these custom cars have all of the exclusiveness required by the ‘most captious taste, they are today being produced at a reasonable price and, since the introduction of the new car, have created a continuous facturer has ne in the general the outstanding third largest. organ- ization of its kind in the world. red many | of which was d ‘which the plant has not as set need able wholly to mect.” * BIG CAR TO STAY The trend with American auto manufacturers is toward the smaller and lighter car, but many of the in- dustry’s leaders claim that-.there: never will comes time when the big- 7 aie and: eight-eylinder car will fose its popularity with the American public. oe 1 e JOHN N. WILLYS sident Willys-Overland Company Pri WILLYS HEADS COMPANY FROM THE START-SHARES POSITION WITH THE BISMARCK TRIBUNE |“AUTO TOPICS” EDITOR WRITES Among the many technical ex-; perts who visited the Oakland fac- vor at Pontiac, Mich, and thoroughly examined and rode in} the new Gene Motors car, the Pontiac Six, was Niran Bates Pope, technical editor of Automobile Topics. : In a recent issue of Automobile Topics, Mr. Pope had many interest-; ing comments to make as a result of his thorough examination of this car. “As the new product is. next in to be distributed upon a tremen- dous scale,” he writes, “and create big stir in the market.” The Pontiac Six proves to. be a great competitor in its class—good looking, surprisingly roomy for its | wheelbase of 110 inches, nicely up- |holstered, thoroughly equipped. “A light car, with the easy steer- ing properties that any buyer of a modern automobile has a perfect right to expect, and not too much wheelbase, may be wonderfully agile if the power plant is right, but it was hardly to be expected ith car designed to sell at so low a price (both models $825) should ow a top speed of better than 50 {miles an hour without producing |extreme discomfort and a sense of considerable hazard. Yet the new Pontiac will safely maintain a 50- mile pace, rides well at high speed jand holds the road as any good car | should.” |. In writing of the engine, Mr. Pope has the following to say, after giving the specifications: “At this point the Pontiac power | plant departs from many low priced lears that have been seen before, for in the vital parts of its con- struction, it has many features of resemblance to the more modern and high cost designs. This resem- blané also applies to its manufac- ABOUT PONTIAC: first car off the line was pre- ‘ager of the Oakland Motor Com- ‘colorful, sparkling with bright price above the Chevrolet (in the, General Motors line) it is destined | anywhere approaching it in size or rive.” Elaborate ceremonies attended the christening of the Pontiac Six at the Oakland factories at Pontiac just before the New York Show. sented in New York to Al P. Sloan, Jr., president of General Motors Gorporation by A. R. Glancy, president and general man- pany. OAKLAND OFFERS SPORT ROADSTER A new four passenger sport road- ster—low and racy ig body lines, nickel fitments and those added touches of smart equipment that have come to be associated with this pre-eminently chummy, outdoor car, was announced this week by the Oakland Motor Car Company. It has seating capacity for four, front seat for two and dickey seat for two in the rear deck, easily reached by aluminum steps on the right rear fender. __ The body is equipped with n fold- ing top, of light tan double texture cloth of the finest grade. The top is detachable. Rear curtain of the top may be removed in pleasant weather so that passengers in deck seat may converse with those in front. Bright combinations of blending colors in two tone Duco set the car apart as distinctive; body, hood and fenders in Mount Royal Blue and El Paso tan, with louvres and black moulding striped in Faerie red. This distinctive color scheme is car- ried out even to the radiator splash apron and hood sills, which are finished in blue. Colonial grain Spanish leather upholstery in both seating compartments adds another dash of color. A feature of this car is the golf club or package compartment in the rear deck, with large, lockable door on right side, The list of extra pret eet is most complete, including nickel plated bumpers front and rear, spe- cial design wing radiator cap, nickel plated kick plates, nickel plated ture, which is carried out to close lim and involves such detailed refinements as the dynamic balane- \ing of flywheels and crankshafts, the honing of cylinder bores, ete. “The engine in other words, is a |combination of a tough and durable structure with such features of de- ONE OTHER IN ENTIRE INDUSTRY sign as will enable it to “lug” most ’ stonishingly at low ‘speeds and ' Among all the larger on 7 urs whose and Central -Overland, the same is today headed man who was the leader of the or- ganization a’ the start. “Discriminating buyers in 1926, with resale values in mind, will think twice before buying a four cylinder car above the ‘pony’ R he new Willys finance plan pplies credit terms at the low est cost.” He shares this unique distinction with one oth ut this latter manu. been an exhibi- New York Show. years ago, John N, Willys ed Willys-Overland, In sent corporate form and s y of that organiaation he has continuously served the company as president. 2 In this time he thas seen it grow from a small and insignifieant place In this radical moy: ne he has pion , the mos the introd si ssful on of the Knight typ 6 ENGINES TRIED OUT IN BUILDING THE PONTIAC SIX Before the new Pontiac Six was placed into production by the Oakland Motor Car company, six different en- es were built and tested out for thousands of miles over a period of three years in order to determine the final design of the engine to go into the car. ‘These six engines were not all built at once, several of them being improvements on the earlier ones. Some of the motors were radically different in design~-a high speed type, for instance, being among those considered. The fifth engine built was unania. mously decided upon by both Oak- land and General Motors engineers as being fundamentally the type of engine that should, go into the new car to meet present day require- ments. This fifth engine’ was built more than @ year and a half ago and thoroughly tested. As a result of these tests, the sixth and final engine was built, which was essen- vially the same as the fifth, with refinements and improvements’ that had been dictated by the gruelling tests to which the previous designs had been put. The various engines built had dif- ferent displacements, different bore stroke ratios, different oiling sys- tems, different designs of cylinders, cylinder heads, manifdlds, and vari- ous designs of crankshafts. Few motor car companies have ever gone to such great lengths to elimi- nate the element of guess-work in the development of a new car as the of Willys skep- tart but he has row into @ 36 horsepower. been ple of adapting the whole design of | P and the power plant to the particular | piv, until to- Oakland and t lines of [hile busine » sold by! “One thing to which our suec me of things ‘to | being put on time this spr and pregent i motor to the American | | ng to Mr. Stair, car buying public. Quality, regardless of its co: Better Automobiles Are design, : But thanks to the Oakland Motor Car company, which is produeing and distributing the Pontiac Six as companion to the Oak- land Six. ,The Pontiac is the only |, entirely new car introduced at the automobile shows this year,’ but be- cause of its long period of careft development, it has been popular! peseeree to as “new—yet three years old,’ LARGE BUS INCREASE During the past year the number of vehicles of all types in Detroit, including souls Lind Vestn 10.91 per cent... e ase in any ‘single type of vebicle pete ‘the count. of busges. SS adderall ™s, Built, Buick Will Build TI “During every year since 1916, eight years in all, 1m. a ‘of Commerce in vol found in- so to carry its load up into a range of what are relatively high spec " needs of the car. m: AIR MOTOR COMPANY f which) 'The territory compri aod | sur unding Bismarck. in| MrSt ad’ this vicinity, féllowing that voca tion until 1917, when he enlisted in Pr co m- | the army for service in the world joms and | » and visi {den Upon his return from the serv years before entering the automo in the automobile business is di st as |methods of merchandising used cars hauled. and repainted in our D class condition” Cost More Buicks are now being sold than ever before in Buick history. And an important reason is the fact that, though expensivel built, a Buick may be inexpensively erie, Buick could spend less money building its chassis, and still keep the quality up to the average in Bi Buick Valve-in-Head engine is a more ex- pensivetype to build. Buick could use asteering gear less expensive than the 5-control-surface steering mechanism which adds‘so much to Buick’s driving ease. The Torque-Tube Drive dds expense to Buick manufacture, as do the “Sealed Chassis,” the “Triple Sealed” engine, full préssure i Buick multiple-disc, dry-plate clutch, id Buick mechanical 4-wheel brakes, Buick closed bodies are buile by Fisher to the most exacting standards laid down by any manufacturer today. 's price class. famous ngine » rules Buick sustained, ity* of this quality, purchasers ly pay less for it. finer tran: tion at lower cost. Your next car should be a Better Buick! the Better BUICK _ FLECK MOTOR SALES, INC. BISMARCK, N. DAK. ‘ast volume gives Buick owner ds for a motor having the other ties which this one has. e output at 2,400 revolutions is|™°tor bus, routes in America, being It is a fine exam-|° The Coupe, ready for the road, 2,320 pounds, The weight ki I toach complete with equip- of John {ment is 2400 pounds. This econ ved the vast/of weight, plus good weight dist he | bution, plus a very snappy engine performance, of course, accounts for the lively performance of the thine on the road which is really tar superior to the usual prodact 12 counties ir was raised on a farm in e he served as secretary to the war- t the state penitentiary for two ectly attributable,” said Mr. Stair, “is our Every used car is thoroughly over- 0 service station, and we ean assure the purchaser that the ear is in first windshield wings, automatic wind- shield cleaner, rear view mirror, aluminum rails on rear deck, alum- inum_ supports. for folding top, nickeled door handles, nickeled head lamps, nickeled cowl lamps and na- tural wood wheels, Wire or steel wheels are optional at slight extra cost. This new model lists for $1175. __ AMERICA’S BUS ROUTES There are now more than 7800 ted hy 5500 motor bus ies. The greatest bus-using region the section north of the Ohio er and east of the Mississippi, where 2700 bus companies operate FLECK MOTOR SALES COMPANY | | towing build them,” Motor Sales Tribune reporter the other da ing the well known Buick sl his reason for selling the Buick line of automobiles in Bismarck and the| size, and will have two stories. The 128 inch wheelbase the sport roadster, touring, country passenger jan and brougham surrounding territo The Fleck Motor began business there § 1924, and is the agency for the southwestern par North Dakota, as well as distributor *.' trucks inthe western | half of the state. The company also es a warehous is ager and has charge of sories department, and Ernest Hie i shop foreman. associated dealers. During the year 1925 the Fleck|the motor through the company sold one-fifth of all the|and likewise the gasoline is strained | railroads in the United States and Buick automobiles purchased in the|to prevent any ‘harmful oe state, distributing this vast amount] from entering the motor. ‘The company has 2151 oj] is purif 3000 routes. ‘PAGE NINETEEN NEW HUPMOBILE SIX SEDAN“ "Hi 0 ~ Standard Six—116 company, pany are contemplating a new build-| lengths, 120 and 128 new plan of storage. I ntemplated will be 100x150 fe “The Buick automobile leads in ales company | North Dakota,” Mr. asserts, | Club coupe, | four _ September 1,| stating that, more Buicks are sold in| S¢ven-Passenger se Buick distributing | the state than any other make of | 8°48” of} car, excepting those cars listed be- he company is now pre: es the “Better Buick,” which comes in| curtains up and the eat aay in| Duce ° finis i broken is & menace to Rerum Ay Cia | Paco Duotone finish and, with: bal. | Br p sident of the com-| ter Buick” has what is known as the | gas from the exhaust into the auto. Fleck is vice-presi- | « i man- ealed ch rt_is ho lubricated. ervice he a To prevent foreign mat- | PONTIAC SIX COACH _THE BROUGHAM *2995 F. O. B.{DETROIT, TAX TO BB ADDED — Ses DIVISION OF GENERAL FS i CADILLAC | NEW NINETY DEGREE When the buyer seeking the best arid the finest among motor cars comes to the new 90-degree eight- cylinder Cadillac, he experiences a.tich, new motor- ing delight. ‘He has the distinct fenling shes he has come to definite motor car finality—that it is useless to search He drives the Cadillac on the road—and he rides while another drives—and he is assured and. reas- sured that nowhere will he find such luxury of performance, such freedom from driving effort, such wholly satisfying motoring as Cadillac delivers not only in the first few miles, but after a hundred thousand miles as well. Bismarck Motor Co. The Buick line consists of the fol- inch _ wheel- base, six models, roadster, touring, When better automobiles are built,| of business over one-eighth~of the| coupe, four-door sedan, twoxloor aid J. A.| state. The business is growing so| Sedan and four-passenger coupe. ectetary and manager of the | rapidly that the owners of the com-| Master Six—Comes in two chassis ch wheelbase. ing in the near future, as well as a| The 120 inch wheetbase comes in the " ilding | following body types—roadster, dour- tin} ing, two-door and four-door sedans. low §775. CARBO} OXIDE PERIL enting| An open car which has the top and ‘All models. have four|the enclosed part of the car acts as wheel brake equipment. The “Bet-|a suction to bring ¢arbon monoxide sis. Every working |The faster a car travels, the more | in and automatically | dangerous is the condition, ter from entering the engine, all RAILROADS USE TRUCKS The A. C, air cleaner Many American railroads prevents dust and dirt from entering | found that motor trucks are an asset arburetor, to their business and at present 33 Canada are using motor trucks as