The Bismarck Tribune Newspaper, February 27, 1926, Page 18

|“: "THE BISMARCK TRIBUNE” PRESENT HOME OF LAHR MOTOR SALES COMPANY Oakland Company’s a eae == « Force of Employes / °° SATURDAY, FEBRUARY 27, 1926 FIRST HOME OF LAHR MOTOR SALES COMPANY | : i ‘The company, in 1910, ofcupicd-a frame’ taitding ou Fourth street, which was' added ito by'a beiek garace. The photograph shows the home of the company in Will Be Increased The force of 3,000 employes now engaged in production and adminis- During the past five years, the de- mands put on the power plant of the automobile have increased by leaps and ‘bounds. The increasing price for fuel has y expressed ih more miles to the gallon. Motor Reliability Sought The vast with hundreds of thousa of improved highways inviting motor- ists to long trips, has resulted in a call for increased motor reliability and stamina, The turn toward enclosed cars has ‘brought with it an appreciation of the finer qualities of construction, quict- er operation, but, perhaps of greatest importance, pleasurable comfort un- der all weather conditions. Motor engineers have been asked to“combine economy with power, in it- self no mean accomplishment. They have been expected to com Die endurance with silence, a prob- Jem of no little import. And they have turned to the finer builders to fd the answer. Engines More Refined I: is true and so accepted, that the European builders go in for greater refinements in engine building than do American engineers. The original cost of the car, in countries of low production, does not play the same it does here where we go in al.production. Many of the Europ cars are hand built. But the theories and practices the European engineers, worked out along Atherican production lines, have taught us a great many important and interesting things. In Burope, fuel economy is an ab- solute necessity with petrol at 75 cents a gallon. All European economy records have, been established by Knight-type mo- tors, following the small bore, long stroke design. Two important reasons for economy in this type of motor are inherent in its design. There is a constant clamor for pow- er among users of cars in this coun- try. To get power from a poppet- valve type of motor, the valve areas must be large. To lift the large valves requires heavy lifter construc- tion. The result is that there is leak- age of unburned gases by the valves. Economy has to suffer if power is to be obtained. Hence, the noppet-valve motor.geases to be economical in the same Patio as it develops power. “Slide by Each Other Witt the Knight type motor, the intake. ae veined operations — cgntgolied by the positive actions o: the Atieres, which slide by each sates *Fequirements of power are met ‘by the position and size of the ports in thege sleeves. At the moment of ignitiéa, the cylinders are completely “sealed” and there is no opportunity for Ierkage. Hence, demands for power Jo not decrease the opportun- ity !.. economy. The same valve construction in the Poppet-valve motor, which precludes economy, adds to the necessity for mechanical attention. The load put on the cam shaft by the spring tension in the valve mechanism, the charge in the cal ity of the valve springs with the change in motor heat, the action of the exhaust gases on the valve heads, all contribute to the necessity for frequent adjustment of the -poppet- valve type of motor if it is to be kept at anywhere near its best ef- ficiency. This means frequent re- course to service stations and repair shops. ? The mechanism which actuates the leeves in the Knight type mofor dpnsists of two small connecting rods, Hositively controlled, and with no Hecessity for adjustment. 2 Silent Operation Demanded Again, the demands for silent oper- sition put in the present day motor «ar, are defeated in the poppet- valve type of motor by the fact that the entire operation of this form of onstruction requires the incessant tapping of metal against metal. The ‘dam striking against the lifter rod, which in turn strikes against the yalve stem, and the pte head smashes down against metal Ive rest. Six cylinders, each with two valves, tepeating this operation thousands of times a minute, with the valves | bod; getting out of correct mechanical adjustment, put an impossible task ‘én the engineer who endeavors to quiet all the noise. ? . In the Knight type motor there is wo clash of metal. The connecting ods run in oil, the sleeves slide by each other with an oil film between, ‘and the whole operation is inher- ently silent. ; Virtually all of the present day mo- ‘tor adjustments and ills are the di- rect result of valve operation and on. , othe Knight type motor is con- structionally free from any trouble due to either of these two causes. HEADLIGHTS _ ARE A PUZZLE “'TO ENGINEERS (Continued from Page aa ae posed non-glare lights deflect below the ho: ontal-whieh does- n't consider the Saad of nid the inginess of cars. . 5 2. rc diffused lighting on vehicles of moderate speed— which would give officials quite arbi wer. Ta. Mounting headlights _unsym- nietrically, as is suggested by the ume of or “courtesy” ba uae ere peeertal | a {}road ahead. the human, as well as the mechani cal factor of the entire problem has been suggested, and is to be taken up by both organizations interested, as well as by the U. S. Bureau of | Standards and various state de-| partments. | Use of spotlights to illuminate the road at a distance ahead of the regular headlight illumination isn’t approved because the spotlight brings out only a small area in the What is wanted is il- lumination of an area large enough | for the driver to feel comfortably | certain of safety in driviny toward} it. | FINAL AUTO~ WILL BE A COMPROMISE (Continued from Page 17) may be less steady to drive on a, rough road, or again the car having greater driver vision may not have a desirable rakish appearance or the corner posts may be too flimsy and not provide a rugged door hinge hanging that is satisfactory | from a durability standpoint.” | Special Water Tests How fully the search for facts even to the minutest details is be-| ing carried out is brought out again by Kreusser, in explaining the pur- pose of a special under-water con- crete road which permits flooding, from barely wetting to as high as} cold water, not water that’s kept at | |a high temperature, as that in the} two feet. “This special road,” Kreusser ex- | plains, “is of interest in connection with determining how wet one’s feet become in many of the closed cars as we drive along a puddled road. This road also puts brakes in shape for deceleration tests un- der rainy day conditions. “Then again a standard way, of determining the mud and water thrown upon the windshield and body from wheel wash is of interest.” Thus nothing is left to the imagi- nation. Everything is a fact, even to the amount of water thrown up on the windshield! On these facts the engineers ex- pect to give us cars that will far outstrip the machines we are driv- ing today. ATTRACTIVE COLORS GAIN | MUCH FAVOR) (Continued from Page 17) i apparent newness may be. still! further achieved by changing i color scheme. A wide choice of paint colors available when a car is to be r finished. These range from tones of roadster jauntiness to limousine dignity. Every good line in a car is worthy of being emphasized in a color contrasting with that of the | ly. The appeal of color in automo- biles depends upon the relation of the colors to the body.lines of the | car and to the fashions and moods | of the moment. The relation of | one color to another is of utmost imvortance, By proper combination of color masses and lines, which is a problem that should be approach- ed most carefully, it is possible to make a car appear longer, lower or larger than it is. An analysis of the colors for various car models is also import- ant. The brougham calls for an additional touch of style that is not demanded in the business coupe. The roadster is suitably finished in dashing colors, while the family touring car, coach and sedan may be more sedate. NO FREEZING, NO STEAMING IN NEW SYSTEM (Continued from Page 17) even in cold weather, due to the constant high operating tempera- ture. 6. There’s greater oil economy. 7. Carburetor setting is the same, summer and winter. W. E. LAHR Head of the Lahr Motor Sales Company radiator leakage, since the radiator connection is at the bottom and the condensed vapor flows down, past any small holes that might appear through rust. In fact, there’s mighty little chance for rust, be- cause rust is said to come from evaporative em. More, steam-cooled engines aren't prone to preignition or detonation, there’s much less piston friction and wear, the engine will live longer, cars can be heated more easily with all the abundance of steam, and the engine doesn’t cool down as fast as engines of today. “Such an engine would retain its heat over night in cold weather as practically no heat loss would occur after the formation of the steam eer puts it. Yet that same engine would have chance to overheat in hot eather, because of the constant reulation of the water kept at its most effective temperature! 3040 NEW CARS SOLD HERE IN THE PAST YEAR (Continued from Page 17) McLean Mercer .... Dunn Hettinger . Bowman Golden Valley Emmons . Records at the ra offices here show that during 1925 there were 516 carloads of auto- mobiles shipped into Bismarck, and that during the period since January 1, 1926, there have been 89 carloads shipped into this city. cars which have been brought here by rail, there have been hundreds 's driven in from the Twin Cities and points to the east, while many carloads of motor cars were | shipped to other towns in the Bis. marck territory. The faith which Bismarck motor car dealers have in this city from a business standpoint was clearly evidenced during the past year, n when six new garages or additions | production ma; to garages, estimated to have ‘cost fective use of man power has en- at. least $133,000, were built. addition to this there were three, new filling stations erected in the ‘city at a cost of approximately $12,000, the Carufel garage, the ing station. Alabama Arizona Arkansas California ... Colofado ...,. Connecticut | Delaware .............. ¢ had stopped,” is the way one engin- | He sus ellis Yellow Florid: oe Georgia Idaho Tllinois Indiana Iowa Kansas Kent Lousiana— Minimum Maximum Trucks Maine . || Maryland Massachusetts . Michigan Minnesota | Mississippi | Missouri . | Montana . | Nebraska | Nevada New Hampshire see: White on Orange ‘ i New Mexico .. New Jersey New York . North Carolina | South Carolina .. | North Dakota .... South Dakota .. Blac! 'Qhio | Oklahoma {Oregon . | Pennsylvania _ Iway freight | Rhode Istand | Tennessee .. Texas Utah . Vermont . | Virginia . Washington In addition to the great number of | West Virgin Wisconsin . Wyoming . British Columbia .. | Quebec ........... Ontario The new buildings included: the Gilman garage, the Lopelin and Baker filling stations and the} Lockwood accessory sho} company had a good-sized addition built directly north of its already large three-story building. Prospects Bright The weather durin~ the past > ter has been especially conducive to a large volume of automobile business, the winter having been cl such an open one that automobiles |Per cent and drivers of motorcycle jhave been used daily without: any j inconvenience, and with ‘usually large increase in business | already noted over a similar period of any preceding year, all local | automobile dealers predict that | i jn ‘31,110 cars and 10,410 trucks ex- | their Mipeer Bae hie Dest Pen ted trem: Woleede betes titdCan- Color Schemes in ' 1926 License Plates . White on Light Blue! trative work at the Oakland Motor Car company to produce the Oakland and Pontiac Sixes is gradually being augmented. A. J. Brandt, vice-presi- ident in’ charge of: operations, states that within the next two months this force will be increased by approxi- ‘mately 600, bringing the number of ‘employes up to the highest peak in |the history of the company—equalled {only in the boom year of 1919. That this number of employes can is be- it has the practical effect of increasing the potential capacity of every motor car {plant by significant percentage each year,” he states. factory set-up is lai ew model, it is found that consider- ably less space is required for the same sequence of operations than for cars built in former years. i “The removal of all body-building activities to the Fisher Body corpora- tion plant within a few blocks from the factory has given much space in the Oakland plants. Conveyor sys- tems, more efficient arrangement of inery and more ef- abled us to turn out more automo- In| piles in a given space than ever be- Separate departments and sepa- e assembly lines for the Oakland Sixes and Pontiac Sixes are so ar- ranged as to utilize our factory space most economically. The production Bes! of these two cars in a factory built for production of one car affords one OBEN} of the most striking illustrations of has been accomplished by more and fill-| efficient production methods and fotor’ Sales | machinery in the last five years.’ BERLIN TAX! RULES New taxicab regulations in Berlin tadmit to traffic large motor cabs, smal} motor cabs and motorcycle cabs. All of the cabs must carry the same type of taximeters, but while drivers of large’ motor cabs can demand the full indicated charge, those of small cabs can ask only 75 garage, the iggs gara; ly to the Dodge The Lahr industry. floor. cabs only 60 per cent. RECORD MOTOR EXPORTS Motor vehicle manufacturers of this country established new export records in December, both for motor cars and motor trucks. There were the un- play room comfort of adian ports. These figures do not include the motor vehicles of Ameri- can make assembled abroad. SHOP SCHOOLS FOR : TRAINING OF FOREMEN In introducing training schools for foremen—a unique step in the in- dustry—the Oakland Motor Car Company again demonstrates how it is pioneering in the most modern profiuction methods as well as in engineering for which the company hae become noted. .. White on Green Black on, White Black on White .. White on Green Black on Yellow Orange on Blue Black on} .... Yellow on Black sie White on. Red .. Black on Orange White on Blue White on Green White on Maroon White on Light Bluc .... White on Maroon . Maroon on White - White on Blue; White on Green . Orange on Blue White on Black ! .. White on Blue .. White on Black White on Black White on Green . Black on Yellow ... White on Black ... White on Green Yellow on Black White on Black . Red on Gray White on Blue ‘ - Black on Orang | | Additional Factory Equipment Permits 500 Oakland Cars Daily The tremendous esle. of the new Oakland Six since it was introduced early last fail, has necessitated the installation of three-quarters of, @ mittion dollars worth of machinery and equipment to provide for in- creaged production, © The need for this expansion grew Ga the steadily increasing sales_of the Oskland Six month after month broke previous records until produc- tion cgpacity was reached with, a ‘daily output of 375 cars. The added factory. facilities now permit. a pro- duction of 600 cars daily, which it is ¢xpected will bp reached. tn ... Black on Yellow White on Black . Purple on Orange White on Black. White on Black Black on Gray Black on Aluminum! Green on Yellow Orange on Blue . White on Green Cream on Blue Black on Buff . White on Green Black on White . White on Maroon -... Black on Gray And More Advantages! » there’s no worry about DEP’ INSURA Representing Oldest and Strongest ENDABLE AUTOMOBILE... : OAKLAND LANDAU SEDAN i HEHEHE aunt isnt ann Sixty per ‘cent of the entire 1935 production and séles were made dur- ing. the, Jast five months of the year: Last year the company enjoyed second, greatest sales year in its his- tory, 1925 being surpassed only by the..boom year which followed the war. The 1925 sales were approzi- mately 36 per cent greater than in‘ 1926. ‘Itt auch, centera as New York; Chi- cAgo, Detrolt, Pitteburgh the sales of | Oakland were the‘greatest in its his- HENRY & HENRY. HENRY BUILDING TWIN CITY TRACTORS | THE M.B.GHLMAN COMPANY | Dodge Brothers automobiles been sold and serviced in during the past eight yeurs ‘exelu- ly by the M. B. Gilman company. Until last summer the company located at 212 Main street, but + izing the great necessity of having more space the company had erected at the corner of Broadway and Sec~ ond street its own building, which is now devoted entirely and exelusive- sales Brothers Graham Brothers trucks, the latter being a part of the Dodge Brothers and motor The building is 50x140 fect in size, with-a full basement and the ground It is so constructed, however, that more stories may be added when necessity arises. corner of the building is a spacious and well-lighted display pable of holding at least five cars and of showing them to the best pos- Opening «ff the main display room is a smaller dis- used automobiles. Both rooms are arranged with At the sible advantage. chasers uppermost in mind. Adjoining the display room is Mr. Gilman’s private office; which equipped with filing cabincts, card index systems, and other modern of- fice conveniences. + 1914, oxen” the basement. This service. have Bismarck parts department, in which is: car- ried from $10,000 to $12,000 worth of service parts. The* department equipped with modern’ steel street. Mr. Gilman takes pride in | conclusivi the fact that because of the large | confidenc constantly in stock, there is not a|whidh -he: handles. Dodge Brothers car in existence servicing of | which cannot be serviced immediate- | services cars and|ly. This department is under the direct supervision of Walter Sather, | who has been with the Gilman com- pany for more than six. years, In addition to the service par a complete line of automobile acce sories is carried, with particular a tention shown to accessories for Dodge Brothers automobiles. , All mechanical work is done on the |” “The ca-! ground floor of the building. with | gistribui Graham, |ful attention that i the mechanics have northeast room, ment. All. tools and equipment in| the work room are the latest for the rapid and economical Dodge Brothers ears and all ‘me-| toy. chanics are specialists in work on | ‘TY Dodge Brothers automobiles. Each | ar year all the mechanics attend fac- | the prospective pure well for cars of this make. Sales of the brilliant new Oakland Six have doubled during the past six months. Motorists in all parts of the country are placing orders for the car in a volume unprecedented in Oakland history. Why? Because the new Oakland Six outper- forms all automobiles in its field; because it embodies virtually every advanced feature known, including Air Cleaner, Oil Filter, Full Pressure Oiling System, Four-Wheel Brakes, and the Harmonic Balancer; and because of its amazingly low prices it represents the outstanding value of the year. \ > : } See it at the Show Stair Motor Company Bismarck, North Dakota “WINNING -AND HOLDING GOOD WIL CAR: TO THE PONT] where cars are driven directly into sible dangers and delay * In fact the M. B. Gilman company’s building forms a complete unit for is| the comvenience of owners of Dodge birts,| Brothers motor cars throughout the conveniently placed so that the parts|entire Slope territory, and the i are well lighted and visible from the | vestmrent» represented demonstra ly Mr. Gilman's. faith and in this part of the coun- number and variety of parts kept|try and in the make of automobile The Gilman company also sells and Brothers hich are manufactured by a divi- ion of the Dodge Brothers corhpany, nd this work is given the same care- shown towards |the passenger car line. stock of service parts is carried, and Jas well as they have in caring for Dodge Brothers: automobiles. B. Gilman company is the , agent fo roth- Carl Munson in charge of the depart- | Gistripatny, (rene iy Brothers trucks | for the entire Slope country, and has tf 125 associate dealers located at con- servicing. of | venieng points throughout~the terri- OF WAY V blic highways sh; taught the latest methods of caring The heavy machines used for“road- 1 work. are not easily turned from one The basement’ floor affords ample side of the road to the other and : {storage space, which is acecessible | motorists gre expected to make way To the west of this office is the'from the main floor ‘by a