The Bismarck Tribune Newspaper, March 17, 1917, Page 13

0 mgm jl < SATURDAY, MARCH 17, 1917. GETTING MOST UT OF YOUR BATTER Mr. Loden, Local Willard Manag. er, Gives Out Statement for Automobile Owners The. only way to get the most out of a storage battery in service and in length of life is to keep it fully charg- ed, according to Mr. Loden of the local Willard service station. “By far the greater number of re- pairs that we do on batteries,” says Mr. Loden, “are necessary because the owners do not seem to have realized the necessity of keeping their batter- ies fully charged. It stands to reason that a half-charged battery cannot do work that requires the power of a fully charged battery and do it without do- ing. some injury, any more than one man can do two men’s work and do it regualrly without hurting himself physically, “A battery that is constantly half charged loses part of its capacity for renewal. The plates: become hardened and no treatment will bring them back again to their first satisfactory condi- tion, “Keeping the battery undercharged, then, affects the owner in two w: First, he does not get the satisfactory service from his battery that he would, if it were fully charged, and second, the battery lasts much less than half as long as a fully charged one would. Jn other words, the owner is out in | service and in money. “The remedy is right in the car own- er’s own hands. He must have defin- ite means of knowing whether his bat- tery is being kept fully charged or not, This means that as regularly as he fills the battery with distilled water he must test it with a hydrometer syringe. If he does this every two weeks at the outside, he knows enough about the condition of his battery to be able to have any trouble corrected in good season. “For instance, if he is running his car under conditions that call for many stops, a great deal of energy for light and short runs, the battery is immediately affected for it must supply power for the cranking of the engine and for the lights, but.the gen- erator does not get a‘ chance ‘to re- turn sufficient power to the battery to offset this drain. “If the car owner does not make frequent tests of his battery he does his battery is dead, or so exhausted that it is no longer able to perform its duties.” FREIGHT SITUATION 18 VERY ACUTE The following letter received by the Western Sales company, local agents for Maxwell automobiles, explains very thoroughly what is being done to overcome the present car shortage. “Relative to the freight situation in Detroit, we want to advise all dealers at this time that it is at the most acute stage in the history of the industry. For the past two months, we have been obliged to ship materials in to jour factories by express; we are oblig- ed to load atsany siding throughout set, we have had to use small door box cars, and even have gone to the extent of shipping cars knocked down to temporary assembling plants located at four different cities through out the country, “Up to the present time we have | not been obliged to request that our i doalers drive their cars away, neither nave we been forced to drive the cars yerland to reload at points in. Ilin- Ohio, etc., as others have done. jal is due only to the efficiency of ; Our traffic department, and we can- not guarantee how long it will con- tive. Other competing companies here in Detroit are doing all of these things. nd in many instances they are charg- ng the extra expense to their dealers. This we do not intend to do, but we must insist that all demurrage and diversion rges, occasioned by deal- ers refusing cars, be dealer. Under no circumstances in the future will we agree to absorb any such charge, or any portion there- of, In the past this company has been extremely lenient in such matters, but in view of the excessive cost in ship- ping cars, we are forced to insist that the dealer promptly unload our ship- ments, or pay any demurrage or di- version expense entailed by failure to do so. “Yours very truly, “MAXWELL MOTOR SALUS CO., Toner, Director of Sales.” FIVE PASSENGER MITCHELL JUNIOR SEVEN PASSENGER MITCHELL These models on display at the showroom. Capital Motor Company G. T. BRESNAHAN, MGR. 110 Main Street Phone 75 not know this, and in a short time | the city where a freight car may be! sorbed by the | GOBURN COMMENTS: ON AERTS | “Exaggeration and the use of super- i latives in the printed as in the spoken | word, inevitably react to the discredit | lot the one employing them. Yet some | advertisers plunge on blindly, over- stating the merits of their product, blatantly claiming all the super-excel- lences for their wares and then won- der that their more conservative com- petitor outsells them.” Such was the statement made by Andrew E, Co- burn, advertising manager of the Max- well Motor company. Continuing he said: “Modesty and a firm respect for the precise truth are qualities that are certain to command respect—partly through their inherent charm and partly through the infrequency of their use.” “Maxwell advertising endeavors to convince by means of a careful and simple presentation of pertinent facts. | We believe in simplicity for it is a full! brother to truth and it begets con- viction, Moreover most of us are very simple people and prefer to listen to | the language we understand.” “Another thought I might mention | is this: every advertisement ought to do more than merely interest the | ‘reader in the merchandise. It ought to create a favorable impression con- cerning the company behind that mer- chandise. The important thing is to get the public confidence in an insti- tution, not in a product. If an insti- tution is known to have worthy aims, high ideals and a sterling character, its name is sufficient guarantee of the worth of its goods. If I have confi- dence in a manufacturer I am recep- tive to his advertising. I offer him no resistance. If 1 need his products I buy them without persuasion, know- ing they will be satisfactory, “Too many advertisers seem con- cerned only with today and neglect tomorrow and the day after. Proceed- ing on a day-to-day b: is all right as long as the going is good or if com- petition has curled up and dried. But the average business ought to use its adver ng to create a prestige, a good will asset that will come in handy when the well known rainy day ar- rives.” HORSE:POWER CHR (Continued from page nine) the front and one upon the r such motor vehicle.” Another important provision is ‘the clause reading: “The secretary of state is hereby authorized to employ such agent,or agents as may be neces- sary to enforce the provisions of this act,” which means that detectives may be engaged to scout around the state and spot. cars which are guiltless of tags. Disposition: of Moneys.” Section 2976n provides: “The Sec: retary of State shall pay into the state treasury all moneys received by him under this act which have been paid by owners of motor vehicles in any county and shall file with the state treasurer and the state auditor veri- Will STORAGE BATTERY ar SERVICE STATION Little Ampere Starts _Over a Million Cars this Spring And weare one of the 850 Willard Service Stations that will see that they keep going. We're working for you. The battery experience and factory training of our men are at your disposal. It is not enough to fill your battery regularly with distilled water and to make regular hydrometer tests. You should let us look it overat least oncea month. Little Ampere will start your car—let us keep it going. We have a rental battery for you if yours needs repairs. a '¢3 en’s Battery Shop _ BISMARCK, NORTH DAKOTA. é eS gir of | BISMARCK DAILY TRIBUNE fied statements of the amounts and sources thereof, and the amount to which each county is entitled under the provisions of this act, “On the fifteenth day of every cal- endar month the state treasurer shall pay into the county treasurer of each county tothe account of a special road maintenance fund as hereinafter pro- vided one-third of all the moneys re- ceived by him from ‘the secretary of state under the provisions of this act, and shall credit the remaining two- thirds to the account of the state highway fund. Provided, however, that the state treasurer 1 first de- duct from all moneys received by him from the secretary of state the cost of tags, clerk hire, ‘printing, postage, ex- press and other expenses as estimated by said secretary of state. “The state highway fund provided for by this act shall be expended un- | i | iy — der the direction of the state highway commission.” Plenty of Money. While the increased registration fee does not become available this year, there should be no lack of funds. it is estimated that North Dakota will possess 80,000 cars when the spring buying has ended. These cars at the old registration fee of $3, “regardless,” will provide an aggregate of $24 000, two-thirds of which, with approxi- mately $75,000 to be received from the federal government, under the pro- visions of the Shackleford post roads act, will give the state $250,000 as a starter. Individual motorcar owners will do well to remember that both tags must be displayed this year, and that a sleuth may be concealed behind any fence post, ready to hold them up if ithe car is not properly equipped with n emergency clause, and all etions except that relating to the fin sed registration fees becomes ef- fective immediately. PROBLEM IS TO PRODUCE “How to dispose of our cars is the least of our worries,” said Fred War- ner. president of the Oakland Motor Car company, at the automobile show. “Our problem is one of production. We can’t take care of half the business At the opening of the 1916- H we planned an output s—10,000 more than were built twelve months. production of 60,000 c: even when we reach that high peak, the supply will fall short of the de-} mand.” during the previous Now we are fij i FAT CAR PECL QUE HERE TUESDM The Salt Lake officials have made arrangements to have the fifty-car trainload of Buicks, 150 machines in all, brought into Los Angeles next Tuesday on a “daylight” schedule. Fifty flat cars, each holding three Buicks, \will roll into San Bernardino after daylight, and at Riverside, Po- mona and other stations, the train will no doubt attract considerable at- tention. The flat cars were obtained here, sent back to the factory and loaded with Buicks, and hurried west- ward at all possible spedd,becnuse of the numerous orders booked here weeks ago for machines. Smith Forma Truck its entire complement of tags. The bill is He Practically all of the great concerns in the country, doing a national business, have halved their hauling expense with the Smith Form-a-Truck Attachment. Nearly 10,000 retail dealers, jobbers, manufacturers and others, have reduced delivery costs from one-third to one-half. Every business in this community now has the opportunity of changing one-third or more of its delivery expense into profit with the universally used mith orm a‘Truck Average cost per ton mile, excla- sive of driver, less than 7c. Average gasoline consumption 12 to 18 miles per gallon. Average tire service 6000 to 8000 miles per set. Average speed 12 to 15 miles per hour. 4 We can install a Smith Form-a-Truck Attachment on any Max- well or Ford chassis in a few hours. Right now we can take your order in the morning and have your Smith Form-a-Truck working for you in the afternoon. And in the Smith Form-a-Truck we can furnish you with a de- livery vehicle on which you can use any type of body, from the standard flare board express type up to special bodies such as steel dumping, coal wagon, furniture moving, etc. { Our business success depends upon the satisfaction our custom- ers enjoy. Your satisfaction in your delivery department depends upon your securing low operating cost with a high standard of service. And the lower your initial investment, commensurate with ‘100% service and maximum economy, the greater the saving you can make, Smith Form-a-Truck is worthy of your consideration, for a demonstration now. : ae Missouri Valley Motor Company Distributors for SOUTHWESTERN NORTH DAKOTA AND SOUTH EASTERN MONTANA. Contracts Now Being Writtren—Write for Proposition