The evening world. Newspaper, January 7, 1922, Page 11

\ JUDGMENT OF AUTO ‘SIGNS OF BETTER |LAFAVETTE EXHIBIT DODGE BROTHERS MANUFACTURER 7 HASTOBE SOUND Subject to Spectacular Gains and Losses. “The automobile business is exactly ike any other business. You can) either go broke in it, or make a suc- cess at it; and the outcome depends nn exactly the same things that make | or break any other kind of enter- prise." J. J. Cole, President of the Cole Motor Car Company, made that statement, not long ago, just before eaving for Europe. “It strikes me, Mr. Cole," ventured | hia interviewer, “at very unusual that A map at the head of « motor car hneimess should find it possible right now to leave his affairs in the hands f subordinates—things are happen- ing very rapidly, you know.” The man who came up from a bug- xy @aleaman to President of one of America’s most solid enterprises in| twelve years smiled indulgently. “If my business can not get along without me, It isn't worth worrying about,” he laughed, “The first business, ix job of any man with a to that by make strong enough to stand on its own | the expert knowledge of the manu- legs, without crutches “The Cole Motor Car Company is self-sustaining now, and its gramme can be worked out by my associates just as safely as I could work it out “Could [ get you to tell me," in- suired the ubiquitous news hound “your exact system?” “Virst of all,” he said pf a business is not unlike safe roud siriving. When there's nothing in the way, step on it; but the rest of the time be sure your brakes ure work- | ing and take no chances. “There is a terrible temptation in| the automobile business, and in every | business, to gamble, to rely on the) dice rolling right, instead of headed caution. “Quick money never sticks “Hard work has no substitute ‘Cleverness always wrecks a busi-| mess, and simple old honesty always builds it up i} pro- “he running clear | “Time and again I could have | tripled the size of our business—I | could have gambled just a little and! probably hi won, But there is such a thing as building a dusiness| too high. Beyond a certain point size fh the automobile business is a lia-| hillty. The Cole Motor Car Company | nas grown slowly and taken its width | up with it. It will never get any tul!- er, but it may fill out some. i “In the manufacturing business the pig idea is to always keep sales just a Ittle ahead of production. Never set a big Inventory or a big made-u production ahead, Buy enough—but nottoomuch, Don't get tied up. Keep rour feet loose, so you can make a iwiok shift any time the outlook ehanges. Keep your name off notes. If rou haven't got the y money to expend, don't expend— business is more to wthan a big, encumbe vould rather own a peanut stand out- ‘ right than have a minority equity in a Government mint. Use your imag- ination and look ahead. Prophecy !s worth more than history. What you're coming into Is going to count most—what you've already passed has lost all its danger—you can for- set it. “And, finally, I would hang up just) e slogan for the young man start- | ing in business: ‘Pay your bills and) wate all of the worry and some of e work to a few trusties,”” ——— H. C. S$. EXHIBIT CHASSIS. The FH. C. 8, chassis which is being ‘ligplayed at the show this week is prac- uleatly the same as the one shown for the first time in 1920. Only the most neonsequential changes }..» been yaade on the chassis which is indicative of the correctness of the fundam-ntal principles on which this car was or.cin- ally designed and a tribute to the abil- Sty of the designer, who is the weil known . Stutz. The H. C. 8. is a medium sized car which combines economy, comfort and serviceability with the beauty and lux- ry of the larger, more expensive cars vent is inthe Hotel to see the new | building of twice as many cars this ‘consecutive. 500-mile races, You are urged BUSINESS SEEN ON EVERY SIDE Gradual but Sure Busi- ness Revival. | Just Like Any Other Line, but| Hupmobile President Looks for| | | HASTINGS | Hupp) By C.D. President and General Manager Motor Car Corporation To attempt anything like a definite and comprehensive prognostication of what 1 héids in store for the auto- mohile industry and all of its many ramifications, is, 1 (ake jt, much too big a job for any single individual to undertake. J am forced into such a conclusion not so much beeause of the unsettled | conditions which have prevailed since the ending of the war as for the reason that Iam fully aware that it is next to impossible for a manufacturer to forecast general conditions without be- ing influenced by prejudice and bias arising from the affairs surrounding Vis own company, Then, too, it would indeed be the height of folly for one to suggest that the manufacturing and production policy of any one concern should be formed entirely on the good or bad general outook for the coming year! Those should be based on as to the urer sales assets and vbilities of his own concern, which oS are quite remote from cting the industry as a or Car Corporation call for the year as in 1921, Such an inerense in production might be regarded as an indi¢ation that the Hupmobile people are of the opinion that the industry is entering into an ora of unprecedented pros- perity—that times are returning when motor cars will be sold as rapidly as nufactured, and that the makers will never be able to build quite enougb of them to supply the demand, However, this ts not the case at all We aren't increasing our production for any reagon of that kind. We are doing it simply because our knowd- edge of the Intimate affairs of our crganization convinces us that there will be a ready market this year for that many Hupmobiles, provided wo continue to exert a proper degree of selling effort. And, of course, we do not intend to be at all lax in vhis lust respect. To me one of the most encouraging elements entering into the situation, as {ft affects the future is what I consider a most pleasing degree of conservative optimism that seema to permeate the minds of the executives ot many of the older und better estab- lished companies, The trying times of the last year or or so have, I hope, eliminated that! element of irresponsibility, of un- warranted and too often positively foolish enthusiasm = which has worked more harm to the recognized stabillty of the business than all of the other adverse conditions com- bined. As a matter of fact, the graver problems of the industry are going to be solved only by a lot of careful and sane thinking, and we find that those who have weathered the recent storm to their best possible advantage are the conservatives and sane thinkers, T am convinced beyond dount that there will be a ¢radual business awakening during the coming months which will be beneficial to every de- serving unit among the automotive makers. All over the country there is evi- dence of renewed corfidence among the buyers, and while, of course, cer- tain sections will be much mors sluw in returning to normal than others, we can, [ believe, assure ourselves that conditions even in the hardest hit districts will be on the mend rather than on a declin eae Motorists who have had difficulty with the lights in their side curtains breaking through folding and rolling will be ased with a new {dea in the New Maxwell touring cars, A large covered with a neat ftting| rather flap, 18 provided in the rear ef | the front seat Into which the curtales ft with thelr rods without folding ‘the gh! ‘mor Jart gallery styl THE EVENING WORLD SATURDAY, JANUARY 7, 1922. INCLUDES NATURAL METAL CHASSIS —— Show Some of Latest Inclosed Models. Also heir Macedonia’s soldier most conscientions who brightened up his ar- whenever Alexander the phalanxes out for Inspection, Probably would tarnish from ony could he visit the automobile show. For here is a thing of burnished copper and polished steel that ordered eclipses the splendor of his daaaling | accoutrements, It is the Lafayette chassis, finished so as to bring out the natural quality of the metals, and exemplifying even to the tyro the advanced engineering and met- allurgical features embodied in the Lafayette car. The Lafayette mechanism and de- tails of design are clearly revealed and every rod, bolt and surface of the structure shines like a freshly minted coin, Such mechanical features as 100 horse power Lafayette engine, the the thermostatically-operated radia- | tor shutters, the torque tube, the single universal joint and the’ fiv foot springs are interestingly shown. The chassis in natural supplemented by exhibition boards carrying individual units and tllus- trating Lafayette workmanship in The 1922 show coming-out purty for closed models that medallions on seven- passenger coupe for four. The larger car is a sedan of the vestibule type, readily converted from a two: npartment, chauffeur-driven car to a one-compartmnent and more informal vehicle by lowering the glass partition into the back of the front seat, The sedan his a black upper body, with the lower body, wheels and chassis finished in deep Napiex green, with silver striping. ‘The new coupe for 1922 wil be known as the “touring type.” It is unusually well adapted to touring, with a trunk-carrying compartment on the after-deck which will accom- modate enough luggage for a long trip. The body is slightly longer than the usual style of coupe, with four doors, plenty of lee room front and rear, and the low effect so pro- nounced in custom-built cars. A weather-tight ventilator in the roof supplements the regular cowl ven- tilator, while a hooded vizor for the windshield adds a touch of practical smartness to the car. The other body styles which will be built during 1922 are: A seven-pas- senger touring car, a two-passenger roadster, a seven-passenger sedan and a chauffeur-driven lmousine. 0 Berves us two new in- carry Lafayette their’ radiators—a sedan and* a new metals is) are other | proved Dodge Rrothere sedan. Other notable ather atr tra pro convenences of the refinements ps inside the doors, as an ‘ction in unpleasant weath- antl-rattlers on the windows and im are PLANT FINISHED STUTZ EXPRESSES a and Coupe Production Provided. Vhe yecent completion of an tne | Mense new closed body department by | |country have heen clamoring steadily for these cara ever eince the Improved | types made their appearance, and de- | Spite constantly increasing production there are still more orders than cars The new close’ body plant, however, with its greate: capacity and finer fa- | cilities, is expected to help solve tne situation and dealers are being as- sured hy the factory that they may expect reasonably prompt shipments throughout the winter, With the straight sweeping body wheels and custom win- » iniproved sedan, Dodg vs seem to have considered Hi | motorist's every destre in design and | in comfort features, Cleanly ehisclea body Mines, which flow squarely back- ward from the cowl, atrike the ob- {server with thor shinple beauty, The windows are square cut in design f y enhances the straight uetle of the jably lower, the wi outward appearance | presses on Nits mony of design, The dise w are done in black enamel with cream stripe and hid from view the springs and other un derneath parts. ‘The dis& wheels may be removed with facility and are oas- ily cleaned, The brilliant lustre of the sedan's exterior finish is famil ai to all owners of Dodge Brothers motor | care, ! In the interior appointmenta, the | sedan leaves Nitin to be desired, Deli. jeately striped mohair velvet is used | in upholstering the wide, commod - ous rear seat. In front is a deep, wide solid seat with rounded sides, also | trimmed in the striped material.” The | four doors, which permit easy en- | trance and exit from any part of the sedan, are upholstered with plain 1 hair velvet in a soft fawn-gray. Com- bined with the heavily nickeled han- dies by which the windows are easily raised or lowered, this adds a richnoss of tone which can hardly be ade- quately described. The windows in the doors and body are garnished with natural black wal- nut and are of polished plate glass The body of the car is equipped with Yale locks, affording additional pro- | tection ugatnst theft and insuring te safekeeping of bundles and other art\- |clés when shopping. Handy side pock- lets, arm rests and windshield cleaner ai work well y nal authorities on automobile racing | H, ¢ in this count Mr. Stut recognition. wou a on) DEALS IN MOTOR CAR PRODUCTION Dodge Brothers may be regarded 88) Places Simplicity, Strength and |‘ ha in ae bullae, rear omce | an indication of the persistent effort eviceabit Al ve Every. fast drop i fuel being made by this concern to moet Serviceabi ity Above Every- “A Motor car can never be any bot. | the unusuaily heavy demand for tx thing E fey (han the shop in which it is pro- | improved Dodge Brothers Sedan aad | duced and the men who build it, You (Coupe, Dealers in every part of the j can't get quality except in a rigidly primary considevation ot, 4 anything mechanical is that it should and wear well is the con- Viction expressed by Harry C, Stutz, | in any factory's expansion where the designer and manufacturer of many | rs’ standing and one of the origi- | who ts PEERLESS R. H. Collins never rests satisfied | with secondary ability. He is wise enough to surround himself with men of the first caliber and give them ungrudging support, inspiration and e has the happy fac- ulty of translating brains into money, and of advancing the prosperity of those associated with him. Under his direction the Peerless franchise exhibiting at the show the latest creation of the H, C. 8. factory, Is a religious advocate of this principle. | "LT place simplicity, strength and | serviceability above everything else | in motor car construction. To-day | this ‘programme ie rather strictly adhered to by most American motor Joar manufacturers, and that is one son why during the war you {found Yankee automobiles doing jsuch valiant service through ‘thick and thin.’ | “T also believe that an engineered | Product con be both strong and well designed, Then tt remains for the builder to weave into hia product the | ‘beauty that all motor car lovers © learned to look for. Manufacturers should on the ve limit of practical ng in order to get the Inat | ounce economy from thelr motor | operation | » most Important conaide ears. 1 Wy one oft nomy of riplined factory. from workinen except the most | tious and expert are barred, inally, | believe there is a point which all conseten- penalty for tiereased production may | become decreased quality, and there | will for this reason never be any more | 8. cars built than we can build well.” becomes a very valuable property. | THEODORE F. MacMANUS | Peerless Motor Cars are Exhibited | atthe Automobile Show Van Cortlandt Vehicle Corporation 1896 Broadway ‘ Columbus 8763 | | A New Standard of Motor Car Value Established by CadillacPrices ~ The deep and wides substantially- reduced in the belief that the of motor car value. The New which make The lowered prices, we believe, fortify its position as the world’s Touring Car - - Phaeton =“ - = Roadster - - - Two Passenger Coupe Victoria - Five Passenger Coupe Sedan - - - - Suburban - - - Limousine - - - Imperial Limousine - - + = $3150 + - 3150 . - ° 3100 . 3875 - + 5 3875 - = + 3925 - = = 4400 - = + 4550 F. O. B. Detroit the world-leader strongest motor car investment. The vital and fact that the CADILLAC MOTOR CAR COMPANY, DETROIT, MICHIGAN Meters Corporation ss the ome itenac won two International- Frontenac ‘motor of overhead cam- shaft construction. It is truly a revelation, In The Commodore Lobby, C A D ship of the Cadillac. Division ef Gene 61 reveals important betterments in the elements special import of the new prices lies in the y constitute a reduction in the Cadillac—the identical New Type 61 conceded to be the greatest Cadillac these manufactories have ever produced. price of the new Detroit-Cadillac Motor Car Company 1881 Broadway, New York, N.Y. ] CLA C | Whe Stemdaard of the Whawkdd i | pread satisfaction of the public in the | prices of the New Type 61, confirme us | Cadillac sets an entirely new standard Nrerimnaenentns MILL UML AAMNNENA ENS ANNOUNCING — STUTZ PRICES (Effective Jan. 1, 1922) STUTZ Bearcat $2950 - STUTZ Roadster $2950 STUTZ Four Passenger $2990 « STUTZ Six Passenger $2990 STUTZ Coupe $3990 HERE is the news about Stutz we’ve promised! New prices that establish another Stutz rec- ord—a record for unequalled value among high- class cars. Years ago, from the time the first Stutz “made « good in a day” on the race track, this wonder car has established its supremacy over the finest cars of the world. Years of development have resulted in a great, solid financial and industrial organization whose motto has ever been—Build the Best.” \ The Stutz of today is the culmination of this *} development, the best car that ever bore the Stuts name, In addition to its many superior features, the famous 16 valve engine, its ease and safety of con- trol at all speeds, the comfort of deeper uphol- stery and longer springs, its better design and greater care in making— Stutz buyer left hand drive. ‘That such a car should be sold below $3,000 means a new standard in automobile values— —a standard that means that you can afford the best. now have the option of right or Measured by miles of satisfactory service per dollar invested, no other high class car can equal ~ * the value of Stutz. No longer need you say—“I’ve always wanted ' a Stutz.” DRIVE ONE! Space B-28 Automobile Show Wn. Parkinson Motor Sales Co. 1796 Broadway, New York City Brooklyn Newark 1168 Bedford Avenue 372 Central Avenue STUTZ MOTOR CAR CO, OF AMERICA, Ine., Indianapolis IMPORTANT TO DEALERS Not only new prices that tandards of value bimger story tor the St A, Brepositio been egualled clans ‘Sars. Made by doalers—for dealars—to r Dh dealerefor the first time , . er Beatles Newer nar i in the wale of Miah {f our plan le oleve It to be trled te ‘body to be Stutz Challenges the World ‘Try ta find any other entablian ‘ho cam eaual Artists Like Stutz ander Chriety nd two famous 3 ow Sure, You’re Welcome te © & favorite w