The San Francisco Call. Newspaper, April 5, 1903, Page 26

26 THE fA FRANCISCO CALL, SUNDAY, APRIL 5 ISMAR. FORTUNE REVEALED By the Gified Ismar, the Famous Gypsy Sceress ure and plan accordingly. a great fortune or great you to know your future. be most prominent railroad presi- nd financlers in L by ¢ ing events will pre antage of your op- ALPHA SIGMA SORORITY HOLDS ITS CONVENTION Beta Chapter Entertains Delegates | From Seven California Sub- | known, WAITES VERSE A5 DEATH CALLS Prominent Newspaper- man Dies Suddenly in Fresno. | Fragment of a Poem Indi- cates That He Knew the End Was Near. —_—— Special Dispatch to The Call. . FRESNO, April 4—N. L. F. Bachman, known from one end of California to the other as ““Bach,” newspaper writer and politician, was found dead in his room here this morning. Undoubtedly he real- | ized that death was coming upon him, for {on a nearby table was a scrap of paper s handwriting this verse: lay among his books, s looks. Just how death came upon him is un- but a noise as of a faliing body heard in his room early this morning, when the people in the house went to estigate they found him lying dead in the middle of the books and papers that littered the some time, s cted. not entirely Bachman was a veteran of the jerate army, from which he retired revet major. After the war he en- nilton College in New York instructor there in elo- He was a member aternity and fonal offic time oratory t Delta Chi occupled one of the n: for a long time ed- now defunct, and special » time the brightest pros- pects of any man in California. a mpaign orator he had few equ: In % he ed to the Assembly, and here made a re sition to was elec rights when bill to extend the suffrage was before the Legislature. ¥ a congenial man, Wwho here. He was witty, , and a man whose st himself. Surviv- a en ailing for | He wrote for vari ew York nes f time and ca o Fresno ¥ , being called to wind up | tate of an uncle who had been mur- here. ctman has made Fresno his home ordinate Chapters BERKELEY, April The A and two children, Masons and arge of in epresenta The Lyceum, 915 Market street, chased, at th own price, stocks, and will place the same or this coming Thursday. Fifteen thousand airs of Ladies . Misses', Boys’ fldren’s s 11l be on sale for day re-half of their real " A stock of clothing is awaiting put in ““The Lyceum,” so these disposed of within t cost $3.50 will be %. Fifteen de happy s following must and will be on Thursday by coming t Market who died at the County Hospital ¥ ed 80 years, came to this country as a member of the suite of lLord who negotiated the treaty for the this country. ed after Lord Ashburtc became wel where he bster, Ciay, Calhoun and hed men. Drink caused his downfall. He was highly educated he came to this county he obtained as cook in 2 sawmill. He was an that sent were: Alpha ey, Gi John D. Washburn. April - = e Dr. J. H. Bryant. es Minis- Har- ident four icians, and three daugh- native of New York. The s will be sent to St. Paul for sons, EASTER OFFERINGS Stylish Cloth Suits, plain and fancy colors, prettily trimmed, $12.50 and $15.00. Handsome Suits in plain colors and fancy invisible checks, elaborately trimmed with silk and braid, $18.50 and $20.00. Light weight Tan Armure Cloth Suits, handsomely trimmed with fancy braid, Monte Carlo jackets, $25.00. Black Etamine Suits, richly trimmed $30.00. Superb assortment of fine sample suits in plain and fancy colors, 00 to $60.00 regular—8$37.50. +..SEE OUR SHOW WINDOWS, Beautifully trimmed Black Peau de Soie Silk Skirts, $#10.00, $12.50, $15.00 and $206.00. All-over Lace and Grenadine Skirts, silk drop, $20.00, $25.00, $27.50 and $30.00. Black Cloth Skirts, trimmed with bands of peau de soie silk, £5.00 and $7.50. Broken sizes in black and colored Wool Skirts, formerly $5.00 to $6.00, sale price $2. with black taffeta silk, MAKER T WEARER---NO MIDDLE PROFIT Black Peau de Soie and Moire Silk Coats, handsomely trimmed, £$10.00, $12.50 and $15.00. Novelty Silk Skirt Coats, richly triramed, $17.50 and $20.00. | 1142-1146 MARKET STREET. spital for twelve | PRAGERS | PRAGERS | PRAGERS. I PRAGERS ments for women. We have —Stylish tailored suit $25.00 i3 * mings. distinct styles. They are all late a high as $35.00. Frocks $9.95 regularly $13:50. $9.95 Special for Mon A splendid $12.50 value. Silk ered fronts, some have stitched. $4.95 lot $1.45 Shirt at white lawn shiri Wash Goo-c-l; The prettiest, newest low prices. lzzlc wide; neat desizns. i stripes and figurss' m ground 19¢ and i B ;‘P““f;‘;‘?'k_ 3'1“{ “"“; Off this will be a remarkable sale in many ways—only the most. beautiful colors, styles 51.35 Navelty ! y “”; *‘_;‘ _kf‘ Li{“- Ifl g "“{ and weaves obt.ainabie will be oftered, and each piece will bz reduced from Y to its former price. This b g Pl e 2 e N o collection of ribbons is the finest in the city. Only a few specials are given, but, there will be fifty in all. pliques or od houds r s e | » —A large assortment of rarrow hair ribbon.|Also 3000 vards of satin taffeta ribbon, No. 80: 4 inches | | newest of styles. Reg: ‘ 48c "‘,"i;l‘j]jfj’é“’;:i‘r‘;flfi'fl’x‘;:‘{l" e ey s oot of muow it mi e Comes in black and all of the above shades and | | $1.75. $2.25 and $z.50 « black and green dots. pear; ground with; white dots. 18e— 33 20c. inch Burlap; all shades. o-inch Tapestry; all colors. 42-inch Striped Madr: and $1. . T5e, 9Se, $1.25, $1.50. Nottingham Curtains. Gloves. —The “PRAGER KI GLOVE™ best kid $1.00 with one row embroidery on bac They are perfect in fit and finis! V in fit and_finish. In all the newe: colors duced from $1.25. collection «f the newest and secured hundreds of garraeuts at, all prices. Here we outfit satisfactorily for Easteer at. whatever pricz your Pm-se?enrnfl!s. Tailored Suits and etamine; blouse jackets with braid, lace or taffeta trim- Mostly all have silk drop skirts. We have about 20 —Taffeta silk coffee coats for Easter wear. collars, some hemstitched tailored effects and others are trim- med with Persian érimming. All have the new sleeves. Worth All colors and sizes. They are worth up to $7.50. effects in washable goods. at the lowest of dots, —Corded madrls, ful! yard red, blue, black, tan, etc., on white back- a yard—White lawn and dim- making shirt-waist suits; gun metal dots; white ground with blue Black, navy. reseda, cardinal, cadet, Nile, tan and New Summer Draperies 10e—36-inch Swiss; 45 patterns. 10c—36-inch Silkolines; o8 patterns. 121.¢—34-inch Denims; reversible, —Cottage Curtain Made of 'the and is soft, pliable and fine wearing; two clasp have all the newest shades to harmonize with your new Easter Fitted and guaranteed. Re- most. artistic outer gar- spent thousands of dollars and have you of elegant broadcloth, cheviot, voile rrivals and are worth $30.00; some as and Frills Some have lace day. Dress Skirts —Stylish dress skitis made of German voile, nine-gore flare cut with wide bands of taffeta at the bottom. Percaline drop skirt. Waists —Made of taffeta and peau de soie’silk. Some with embroid- folds, others lace trimmed or hem- There are but 90 waists in the Waists t waists; lace and embroidery, tucks and folds and plain tailored effects. All have full pouch sleeves and are considered a splendid value at $2.00. — rombinations; also No. faced satin ribbon, 1% inches wide, of these ribbons are worth 5c a ya er Oc Golored Moire ribbon, wide, in’ pink, blue, lave cream and red. Sells regu a line of black gauze ribbons, Nos. and 3 inches wide. 15¢ a yard. 10c a bolts the 2 bons; Nos. 1, <2000, yards of Louisine inches wide. cream, lavender, Hosiery D —Boys’ extra heavy knees, heels and toes. 6 to 10. cot 12;c 25¢ k. h. tional value. ég‘ This. sloes isbtme slasy g o T 3 i For the Women € one row of embroidery, 1 —Heavy cotton hose, dou pique sewing and perfect R tocs - Tast blacle -+ st —Cotton hose: Richelieu heels and double toes. 12;c They are worth 10c, 12%c and or a bolt of black linen back, velvet rib- 1%, 11-3 and 6Y4 yards on the bolt and the; Colors—pirik, maize, old rose, For the Children Fast —Fancy lace lisle hose with silk finish ors—black, pink, blue and cream. —Boys’ ironclad hose, triple leg, heels and Easter Novelties (Main Aise) A great variety of European Easter Novelties, some of which are quaintly odd, are on sale. We have marked but two prices on them: 10c and 20c Women’s Shoes. $3 5 —Ultra Court Oxford: o patent colt, with plain toes, dvll matt tops and the blucher effect turned soles and French heels. 3 SO —Uitra Light Welt Ox- . ford of patent coit made on new model lasts, dull matt tops and French heels. Usually sold for $5.00. $3 5 Ultsa Vici Kid Lace Shoes B made with plain toe, Grecian cut vamps with dull matt quarters; silk worked eye- lets, turn soles and French heels. All sizes and widths. $3A5 avenue last. three-quarter foxed matt tops, turn soles and full military heels. All sizes and widths. A swell dress shoe. Ultra patent colt, Fifth cord edge, double- in all colors. Some rd and others 6%c. of a good quality. 19¢ 3-inch No. SRR IR~ b 7y =T v p é Millinery : 4 The chances are that it will be . > 3 a sunny Easter, and you’ll have an opportunity to wear all of your finery. Millinery receives your first, consideration an much time and thought. un- doubtedly already have been given to it. The exhibit in our Millinery De- partment. will do much to make this choice easy for you. We have every pattern that. the spring season has developed- Exquisite Parisian creations, dainty pattern hats, trimmed hats and serviceable ready-t.o-wear hats. The prices are within low on high-quality goods. .50 black, Regularly sold for —A large bunch of French violets—exceedingly pretty. They the policy of t.his big store, very Specials. Something New for Monday. in all the latest are no_two hats als —A sample line of beautiful trimmed shapes and with all the newest m alike. These hats are catalogued at.. ~A ready-to-wear walking hat in 4 styles; white, castor, brown and black and white. $2.50. $4.95 $148 colors of Flowers are worth 75c. —A beautifui rose made of velvet, with foliage roses in all colors. 39c 25c and 35c Ribbon Bows for 19c. A big lot of hair bows in pink, blue, red, white, black and Nile. They are made of an all-silk taffeta ribbon. We have been selling them for 25¢ 2na. 35 Special for This Sale Only, 19c. Dress Goods A magnificent lot of the newest spring goods at prices that are making an enviable name for this department. Etamine, 46 $1.00 % amine. o that cannot be found elsewhere for We have these 1 wide. Worth 25¢ yard. —Hundreds of yards of ribbons, including a 40 pure silk plaid ribbon of extra No. 40, 3 inches| fine quality. Good assortment of combina- nder, black, whiteftions. Also a lot of regular 25c pillow ribbons, 3 slarly at 12%c. A inches wide. 9. 16 and 22: 1%4. 2 29 —Pure silk moire ribbon, 5% inches wide, in C pink. light blue, turquoise, red, ftan, white siad and old rose; also a line of satin taffeta 98‘: Salad T ribbon. 5 inches wide, in pretty shades of green, pink, nch Bl b 17 * There are|navy blue, light blue, white, cream and black. Extra| | §1,25 $3%inch B au de are worth 25c| fine. The regular 3¢, 4oc and 45c qualities. . By vy S 53 —A beautiful assortment of fancy ribbons— 98c - ')”".h % Black £ ,[‘"““' ribbons, No. 8o: 4] IC Dolly Vardens, 5 and 6 inches wide. Plaids. RO ya s T blue, white, 6 inches wide. All to be worn this season nch Black Pean de red, nile] We sell them regularly at 75¢, 8oc, 95¢ and $1.00 a yard. ; regular $1.25 value Infants’ Caps double Sizes hose: black. ton Col- An excep- $3. 6 years. : 50c High spliced years. uble soles, heels and rib. 35¢ to $2.00 Pique Jackets —DMade of heavy pique, collar and trimmed i embroidery edge and insertion. —Made of organdie. some oi embroidery and dainty laces. 75 different styles to select from. with large 1 cape wide Irish point Ages 2 to with Sleeveless Aprons —Children’'s Aprons made of fancy crossbar muslin, with embroidery yoke and shoulder straps. edged with narrow lace. Sizes 4 to 12| the money. Ex 43c 12:¢ 20 e e Novelty S nd 60oc Black Silk Grenadine 79¢, S9¢ and 9Se—y inches wide. Been selling regularly at 8 $1.00 and Plain or fancy. KNIT UNDERWEAR —Lisle Ve: no sleeves, and blue. low neck and n white, pink Special value. low neck and narrow lace edge. White only. L T0 GRSP THE OPPORTUNITY Pointer for Manufactuir- ers of Goods in Pack- ages. By M. C. Moore, Business Manager Cereals and Feed. Not long ago a small boy of our ac- quaintance who had paid a visit to an ad- acent freight yard rushed home wild-eyed with the announcement: *Oh, maw, the circus is coming! I seen the cages déwn in the depot yard!" But on investigation it proved that the small boy had been de- luded by the big packing cases of a manu- facturer alive to the advertising value of red and blue and yellow ink as an adjunct to hig selling forces. The small boy had not yet arrived at the reading stage; hence his confusion of ideas; but the astute manufacturer's packages certainly made a vivid impression on his infant mind. Would they not also make a noticeable im- pression upon older and wiser minds? It why not? A noticeable package is in f of distinct value as an advertise- t. et, though this fact is obvious, much of the merchandise handled in various kinds of packages, which packages might be given a special and almost shrieking advertising value by reason of the bright display of the manufacturer's name, ad- —eee e NEW ADVERTISEMENTS. A PESTIFEROUS GERM Burrows Up the gc;lp Into Dandruff and Saps the Hair’s Vitality. People who complain of falling hajr as a rule do not know that it is the result | of dandruff, which Is caused by a pestif- | erous parasite burrowing up the scalp as it digs down ta the sheath in which the | hair is fed in the scalp. Before long the ! hair root is shriveled up "and the hafr drops out. If the work of the germ Is not destroyed hair keeps thinning till bald- ness comes. The only way to cure dan- druff is to kill the germ, and until now there has been no hair preparation that would do it; but to-day dandruff is easil eradicated by Newbro’s Herpicide, whlcg | makes hair glossy and soft as silk. Sold | by leading druggists, Send 10c in stamps for sample to The Herpicide Co., Detroit, | Mich. 4 dress, brand, etc., made upon them, pro- | ceeds quietly and unnoticeably to its des- tination, simply because the shipper of the commodities referred to is not an adept in | scoring every point which he might in his | own interest. His outside packages hide the ad. value of his inside transit. | LOST OPPORTUNITIES. Thus, only to-day 1 passed a large pile | of packing cases temporarlly deposited where they doubtless ought not to have Been, viz., on the sidewalk, and I re-| marked that not one of them was sten- clled, branded or painted in any way. | They were merely nailed-up pine boards and no more indicative of their contents | than a blank wall. Now, probably at least | seven hundred persons passed these boxes | while they lay upon the walk. All these | packages in people, we may presume, had eyes and | It were logking at whatever was in sight. the manufacturer who shipped the pack- | Ing cases in question had taken the addi- | tional trouble to brand or stencil the out- side casing conspicuously, both with | his own npame and. a description | of the contents, he would have 80t some very valuable advertising at a decidedly cheap price. While it is true that the average city store does not leave, and is not permitted to leave, cases about on the sidewalk during busi- ness hours, It is equally true that in the majority of the smaller towns this practice is not only permitted, but is a matter of course. Thus, the manufacturer who does not brand his shipping cases and make the most of them in the way of displaying his name and trademark is losing excel- lent chances which it would cost him but little, if any, more to utilize, thereby In- forraing a reat number of ad-| ditional persons at small cost of the nature . and identity of his | products. . The. man who is in business at’ all nowadays, ‘and certainly the man | ‘who, has anything to sell which it would | be profitable to have the public know | about, is not in business for the purpose | of missing opportunities for advertising. Therefore, Insofar as any business man misses the opportunity to placard himself as noticeably as he possibly can upon the package which he issues is missing oppor- tunities. the value of which is certainly great and difficult to estimate. FACSIMILE ADVERTISING. | Another aspect of the package question which ought to have quite as much con- | eideration is the advertisement through the medium of the general press of the package itself and its brand or trade- marks. A great deal of thought, money and pains may well be spent in making the package or packages used by the manufacturer as attractive as they can be made in the first instance, but there then remains .the immensely important work of rendering this package, with its special ornamentation or its particular charactertistics, perfectly familiar to the public which it is desired to reach for the sale of the eommodity in the package. Ingenious as much of the special adver- tising done in the sale of package goods certainly is at the present day, and en- tertaining and amusing as it often is, it is a serlous question whether any adver- tising of package goods can be better as an investment than that which has main- Iy the distinct purpose of making the brand, name or trademark of a commod- ity familiar as a household word. Is it not a distinct and unquestionable advan- tage to the manufacturer of any goods or article within the range of our particular | line of purchase to have us be familiar | with the outward aspect of the package | itself? Certainly no observing buyer can | think otherwise, nor can any advertiser | with due regard for the money which he spends in or the money which he hopes | to make by advertising afford to overlook | or neglect this important point. To im- | press upon the mind of the buyer the | identity of the package in which we are offering him our goods is certainly a big part of the advertising battle. It is, perhaps, idle to enlarge upon the beauty of the package itself, as a most valuable element in the sale of the goods within. Every'one possessed of the most | rudimentary knowledge of human nature | knows that, other things equal, we always | select that which most pleases the eye; and often, in package goods, as in the more momentous ventures of life, selec- tlon is made solely because of that beauty which, while it may be only skin deep, is certainly irresistibly attractive, as far as it goes, AD. VALUE OF BEAUTY. Many persons buy goods with no knowl- edge of the comparative values of the| several sorts which may be contained therein. when buying in this way they will select gcods in a bright and attractive package rather than those of a dull or ugly one. To be sure, if the commodity in a pack age is not good they will not buy a sec- ond time, but even so it must be admitted that the poor commodity has gained to the extent of one purchase, solely by rea- son of its attractive exterior. It is for the manufacturer to see that the contents correspond in quality with the package. But with equal certainty it is for him to provide an attractive exterior when he offers his good product for sale. If he puts Al goods into an ugly drab and ma- 100n outside wrapper he must expect to be the loser by his lack of taste and knowledge'of human nature. Now to re- capitulate: 1—Make your package handsome and conspicuous. 2—Make the public thoroughly awar through general advertising of the exact appearnce of your package. Much can be accomplished simply by using a beautiful package for whatever you have to sell. But infinitely better and more profitable is the practice of making the two methods co-operate. Remember that it is human nature to select what f= handsomest. Remember that it is also human nature to buy what we see constantly pralsed and described in the public press. It would be a blind manufacturer. 1 deed, who could not read this plain lesson as he runs—that a good package and a | conspicuous package and a .well-known package is one of the greatest possible sellers of ils products. RISING BREAS No woman who uses “Mother’s And many other painful and serious ailments from which most mothers suffer, can be avoided by the use of “Mother’s Friead.” This great remedy is a God-send to women, carrying them through their most critical ordeal with safety and no pain. Friend” need fear the suffering and danger incident to birth; for it robs the ordeal of its horror and insures safety to life of mother and child, and leaves her in a condition more favorable to speedy recovery. The child is also healthy, strong and good natured. Our book “Motherhood,” is worth its weight in gold toevery woman, and will be sent free in plain envelope by addressing application to Bradfield Regulator Co. Atlanta, Ga. MOTHER'S They buy them tentatively, ana | it is practically an absolute certainty that | ____ADVERTISEMENTS. aum L] g The Latest Styles Spring and Summer § Woolens Now In, & Elegant STRIPE and PLAID EFFECTS. SUITS to order for $20. The latest OVERCOATINGS, in all shades, to order for $20. My 825 and $30 SUITS, made to order in fancy designs, as well g as in blue and blacks and all other new colorings, are stmply perfect. JOE PUHEIM, The Taior 201 and 203 MONTGOMERY ST., 1110 and 1112 MAR- KET ST., San Francisco. 143 S. SPRING ST., Los Angeles. T2t Cecsbarivid e : | PATENTED [*A) J\ _Spheroid ‘t Eye-Glasses < e Give perfect vision from edge to edge. Test yours for com- ' Dparison. I 642 "MARKETST BRUSHES gz i brewers, bookbinders, candy-makers, canners, dyers, flour mills, foundries, laundries, paper- hangers, printers, puinters, shoe factories, stablemen, tar-roofers, tanners, tailors, ete. BUCHANAN BROS,, Erush Manufacturers, 609 Sacramento St FOR BARBE BA kers. bootblacks. bath ou y BLECTRIC BELT." derful Restorative. Puger. Btreet. Now York or Post St., San