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Hale's. Hale’s. | Hale’s Give Some Object THE SAN FRANCISCO CALL, SUNDAY, Hale’s. Hale’s. OCTOBER 5, 1902. Hale’s. Hale’s. Hale’s. sons in Economy In Which Every Woman Will Certainly Be Interested. The Point in All of Them Is Cléar It's our third birthday in this new store. It is a good time our economic relations with the world’s merchandise and to give you'a clearer insight into .the workings of this organization. We want to take as much mystery away from storekeeping as we can; make it easy for you to. buy, and easier still to trade back again if you change your mind. antee around everything. Nothing we sell we don’t guarantee. Feather Hat T None of Them Less Than a Thir Did you ever hear anything like that before? On the very threshold of the season with the freshest, prettiest, most popular things—and enough of them to supply a city—at 20c and 25c on the dollar! impossible. You might expect something like this at the end of satisfied with half as good bargains. But here are 12,000 Pieces, 1000 that have nevcr been picked over—still in their original boxes; ‘as perfect and desirable as regular stock that sells at regular stock under 75¢; or curled or breasts at 50c that we could put four and five times as much. Here are white wings at 19c you can’t touch in coque feather plumes, 19c, long and graceful, that cost more than that to make; in regular stock at $2.00. Nay, we could get regular prices for all this. “It js really a shame to sell it so cheap,” so our trimmers say. But no. There is too much of it to think of disposing of it in the regular way. Then, too, we got it cheap and we'll sell it likewise. We never had a better chance to make some money, nor we never had a better chance to make some trade. We pre- fer the trade—money will come naturally then. Variety? Colors? There’s the best part of it all. Plenty of Blacks and Whites in Everything. Yes, and black and white mixed. Then there is an abundance of browns, merles; in fact, greens in all shades, castors, grays and so on. Not an off color, nothing that is not in greatest call right now. The variety is boundless. Maybe 500 different effects in feathers alone: then the breasts and wings, quills, aigrettes. Out of the thousands there are not more than four patterns of anything alike. Samples—that’s the secret. A big New York manufacturer brought them from Europe to get ideas for his output. "He got all the good out of them he wanted. When one of our New York scouts happened round he was dividing them into four lots, expecting to sell them to four wholesalers. Imagine his surprise when our man offered a price for them all. So ‘they are here. 20c and 25¢ values at 5c. 25¢ 1o 75c values, 10c. s0c and 75c values at rgc. 75¢ 1o $1.00 values at 25c. $1.00 1o $2.00 values, 50c. Spread out in great style on second floor, where extra saleswomen ready to wait on you promptly. Aimond Cream Toilet Soap 3 cakes of it in 2 box—25e. The box is pretty, but it isn’t so much that as it is the quality of the soap. It is perfumed in either vestal carnation. vestal violet, olive cream, lettuce cream or elder flower. Maybe you're thinking of perfumes. Here's BABCOCK’S—C: 50¢ . Various odors, such as cut roses, P ESels s Sapan: Sil triple sxtrasis, o S 0 T JOTTLE—Violet, lasting and retreshing. . De—A large bottle, IKROR. 25c—Oval or round shape. are boneysuckde, 10c Tuscan Face Powder 5¢ Now, that's worth coming for—half price for a popular wery often. powder. It doesn’t happen 25c¢ Gros Grainsi2c Very, very special; that’s what this occasion demands. An entirely new ribbon, 2 1-4 inches wide, with a heavy satin edge and fine clear satin stripes, both sides alike—all best shades. A ribbon always sold at 25c and considered good value then. Here it is at half price and quality is as good as can l.)e made. Others we mustn’t skip: | 3 in. Polka Do! Ribbon, 15¢c. 3% in. Satin Taffeta, verv best, 15c. 4 1. Satin Taffzta, very best, 20c, every color. 6 in. Mousseline Taffeta (imported), 19c. This is only an inkling of the new ribbons and low prices you will find re. - e'I‘hc new bows we are tying are attracting much attention, too. them free. 1oc Wrapper Flannel, 7ic Just the cloth you want, patterns and colors you like at a bargain. First time Monday. A hundred full pieces. Fine cashmere finish stuff with a fleecy back, in dark fall shades. Others: ‘Wency Wool Waistings—In stripes and | Velour Flannels, 15e—Heavy quality; moven dots, 21 inches, 80, The. B1.| Pretty colorings; fine for ‘wrappers, 40¢—28-in. fine nne) morning sacques. l?lédnegn cll%{h;!‘lfi‘ thebr':ew shades. Waist Flannels, 12%c—Nice dark col- -~ 1 ht, |, OTS, striped patterns; 2 in. wide. B o Ptine,, Eirunele. B0 LSkt | ennts Blannel, GO inchos: checks All-Wool Flannels, 30c—Red, gray,| 200 Stripes: a fleecy quality; splendid for the_money. navy blue, 28 inches; a heavy quality iy . for men's shirts, etc, Tennis Flannel, 7¢—27 in.; light colors, 5e—27 inch. Ink and blue; prett; i Y me Shekfr Fllgggl. g s W E;ec“‘ pretty colorings; 150 an Velour, c—One of the 7 vorite things for wrappers; heavy. Flannel, 10e—27 inch; heavy, Tennis 20c—Woven dots e Flanne 10c—27 in. wid 285, e el, =l . 5 stripes; 21 inch. colors, pink, Hght bive, white, red. 0 We tie and | T\ Lorgnetie Waich Chains 25¢. Silver or oxidized, new patterns. We never sold them before under 4! but there ave lots of places you would pay more than that: here now Soc" Chain ‘Bracelets 50c. Gold plated with lock and key; 14k plated ones in new patterns, $1 00. $2.00 Waich Fobs at $1.00. lesign Not an old 4 among them. They all have gold and chains; the style men like: half price now. " Dored Ewivels Steel Beaded Chalelaines 45¢. With chamols back and lined. It {s an extra ®ood thing. Belt Pins at 25¢. New and nobby ones, turquoise and pearl settings. Gold Plated Beauty Pins 1oc. In sets of two and with Jeweled mountings. Solid Gold Sleeve Butlons. Plain, ready for the monogram, $1 50 and $200 & pair. Siomet Bracelets §2.00. 14k gold plated on sterling silver Of Every Kind Most Wanted Now. Bright and New and Choice. AtaQuarterof Their ActualWorth to show off; to show what we can do; to prove - “Good That’s_why we throw such a strong guar- Ruffled-Edge Curtains,All Sorts CoBTECT O —Swiss Muslin LESSON | —Fishnet —Bobbinet Complete! We're glad to say it. Ruffle-edge curtains have a tone and an air of refinement to them way be- yond the price. Let’s-look at some of them and see: 5Oc—400 pairs, 36 inches wide, Swiss mus- lin, in two patterns of stripes, finished Wwith a 4%-inch ruffle. Suitable for base- :’nenl1 attic or small bedchamber win- ows. v 75¢—200 pairs; 40 inches wide, Swiss muslin, in plain, with deep band or lap- pet stripes. $1.10—400 pairs; 40 inches wide, Swiss muslin, in small, medium and large sized dots, clover leaf and new jacquard patterns, a dl4-inch ruffle. Fine, service- able curtain, 81.50—-200 pairs; white Swiss, with col- ored applique border, finished with a lain white ruffle; borders come in delft lue, greens, reds or gold. A very pop- ular_curtain. $1.25—200 pairs; 40-inch fishnet, i white or ecru, small, neat openwork patterns, finished with 43-inch lace edging. Pretty and serviceahle. in s, 10e—1000 brass extension rods; can be used any length from 80 to 52 inch. b Pillow Tops 25¢ Tinted ones. \ Perfect imitations of would embroider them. Prettiest designs of the season. —Wild “Roses, Violets, | 107 rimmings All d, Most of Them Why, it seems absurd—almost the season. Even then we’d be Doz. colors as you OBJECT : ; LESISON —Holly Berries, Roses. Stock consists of 9 Tops and backs, 25¢. Others in conventional Birds designs, 50c. Lithographed Pillow Tops. 50c—New ings d:;xgnsus:o orfginal, ‘so. difz&rentt from 5 e v F.ancy QHl“S gancgrs- at they are the tal of pillow Aigrettes Battenberg Braid—An entirely new line, Pompons ¢ very best goods, in all numbers; 25¢ plece of 36 yards. Fat Floss Pillows-Not those flabby ones that knot up in - lumps, but soft flufly springy ones filled out right tight. It is the prices that are lean. Coque Feathers It’s divided into five great bar- gain lots: 51C 20c to 35¢ values. 25 75 16C Wee Linings I 9 c 50cv ::lou e:s-: % vce‘i;n; ;:n for share in this economy 25T At GEIECTY (eliHat it %S, P D : ‘ 50c #1499 1o 82.00 10§ md o Not One Ever Peen on Sale Before. 10c Silesia at 7%c Blacks, slates, browns or tans. 35c¢ bx. Organdie Stationery 20(:‘ Organdie! That is what makes rather rough, heavy, the bargain so emphatic. "It is the paper women like: : and with a new finish. Box of it—24 sheets: plain, all dainty shades, and 24 envelopes in the new style, with oblong flap. = We have not seen it in the city under 35c. Think of buying it now at 20¢, This isn’t the only good thing. Qthers: Paper, 10¢ a —Whiti T, envelopes 1o en‘:xitl;eh, oy ng’sp :culéa;:pla note pape: Whiting’s Paper, 20¢ Box—A royal velvet, in a new shape, in Lakewood or Lane size: note paper, envelopes to match; blue, lavender or white. . PIDEL, < with Plaving Cards, 25¢ Pack—Something extra good; have gilt edges. Women’s Shirt-Waist Suits: Jackets New styles and pretty tailoring in wonderful variety. | Our Jackets; Style plus economy. Not a new thing has been overlooked, ‘and yet not a high price has been paid. We've six stores’to supply. These Shirt-Waist Suits we just received seem to strike a responsive chord in every woman’s heart; simple, ser- sible, but my, how stylish! Some of them are in the window to-day. You should see them before you de- cide on your fall outfit. The price doesn’t stand in any one’s way—$17.50, $18.75, $22.50 and $30.00. to you. tan, black, gray or B AND SAVE MONEY More examples of Hale economy. The saving in money is no mo.e impor- tant than the gain in quality. One is as emphatic as the other. Two-fold bargains! Now, not all is special — though we have some things so special no one, should miss them: ; 12 Spools Basting Cotton 5c. Complete Needle Book 5c¢. 100 Wire Hair Pins 3c. Hose Supporters. 50c and 73c Pair—Velvet Grip Hose sup- porters; best quality elastic, with belt at- tached; all colors. 25c and 35c Palr—Hook-on Garters; splendid for stout ladies; come in black, Dink, red, blue, etc.; silk, 50c pair. Buttons. the box. pins. * white; spool—3 12%c Dozen—Pearl Buttons, small, white or smoked. Others up to $1 25 dozen; Bustles. 25¢ Each—Woven Wire, rounds out the figure. large 50c Each—La France Bustle, a glove-fit- ting hip form; rounds out the figure and Ves o 3 25c Dozen—Fancy Metal Buttons, enamel. | Hafrpin Capisct e Each, ed Dresden and Persian effects; jarge and | liid Hair Curiers, & 1-Sc Bunch small. Other qualities up to $1'25 dozen. Curling Irons, 5¢ Each Great Values in Table Linens QUALITIES ARE NOT the top of the page and twice as much room as they'll get. PRICES ARE LOW: Such bargains as these deserve too late for it. However, they'll have first pla sturdy linens as these at a saving. They are a. ‘Bleached Damash 40c¢ Yard—56-inch, splendid quality; something unusual. 50e¢ Yard—66-inch, pure linen; as heavy as we usually sell at 60c. & At 60c—A mercerized damask, 62-inch, Has the appearance of $1.25 cloth and ° washes beautifully. 75¢—67 inches, all linen damask. $1.00—A heavy linen, many pretty pat- terns. < Pattern clogw—smendld German goods, 1.10 each, 66 inches square. 1.35 each, 66x86 inches. Linen Remnants—From the miil, but in right lengths for table use. s good qualities as we sell every Cream B eached Damask At 40¢—86-inch, At 5Oe—62-inch. At 65c—70-inch. At 86¢—2 yards wide. liren tabling, worth $1.00. Halr Bleiched Napkins 3&.?0 Dozen—A splendid heavy napkin, nches square. The same size a bit heavier, $1.85 a dozen. wilue Napkins c; Valu .25—20 inches square. §13F Y ppr A 35, ¥ x23 inches. 535 Valie 8250 e Gehent 1n. en, soft finish and hemmed, 22 inches. Shampooing 50. Cents. Bright, sunny, pleasant rooms.” We can't walt for sun to dry hair— have an electric drier. $7.50—All-wool, 27 inches long, with box front and half fit- ting back, kimona sleeves, $8.50—Another all-wool—20' inches long. This one has slot seams, velvet collar, 6 pearl buttons. of tailor stitching, . . Stockinet Dress Shicl Very seldom that we have such a good shield ! at such a low price. i Finishing Braid, Se. 6-yd. pleces, new and dain- ty’ designs. Wire Hair Pins, 3c. A full hundred of them to Safety Pins, 3¢ doz. The Kingston; good, strong Clark’s ]:nrnlng Cot- on. Black, tan, red, brown _or 45 yas. Sexm Binding, 6c pe. Taffeta, 8 yds. to the piece. Hair Pins, 2¢ pkge. Waved or straight. Belt Supporters, Fancy frilled elastic catch. and | Shizlds. ce in the housekeeper’s heart. ’Tisn't often we can get such fine, safe, A heavy all- a‘fi Goods” Means More To-Day Than It Ever Meant Every time we buy we try to get a better quality than we got before. The standard is going up higher t every season. The prices are not. Glance over this page and see. A Hosiery Hit Unheard Of A move that upsets-all past precedents. 50c Stockings I8c 7800 Pairs: 75¢ Ones at 38c ; 60 Different Styles. (WHAT AN ECONOMY LESSON THAT 150 Very same styles and qualities we've had in regular stocks and 75c. Styles every other good store still shows at full prices and will, for they can’t get along without them. They are styles you like most; styles you wouldn’t expect to find at a bargain. Plenty of blacks, whites (stripes, checks and dots), tan polka dots, reds or blues, with black zig- zag stripes,.and so on. 7800 pairs to back it up. 4 (even as late as Friday) at soc It is.the most important hosiery deal we know of. Bigger ones have been made, but none of them in this class of goods or at this time of the season. 12,000 Pairs All Told 7800 is our éh:\re-re§t is divided up amang our other stores. Why, the importer himself didn’t expect we'd want more than a quarter of it—and he is the foremost one in this icouptry; used to selling only to big fellows. His spring stock was due in a few days. He had to make room or it. P gained more pay. e piling up and up. The Up, up, up. But not at or three tim es to b We are glad we did. Aren'’t ¥ a? Look ou? Look that and savi 20¢ 1t, k. 36-inch Black Swiss Taffeta. $1.00. 19-inch Black Taffeta, 45c. Soie at 65¢. Blnck Peaw de A bright, beautiful material with a deep, rich lustre; 20 21 inches wide, 85¢. inches wide. ; Another Quality of the Same, Another. 24 inches wide, $1.00. : Peaw d-> Cusne 70e. f th ted fabri price. 1t is s bright as suntight; 2 iches maae *° 5t this KK A A lesson in glove economy we give twice a year. Dollar Gloves 80c A sturdy dressy every-day glove at a demonstration price. We are always glad of the opportunity to do this. It means more glove friends for us. If it was profit we were after we'd never do it, for we can sell them as quick at a ‘dollar as any glove. They are so full of dollar merits that we saw a big thing in it to us if we could afford to sell them cheaper. We told the German maker what we want€d to do. He said it was a good “scheme” (that’s a foreigner’s synonym for Yankee enteér- prise). He knew what his glove would do. He said if we could give him his time he might be able to, send us two ship- ments a year with the price shaved a bit. All right—and we shaved our profits a little, too. His fall consignment of 4800 Pairs Just Here —fresh from Germany, with every new mark of style on them. It means a good deal to get such nice soft, pliable gloves for so little money. Not a size or shade is missing. So every one may share it. Spring? Yes. You will wear these out long before you're ready to think of spring. 50¢ Ones at I8c 75¢ Ones at 38c¢ facture, black stripes, checks and polka dots on red ground— black Smpes‘ o wm‘_e' Tan, blue and black ground with | .4 gold silk vertical stripes on red, blue with white or {ical tripes—some Stvics Dlain, others Qrop stons Ar ersest | Fd stripes and silk embroidered ankles, mew shades in Black Silks--=Notable Eco i The Market saps: ““High Prices’’ First dyers struck—and gained more pay; then the weavers struck—and But in the meantime the mills were idle for months. Their orders cam Hale’s. We saw the tempest coming and Bought Early at the Old Prices---Now You Gain t some blace else—that he couldn’t fill our contrafts. We told him we'd wai:c W G e at these prices: A beautiful black silk. Fashionable for fall. We bought when the price was down; that accounts for these low prices— 2L-inch Black Duch-ss, 65¢. Here is one of the rare good things. We can never sell it Black Pekin Stripes, 3 8¢ Swiss Taffeta at 65¢. 20 styles lisle and cotton hosiery, best German manu- % > Woman’s extra fine quality imported lisle hose—black white dots, solid color lisles.in yellow, pink, blue and emi- goods and regular 50 ¢ values—now 18c pair. gray with white and black mixtures, EIales ays s Lot Prices g A Lesson of Advantages. country kept clamoring louder and louder for silks. So prices went Silks we expected last May didn’t come in till last week. The manuf 20- nch Moire Velours. 75¢. Tse. 27-inch Black Moire Velours, $1.00. as cheap as this again. 75c—20-inch. A 27-inch material. Think of getting such a wide one as Such big buying means big saving— pearl buttons, satin lined. Colors, navy. . Edged with four rows Black or tan. ds 5¢ Splendid for shirt waists. Needle Book, 10e. Contains a complete assort- | ment of sewing, darning | needles; bodkin, black'and | white pins, shawl and hat pins, crochet hook. 3 Average Tape, 4¢. 6 assorted widths; ties se- curely and irons out flat. Corset Steels, 5e pr. Sateen covered, = black or drab. Basting Cotton, 2 1-2¢ 200-yd. spools; an excellent thread, black or white. Side §u)nn4:rter-, 10c r. Many women buy three and four pairs; lots and lots of them get two pairs. They say they’d rather have two pairs for $1.60 than one pair for $1.50. ome get dollar-and-half ones, anyhow, and these to fill in between. It is a lesson in economy whichever way you turn. To top it all off: We Guarantee Every Pair as fully and loyally as any dollar gl Expect a dollar’s worth of looks oo wear and comfort, and get it, es your money back. to the spools for Be. pal Fardcy frilled ones; good elastic; colors, Garter Elastic, 5o yd. Fancy frilled, black and col- ors. 19c. ones with ~ 20¢—One not only odorless, but light and white and also washable, size 2; size 3, 25c; size 4, 30c; size 5, 3dc; silk, 35c and 40c” pair. 15¢—Gem, made of rubber, is soft, light and elastic and absorbs freely, size'2; size 3, Whalebone Casing. 10c Piece—Cotton, 9 yards to the plece; good value; comes lavender. in pink, blue, black, msutta Shzefs —cheaper now than thev ever were. Just for th.s special occasion. ® ot 7 -, ) % - But they were 47e—s4x90 67 c—72xg90 soe.goxm day. 5 B5Se—65x00 75¢—81x00 85¢—goxog Roller Towelme, Too You know the quality; you know these prices mean A splendid material, in three qualities, | bargains. each a special price. . e, 17-inch; 10Qe. 17-inch; 15e, 19-inch. SS sh—In pink and biue checks— 10¢, 17-inch; 11e, 18-inch. Co'ion. Towels But in that popular huck weave, fringed, 4 sizes and 4 low prices: Ye each—16x32 inches. %c each—18x36 inches. 1-3¢ each—19x38 inches. ¢ each—19x38 inches. * Huck Towels 1cc 3 Good, ' every-day ,(towels, hemmed and quite heavy, size 17x32 inches. Hemstitched Sheets 50€—Two regular lines that have gotten a little low and we are going to. close them out < quick—worth 6oc and 65¢; 54%90 and 63xgo. Pillow Cases Cheaper Now - 17%c ones at 15¢; 20c ones at 16¢ 100 dozen in these kwo'lots. It was a special buying we were glad to come across and we know you will be glad when you see the quality. They are both i . R i : oth unusual sizes— LN a: C%se <m5heet|n%—8pec|al Prices ure white, as good as there are. I wei sutta; in fact, you couldn’t tell t!exem f;]::h Walgll;::t::d 15:_:::“ L'fils‘:fi:{ 15¢ yd.—48~mAcn. Sc yd. -4 size, 27¢ yd.—9-4 size. 29¢ yd.—10-4 size. Blankets—Some Extra Good Things > ings thix.hu%m Blankets—1500 pairs, and with them are a lavgtray ones, 8¢, T5e, HREBR LS U B e o v om srnet m puim, Parlors are nice money can make them. Artists are exoerts. at $190;