Evening Star Newspaper, January 25, 1942, Page 111

THE SUNDAY STAR, WASHINGTON, . C._ WONT YOU GIVE. TO THESE FOUR FAMOUS MEN Clifton’ FADIMAN He is not only the wittiest master-of-ceremonies in radio’s history, he is also Literary Editor of The New Yorker. He has edited a new anthology, Reading I've Likad, which is now to be found on . all the best-seller lists.. - Carl VAN DOREN Editor of The Cambridge History a‘;muft.\;mneroflhemq his -selllng m Franklin, he of the hupstpub History of Thas s because they want to tell you about some »un.usual,‘ entertaining, beautiful books which you may now purchase for only LIFTON FADIMAN, SINCLAIR LEW1s, CARL VAN Doren and ALEXANDER WOOLLCOTT want to get in touch with you. They want to share some of their favorite books with you. They want to invite you into a new world of reading pleasure. In short—they want to tell you about some en- tertaining and excellent books . . . books which they are quite sure you have never read before. You may ask:—“What kind of ‘bopks are they? If they are so good, how is it possible that I have missed them?” 9 Some of America’s BEST already- published fiction and biography - \“\]’ELL, it is possible because_of a curious cir- cumstance: this is, that some of the best - books sometimes fail to come to your attention ‘when they are first published. Lost Horizon, just for one example, was quietly gathering dust in the bookstores until Alexander Woolloott talked about it over the radio. Of Human Bondage was virtually unknown for years until Carl Van Doren joined with a few others in acclmming it as the masterpiece it is. There are many reasons why fine books do not at first gain recogrition..A book may lack proper advertising or pubhcxtv Or, a book may be pub- lished at a time of world crisis when people are too worried about the news to feel like reading. Or, again, a book ' may appear'when the reading public has all it can do to handle one of those “runaway best-sellers” like Gone With The Wind or Anthony y Adverse. Now, these four men know about this state of affairs. It troubles them. They want to do some- thing about it. For they know that, among these SEND IN THIS COUPON NOW TO THE READERS CLUB, 41 EAST 57 STREET, NEW YORK: ' Plcascenro‘lmeas'nmanba.lthmderxmodthnywwfllpnbfilhfordnmww each month, selected for publication by the Committee consisting of Clifton Fadisun, Sinclate Lewis, Alexander Woollcott, and Carl Van Doren as chairman. Xtumdermndu” send each book to me for one dollar, plus ten cents to cover the partial cost of ge. ltuundelfioodthatyuuw‘iflsendmea : M“spublbsbon fimlnnyh“ e hlmkhu.aw.nmdu . in which | wilk find « description of the you word to refrain from \ fiyuficmdvh;lt‘lmmphmd of NEws FOR THE MEMBERS m*fi» mdiscoved” books, are some windedally do lightful ones; books everybody can enjoy; books which would give you unforgettable pleasure. That is why they have formed The Readers Club i I'nsmthespiritoftheumnwhohsmndean exciting discovery, and wants, to tell all his good friends about it, that these four men have formed The Readers Club. Now, every month, Mr. Fadiman, Mr. Lewis, Mr. Van Doren and Mr. Woollcott vote to select one-of their special favorites. This book is then re-published and offered ta you for only $1.00. Consider what this means to you! Here are books chosen by fopr men who know a great deal . more about good books than most people—and you get these books in handsome, new editions for just $1. - You can be very sure that when Mr. Fadiman, Mr. Lewis, Mr. Van Doren and Mr. Woollcott— all four of them!~recommend a book to you, it is oks are a Handsome, well mde books-_— ofldam far your home Mamedmommtnmmmof fluvu'dchupnyduborpochotediuom Mhflkhlhqe. beautifully-made book—a ' fiue example of the bookmakev's art. Each is de- by one of Americas foremost book de- fioa;.hdxbookkutuphm(ypo—glnud booh’ltpdntad (theremuhfldy&r than 100,000 members of the-Club) it is' - wummuuwm o b JANUARY 25, 1942 * Sinclair LEWIS America’s winner of the Nobel Prize in Literas.. tu..theauthoro(such”.ndfumusboob as Mgin Street, Babbitt, Elmer Gantry and " Arrowsmith, Mr. Sinclair Lewis is now on a country-wide lecturing tour. Alexander WOOLLCOTT. 'Themlnwllo with his “Town Criér” pmyam.. gave radio its first literate broadcasts; wit, racontenr. and critic of good books, he has just returned from delivering a series of eight broad- casts for the B.B.C. in England. 7 tion at $2.50 or $3. Yet, these books cost you only $1! And most important— Buy ONLY the books you want —for one dollar E FOurR MEN tell you about the book they rI‘:’elect by sending you, with their compli- ments, a little magazine. In this magazine the book is fully described. If after reading the description it seems to you that they are right, that you will enjoy having this book, you will reeeive it during the coming month. If it seems to you that they are wrong, that you won't enjoy it, you may reject the book in advance. But mpre than that—each book is guaranteed. Even after it reaches you, if you find it does ot please you, you may return it within five days. That shows you how sure these four men are that the books they choose are books which you will want. They take the risk. As for you, you can't lose. Thus in this new kind of book club you do not. obligate yourself to buy books you do not want. *You do not even obligate yourself to buy a speci- fied iumber of books a year. All you really do is to give your name and address to these four famous men so that they can find you and tell you about their choices. Send your name and address to these four famous men v wouLp be wise, indeed, to send in the Y:oupon immediately so that these four famous men may have your name and address. It is likely then that you will find yourself reading better Books than you have ever read before, enjoying the reading of books more than you ever did before, and all for one dollar a hook.