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AUGUST 8, 1937 = .HE FAMOUS MADAME == — RECAMIER CREATED = — A VOGUE FOR —— LANGUOROUS, ~—— SWAN-NECKED BEAUTIES, AN IDEAL OF BEAUTY ——— TMAT LASTED —— NEARLY A CENTURY.... 1800 \ ‘HE ENGLISH ARTIST \ ROMNEY FOUND THE- PIQUANT BEAUTY OF LADY HAMILTON SO INSPIRING THAT HE PAINTED MORE- THAN FIFTY PO A STATELY BEAUTY OF THE ! NAPOLEONIC § PERIOD —- § QUEEN OF PrussiA THE STATUE OF SOME- LOVELY GREEK GODDESS MUST HAVE SUPPLIED THE- INSPIRATION FOR THIS CHARMING COIFFURE OF 1830. NY %LSSLER ,FAMOULS IENNESE DANCER, REPRESENTED” ATYPE OF BEAUTY POPULAR IN HER DAY ernee 1-841 EXQUISITE LACE- BONNETS FRAMED BEAUTIFUL FACES Advertisement Advertisement #1000"2 DAY l.Abrand-n(*w!l,mM?l‘:I"an Ft:ncersas you wish. Address A NEw coNTEsT and a NEw CHANCE to WIN $1000 EACH DAY for 30 DAYS away each day to the winner! yourentries to Procter & Gam- 2.A new contest each day for ble, Box 735, Cincinnati, Ohio. 30 days (except Saturdays and g, All entries received by Proc- Contests Open August 9 and Continue Every Week Day, Except Saturdays and Sundays, Through September 17 HERE’S ALLYOU DO: JUST COMPLETE THIS SENTENCE: “I Like OXYDOL For 3. You may enter as many day’s contest. NGTE: See contest rules for further information. Washing Clothes Because YOUR %7000 “B/LL. .. Purpose of Contest to Introduce to able color comes out sparkling, brilliant, HINTS ON HOW TO WIN Read carefully every word of this adver- marvelous soap it is. Remembe: tisement. In L‘edeocnption of OxypoL, the judges will be imprmge*d mar'eubm; and what it does, you will find many ex- simple and sincere phrases concerning cellent ideas for completing your simple ~ what you think of OxypoL, than by statements in 25 words or less. Also try fancy words. What is most important, is OxYDOL for yourself. and see what a your own honest reaction to the product. CONTEST RULES—READ CAREFULLY all entries ceceived on that day and all entries postmarked not later than mid- night of that day. 4 The winners of each day's contest will receive $1,000. All winners will be notified by Western Union and their names announced daily, beginning M"""‘{z Aug. 16th, over the 6XYDOL Ma Perl Radio program. 8 All entries will be judged on the basis of sincerity, clearness, and particularly originality. Penmanship and fancy en- 3 “e ges wi 5 icate prizes wil 3 There are 30 Jeparate contesta—2 {e awarded in case of tics. No entries B e Hon Aot S ey will bewen All entries, ideas and and Sundays) from August Sth to Sep- 3 oo ol tember 17th, inclusive. All entries re. ~ COntents thereof, ceived by Procter & Gamble on any ~ Procter bl contest day will be entered in that day’s ived any time be- be dressof 2 Send in as many entries as you wish, provided eack one ss accompansed by an OXYDOL box-top, any size (or fusmu'l;g Mail your entries to OxypoL, Box 735, Cincinnati, Ohio. the property of nyone may enter these contests except employees of Procter & Gamble and of their advertising agencies, a the families of these employees. These to the United States, awaii and are sub- ject to all Federal, state and local laws and regulations. Your Home this Amazing ‘15 Minute Soaking’’ Laundry Soap—OXYDOL @ Here’s the most amazing contest of all time . . . because you have a new chance each day to win $1,000 cash! 30 daily contests in all! And a brand-new $1,000 bill given away each day! And the requirement for the contest is so simple, so easy, that even a child can win! All you do is finish the sentence shown on the ‘entry blank . . . “I like OXypoL for washing clothes because . . .” (in 25 adgi- tional words or less). For instance, one simple answer would be as follows: “I like OxypoL for washing clothes because it gets them 4 to 5”shades whiter without scrubbing or boiling. What Oxydol Is OXYDOL is science’s newest and most amaz- ing laundry soap, developed by the makers of gentle Ivory. Combining speed and safety in an utterly new way, it does these 4 amaz- ing things: (1) Soaks the dirt loose in 15 minutes, without scrubbing or boiling. Even the grimy spots come snowy white with a few quick rubs. (2) Gets white clothes 4 to 5 shades whiter, proved by scientific Tintometer ' tests. (3) Cuts washing time 259%, to 409, in tub or machine. (4) Yet so safe that every wash- fresh! And hands stay soft and lovely! ‘Women by millions are discarding old-fash- ioned soaps and switching to OXYDoL . . . save backaches on washday . . . to get whiter, cleaner clothes. Don’t Wait! Enter Now . . . Enter Each Day Remember, there’s a new contest each day. A new chance to win a brand-new $1.0(¥0 bill. Start now! The contests begin August 9. All entries received by Procter & Gamble on any contest day will be entered in that day’s contest. It’'s the most wonderful contest ever held. It's the greatest chance you've ever had to win $1,000 cash. The quicker you get started the better—so don’t delay. Get OxypoL from your dealer today. Tested and Appreved by Goed Howsekesping Institute “[ like Oxydol for washing clothes because . . . ........ emas e ne s o e b s 4 b s s oS b SR TR s RO AR TR 487 e mmesate s s e e b entemes s st e T PROCTER & GAMBLE, Box 735 Cincinna ? Gentlemen: 1 have completed on this entry blank the sentence which begins “I like OxypoL washing clothes because ... ” in 28 additional words or less) . Also enclosed is an OXYDOL box-top (or facsimile). W S A Name and address of dealer from whom you purchased OXYpoL: