Evening Star Newspaper, August 1, 1937, Page 77

August 1, 1937 :‘ DOLLAR FOR DOLLAR...THE GREATEST OF THE EIGHTS ! B IT’s GREAT NEWs to motorists that Chrysler’s famous Imperial is now. in the medium-price field. For years, and today, this great car has represented the finest expression of Chrysler en- gineering and craftsmanship. And today’s Imperial—at the lowest price in history—is the greatest of the whole long line of Imperials in beauty, luxury and ability. It gives you the sparkling performance of a 110 horse- power eight cylinder engine with the smoothness of Floating Power . . . the flexi- bility, responsiveness and econ- * Easy to buy on convenient terms with the official Commercial Credit Company pl.an. THIS WEEK MPERIAL IN QUALITY . omy made possible by dual car- buretion and aluminum head. It gives you the roominess your money ought to buy in an eight . . . the widest rear seat in its price class . . . extra inches of head room, leg room and elbow room . . . chair-high seats. It gives you the finest ride of- any Chrysler Imperial in his- tory . . . created by a matchless combination of scientific weight Magoazine Section “A QUARTER MILLION MILES IN CHRYS- LERS . . . IMPERIAL TOPS 'EM ALL!" Y ““I’ve been happy driving Chryslers for 8 years . . . but my new Imperial is the greatest of them all. The ease of -handling and the riding comfort are truly amazing. I make frequent trips to the oil fields in Texas and New Mexico and have covered as high as 800 miles a day without discomfort.’’ C. H. VOS KOETTER, Louisville, Kentucky distribution, Aero Hydraulic Shock Absorbers and inde- pendently sprung front wheels. It gives you Chrysler’s fa- mous safety features . . . Safety All-Steel Bodies as Chrysler has pioneered and perfected them . . . Chrysler’s famous positive, IMPERIAL + NOW IN THE MEDIUM -PRICE FIELD! ¥r CHRYSLER ROYAL... TInvades the low-priced field . . . Ten body types. ¥ CHRYSLER IMPERIAL... Not in the medium- soft-acting hydraulic brakes, time-tested for years and years. If you are buying in the fine- car class, get an Imperial for your money. Once you see it and drive it, you’re sure to agree that dollar for dollar, it’s by all odds the greatest of the eights. price field . . . Six body types. Yy CHRYSLER CUSTOM IMPERIAL. .. Chrysler's finest . . . Sedans and Sedan-Limousine. Yy CHRYSLER AIRFLOW ... America’s most modern motor car ... Sedan and Coupe. TUNE IN ON MAJOR BOWES, COLUMBIA NETWORK, EVERY THURSDAY, 9 TO 10:00 P. M., EASTERN DAYLIGHT SAVING TIME