Evening Star Newspaper, August 1, 1937, Page 49

SOCIETY. THE SUNDAY STAR, WASHINGTON, D. €., AUGUST 1, 1937—PART THREE. 8OCIETY. et s 1214-1220 F STREET Opening in earnest—Tomorrow! Summer Sale Fur-Trimmed Cloth Coats This telegram did startle us . . . but NOT into advancing our prices. We rejoice to be able to reproduce it as the most con- vincing evidence of the coat values we are offering in this Summer Sale. The valuations quoted below are based on our ‘before-price- advance” costs. They alone represent big savings. And now, on top of it all, you can safely add 15% to 209, MORE savings on the strength of the higher prices we must pay on replacement orders! Can there be any doubt in your mind as to the wisdom and urgency of buying your Winter coat at Jelleft's—immediately? Keep cool while shopping in this com- fortably air- conditi oupd store till 5:45 PM. if you wish. For Women, Shorter Women, Larger Women—Misses and Juniors— 58 78 98 Before price advance” “Before price advance” *Before price advance Valuations— Valuations— Valuations— $65—$69.75 $89.75—%98.75 $110 and $125 $139.75 and $145 Fur-Trimmed Dress Coats, $128 And 30 on up to most exquisite Couturiere dress coats from $148 to $178. (After sale prices $165 to $195. Wherein you will see what is probably one of the finest coat collect under any one roof in W [s) shington gton. Heat waves or no, winter coat fashions have clready had their premiere nd Jelleff’s collection is indicative of the whole fashion sweep. Beaver Persian Lamb Version of Pa- 3 4 quin — Woman's % H 3 ¢ Silver Fox Juniors Straight and narrow s it and Molyneux tubular” coat sithouette sponsored by Mainbocher Misses' nemw front-button coat with collar Misses new Tubular Sil- ““Fashion ;(‘:‘élw“r"’(’)}’“;‘g}: ;’ouc_‘tteboa{ltepr nefural” eat o7 pang it k-] Molded with swing is the new ¢ tted silnouette cometimes fitted 1o the point of suggect- sian Lamb that Sifi.é:lpo;m;r_' oo peiees Lamp "~ Club i S in a corset. With fine seaming detail to accentucte the waist and give grace to the skirt. Qinsiiofc kd”pp laron Julliard’s oriRiojed, e ocker’ | Front fulness is often encountered in the new princess effect coats L O] Bos hlgtckya;nsns A ahirrdae 58 S A —NOT strictly FORMAL . . . NOT strictly SPORTS (after sale $165) - atter Sale, atter nubby bouc!srl 69.75.) St e t if vou want @ coot to “live in woolen. Casuc types and fur But simply and smovtly CASUAL' That" (after sale $145) W Wol mrr'*r:d with Persian Lamb, Beaver, FOX trimmed or unfurred? ond Silver 1s THE Fox, leading the W a ., of foxes 1o White fox dyed natural and Greenland blue, and 3 fox. R nte to almoct that Black fox, C FURRED Topcoa’r\ Suits— 3-Piece! *59 Will be $69.75 after Summer Sale! RACCOON Collars WOLF Collars Persian Lamb in high favour—T brown—Persian Lamb submits gracefully to the new treatment S tuxedo bands and collars P tly curled, lustroue and < Mink or Sable-dyed Kolinsky ronks high as the flat ond foshionable rew brown fur on dressy coats. Also Mink, Beaver. New treatments of fur—Co summit of new draped-up bulldog arf effect, the ripp flat collar, furred pockets, furred just a scattering of the wealth of collars cre thrown to @ Shoulders accented but not exaggerated—Softly modif with tucks and gathers creating fullness, The picture tells the le story—the shm ® ctroight, seamed- back topcoat, two- piece trimly tailored suit—of rich home- spun woolen in Red Earth Fabrics smoother but not smooth—Sof:e gronular weaves. Smoother hig fashion fo nubby boucles, “bright-and-dull” surface woolens. loop and boucle varps, newer and fine n Kashmir, wide-wale diagonals, fine Black is BIG—"Coffee bean” brown, boxwood green, Rio red, night blue Anc two e exquisite beiges . . . sugarcane and, slightly ceeper, Arabesque. Notes of Interest— Stunning \ | B Coffee Bean Brown i S —You hove the privilege of exchanging the - 5 Ts Flatteri Coat you buy now, for any other Coot You Vintage Wi : \ attering ] intage Wine l'anvi H Collar : moy prefer i next October—ot 5 46 anvin i o L \ Persian Lamb A oxwood Green Square. taperino- i houette and 4 Collar fo-o-point cliar ¢ [ seamed_sleeve of “Siver For i Teatment afi- Hugging ok Sizes 12 to 20. Qorifies thiv % 7 e, e, Vs é"flmnn'l‘z‘"n’wh; % .’I{"Xfl;l;‘ Cre- L fromt Ascot of the & Swaoger oat o % ates e new ;3 n flatt, b '’ Winter Coots in close mubby wool- Aubby woolen., : ; e iRty g on epiCoats en, $7s i % the coat $98 st $58 Misses’ and Women's Fashion Coat Shops— Third Floor (After Sale. $110) (After Sale, 69 Salon moved to Fifth Floor! Spacious, beautiful, new quarters planned for your greater comfort’and convenience. Typlfyino the If your heart is set on a fur coat, our plans are set to fulfill your desire! Rounding out a month of fur-selling .":.f-é‘,',g,'v';‘,’," s we are especially well equipped to offer the most wanted fur fashions of the new season. We've keyed con- ¥uikral 8 sumer trends and have reinforced our stocks accordingly. Whether you prefer the long formal coat or the $211.65 short chubby little jacket that is creating such a fashion-furore, we'll oblige! Jelleff customers are shrewdly taking advantage of our guaranteed savings of 15% which can be easily confirmed by com- paring our regular price distinctly indicated on every coat. Highlighting the “Big Three” in 1937-38 Furs: Persian Lamb Hudson-Seal- Caracul Lamb $169 Fur Coats at $143.65 Dyed-Muskraf $129 Fur Coats af _$93,50 $225 Fur Coats at $191.25 $225 Fur Coats at $191.25 $169 Fur Coats at $143.50 $325 Fur Coats at $276.25 $249 Fur Coats at $211.65 $225 Fur Coats at $191.50 $395 Fur Coats at $335.75 $295 Fur Coats at $250.75 $295 Fur Coats at $250.75 $350 Fur Coats at $297.50 i Muskrat—Silver, Golden, Silvertone Mendoza-Beaver-Dyed-Coney Seal-Dyed-Coney (Known as Sealine) f olorged $139 to $198 Coots $110 and 5125 Coats $7975 to $145 Coats Fifth Floor. G B R $109.65 to $168.30 --$93.50 and $109.65 __$67.57 to $123.25 And Squirrel, Jap Mink, Marmot, Processed Lamb, Raccoon, Opossum, Dyed-Fitch, and Lapin-dyed-rabbit Fur Coats at guar- anteed 15% Savings in the Summer Sale. When o fur coat bears a Jelleff lobel be assured it is fashion-right and of quolity fur ond workmanship. Our collections reflect authentic versions of the new mode—the straight-and-shim silhouette, the fitted coot, the smart lengths, smaller collars, modified shoulder treatment Let us store your new Fur Coat until October 15th and plecse note—you may exchange your coat for any other fur that you might prefer next October, poying. October price, of course. COOL Fur Solon—newly located on the Fifth Floor. Another Summer Sale WINNER! 3-Piece Fur Coat Ensembles With Swaaaer Fur Coat of lapin-dyed rabbit in $59 black, grey, brown! - (Atter sole, $69.75) ...