Evening Star Newspaper, November 1, 1936, Page 61

POLITICAL US Major Parties Estimate Cos_t_a_t N ear SEEIO0,000 Figures of National Committees May Be Far Under Actual Outlay—First Election Returns Made in 1920. By the Radio Editor. HE shouting and tumult of American natiopal politics, heard in rising crescendo over the radio during the last few weeks, reaches its loudest level tomorrow night, on the eve of the Tuesday elections, with the national networks and most of the country’s radio stations literally “tied up” for last-minute appeals to the electorate. Just as they did in 1932, the Democrats have bought up the 11 p.m. to 12 midnight period on a combination of $——— all the big networks, N. B. C. red, N. B. C. blue, C. B. 8. and Mutual, while the Republicans have reserved the N. B. C. red network from 10 to 11 pm. The Union party has re- served the N. B. C. blue network that night from 9:30 to 10 o'clock and the Communist party has reserved the game network from 10:45 to 11 pm. These last-minute hookups are sub- Ject to change, but it is a certainty that most of election eve will be occu- pied with politics, and- it is definitely announced that Candidates Roosevelt, Landon, Lemke and Browder will be among the many speakers, THERE was a report current that the Republicans, eager to get in the last word, were negotiating for another big hookup of stations from midnight until 2 a.m., but this report was discounted in view of the laws prevailing in many States which pro- hibit electioneering or election adver- tising on election day. Presumably, midnight ushers in election day, although some lawyers indicated that the legal limit may only apply to the time the polls are open. Many more political broadcasts are gcheduled in the intervening time, the | party radio managers staging a veri- table rush to the microphones. The big Democratic hookup for the hour before midnight tomorrow may em- brace up to 250 radio stations, which normally would charge about $50,000 for an hour’s time. However, the pre- vailing custom in radio is to charge half rates after 11 p.m., which means the Democrats’ bill for that night will prebably run about $25,000. Thus the most expensive radio campaign in history ends with to- morrow’s broadcasts. The Repub- licans have estimated their radio budget will have amounted to around $600.000 when it is all over. The Democrats estimate about $500,000. This, however, will represent time purchases on the networks and sta- tions by national headquarters alone. ‘The $1,100,000 total probably will run $2,000,000 when time purchases on local stations and regional networks by local and State committees and candidates are taken into account. The national party expenditures will compare with about $500,000 which the Republicans and Demo- crats each spent in the 1932 cam- paign. RADIO observers, in view of the numerous last-minute speaking schedules, were inclined to the be- lief that the major parties have une derestimated their radio budgets. While the chains generally are un- willing to divulge their billings, the N. B. C. estimated its two networks and its individual stations will have taken in nearly $800,000, including something like $355,000 from the Re- publicans, $230,000 from the Demo- crats and $35000 from the Com- munists. These are merely tentative figures, but if they are anywhere near accura'# the figures for the Co- lumbia netwosk and the Mutual net- work will swell the total well beyond $1.100,000. Neither C. B. S. nor N. B. S. has disclosed its political time revenues. ‘Tomorrow, the sixteenth anniversary of the first broadcasts of election returns—the Harding-Cox returns of 1920. These were broadcast between phonograph recordings over the pioneer KDKA, Pittsburgh. Thousands of owners of the now obsolete catwhisker or crystal radios tuned them in not only for the news, but for their first thrill of hearing something over the magical ether waves. This year is the fifth that radio has undertaken to carry the returns to the public but only the third that an attempt is being made to do 80 on a national scale via hook-ups of a multiplicity of stations. Tuesday night will be taken up largely with election reports and interpretations on practically all networks and sta- tions, though most of them are planning to maintain their regular &chedules of entertainment so far as possible and to intersperse their pro- grams with the election reports, WH!LE: movie folk are wringing ! " their hands about the compe- tition of the screen and the loud- speaker for the attention of a recre- incidentally, will mark |- llmm-lovm public, broadcasters can adopt an old weapon of the politician and “point with pride” to the talent that radio has fed to Hollywood. Already the film colony has become | the second most important source of | big network programs, or at least it | will be in that position before snow time. Broadway, of course, is the No. 1 source of radio talent. Chicago has But now Chicago must prepare to | step down a rung while Hollywecod : takes its place just behind New York. | Naturally networks have not been | caught napping, and are spending a lot of money to improve their studio | facilities in the movie capital. Analysis of radio and screen talent in the sunshine belt shows that radio is more than doing its part in develop- ing entertainers. In fact, the micro- phone is popularizing so many stars nowadays that movie Scouts are hot on the trail the minute a performer begins to command a fair number of listeners. BEF‘ORE the end of Autumn NBC will have nine programs coming out of Hollywood. Don Ameche of | First Nighter fame, has been drafted | for the screen. Bing Crosby and Bob | Burns, both of whom rode to “success | via the other, have all the camera assignments they can handle. Rudy Vallee owes his occasional screen ac- tivity to a reputation acquired via the loudspeaker. Amos 'n’ Andy, who have been in Hollywood for the Sum- mer, are of course radio stars first and foremost. Irene Rich, she of the slenderizing | vogue, got her start on the silver sheet. Fred Astaire rose gradually through tage, movie and now radio activity. His versatility has brought him luci- ous movie and radio contracts. Irvin S. Cobb, the pride of Paducah, pro- gressed from reporter to author to radio star and then movies. Now he has his own program on the air. | Marion Talley gained fame on the doing a comeback via the airlanes. Smith Ballew has been before the public for years as maestro of a dance orchestra. dio plans ready, C. B. 8. also has | booked nine programs from its present was far from being a national figure before he took his “nasty man” and duck to the radio studio. While Nel- son Eddy was in public gaze before | he went network, his air popularity is | responsible for his movie contracts. Burns and Allen were just another act until radio listeners fell in love with their delirious patter. The Goose Creek Parson, which recently ac- quired Nation-wide radio circulation, | was a popular West Coast program for some time. SHORT-WAVE FEATURES TODAY. BUDAPEST — 10 a.m.— Uni- versity of Budapest Chorus; musical program. HAS-3, 19.5 m., 1537 meg. PARIS — pm—Concert. TPA-3, 252 m., 11.88 meg. ROME — 1:20 p.m.— Varied program from Italian stations, 2RO, 254 m, 11.81 meg. BOSTON—5 p.m.—Sunday re- view. Talks on American foot ball. WI1XAL, 49.6 m., 6.04 meg. MONTREAL—$6 p.m.—“And It Came to Pass"—Biblical drama- tizations. CRCX, 49.2 m. 6.09 meg.; CJRO, 48.7 m., 6.15 meg.; CJRX, 256 m. 11.72 meg. LONDON — 6:30 p.m.—Relig- ious service from Bradford Cath- edral. GSP, 19.6 m, 15.31 meg.; GSD, 255 m, 11.75 meg.; GSC, 313 m,; 9.58 meg. EINDHOVEN, Netherlands— 7 p.m.—Special transmission for Central and South America. PCJ, 312 m., 9.59 meg. LONDON —9:15 p.m.—The Hanwell Silver Band. GSD, 25.5 m., 1175 meg.; GSC, 313 m., 9.58 meg. BERLIN —11:10 p.m.—Sym- phonic concert. DJD, 254 m., 11.77 meg. National Radio Forum Returns To Air Nevember 9 for Seventh Year HE NATIONAL RADIO FO- RUM, one of the oldest fea- tures on the air,- will return to a National Broadcasting Co. network November 9 for its seventh successive year. Off the air for the Summer because of a plethora of political broadcasts in connection with the intense politi- cal campaign, the forum’s resumption, coming only six days after the Pres- idential election, is destined to estab- lish a new epoch in national radio interest. In the new series, the forum will continue its established policy of pre- senting Government officials and out- standing figures in American life— cabinet officers, members of Congress and heads of various Federal bureaus and agencies—in timely discussions of current national and international events. Institution of the Air. Six years of broadcasting have served to fix the forum as an institu- tion of the air. In that period vir- tually every Government official, leaders in Congress and men who make the headline news, have con- tributed to this weekly radio feature. The forum was conceived by Oliver Throughout its Summer of inac- tivity, the forum has been missed by the thousands of persons throughout the country who depended on it each week for a clear interpretation of national and world affairs, presented in most instances, by the men who played leading roles in the events. The hundreds of letters inquiring the air, are indicative of the im- portant niche it holds in broadcasting annals. The communications came from all parts of the United States, Canada and even from far off Alaska and the Virgin Islands. Copies of Speeches Asked. 110:45 concert and opera stage and now is | WITH elaborate new Hollywood stu- Hollywood headquarters. Joe Penner |_° sbout the forum, since it went off ' THE - SUNDAY STAR, WASHINGTON, D. C, NOVEMBER 1, 1936—PART FOUR. Billie Bailey (left), star of the “As You Like It” programs on Columbia. She won the degree of bachelor of music and then taught in private in Milwaukee before radio captured her talents. In the center is Beverly Younger, Tezas actress, whq will make her New York radio debut in a “Columbia Workshop” production Saturday. She has Maria Jeritza (right), world-famous Austrian-American soprano, who will be the soloist with Erno Rapee’s orchestra tonight on N.B.C. Sunday, November 1. AM,| WRC—950k (Copyright, 1936) g WMAL—630k WOL—1310k 8:00 8:15 8:30 | Children’s concert 8:45 . = |William Meeder, organist| Melody Hour Tone Pictures Salutations Jungle Jim News—Music T9:00 | 9:15 9:30 (This 'n’ That 9:45 |Concert Ensemble 10:00 |Radio Pulpit 10:15 | - > 10:30 |American Homes 11:00 11:15 | 11:30 The World is Yours 11:45 * 2 Harold Nagel's Orch. |Rosario Bourdon's Orch. Vogues and Vagaries Coast to Coast on & Bus Organ Recital (Modern Melodies Dixie Harmonies Eastern Standard Time. WISV—_1460k [AM. Elder Michaux At Aunt Susan's “ Songs of the Church “ layed stock in various parts of the country. Southernaires Premier Benito Mussolini Brown String Quartet Alice Remsen, Contralto Alistaire Cooke “Dress Rehearsal” AFTERNOON Watch Tower—Music |John Ford, Lecturer Viennese Melodies New Poetry |Ballad Time Musical Moments Church Services PROGRAMS Salute to N. B. C. Chicago Round Table Pageant of Youth |Radio City Music Hall WOL Forum |Police Flashes—News Cantor Shapiro Church of the Alr Beethoven Sonatas Day Dreams Last of the Mohicans Maj. Bowes Family Maj. Bowes' Family Kiddies’ Review Lucille Manners Treasure Chest |Radio City Music Hall Qur Neighbors Watch Tower—Music Art Brown, Organist |Waltz Time Church of the Air Afternoon Music Theater of Romance ) | Moods and Modes Thatcher Colt Mysteries The Magic Key Church of the Alr Joe Brown's Kiddies Pittsburgh Symphony Al Roth's Orch. "|Opera Auditions e (Grand Hotel Your English Daniel W. Hoan Republican Program Joe Brown's Kiddies Cocktail Capers 0 |Bulletin Board Bud Barry, Sports Musical Camera Marion Talley Home Harmonies “« w 6:00 'National Catholic Hour 6:15 | 6:30 |A Tale of Today O 7:00 (Jack Benny T7:15 oy e 7:30 | Pireside Recitals 7:45 |Sunset Dreams National Vespers 'Tea Time Socialist Party Cocktail Capers Esther Velas' Orch. Los Angeles Orch. - Rec. Charles E. Coughlin - {Cardinal Pacelll We the People Stoopnagle and Budd e EVENING Church Service Kay Kyser's Orch. PROGRAMS [From the "Orchistn Pit Goldfn G:u Band Tribute to N. B. €. 300 Ry Watch Tower—Music Jack Little's Orch. Keyboard Classics Bing Crosby Louis Prima’s Orch. Melodies Ed McConnell Guy Lombardo’s Orch. Rubinoff w - Arch McDonald Grace \Vitality Phil Baker | Tony Wakeman Joe Penner {Eventide Echoes it : aaa o 8:00 | Good Will Court 8:15 g o 8:30 8:45 James A. Reed “« Symphonic Voices Jewels of Madonna ‘Merry Go Round | Album of Familiar Music, Walter Winchell Whiteman’s Varieties [Erno Rapee's Orch, Edwin C. Moments of Melody News Bulletins ~ Hill Five-Star Final P— Ladies of the Air Moral, Religious Training Let’s Visit “ w Kay Kyser's Orch. Organ Reveries Xavier Cugat’s Orch. Henry Busse's Orchestra Slumber Hour )_|Sign OF 5 EARLY PROGRAMS TOMORROW Gordon Hittenmark - - - - Fletcher Henderson's OF. Eddie Fitzpatrick's Orch. Gordon Hittenmark “« w Al Sakol's Sky Ride Sign off 'Toda; Prelude ‘Wake Up Club Gordon Hittenmark Morning Devotions The Wake-up Clul Cheerio 2 Gordon Hittenmark ‘The Streamliners “ . News Bulletins Breakfast Club Art Brown Jack Little’s Orch. “ “ ) Nat Brandywine's Orch. Louis Prima’s Orch. “ “ Sign Off Art Brown Morning Concert Police Flashes—Music News—Band Music Mrs. Wiggs ' | John's Other Wife Just Plain Bill Today’s Children Listening Post Viennese Sextet Josh Higgins Jean Ellington 0 (David Harum Merry Go Round 'Florida’s Treat Rosa Lee, soprano Dan Mnc'- Wife (Happy Jack [Education Forum Neighbor Nell Home, Sweet Home iThe Honeymooners iEdward MacHugh Musical- Potpourri e Mrs. Frances Northcross At the Console Nelson Eddy w [Eddie Cantor S Sunday Evening Hour - - .- w Community Sing Dr. F. E. Townsend Phil Lampkin News Bulletins |Roger Pryor’s Orch. Dick Stabile’s Orch. o |Sign_off Sun Disl. Metropdlitan Parade Richard Maxwell Melodies Betty and. Bob Modern Cinderella John K. Watkins |Vincent Lopez's Orch. 12:00 | Program on WMAL at 2, 12:15 | | 12:30 | salute the 10th anniversary of N. B. C. 12:45 | during a special program on WRC The broadcast will originate 1:00 1:15 in Stockholm. * | 00 | i30 | tra with Mme. Maria Jeritza as so- | ;‘5 | loist, will present the General Mo- Mme. | 100 | Jeritza will sing a number of famous 15 fnria.u and a group of popular songs. :30 | The orchestra will contribute Saint- 3:45 | Saens’ “O'phale’s Spinning Wheel” "~ 4:00 {and three movements from the “Age 15 | of Gold” by Shostakovich. %8 5858 Major Features and Notes AROLD BAUER, internationally- known concert planist, will be the guest soloist during the Sunday evening hour on WJSV at 9. He will | play the third movement from the | Saint-Saens; piano concerto in G minor, and a nocturne in F sharp and the Scarlatti Sonata in A. The orches- tral high lights include the “March, Psalm and Hymn of Praise” and “Lit- tle Soldiers.” | The Los Angeles Philharmonic Or- | | chestra will present a “Symphony in | Flowers” over WJSV at 3. The pro- | gram includes the overture from “Mig- non,” a potpourri of Mozart melodies > | and excerpts from Schubert’s “Un- finished Symphony.” Five outstanding personalities of the entertainment worli—Lennie | Hayton, Dusolina Gianni, Frank | Parker and the Duncan sisters—will be featured during the Magic Key | The Swedish Broadcasting Co. will at 12, Dr. Frank E. Townsend will dis- | cuss his old-age pension plan over | WISV at 10:45. ‘The Minneapolis Symphony Orches- 0 B _| tors concert on WRC at 10. . Television Offered. Touomww will mark the begin- ning of daily television service in London, with two systems of trans- mission on the air regularly and with television receiving sets already being merketed by s half-dozen different concerns. All of the program details are handled by a special television staff recruited by the British Broad- casting Corp. which undertook to handle the program end of visual broadcasting shortly after a special parliamentary investigating com- mittee, early last year, had recom- mended that television is now ready for at least local ervice in the British capital. Both the Baird and EMI (Marconi) systems were tried out with some suc- cess early in September, during the annual radio trade show in London. Even at the present time the Baird experimenters have a television re- ceiving set placed in Waterloo Sta- tion as'a sort of public “looking-in” post, where transmissions may be viewed from 11 am. to noon and from 3 to 4 p.m. dally. Gorin’s Name Revised GOR GORIN lost his battle with motion picture magnates to retain his own name and therefore will be billed as Charles Gorin in his coming picture. RENOVIZE ... your home Dlfil’;l::’l‘l.' EFFICIENT 87 Years INEXPENSIVE 87 Years EBERLY’S DISTRICT 6557 Phone “Ederly's” 1108 K N.W. Dignisy_your home. GENERAL MOTORS CONCERT WORLD.FAMOUS SOPRANO... MARIA JERITZA First Concert Appearance of the Season CONDUCTED 8Y 22 RAPEE WRC — 10 P. M. MINNEAPOLIS SYMPHONY ORCHESTRA Body Dent! Your car deserves our “Special Tune-up.” Ex- pert ignition, body, fen- der and motor repairing; pointing. Modern equipment; friendly prices always. AUTO CENTRAL o OFFICIAL KEYSTONE STATION 443 EYE ST. N.W. Dl. 6161 “HE'S A RIOT That Marjorie Edwards, 13-year-old vio- linist, will be the soloist with the Pittsburgh Symphony Orchestra on | WJSV at 2. She will play Saint- | Saens’ difficult introduction and | rondo *“Capriccioso.” Nelson Eddy will sing a varied group of folk songs during his pro- gram on WJSV at 8. The selections include “The Owl and the Bobcat,” “Song of the Evening Star” and “In- dian Love Call.” . Arthur Carron, tenor, will return on WRC at 3. Last year he won | the audition contest. UNITED MOTORS SERVICE CARBURETION SERVICE ON ALL MAKES NATIONAL SERVICE ESTRBLISHED 1313 0 141 ST.NW. &S Let amateurs and_ students | (@ Na.0030 i) DONqT service by a radietrician. D. A. R. Messenger “Radiotrician” Drive-in AUTO RADIO Service HARRIS ARMATURE CO. North 1920, 9th and O N.W. to the Metropolitan Opera auditions | PhilBaker” IODENT PRESENTS “DRESS REHEARSAL" STARRING Joe Rines MAESTRO MERRYMAKER | Jesse Tryon Ed thfl:lld & Co. “« - AFTERNOON PROGRAMS [Honeyboy and Sassafras Story of Mary Marlin |Curbstone Querles Farm and Home Hour « w Red River Valley Days |Farm and Home Hour . = e Vaughn de Leath (Dot and Will U, 8. Navy Band W “« . Salon Music News—Musie Dance Musio “ Magazine of the Air “ w “ The Big Sister Dr. Allsn Roy Dafoe ‘The Gumps WMAL TONIGHT HAROLD BAUER SOLOIST ON THE FORD SUNDAY SYMPHONY ORCHESTRA OF 70 Conducted by F-3 E OF RADIO REACHES CLIMAX TOMORROW Old and New Artists Draw Radio Spotlight Stars’ Children Show. N' B. C. Artists’ Service is build- ing & new program, called “Broadway’s Children,” * featuring offspring of name players. Only chile dren to be eligible are those who have follyswed in the footsteps of their parents and are known theme selves as performers. Among those mentioned are Mitzl Green, George M. Cohan's daughters, Helen and Georgette; Frankie Thomas, jr., and John and Ethel Barrymore Colt. James Melton on Air. 'AMES MELTON will make his first radio appearance since he left Hollywood when he sings during Richard Himber's program tomorrow night on N. B. C. Auto RADIO Service L.S.JULLIEN.l7c. 1443 P St.NW. N0.8076 Always a Year Ahead DEPENDABLE AUTO AND HOME MODELS LEETH BROS. 8 AM. TO 8 P.M. 1220 13th St. N.W. ME. 0764 HEY! EVERYBODY/ I'M CHANGIN' RADIO STATIONS ! STARTIN' NEXT MONDAY YUH'LL HEAR MY ADVENTURES ON STATION WRC EVERY DAY ‘CEPT SATURDAY ‘N SUNDAY AT 5:45 SHARP! NOTE: This change begins Monday, November 2. Don’t miss the exciting adyentures of Radio's Orphan i Simmons Corners! re to tune in the new station Monday at 5:45! You'll enjoy THE HOUR OF CHARM featuring o PHIL SPITALNY and his ALL-GIRL SINGING ORCHESTRA < AT 4 P.M.Es.T. STATION WRC N.B.C. NETWORK e = network, while WHK has for years Network Units Shift. been the Cleveland outlet for Co- EXCHAIOI of affiliates in Cleve- | lumbia. Conn,, will shift to N. B. C. after land between Columbia and Robison Busy Abroad. December 1. Currently s Columbia ARSON ROBISON and his Buck-|8nd Yankee network outlet, the sta- aroos, now in London, will do the- | tion will handle many WJZ features aters in Scotland and Ireland before| which have & tendency to fade in the :mmmnmumumq-. Connecticut shore ares. . ALEXANDER SMALLENS 9 to 10 o'clock, E. S. T. WISV Coatt o Coast Columbis Network Owen Kuhn, managing editor of The ‘Washington Star, who also has been the “master of ceremonies” through- outyits history, All programs are ar- ranged under the direction of Mr. Kuhn. He also introduces each of the forum speakers, giving a brief bio- graphical . sketch, and st the significance of the subject to be dis- ] / WICC to Change Net. STATIDN WICC in Bridgeport, THE DEALERS OF GENERAL @ ELECTRIC i b