Evening Star Newspaper, September 14, 1936, Page 33

STAR, WASHING ON, D. €, MONDAY, SEPTEMBER 14, 1936. - WOMEN'S SHOES The pick of the shoe world! Extraordinary assortments! 2 Last-minute styles! Incomparable values! THESE six famous lines of shoes are hand-picked by our shoe experts and stylists from the shoe markets of the world. To have a place in our great shoe department, footwear must be beauti- fully styled, superbly made, comfortable, long-wearing and priced to please shrewd Washington shoppers. Months of effort went into the choosing of our Fall collection. Thousands of shoes were examined. Hundreds were rejected because they didn’t meet our exacting standards. The result is a collection of Fall shoes that we believe tops any you have seen before. - 4 ND Hecht Co. service doesn’t stop with bringing you superb RI VIERA .. Monk-Effect shoes. We see to it that they fit. Every pair is fitted by reg- istered, certified fitters who completely understand the technique of bringing the right foot and the right shoe together. And last but not least, these experts check their judgment with the fluro- scope to be absolutely sure your feet are correctly fitted. See our Fall collection tomorrow—you’ll be delighted, and you'll be fitted to the queen’s taste. 3 * Step-in Pump with Strap © BOOTAN,. - High Cut Step-in Swede Pump WOMEN who wear Red Cross shoes say they are a beauty treatment for the feet, They’re doubly right—not only are Red Cross shoes fascinating in style but they have comfort Red Cross features that make them glorious to wear. This season Red O Eakched o Cross shoes are more exciting than ever. Look for these new style points: The new higher-cut shoes, the bucko Cobbies (Red Cross’ famous casual sports shoes) with contrasting pipings and stitching, the elegant new black suedes! If you're a busy, Women's Shoes Red Croes on-the-go person, Red Cross shoes are meant for you. Sizes 315 Main Floor . o pathetr s 6 to 10—AAAA to C. The Hecht Co. FASHION MODE SHOES . . *4 and °5 Fashion Mode N ) = 3 ede step-in pump, Fashion Mode Arch ) A 3 side buckle. 4.00. a Broad - strapped arch HESE arch shoes embody a brand-new ASHION MODE is quick to bring you the S 3 - o feature—POISE BALANCE the resultofa F very latest styles at that comforting $4 ) concealed cookie and arch support! This fea- :23 $5lpriC:-neRezlfid abouth ge n;W,hizh shgefiz N 3 color, 'W line In s eslign—an ture _dxstrxbutes your.welght evenly—a help to fore you know it, youll find itgil:x Paiticss walking and standing correctly. Fashion Modes. They're well made, too, to stand u Mode Arch shoes are smartly styled, too, with under the day-in-and-day-out wear! An none of the “old lady” look of ordinary arch we're particularly careful to have complete shoes. Sizes 314 to.9—AAA to C. . Size range. Sizes 3% to 9—AAA to C. . Fashion Mode Fashion Mode Arch Sndlo sandal, patent MARGY SHOES M Young Washingtonian Young Washingtonian 2 Dr:;'-; suede oxford, silk Suede semi-sandal, calf Alligator trimmed spec- R braiding trim. 1275, trimming. 6.50. P .50. >, : 4 e ( . Margy OUNG WASHINGTONIANS are our own . / ¥ @/ Suede m-"’:g’s pat- ARGY is a Hecht Co. name. To earn brand of shoes and we're particularl / /2 S ~ e the right to that name, these shoes proud of them! They're selected for the . 7 ! ¢ @ : have to be superlative. Every Margy shoe is oung, interesting styling and their fine de- ; p sl 4 — subjected to a rigid examination—for perfect iling. This Fall Young Washingtonians \ 1 N 9 Y i styling, for outstanding quality, for beautiful are going back to college, to offices, to teas - 3 > : ; 7 workmanship. Two price grou 8.75 and and ers . . . wherever bright young women Iy 4 at $12.75, for an extra quality collection. are to be found. Sizes 3% to 9—AAA to B. W\ ; / B 2 Sizes 3% to 9—AAAA to B. THE Air-Cooled R. LOCKE, at his famous clinic in Williams- buri,vomano, said, “If everyone had always worn M. Locke shoes, few would ever have to visit my clinic. These wonder shoes help thou- sands to regain and maintain thejr foot health. The new Fall styles have all the famous Locke comfort features—in an interesting new group of styles. Sizes 3% to 10—AAAAA to EE. : e F Strect at Seventh NAtional 51060 : e Shop Where It's Convenient . . . Park Y T ‘ Where There’s Room . . . Use Our i - Hechs Co. Enlarged Parking Lots. &