Evening Star Newspaper, June 25, 1933, Page 11

NHE SUNDAY STAR, WASHINGTON, D. - ., JUNE 25. 1933—PART ONE. | @ You com see 1t in city after city where the wheels of industry are turning again: men are marching back to work. S ehold the Nation rising to LEADERSHIP! NOMANofobscrvantcyecan fail to mark the change that has come over America in the past three months. You can see it in the records which the trained business analyst follows: commodity prices are /surging up. “You can see it in advertising and in the stores where you go to buy: retail prices already have made a slight rise. You can see it ih city after city where the wheels of industry are turning again: men are marching back to work. After three years in which business withered because prices were chiseled lower and lower— in which people feared to spend money and held back lest prices drop still lower—a new spirit of courage and confidence has started people buying! This new spirit, this new courage, is born of 2 single cause — leadership. This new confidence, expressed in a reviving trade, is the direct result of vision, enterprise, competence concentrated upon a clearly understood task. JUST as surely as the men and women of America recognize and respond to national leadership, so do they react to leadership in the everyday things of life. You see proof of that all around you, in every product of repute and popularity that bids for the public favor. Thus, because Goodyear has built tires for years with the extra safety of traction in the cemter of the tread, where the tire rides on the road— Because Goodyear has given genuine protection from blowouts in every ply of the tire by the use of patented Supertwist cord=a ply material which stands up longer under the constant strains of driving— Tbis is the Goodyear All-Weatber, which outsells any other tire in the world. Even throughout the times of stress, Goodyear bas kept faith with the public by lsfting its quality steadily bigher, but today yom can still buy this tire — the best tire we bave ever made — for prices starting as low as $6.40 Because Goodyear for more than a quarter-century has led in the pioneering, improvement and per- fection of factors in tire excellence which under- lie extraordinary quality and value— More people ride on Goodyear Tires than on any other kind! X IN THE past months when money was scarce, and car owners needed the utmost value for every dollar, Goodyear brought the prices of the finest tires within reach of everyone—not by reducing quality, but by eliminating waste, increasing efficiency, through concentrating on two main lines of tires. You can buy these tires today—the world-famed All-Weather or the thrifty Pathfinder—at prices still near 'the lowest level of all time. No man can tell how soon or how much tire prices will go higher, but if mouniting raw mate- rials costs mean anything it is wise foresight to buy the tires now that you will need for the balance of 1933. You get two things: the best tires that Goodyear ever built, and prices lower than you may ever see again. PRESIDENT, THE GOODYEAR TIRE & RUBBER COMPANY, INC.